Professional Documents
Culture Documents
Part 1
Page 1
Contents
Introduction Executive Summary The Company
History Milestones Locations over the world
Actual Marketing
Marketing mix (4ps) SWOT, PEST analysis of the company Brand Strategy Doctrine
Page 18
Page 18 Page 28 Page 36
Financial (3 years)
Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007) Cash Flow Sheet (2005 / 2006 / 2007)
Page 39
Page 39 Page 41 Page 42
Ratio Analysis
Page 43
Page 2
Introduction