From the adverts we have compiled together we can see straightaway that all the posters follow the

same theme/style as the artwork on their album, this is called branding. Therefore our magazine advert and digipak need to utilise the same colours and similar design. Also it can be seen that most of these posters have a closeup of the artist and tend to take up most of the poster. Therefore we need to make sure our artist dominates most of the poster space. All these posters also include small details that indicate what it is promoting. As you can see the details include the artists name, the name of the single they are promoting or the album name with added details of their hit songs. This all plays a part of branding that they are using to promote both the artist and the product. For our magazine advert we will need to consider font style, font size and font colour as well as make sure the relevant details are included to make our magazine advert look professional and genuine. We will need to consider all these elements in order to effectively promote our song and artist.