GET ON TARGET

By Molly Soat

By: Syed Ijlal Haider Shahzad Nafees

1

Target Market Introduction

Target Market Old Concept Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation Product Related Segmentation
2

Get On Target
New Concept
Go Beyond Demographics Using Big Data Listen Carefully Adjust In Real-Time

Using Big Data

Facebook insights

www.insidefacebook.com

Listen Carefully

www.kaushik.net

Learning Outcomes
Targeting potential customers Its not the data itself thats so important Identify audience Help to see upcoming trends Potential volume Greater return on investment
6

Conclusion
Reviewed Regularly Clearly Defined Target Market Customer Engagement Customer Retention And Loyalty Marketing Performance