by

1
Group F

HUL
strategy

Focus on Core Business

Low price

Indian Connect

Shift in strategic decisionmaking from the subsidiary

to headquarter.

Focusing on limited no. of

products

Innovative Packaging
distribution

and

to earn the love and respect of

India

CSR

by

making

real

difference to Indian

At what different levels is strategy

formulated at HUL?

COORPORATE LEVEL STRATEGY

OPERATIONAL MANAGEMENT STRATEGY
BUSINESS LEVEL STRATEGY
FUNCTIONAL LEVEL STRATEGY

Comment on the strategic

decision-making at HUL.
Unilever major revenues comes from its food business
85 % of net profit from the home and personal care business
HULs offers low price whereas Unilevers premium priced.
HUL strategies to the special need of the Indian business
environment.

Shift in strategic decision-making from India to Unilevers headquarters

could prove to be advantageous to HUL or not.

It will affect the company business in Indian market.

Indian subsidiaries can easily perceive Indian consumer
mind-set.
better edge to its competitor in Indian market.
Chances of not concentrating in rural marketing.