Marketing strategies for Electronic Market

place
1. Produce Original Content –

•Creating high-quality and original content will set you up

for success because it will resonate with your customers in
a way that makes them want to interact with you, purchase
from you, and maintain a following.

•Companies like Coca-Cola, McDonalds, GoPro are using

the strategy of content marketing to attract the customers.

•Eg. McDonalds is using “McDonalds Question Time”

which is changing perception through honesty thus
building good reputation.
2. Market Segmentation-

•It is used to break down a target market audience into

smaller, more manageable groups.

•Market segmentation can be done on the basis of-

Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation

•Specifying the market segment will help us to have a

better understanding of customers.
3.Social Media Marketing –

•Utilizing different social media platforms for different

purposes also creates a rich presence for your company that
diversifies your abilities, efforts.

•This will ultimately help you cater to your customers’

needs in a way that grows your business over time.

•Social media marketing will help us to achieve brand

awareness, high conversion rate, brand loyalty, higher
customer satisfaction.
4.Search Engine Optimization –

•The content within your website should be rich,

reliable, and provide information to the public that is
useful and relevant to what they’re looking for.

• It will create a better user experience, high conversion

rate, brand credibility, even promotes cost
management.
5. Understanding Customer Need –

•Having better knowledge will give consumers more

confidence to shop with your business.

•Conducting market research in advance of

launching a product or service will help you build a
picture of your customer base

• Analyzing the customer feedback will help to

develop better product and services.
6.Customer Relationship Management –

• Maintaining a good customer relations is very much

important for any business.

•In order to achieve customer loyalty it is required to

provide a good quality service and active response to all his/
her queries.

•Coming up with different offers, discounts and other benefits

can help to generate more lead and profit.