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• First using the web page and then getting customer on their own app
helps in determines the future needs of a customer as apps are more easy
to use
• Rapidly change in the business dynamics are redesigning the business
models, as the companies are more looking at the variety of price and
availability of product
• Born-In-The-Cloud Platforms Are Increasing Selling Speed, Scale &
Simplicity
Adapting to change in a changing business
environment
Global E Commerce-
This is the final stage or we can say the company is at its maturity
level. Here technology is no longer an issue but outdated system
is an issue which should be updated. In case of BHP the
technology didn’t change but the use of internet in E commerce
field impacted a lot which they solved but developing various E
commerce strategies like customer service or cost saving.
Types of B2B Business Model
Sell-Side market place
Buy-Side marketplace
Electronic Exchange
Independent marketplace
Sell-Side marketplace
In Sell-side b2b one organisation sells electronically, either customized/or standardized
products to many other organisations using E-marketing platform
The method used in the purchase of goods and services is basically auction by the seller,
selling via electronic catalogs
It also advertise their product to the set of relevant customers
Buy-Side marketplace-
In Buy-side b2b one organisation makes purchase of goods and services from other
organisations electronically or other way
The method used in the purchase of goods and services is reverse auction.
Electronic Exchange-
Vertical -
• Deals with every segment of specific industry
• Say for example Automotive, petroleum, chemical or textile industries
Horizontal-
• Deals with same goods/services across several industries
• Allows buyers to purchase indirect products
• Say for example office equipment
Independent e-marketplace
• It is operated by a third-party
• Which is open for both buyer and seller of a particular industry
• You get access to request quotation and bids for several products of a
particular industry
• Say for example INDIA MART AND ALIBABA
3.B2B MODELS WITH TRADING PARTNERS
IN E-COMMERCE
There are several Person • Unmediated Joint B2B
Involved When goods & models.
Services are Brought and • Structure B2B model.
sold by companies. • Amalgam B2B model.
• Outsourced B2b model.
The order is generally bulk
and placed through e-
mails, online sales portal or
via calls.
Unmediated Joint B2B Model
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“ Benefits of E-commerce
• A Larger Market- ECommerce allows you to reach customers all over the country and around the
world. Your customers can make a purchase anywhere and anytime, especially more people are
getting used to shopping on their mobile devices.
• Customer Insights Through Tracking And Analytics -Whether you're sending visitors to your
ecommerce website through SEO, PPC ads or a good old postcard, there is a way to track your
traffic and customers' entire user journey to get insights into keywords, user experience,
marketing message, pricing strategy, and more.
• Personalized Messaging- The platforms give merchants the opportunity to serve up personalized
content and product recommendations to registered customers. These targeted communications
can help increase conversion by showing the most relevant content to each visitor.
• Ability to Scale Up (Or Down) Quickly -The growth of an online business is not limited
by the availability of physical space. Even though logistics can become an issue as one
grows, it's less of a challenge compared to those for running a brick-and-mortar store.
ecommerce merchants can scale up or down their operation quickly, and take advantage
of the unlimited "shelf space," as a response to market trend and consumer demands.
• Fast Response To Consumer Trends And Market Demand-The streamlined logistics,
especially for merchants who do "drop ship," allow businesses to respond to market
and ecommerce trends and consumer demands in a nimble manner. Merchants can
also create promotions and deals on the fly to attract customers and generate more
sales.
• Lower Cost -With the advance in ecommerce platform technologies, it has become very
easy and affordable to set up and maintain an ecommerce store with a low overhead.
Merchants no longer have to spend a large budget on TV ads or billboard, nor worry
about the expense for personnel and real estate.
• More Opportunities To "Sell“-Merchants can only provide a limited amount of
information on a product in a physical store. On the other hand, ecommerce websites
allow the space to include more information such as demo videos, reviews, and
customer testimonials to help increase conversion.
• Grow Your Business Organically with Content
• Gain Access to Customer Data Easily
• 24/7 Potential Income – the ecommerce market is open 24/7 so you can access it
anytime
“ Challenges of E-Commerce
• Lack Of Personal Touch -Some consumers value the personal touch they get
from visiting a physical store and interacting with sales associates. Such personal
touch is particularly important for businesses selling high-end products as
customers not only want to buy the merchandise but also have a great
experience during the process.
• Lack Of Tactile Experience-No matter how well a video is made, consumers still
can't touch and feel a product. Not to mention, it's not an easy feat to deliver a
brand experience, which could often include the sense of touch, smell, taste, and
sound, through the two-dimensionality of a screen.
• Price And Product Comparison-With online shopping, consumers can compare
many products and find the lowest price. This forces many merchants to
compete on price and reduce their profit margin.
• Internet Access This is pretty obvious, but don't forget that your
customers do need Internet access before they can purchase from
you! Since many ecommerce platforms have features and
functionalities that require high-speed Internet access for an
optimal customer experience, there's a chance you're excluding
visitors who have slow connections.
• Credit Card Fraud Credit card fraud is a real and growing problem
for online businesses. It can lead to chargebacks that result in the
loss of revenue, penalties, and bad reputation.
Many business documents can be exchanged using EDI, but the two most
common are purchase orders and invoices. At a minimum, EDI replaces the
mail preparation and handling associated with traditional business
communication.
• EDI allows a company to be more competitive in today's business environment. A study by the EDI Group, Ltd.,
reported that companies using EDI in 1994 experienced reduced cycle times of 40.3%, with a simultaneous drop in
error rates from an average 10.1% to 4.4%. Cost savings averaged $2.20 per document upon implementation of
EDI.
EDI Saves Time
• Sending an electronic message across the country or around the world requires only seconds or minutes rather
than days. Once the message is received, information is available for use immediately without costly and time-
consuming hand preparation.
• EDI improves accuracy. Every time information is copied from one place to another, there is opportunity for error.
• Electronic transfer eliminates the need for copying information from one paper document to another, or for re-
keying it into a computerized business application.
• Once the information is entered correctly, there is no additional opportunity for error since it is electronically
entered into all other applications without further human intervention.
EDI Reduces Cost
Overhead costs are reduced by eliminating or reducing human handling in such areas as:
• Mailroom sorting and circulation.
• -Repeated keying of information.
• -Manual reconciliation of different documents (purchase orders, receiving notices, invoices, etc.)
• -Document mailing, telephoning or faxing of information.
Document processing costs are reduced with savings in areas such as:
• Reduced postage and handling costs.
• Reduced costs for printing forms.
• Reduced costs for sorting, distributing, filing and storage of documents.
Inventory carrying costs are reduced through lowered inventory levels achieved by:
• Reducing order processing and delivery cycle time.
• Reducing uncertainty in order cycle time.
• B2C payments are much simpler than B2B transactions. As explained above, B2B
processing tends to entail large quantities with a higher bill. The process is
complex and takes a substantial amount of time to complete. B2B transactions are
often done on a regular basis. That is, the purchaser tends to repeatedly require
the seller’s service or products, meaning transactions happen on a consistent
schedule. This allows the ability to reduce some of work involved in completing the
payment cycle since a vendor will already be integrated into the system.
Internet
Reasons, why we use the internet
in B2B through E- Commerce
• To increase the visibility of your business.
• To connect with the customers.
• To cope up with the competition.
• It is good for research and development.
• Legitimate yourself.
Why is the internet important in E- Commerce
• It has the potential to put small businesses on even footing with some
of the larger businesses without needing access to their resources or
finances.
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation
• It will create a better user experience, high conversion rate, brand credibility, even
promotes cost management.
•Conducting market research in advance of launching a product or service will help you
build a picture of your customer base
• Analyzing the customer feedback will help to develop better product and services.
10.Outlook into the future of E-commerce
• When compared to the B2C e-Commerce industry, B2B e-
Commerce is projected to be two times higher than B2C by
2020.
• Currently B2B shopping is complicated than B2C due to
nature of transaction.
• It includes a lot of steps like sales interaction, negotiation and
approvals.
• B2B e-Commerce businesses must adapt a more seamless
transaction system which has easy price negotiation, easy
ordering, order and inventory management for the B2B
market.
E-commerce is a means of conducting business, where the buying or
selling of goods and services or the transmitting of funds or data, occur
via electronic medium. There are no physical market places and the
entire process of marketing and selling of goods, takes place on-line or
electronically.
In the rising worldwide economy, online business and e-business have progressively become a fundamental part of the
business technique and a solid impetus for monetary advancement. The coordination of Information and Communications
Technology (ICT) in business has changed connections inside associations and those between and among associations and
people. In particular, the utilization of ICT in business has upgraded profitability, empowered more prominent client
cooperation, and empowered mass customization, other than lessening costs.
Types Of E-commerce
Business to Business This is Business to Business exchanges. Here the organizations are working with one another. The last purchaser
●
isn’t included. So the online exchanges just include the producers, wholesalers, retailers and so forth.
Business to Consumer. Here the organization will sell its merchandise as well as administrations straightforwardly to the buyer. The buyer can peruse
●
Business to Consumer their sites and see items, pictures, read audits. At that point, they put in their request and the organization sends the products straightforwardly to
them. Prevalent models are Amazon, Flipkart, and so forth.
Buyer to Consumer This is the turnaround of B2C, it is a customer to business. So the purchaser gives a decent or some support of the organization.
●
State, for instance, an IT consultant who demos and offers his product to an organization. This would be a C2B exchange.
Customer to business This is the turnaround of B2C, it is a customer to business. So the purchaser gives a decent or some support of the organization.
●
State, for instance, an IT consultant who demos and offers his product to an organization. This would be a C2B exchange.
The ecommerce business
No of internet users in India from 2015 E-commerce share of total B2B sales in
and its further scope India over a period.
• Since the no of Internet Users is been increasing it will also help E-
commerce structure to grow.
• Internet user Increasing meaning that people getting access to their
home place .
• Increase in sales as we can se it in 2nd graph means that customer are
satisfied with the product what they do buy otherwise it may do lead to
fall.
• Growth of E-commerce sector genuinely depends on the Internet users
in the market as internet users leads to increase in the this affects of E-
commerce.
• This will happen because of that customers are getting various choices
at their homes using various user interface life mobile or desktops.
Global Retailing Index
Scope
As we can see that E- commerce sector is increasing at a
rapid rate from year 2017 is mainly due to various e-
commerce sectors have been launched during this periods.
• Trade India is a B2B ecommerce portal where small B2B businesses in India
enrolled their companies in this portal to get recognized by their targeted
clients. This business is different from the other businesses as it provides a
platform for small B2B companies to sell their products. Hence this is also
one of the best business ideas to get involved in the B2B industry as a B2B
portal provider.
• India mart Intermesh ltd. Is one of the leading B2B ecommerce
companies in Noida, India. Working with a mission of “ to make
doing business, easy , India Mart connects buyers and sellers with
their high quality B2B products like Apparels, Industry machinery,
electrical & electronics , etc.” while India mart is connected with
47lakh suppliers with its smart marketing strategies. Services
include air purifiers, honey comb padding, leather sheets, pop
ceilings, agricultural hand tool.