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Impact of Internet media in risk debates:

the controversies over the Cassini-Huygens mission


and the Anaheim Hills, California, landslide

Introduction in American society is disproportionately


Media play a crucial role in the social by Christine M. Rodrigue, Professor of non-Hispanic white. Other sources of
construction of a given hazard. That is, Geography, California State University,
skew can include the interests of a parent
media portrayal of a given hazard or corporation, which typically includes
Long Beach, CA
disaster affects individual perceptions many other businesses than just a media
and agency reactions to a given situation outlet. This interlocking ownership can
or event. A common criticism is of the lead to pressure to kill stories that show
sensationalism that media can bring to on data from the 1990 U.S. Census). the parent corporation or its other
hazard stories, which can raise public Furthermore, mental maps of the disaster subsidiaries in an unflattering light
concern about minimal risks or can were elicited from a random sample of (Bagdikian 1992; Herman and Chomsky
hamper efforts to respond to a disaster 245 people in the region, of whom 52 1988; Lee and Solomon 1991; Stevens
(Dymon and Boscoe 1996; Elliott 1989; actually responded to the survey, and they 1998). These effects can distort audience
Mazur 1998, 1994; Smith 1992; Stallings accorded nearly perfectly with the media perception of many issues of importance
1994). Much more troubling is evidence geography rather than with the actual to a democratic society, not just hazards
suggesting systematic bias in media pattern of damage (the media geography and disasters, and there seems little that
coverage, to the detriment of the poorest accounted for 95 percent of the variation can be done at present to alter such effects
and most vulnerable elements in society in residents’ mental maps, prob=0.0000) in a hierarchically organised, audience-
(Davis 1998; Rodrigue, Rovai, and Place (Rodrigue, Rovai, and Place 1997). passive media structure, with its extra-
1997; Singer and Endreny 1994). Most disturbingly, areas that were ordinarily high costs of entry for alter-
For example, during the Northridge disproportionately overcovered were native voices.
earthquake that struck Los Angeles in 1994, recovering at a rate significantly higher My next project took this interest in
the geography of print media attention than the areas that were disproporionately media and hazard into the arena of
differed markedly from the actual geo- undercovered. That is, red-tagged buil- technological risks, specifically the
graphy of buildings that had been red- dings were being bulldozed and removed controversy over the plutonium on board
tagged (condemned) and yellow-tagged from the database and yellow-tagged the Cassini-Huygens spacecraft. Through
(marked for limited access to make buildings were being repaired, re- my subscriptions to various listservers, I
repairs). This finding emerged in various inspected, and then placed in the green- began receiving a great deal of email
studies of the earthquake by Eugenie tagged (safe for routine human occu- messages on the subject in summer and
Rovai, Susan Place, and myself, when we pancy) category much faster (-41.9 fall of 1997, as the planned launch of
did a simple linear regression of place percent from 26 April to 12 August) than October 1997 approached. I became
name mentions in the dominant English in the rest of the city and especially faster interested in this controversy, particularly
and Spanish language regional news- than in the areas undercovered by the two as both sides of that controversy were
papers, the Los Angeles Times and La newspapers (-33.8 percent, the difference found in my circle of friends. This project
Opinión, against damaged buildings having a prob-value of 0.0003). Media widened my interest in media from the
inspected by the Los Angeles City Depart- skew, then, has serious ramifications for audience-passive traditional print, tele-
ment of Building and Safety (1994). people’s understanding of and percep- vision, and radio media to the uses of the
Variation in actual damages by the 36 tions of a hazard situation or disastrous much more interactive Internet in the
named communities within the City of event and for the equity of response, controversy. Internet media may compen-
Los Angeles accounted for 34 percent of recovery, and reconstruction. sate for the biasing influence of capital
the variation in media coverage, a highly A number of media critics have pointed concentration in the print and broadcast
significant (prob= 0.0001) if weak rela- out that media skew can emanate simply media due to the low cost of entry into
tionship (e.g., Rodrigue, Rovai, and Place from the business orientation of a private broad-based communication the Inter-
1997). corporation, which dictates a need that net affords. The biases of wealth and
Concentrating on the 17 communities media capture the largest possible power are not completely flattened in
with large residuals above (8) and below audience for their advertisers. This these new media, however, given that
(9) the regression line of expected orientation commonly results in sensa- Internet access remains quite uneven
coverage, we found that the grossly tionalism, a preference for story hooks socioeconomically, spatially, and along
overcovered communities were 61.2 that emphasise human conflict rather gender lines to the point of common
percent non-Hispanic white and had than issues and scientific content, and criticisms of ‘cybersegregation’ (Gates
population-weighted per capita incomes stories targeting the interests of the kind 1999; Rodrigue 1993; Fischer 1999) or the
of US$26,069; grossly undercovered of audience the advertisers are trying to ‘digital divide’ (e.g. Irwin 2000). While my
communities were only 21.7 percent non- reach. Usually, though not always, this initial interest in these more interactive
Hispanic white and had weighted per desirable market segment is the more media channels concerned the tech-
capita incomes of only US$14,145 (based prosperous fifth of the population, which nological risk debate raised around

Autumn 2001 53
Cassini, I am presently beginning to plutonium as the dust circulated through senators and representatives signed a
examine their use in natural hazards the planet’s atmosphere (e.g., Chong 1997; public petition against the mission, and
controversies, too, initially a battle over Grossman 1996; Hoffman 1997a; Kaku California Senator Barbara Boxer com-
landslides in Anaheim Hills, California, a 1997). missioned a study entitled, ‘Space explo-
suburb of Los Angeles. NASA had had an environmental im- ration —power sources for deep space
In this paper, I will focus on the Cassini pact analysis performed for it by a variety problems’ from the U.S. Government
controversy and introduce the Anaheim of internal and external agencies and Accounting Office (GAO 1998). State and
Hills one. For each, I’ll present a brief researchers. These had reported extre- local government representatives also
background on the risk assessment and mely small probabilities for excess cancer received pressure to declare their juris-
risk management policy issues brought up deaths from plutonium releases during dictions in opposition to the launch or
in the debate and then analyse the uses of launch or swingby. In the 1995 Final flyby. Several responded, including the
the Internet in the controversies. For the Environmental Impact Statement, for any Massachusetts House of Representatives,
Cassini case, I’ll concentrate on UseNet and, of the launch phases, all estimates for which passed a resolution to abort the
for Anaheim Hills, the web. I’ll then wrap expectation and maximum scenarios launch, as did the Newton, Massachusetts,
up with the dilemma facing politicians were below one health effect, i.e., surplus City Council (Hoffman 1997) and the Santa
with risk management responsibilities death (NASA 1995, p. 4.56, 4.62). For an Cruz, California, City Council (City of
when Internet activism generates large- inadvertant entry during the Earth Santa Cruz 1997). The movement may not
scale constituent queries and protests. Is swingby, depending on the angle of re- have achieved its original goals, but it did
there some way those of us in the hazards entry, the estimate ranged from 1910 to succeed in making RTG and RHU use
community can apply the lessons of 3480 excess deaths (calculated without any controversial, which may affect the design,
Cassini and Anaheim to create pressure de minimis assumption of an allegedly authorisation, and funding of future
for disaster-resilient communities? harmless dose of 0.001 rem) developing missions.
over five decades, a level that would not
Cassini
be statistically observable amongst the 1 UseNet Activism over Cassini
The first case study is the Cassini-
billion or so deaths normally expected in I became interested in how the Internet
Huygens mission. Launched in October
that time frame (NASA 1995, p. 4.63). These was being used to build both opposition
of 1997, the Cassini orbiter will spend four
estimates were revised downward in the to Cassini and support for Cassini. Besides
years on tour in the Saturn system
Final Supplemental EIS of 1997 after a number of print media and television
beginning in 2004 and drop the European
application of new probabilistic safety pieces on the controversy, most of the
Huygens probe onto its largest moon,
analyses and more detailed accident day-to-day activism took place on email
Titan. This is physically the largest and
descriptions and environments. For and listservers, the web, and on UseNet. I
scientifically the most ambitious mission
launch accidents, expected surplus deaths was interested in the immediacy of
ever undertaken by the National Aero-
again remained below 1, and worst case communication amongst individuals
nautics and Space Administration (NASA)
scenarios resulted in less than 1 percent enabled by the Internet, so I was more
or its European partners, the European
probabilities of from 0.55 to 1.50 surplus interested in email and UseNet. UseNet
Space Agency (ESA) and the Agenzia
deaths being exceeded, depending on the became my focus, because all UseNet
Spatiale Italiana (ASI) (Spilker 1997).
time of failure (NASA 1997, p. 2.22). For discussions have been archived in a
Background to the Cassini controversy inadvertant entry failures, there was a searchable site by Déja.com since the
The controversy around the mission substantial drop in expected excess beginning of the controversy, back in
erupted as a result of NASA’s decision to deaths, to 120, with a 1 percent probability 1995.
utilise radioisotope thermoelectric of 450 surplus deaths being exceeded Hypotheses: I went through these pos-
generators (RTGs) and thermal units (NASA 1997, p. 2.22-2.23). tings to evaluate several hypotheses that
(RHUs) to generate electrical power for Anti-Cassini activists were skeptical of follow from hazards literature in general
the instruments and to keep them at any risk assessment performed for NASA and technological risk literature in
operating temperatures in the deep cold and came up with their own figures, particular. Based on this literature, I
(< 10° K) 1.4 billion kilometers from the ranging from over 200,000 (Kaku 1997) expected UseNet comments to focus on
sun (NASA 1995, 1997). RTGs and RHUs through 1 million (attributed to John perceived control over hazard exposure,
contain ceramicised plutonium-238 Gofman by Grossman 1997) to as many because people often will tolerate high
dioxide. as 40,000,000 (attributed to Ernest J. levels of risk if they are the ones making
Besides the launch of ceramicised Sternglass by Grossman 1997). The the choice but will become very upset over
plutonium, another related point of opponents further claimed that NASA was even vanishingly small risks if they feel
controversy was the trajectory getting imposing an unnecessary risk, because the exposure is imposed on them (Fis-
Cassini from Earth to Saturn. The space- they argued that solar power would have choff 1994; Shrader-Frechette 1990). I also
craft is so immense that no launch vehicle been an option, even out at Saturn, where expected discussion of fairness and equity
could impart the velocity required for a incoming solar radiation is 1 percent that in the allocation of the mission’s costs and
direct shot to Saturn. So, over its seven at Earth (Turner 1997). benefits, as this has emerged as a theme
year cruise to Saturn, the spacecraft picks By 1995, a movement began to abort affecting people’s acceptance of risk
up speed through gravitational slingshots the October 1997 launch of Cassini. The (Margolis 1996). A central expectation
by various planets, one of which was Earth launch went forward, so the movement was that dread would dominate the
(NASA 1995, 1997). Many people became then focused on aborting the flyby. The discussion because of the nuclear issues
concerned that the RTGs and RHUs could movement was unsuccessful in stopping involved (Covello 1991; Slovic 1991).
possibly explode or pulverise in the event either of these events, but it did generate Another expected theme was mistrust of
of a flyby accident and give huge numbers an enormous amount of controversy and public institutions in protecting the public
of people a carcinogenic dose of a lot of pressure on Congress. Several (Douglas and Wildavsky 1982; Margolis

54 Australian Journal of Emergency Management


1996). I also expected different takes on
the issue amongst different demographic Stance Gender Individuals Posts
segments of the population, as there seem # % # %
to be gender, ethnic, age, and other
demographic differences in hazard Neutral female 7 3.9 10 0.9
perception, attitudes, and behaviour male 139 78.1 930 87.5
(Blanchard-Boehm 1997; Mulilis 1999). organisation 4 2.2 14 1.3
Lastly, I expected opponents to dominate unknown 28 15.7 109 10.3
discussion, because their motivations 19.0% of authors 178 100.0 1063 100.0
(particularly dread) are emotionally more 13.3% of posts
compelling than those of mission propo-
nents, e.g. the romance of space explo- Opponent female 16 8.2 103 4.1
ration and curiosity about Saturn and male 132 68.0 2067 82.4
Titan (Douglas and Wildavsky 1982; organisation 6 3.1 121 4.8
Margolis 1996). unknown 40 20.6 217 8.7
Data and Methods: Using Déja.com’s 20.7% of authors 194 100.0 2508 100.0
search engine, I searched through the 31.3% of posts
population of 19,853 messages posted on
‘Cassini’ from April 1995 through March Proponent female 19 3.4 154 3.5
1999. I sampled the discussion by going male 468 82.8 3946 88.7
through the top 250 messages month by organisation 3 0.5 24 0.5
month, working backwards. This yielded unknown 75 13.3 325 7.3
comments by 937 authors who had, 60.3% of authors 565 100.0 4449 100.0
amongst them, posted 8020 messages. The 55.5% of posts
authors were classified by stance (based
on their most recent postings), central 937 = n (authors)
concerns they raised, gender, and whether 8020 = n (posts made by these authors)
their messages were original compo-
sitions or largely forwards from someone Table 1: Stance by gender
else.
Findings: I was rather surprised to
learn that the great majority of UseNet Gender Stance Individuals Posts
# % # %
authors were supportive of the mission:
60 percent were supporters; 21 percent Female neutral 7 16.7 10 3.7
were opponents; and 19 percent were opponent 16 38.1 103 38.6
neutral (Table 1). proponent 19 45.2 154 57.7
The only demographic difference I 4.5% of authors 42 100.0 267 100.0
could pick out amongst the authors was 3.3% of posts
gender (Table 2). This debate was over-
whelmingly a male preserve: Fewer than Male neutral 139 18.8 930 13.4
5 percent of authors were female, and they opponent 132 17.9 2067 29.8
contributed only 3 percent of the posts. proponent 468 63.3 3946 56.8
Both genders were likelier to support 78.0% of authors 739 100.0 6943 100.0
86.6% of posts
Cassini than to oppose it, but there is a
gender-gap. Only 45 percent of the women Organisation neutral 4 30.8 14 8.8
were mission-supporters, versus 63% of opponent 6 46.2 121 76.1
the men; 38 percent of the women were proponent 3 23.1 24 15.1
opponents, while only 18 percent of the 1.5% of authors 13 100.0 159 100.0
men were. Had the genders been equally 2.0% of posts
represented amongst the authors, the
proponents would still have been in the Unknown neutral 28 19.6 109 16.7
majority, but the disparity would not have opponent 40 28.0 217 33.3
been so extreme. proponent 75 52.4 325 49.9
I examined the specific concerns of 16.0% of authors 143 100.0 651 100.0
8.1% of posts
authors in all three positions to under-
stand what activated them to contribute 937 = n (authors)
to the social debate over Cassini (Table 8020 = n (posts made by these authors)
3). Opponents were dominated by three
subtypes: Table 2: Gender by stance
• 24 percent simply passed on messages
originating from about half a dozen expressions of concern about the risks • 21 percent were people interested in
people or organisations, often without of plutonium in general or during the Nostradamus and astrology, who exp-
comment launch and flyby phases of this mission ressed great fear that Cassini was the
• another 24 percent wrote independent in particular ‘King of Terror’ that Nostradamus had

Autumn 2001 55
literature, there was no concern expressed
Neutral Issues # % over the issue of control over the
plutonium exposure, not even amongst
Technical questions/answers 72 40.4 the opponents. Fairness questions are
Asking/providing basic information 20 11.2 often raised as an explanation for public
Passing on others’ messages 14 7.9 activism over technological risk, but only
Nostradamus fan asking basic question 13 7.3 2 percent of authors raised the issue of
Risk question 12 6.7 fairness and that in a manner tangential
Flames 7 3.9 to the risk of plutonium exposure (most
Costs, taxes 6 3.4 of these complained about how NASA’s
Politics/bureaucratisation 5 2.8 monopoly over the space enterprise was
Privatisation of space 4 2.2 unfair to the private sector). There was
Vulnerabilty of big mission 2 1.1 also a gender gap, which has occasionally
Other 23 12.9 emerged in other hazards perception
sum 178 100.0 studies (Blanchard-Boehm 1997; Mulilis
1999). The gap is statistically significant
Opponent issues # % with a Chi-square prob-value of 0.005 but
extremely weak with a Cramér’s V of 0.117.
Passing on others’ msgs 46 23.7
Perfectly in accordance with prior
Risk 46 23.7
literature, however, dread is the central
Nostradamus/astrology/666 fears 41 21.1
axis in this hazards debate. Two thirds of
Calls to action 11 5.7
opponents expressed dread of nuclear
Costs, scale, opportunity costs 9 4.6
contamination, and the Nostradamus
Censorship by media 7 3.6
discussants were terrified that Cassini
Conspiracy/militarisation of space 6 3.1
would bring about the predicted end of
Flames 4 2.1
the world. Over a quarter of the propo-
Privatisation of space better than NASA 3 1.5
nents addressed the dread factor, too,
Other 21 10.8
mainly by trivialising the probability of
sum 194 100.0
an accident and the consequences of an
Proponent issues # % accident should one occur.
Another factor mentioned in hazards
Opponents a small # unqualified Luddites 95 16.8 literature is mistrust of public institutions,
Risk overstated, disproproportionate 91 16.1 and it shows up in this debate. Six
Enthusiasm for the mission and space 73 12.9 opponents say that there is a NASA
Flames 59 10.4 conspiracy to militarise space and the
Orbit/trajectory aimed to be safe 36 6.4 plutonium on Cassini is the camel’s nose
Passing on others’s messages 36 6.4 in the tent, and another 7 stated that the
Past nuke/RTG failures didn’t kill life on Earth 27 4.8 media were censoring the plutonium risks
Solar not feasible 22 3.9 of Cassini. Both of these arguments are
Big missions=big results 20 3.5 often cited in the 46 messages forwarded
Nostradamus critiques 23 4.1 by opponents. Even a few proponents (9)
Cass budget doesn’t allow for cruise science 16 2.8 said they thought the media were biased
Opportunity costs of opponent activism 11 1.9 towards the opponents and were not
Media censorship/bias against science 9 1.6 letting NASA have a chance to defend the
Calls to action 8 1.4 mission and its goals. So, mistrust of
Privatisation critique for large-scale missions 4 0.7 national government and of media is
Other 35 6.2 common in this debate and, in the case of
sum 565 100.0 the media, is shared by both sides.
This sample may not be a representative
937 = n (authors) sample of all those on the Internet with
an opinion on Cassini: It is more than
Table 3: Central concerns raised by stance likely that people who bestir themselves
to contribute to the debate are in some
predicted would come from the skies comment. Sixteen percent opined that the way self-interested in its outcome. These
and destroy Earth in summer of 1999 risk of the mission or of RTGs was being may be employees of NASA, the ESA, the
(the Earth flyby took place in August grossly overstated. Thirteen percent ASI, or employees of their subcontractors
1999). simply enthused about the mission and or, conversely, committed and activism-
Proponents, given their much larger its goals. Another 10 percent engaged in prone members of opposition organi-
numbers, discussed a wider range of rather nasty ‘flaming’ of the opponents. sations.
issues and concerns, with no one issue Only 6 percent forwarded on other To examine self-selection bias, I re-
commanding as many as a fifth of the people’s or organisations’ messages, moved all people with emails originating
authors. The most common statement (17 usually something from a NASA publicity from the space agencies, companies doing
percent) was that the opposition was very office. contract work for them, and academic
small if very vocal and unqualified to Contrary to the expectations of hazards institutions with sizable grants with them,

56 Australian Journal of Emergency Management


as well as those who posted from activist
organisation addresses. It remains pos- Stance Individuals Posts
sible that such individuals also maintain # % # %
private email accounts not associated
with their work affiliations and, so, would Neutral 156 20.4 968 16.4
not be culled in this manner. The easily Opponent 174 22.7 2233 37.8
identifiable affiliates made up 18 percent
Proponent 435 56.9 2711 45.6
of the authors. Suggestively, they contri-
buted 26 percent of the messages, a
disproportion suggestive of their passion 765 = n (authors)
on the subject (Table 4). 5912 = n (posts made by these authors)
By removing them, the database drop-
ped to 765 individuals and 5912 messages Table 4: Stance with self-interested persons omitted
originating with people having no discer-
nible ties with Cassini and the organi- to spread the news. The population propriate disaster relevant information
sations that oppose it. Of the remaining notified of the issue expands expo- ... The inherent advantage of demo-
authors, 20 percent are neutral, trivially nentially and, if even a small number of cratisation provided by the Internet
more than was the case with the full those exposed to the idea respond through the levelling of hierarchies also
database. They posted 16 percent of politically, the result can be tremendous creates at least one unintended conse-
messages, however, a somewhat greater political pressure. Potentially very em- quence. Those who are truly expert may
percentage than did the neutrals in the powering to ordinary citizens, the Inter- appear equal to those who have no
original database. Twenty-three percent of net offers a counterweight to the political background in the field’ (1999 p. 63). The
the authors in the reduced database are power of great corporations and wealthy complex nature of Cassini and of many
opponents, a slightly greater percentage individuals. This counterweight function other both technological and natural
than in the original, but they posted fully does, however, remain tempered by the hazard controversies makes them inac-
39 percent of the messages, which is quite continuing underrepresentation of the cessible to the average citizen, who yet
a bit higher than was seen in the full voices of the poor, of minorities, and of must decide whether to act politically
database. The public left in the database women in cyberspace. about this or similar situations or, worse,
who oppose the mission emerge as more This kind of Internet activism reflects for a democratic society, remain unin-
likely to communicate their feelings. The some of the work done by John-Paul formed and apathetic. This is a dilemma
percentage of proponents in the revised Mulilis and Shelley Duval on person- we all face as citizens: We must make
database dropped slightly, from 60 percent relative-to-event approaches in hazard judgments, and there is no way any of us
to 57 percent, but these are less passionate perception and reaction (1995). Their can spend the time to look into issues far
about their sentiments than was the case model is built on the relationship between from our training.
when identifiable employees of NASA and perceived magnitude of threatening So, we have shortcuts to opinions—we
related institutions were left in. That is, events and perceived resources to do tend to defer to the opinions of people
the percentage of posts from non-self- something about them. The originating and organisations we trust, our reference
interested proponents dropped to 46 half dozen or so activists often stress the groups (Johnson 1993; Margolis 1996;
percent from the 56 percent seen in the dire consequences of exposure to plu- Slovic 1991). The problem with this is that
original database. tonium and claim that the danger of it is possible for a handful of people to
In all, the public left in the database were exposure from Cassini is drastically hijack this mechanism of trust and, through
basically indistinguishable from the full greater than NASA admits, messages that the ease and exponential expansion of
database in terms of the proportions of constitute negative threat appeals in the activism-by-the-forward button, mobilise
individuals adhering to the three positions. field of social psychology. The Internet a lot of us into a politically potent move-
Those individuals left in the database who makes activism through the forward ment, deflecting our energies from other
oppose the mission, however, are more button so easy that it raises readers’ causes that would normally attract our
passionately communicative about their appraisal of their resources for coping attention. In this case, attention to a rela-
views, which offers some support to the with the threat. The predicted outcome tively trivial hazard may result in inatten-
expectation that the emotional basis of of this conjunction of high-magnitude tion to a more significant hazard well
opposition, dread of nuclear contami- negative threat appeals and high-coping within our powers to do something about.
nation, is more compelling than that of resources is a high level of the problem- Risk management decision-makers,
support for the mission. Indeed, though focused coping behaviour represented by particularly politicians, would be well-
supporters left in the database dominated Internet activism. reminded that they are hearing from an
as individuals, their support was con- The demagogic use of the Internet, unrepresentative selection of their voting
siderably more tepid emotionally than however, remains the shadow of em- and contributing constituents in tech-
when identifiably self-interested persons powerment. Appeals to conspiracies, ad nological risk debates, as in most other
remained in the database, at least as judged hominem attacks, exaggeration, and other issues. This sample may be responding to
from the number of posts they offered on emotionally-manipulative devices are the self-interest, demagoguery, or the rational
the subject. hallmark of demagoguery, and they are consideration of risks and benefits: The
Discussion: The Cassini controversy abundant in this debate, particularly source of political pressure may not be
demonstrates the empowerment the amongst the opponents but also amongst too apparent when decision-makers
Internet offers to political activists. A flame-prone proponents. As pointed out consider policy to manage a hazard. ‘The
handful of people can alert others to by Henry W. Fischer, there is a ‘...greater outcome? Information may be incor-
gravely concerning issues and enlist them likelihood of the diffusion of inap- porated into public policy, which leads to

Autumn 2001 57
ineffective or inappropriate disaster families were evacuated and more than the history of Anaheim Hills and its
mitigation or response activities’ (Fischer 200 affected by other symptoms of ground landslides, copies of the legal actions and
1999, p. 63). While one would hope they slippage, so eventually about 250 house- depositions, myriad photographs of the
rely on risk assessment science in framing holds sued the City of Anaheim (Spencer damages, videos of politicians and lawyers
their responses, they must navigate a sea 1993). The legal firm they engaged had making contradictory statements, and two
of political risk and uncertainty, with its won a similar suit elsewhere in Southern dozen letters Steiner has received from
own Type I and Type II statistical hazards California, and the residents expected to other victims of the disaster, documenting
to their own careers! Do they assume the be made whole for the loss of their homes their suffering and their support for his
volume of pressure they receive represents or the costs of structural repairs and efforts, as well as queries from people
the feelings of their constituents and then mitigations. The situation exposed a wanting to know if they should buy a
help enact risk management policy that loophole in real-estate disclosure laws in particular home in the area. Much
would gall the bulk of their consituents California, which allowed sellers and attention is devoted to caveat emptor.
(Scylla)? or do they assume the pressure is realtors to disclose as mitigated areas of Steiner’s Purpose: Steiner has said that
not representative and blithely neglect an significant landslide hazard, even when his site helps level the public-opinion
issue that proves to be important to voting the efficacy of the mitigation imple- playing field between the neighbors and
constituents (Charibdis)? mented is contested. the city, with its team of top attorneys. ‘I
The mitigation chosen by the City here think in future, political action will be a
Anaheim Hills landslide
entailed dewatering wells, which did not basic part of the Internet’ (quoted in
The second case study, one I am just
work here. Rather than pay the claims and Pepper 1998). The City has tried to close
beginning to analyse, involves the use of
perform structural mitigations, the City down the web site, saying that the site is
the web by one deeply angry victim of a
instead spent nearly 9 million dollars in full of misinformation (Pepper 1998). The
landslide in the Anaheim Hills area of
legal fees (Schrader 1998), claiming that site is obviously one-sided, but it also
Orange County, one of the suburbs to the
the residents helped create the slide by brings together a tremendous amount of
southeast of Los Angeles proper. This
overwatering their lawns and because of landslide and earthquake hazard infor-
individual took to the Internet after the
leaky backyard swimming pools (Pepper mation and maps, about which it would
slump occurred, so the character of his
1998). The legal firm representing the normally never occur to a home-buyer to
activism is ex-post facto, unlike the anti-
homeowners worked out a settlement ask. As such, it is extremely informative,
Cassini activists’ work. Rather than a single
yielding approximately US$32,000-36,000 the more so since its controversial
focus on stopping a specific event
per household and forcing them into a character makes the site popular and
perceived as hazardous, this site has
Geological Hazard Abatement District entertaining. It casts light on a loophole
several foci. The author, Gerald M. Steiner,
(GHAD) to self-fund the maintenance of in the disclosure process that contributed
wishes to expose the prior knowledge of
150 pumps and wells (Clark and McLarty to a faulty hazard perception on the part
landslide hazard on the part of elected
1999). of residents and potential residents. It also
city government officials and, therefore,
On the basis of extrapolation from yields an informative if jaundiced per-
their culpability in what he characterises
another GHAD in a geologically similar spective on the dialogue between geo-
as failure to disclose. He seeks to educate
landslide situation (the Big Rock slide logical risk assessment and the very
others on the nature of landslide hazards
area in Malibu, Los Angeles County), the political process of risk management
in the region and provide them with one-
Anaheim Hills GHAD is estimated to decision-making in local governmental
stop access to United States Geological
require US$5,000 per year per household bodies, a process that exposed a lot of
Survey (USGS), Federal Emergency
after the City’s initial donation of US$3.5 people unawares to a potentially lethal and
Management Agency (FEMA), and Cali-
million runs out in a few years (Steiner financially devastating hazard.
fornia Division of Mines and Geology
2000). Gerald M. Steiner and Sandra J. Discussion: As with the UseNet discus-
information and maps they can peruse
Steiner, affected homeowners, sued their sions of Cassini, this one-person web
before making purchase offers on homes
attorneys for failure of fiduciary respon- campaign stirs up a good deal of anti-
in Orange County. Another purpose is to
sibility (Steiner and Steiner v. Pillsbury government sentiment and draws on
provide a forum for other victims of the
Madison & Sutro, LLP 1999). In this popular suspicion of government and risk
slides to share their stories and to stay
morass of conflicting claims and accu- management planners, this time at the
abreast of current developments in their
sations and lawsuits, Gerald Steiner built local level. It, too, draws on dread, in this
legal actions against the City of Anaheim.
an absolutely amazing website: http:// case the horror of waking up in the middle
Background to the Anaheim Hills anaheim-landslide.com of the night hearing your home creaking
controversy and having the local police forcibly evict
This case involves the slump of a 25-acre Anaheim Hills victim activism on the you from your disintegrating home.
(62 hectare) hillslope from the 16th to the Web Steiner details the impacts of these events
17th of January 1993 in a neighbourhood This website contains hundreds of pages on his neighbors and himself—divorces,
of luxury homes on view sites in the and links. Some of these are the author’s medical interventions for suicidal actions,
Anaheim Hills (Woo and Powell 1993). sarcastic commentaries on the process bankruptcies, weight loss, and drug
This development was started in 1973 on and the politicians and lawyers involved. problems— with a ‘this could be you if
known ancient landslides that had expe- Others are maps from the USGS or you buy in the hills of Orange County’
rienced some sliding in the early 1960s, California Division of Mines and Geology, tone.
and the slide may have been activated by showing hazard-prone areas. Still others Unlike the Cassini debate, this site is all
leakage from polyethylene plastic water are geological reports and environmental about fairness and control. Steiner feels
conduits the City had adopted as its impact statements and news reports from that local government and realtors did not
specification before this development, in the Orange County Register, the local disclose enough information for potential
1967. In the wake of the slide, a few dozen newspaper. The site includes a timeline of homebuyers to understand the risk they

58 Australian Journal of Emergency Management


were assuming moving into the hillsides hazards community might want to learn control over media activities and repre-
of Southern California. Without the from Mr. Steiner and his do-it-yourself sentations. In a disaster, media will search
disclosure necessary for informed consent hazards education program and from the out the sensational or picturesque. People
in risk assumption, Steiner feels that various participants in the Cassini contro- in deep need may be overlooked, due to
homeowners needlessly lost control over versy. They remind us of the obstacles and social bias in media. Media can propagate
their risk exposure. This is bound up with limits posed by the traditional print and myths about disasters that can compound
fairness and equity issues, in that the City’s broadcast media and model possible ways the work of emergency managers and
actions and the settlement imposed on around them. cause them to squander resources needed
the affected homeowners, in Steiner’s Emergency managers and disaster elsewhere. Perhaps worst of all, media
view, leaves them holding a bag they never planners face difficulties with the conven- attention spans are quite short, so endu-
knew was being handed to them. tional media both in the predisaster phase ring needs to communicate information
There is an interesting fairness and and in the various post-disaster phases during recovery and reconstruction
equity dimension to this controversy that (emergency response, restoration, and phases may not be met by media. About
escapes Mr. Steiner’s notice. These people reconstruction). Before a disaster, the need all that can be done to control the flow of
are like hazards victims everywhere in to get hazard information into the hands information is to establish media contact
the degree and poignancy of their indi- of the public may be stymied by the fact offices during a disaster during the brief
vidual sufferings. Unlike victims of, say, that hazards education does not generally windows of opportunity created by
mudslides in Central American villages have a news ‘hook’: it is not ‘newsworthy’, journalists’ attempts to learn about an event
and shantytowns or in the poverty- before they settle on a ‘spin’.
stricken Appalachians of the eastern In short, traditional print and broadcast
United States, however, they have been media wring out the sensation and drama
able to publicise their own stories through in a disastrous event and then move on to
the access of one of their own to web- One way to slip other, more ‘newsworthy’ stories, leaving
authoring skills and domain-hosting information needs unmet. Such media are
resources. The appalling losses of these at information past the out of the control of emergency managers
least originally very prosperous house- and disaster planners. Activists are only
holds are out there online, due to easy control of traditional marginally more capable of hooking
access to the requisite financial and media decision- coverage.
technological resources by middle class One way to slip information past the
and professional people. Others like them, makers is to take to control of traditional media decision-
also with access to the Internet, can learn makers is to take to the Internet. The
from their tragedies and begin to insulate the Internet. Internet requires a vanishingly small price
themselves from the potential devastation of entry compared with that required in
of landslides. Other more marginalised the highly oligopolistic conventional
victims suffer silently, uninformed of their media. It is also growing explosively, if
risk exposure, stricken by disaster, unable unevenly, into a densely interacting global
to get their own stories out, and over- unless some event occurs that can ‘peg’ the community. There are different facets of
looked by society—Herman’s and Chom- story (e.g. the anniversary of the Newcastle the Internet that offer different channels
sky’s ‘unworthy’ victims (1988). earthquake). Of the many potential hook to the public. The World Wide Web
So far, this tacit fairness issue affects all events, though, getting media attention functions in much the way that a news-
social organising on the Internet. The may depend on the existence of sensational paper, magazine, journal, radio show,
Cassini activists, too, are middle and human drama and conflict in the story, as television show, performance, or art work
professional class people (professors of expressed in the adage,‘if it bleeds, it leads’. would: material is posted and waits
journalism and of physics, physicians, and In short, disaster planners are at a passively for an audience to find its way
the owner of a software company). At this disadvantage in trying to get their mes- to it. It competes with other material
point in time, interactive civic action sages across to the populations for which similarly posted for audience attention.
offers tremendous empowerment to they are responsible: they do not control Unlike newspaper stories and broadcasts,
individuals already relatively privileged the media, and the concerns of the media however, web pages are more enduring
in this society: Cybersegregation still do not ordinarily dovetail with those of and easier to find.
divides those with access to this medium disaster planners. Like these other traditional venues,
and those without, those comfortable Activists share this disadvantage. They, though, increasing audience exposure
with it and those still awkward around it. too, do not control the media. Unlike requires advertisement. For the world
The potential of democratic oversight of disaster planners, however, they are better wide web (www), advertisement can
risk assessment and risk management able to generate the kinds of hook events consist of purchasing banner advertise-
awaits the effective arrival of the poor, of that might snag coverage: they can stage ments on other, related web pages or
minorities, of working class people, and, demonstrations or create fanfare over arranging a reciprocal and gratis exchange
at least in the case of Cassini, of women. allegations of risk coverups. This relative of banner advertisements or links. Too, a
The empowerment of these now marginal advantage can be squandered, however, web address (URL) can be registered with
voices in these dialogues can only make if reporters are summoned over much search engines at their web sites, so that
interactive media a fascinating channel and begin to think of a group as on the active searchers for particular types of
for the hazards community to watch. fringe and ‘crying wolf’. information can find a site. Related to
The situation is little better for emer- search engine registration, it is also
In closing gency managers in the wake of a disastrous possible to include ‘meta-tags’ in the
In the meanwhile, those of us in the event. Again, they generally enjoy little header portion of a web document to offer

Autumn 2001 59
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60 Australian Journal of Emergency Management


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response, recovery, and reconstruction. Her
media’, Risk 5, no. 3, p. 189 ff, www.fplc.edu/ and risk communication’, in Acceptable research and teaching interests are more fully
risk/vol5/summer/mazurint.htm. evidence: Science and values in risk described at http://www.csulb.edu/~rodrigue/,
Mulilis J-P. 1999,‘Gender and earthquake management, ed. D.G. Mayo and R.D. and she serves as her department’s webmaster:
preparedness’, Australian Journal of Hollander, pp. 48–65, Oxford University http://www.csulb.edu/geography/. Her contact
Emergency Management, vol. 14, no.1 Press, New York and Oxford. address is Christine M. Rodrigue, Professor of
Geography, California State University, Long
pp. 41–50, www.ema.gov.au/5virtuallibrary Smith C. 1992, Media and apocalypse: Beach, CA 90840-1101 USA.
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threat appeals and earthquake prepared- Prieta earthquake, Greenwood Press,
ness: A person-relative-to-event (PrE) Westport, Connecticut and London.
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Autumn 2001 61

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