Psychographic Profiling

Rosie Conlon Click to edit Master subtitle style

What is Psychographics?
Psychographics is the study of personality, values, attitudes, interests, and lifestyles. From researching into a groups psychographic you can make a general profile of what you believe each group would like to do in terms of personality, values, etc. Then from this you can roughly determine what they may or may not like. People in marketing use psychographics, to help them advertise according to the audience they think they will sell it to, therefore the advertising would appeal to their required audience.

Psychographic Segmentation
Psychographic segmentation divides groups of people based on their social class, lifestyle, and personality characteristics. Below is an example of the psychographics for social class. Social Class:

Psychographic Groupings
You can put people into different groups, depending on what they like, you may assume that where they go has something to do with their personality and make a psychographic profile in which the majority would fit into. Below are some examples. Night Clubs- Young people, aged between 18-25, usually middle class, with outgoing personalities, and money to spend. They could be described as a mainstreamer, or aspirer. University- Intelligent people, depending on which university, the classes differ, but it is mainly middle class. People who go to university can either be highly motivated, or only there for the drinking culture, and to prolong their young adult lifestyle. They could be described as an aspirer. Library- People associated with the library are quiet introverted people, the ages vary but the majority are older, 60+, but then you do get the children who go to the library who are very young, aged between 3-7. They could be described as an explorer.

*All descriptions are stereotypical and may not be true to everyone*

Who is our Psychographic Group?

For a thriller I believe the main psychographic group would be males, age between 14-30, who fit into the social class Eor D. I think this would be a good psychographic to aim for as our thriller would be psychological, and therefore could need age certificates, due to the potential content. I think people in the social class of E or D would also make a good psychographic as they have the time to watch a film, and is an affordable means of entertainment.