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Pre -Title

Is the above title Maximum must have two words Establish a relationship between the message title and a spot time/one situation/ an event

Inter-titles/ HIGHLIGHTS
They come in the middle of the news They serve almost as separators Contribute to hold the interest of the reader They can be informative or incitatives In a piece until 3000 characters must exist one inter-title In reportages with more than 4000 should be a inter-title 2 on 2000 characters The message has to be highlighted understandable The subject must be expressed Quote spelled in single quotes The highlight can not repeat title words

SUPERLEAD
It is an invitation to read It is the blueprint, a bridge between the title and text Introduces the theme / angle / the overall tone of the story It is an editorial unit autonomous Has short words / strong phrases Its written in an upper body of the lead

LEGENDS
Indicates the meanings of an image Compensates deficiencies of an image They have two components objective information on photo content Additional information about same photograph

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