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  • State The Strategy of Hindustan Uniliver N Your Own Words

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    Ramachandran Rajaram
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    Hindustan Unilever formulates strategy at three levels - corporate, operational, and business. At the corporate level, the board of directors and chairman are responsible for strategic management. Operational management strategy is overseen by the management committee. The business level strategy is formulated by the divisional committee consisting of executive directors and heads of functions. While aligning with Unilever's global strategies, HUL also tailors its strategies to the specific needs of the Indian business environment. Shifting strategic decision making from India to Unilever's headquarters may not prove advantageous as Indian consumers see HUL as an Indian company and domestic competitors may be better attuned to the Indian consumer mindset.

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    CASE2

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    STRATEGY MGNT

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    Hindustan Unilever formulates strategy at three levels - corporate, operational, and business. At the corporate level, the board of directors and chairman are responsible for strategic management. Operational management strategy is overseen by the management committee. The business level strategy is formulated by the divisional committee consisting of executive directors and heads of functions. While aligning with Unilever's global strategies, HUL also tailors its strategies to the specific needs of the Indian business environment. Shifting strategic decision making from India to Unilever's headquarters may not prove advantageous as Indian consumers see HUL as an Indian company and domestic competitors may be better attuned to the Indian consumer mindset.

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    13 views2 pages

    State The Strategy of Hindustan Uniliver N Your Own Words

    Uploaded by

    Ramachandran Rajaram
    Hindustan Unilever formulates strategy at three levels - corporate, operational, and business. At the corporate level, the board of directors and chairman are responsible for strategic management. Operational management strategy is overseen by the management committee. The business level strategy is formulated by the divisional committee consisting of executive directors and heads of functions. While aligning with Unilever's global strategies, HUL also tailors its strategies to the specific needs of the Indian business environment. Shifting strategic decision making from India to Unilever's headquarters may not prove advantageous as Indian consumers see HUL as an Indian company and domestic competitors may be better attuned to the Indian consumer mindset.

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    of 2

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY

    1. State the strategy of Hindustan Uniliver n your own words. HUL tries to bring a change in their job management structure by taking the step of reducing managerial job classes and developing deep level expertise. lso they believe in having clarified long term strategies and delivering sustainable performance.

    2. At what different levels is strategy formulated at HUL?

    There are various levels at which strategy is formed at HUL and these include CORPORATE LEVEL STRATEGY Strategic management at HUL is the responsibility of the board of directors headed by a chairman .

    OPERATIONAL MANAGEMENT STRATEGY

    Operational management is an area of management concerned with overseeing is loo ed after by management committee.

    BUSINESS LEVEL STRATEGY !n HUL there is a divisional committee having the e"ecutive director and heads of functions of sales# commercial and manufacturing

    $. %omment on the strategic decision&ma ing at HUL.

    HUL has nearly !" percent of sales and !# percent of net profit from the home and personal care business$ adoption of Unilever%s global strategy of focusing on &" power brands will make HUL%s strong position in the niche soap and detergent market suffer. HUL aligned its strategies to the special need of the 'ndian business environment.

    '.(ive your opinion on whether the shift in strategic decision&ma ing from !ndia to Unilever)s head*uarters could prove to be advantageous to HUL or not.

    !ndian consumer mindset as they ta e HUL as !ndian company and now by shifting they will not ta e it as !ndian company as also there are +ritish %,O and it is regulated by Unilever Head*uarter not by subsidiaries which are here in !ndian mar et. As domestic players are very near to !ndian consumer mindset and those companies which apply decision ma ing from here in !ndia only.

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