Didier LAHELY

Creative Director – Strategic Communication Design

FROM NEEDS TO
DESIRES
“PEOPLE ARE NOT LOOKING
FOR HOME FURNISHING
OR FOR CLOTHES AND FOOD :
THEY WANT TO BUY IDEAS”
Vittorio Radice

ideas
COMPANIES
MUST BECOME
MORE CREATIVE.
HOW COMPANY
MUST BE MORE CREATIVE TODAY ?
TO BE CREATIVE
COMPANIES NEED TO DEVELOP
NEW MANAGER ABILITIES :

• TO DEVELOP INNOVATIVE PROJECTS OF “GLOBAL OFFER” AND TO

MANAGE THE “IMMATERIAL ASPECTS” (DESIGN, AESTHETICS, SERVICES,
COMMUNICATION, BRANDING, SHOP EXPERIENCE,…)
• TO DEVELOP THE “PERSONALITY” OF THE COMPANY
• TO DEVELOP THE VALUES OF THE BRAND
• TO TAKE THE RISK TO INNOVATE
• TO BECOME MORE ENTREPRENEUR AND NOT ONLY MANAGER
Strategic Process
A professional designer combines creative criteria
with sound problem-solving strategy to create and
implement effective communication design.

A professional designer solves

communication problems
with effective and impactful
information architecture.

A professional designer becomes

acquainted with the necessary
elements of a clients business
and design standards.

A professional designer conducts

the necessary research and analysis
to create sound communication
design with clearly stated goals and objectives.

A professional designer will submit an initial

communication strategy to an organizations
management for approval and meet with a client as
often as necessary to define ongoing
processes and strategy.