Business Communication 2.

0/Winter09/COMPANY DATA

MATRIX

Year Size #of Industry Business Nationality

COMPANY Est. (Large, Employees Line (s)
Medium,
Small)
1947 Large 160,000 Electr onic s Chemicals(LG South Korea
LG Chem), Electronics
(LG Electronics,
Group
Luseum, and
Sitron), and
Telecommunications
and Services (LG
TeleCom, LG
DACOM, and LG
CNS).
1971 large 117，000 Catering Coffee USA
Starbucks &
Cakes
Coffee cups
Cof fee M ak er

1971 large 269,300 Expr es s to provide USA

Trans port atio transportation, e-
FedEx n Gr oup commerce and
Corp business
services.
 Business Communication 2.0/Winter09/COMPANY DATA MATRIX

(page 2/3)
Major Major Past Current Future
COMPANY Services Products Achievements Projects Goals

Software Refrigerator LG is currently "Select" and 2010, among the

Downloads for Digital TV, South Korea's "focus" Global Top 3
LG
Free CD-RW, third-largest strategy
Group DVD, CD- company, under
ROM, DVD- the 44 companies
Maintenance ROM in the world has
drives, about 300 offices
for free in 3
personal and subsidiaries.
years computers,
monitors,
Delivery mobile
Service for phones,
CRTs and
free
PDPs.
Supply Coffee By the U.S. The pursuit To open stores
coffee "Fortune" of stable 25000 around the
&cakes Coffee magazine's "Most psychological world
Starbucks Admired tende
cups
Companies". "Hearts and
Make coffee Cuffee minds
cups and makers strategy"ncie
coffee s, to touch
makers customers
and develop
customer
loyalty
Transportation, no 96 million U.S. To provide Reduce carbon
e-commerce dollars in venture fast and dioxide
and business capital incubator reliable emissions from
FedEx
operations of Federal courier its FedEx
Corp Express, but also services to Express aircraft
set a single more than
fleet by 20
investment in U.S. 235 countries
history and the and regions
percent and
highest on record. over the improve the fuel
Acquired the world's efficiency of its
famous company FedEx Express
Flying Tigers vehicle fleet by
20 percent.
Business Communication 2.0/Winter09/COMPANY DATA

MATRIX (page 3/3)

COMPANY Why I think this company is “great”

LG LG is currently South Korea's third-largest company, under the 44

companies in the world has about 300 offices and subsidiaries.
Group

Starbucks The perfect combination of convenience and taste！Fascinating

enterprise culture！Since listing in 1992, its average annual sales
growth of more than 20% of profits while the average growth rate
reached 30%. After 10 years of development, and Starbucks in
Seattle, a little from the old "Little Mermaid" evolved around the
world today, more than 40 countries and regions, chains nearly
10000 of the "Green Giant." Starbucks shares rose 22-fold higher
earnings than General Electric, Pepsi, Coca-Cola, Microsoft and IBM
and other large companies. Today, Starbucks has become North
America's leading retailers of fine coffee, baking operators and
owners of first-class brand, and its rate of expansion for the
"Fortune", "Forbes" and talked about the world's top business
magazine.
FedEx Corp A strong team of transport and safety, punctual, reliable transport
capacity. powerful & perfect！

Aircraft 677 in totally, including: Airbus A300-600;Airbus A310-

200/300 ATR 72; ATR 42;Boeing 727-100; Boeing 727-200; Boeing
DC10 -10; Boeing DC10-30; Boeing MD10-10; Boeing MD10-
30;Boeing MD11; Cessna 208A; Cessna 208B;Fokker F-27 ;Ground
transportation: there are roughly 44,000 private Truck