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Concurrent Engineering
Concurrent Engineering
Concurrent Engineering
Concurrent Engineering
Concurrent Engineering:
Is a strategy where all the tasks involved in product development are done in parallel. Collaboration between all individuals, groups and departments within a company.
Customer research
Designers Marketing
Accounting
Engineering
Concurrent Engineering
Suppliers
R&D
Customers
Competitors
Idea Generation
Marketing
Linear Process
Preliminary Design Form Design
Revising and testing prototypes
Functional Design
Design Specifications
Production Design
Manufacturing Specifications
Product Launch
Concurrent Engineering
Techniques:
Perceptual mapping Benchmarking Reverse Engineering
Concurrent Engineering
Perceptual Mapping
Good Taste
Coco Pops
Low Nutrition
Rice Krispies
Cheerios
High Nutrition
Shredded Wheat
Bad Taste
Concurrent Engineering
Benchmarking
Get the best product available Base performance specifications for new product on it
Reverse Engineering
Dismantle and inspect competitors product(s) Select features to incorporate into new product
Concurrent Engineering
Demand for the proposed product? Cost of developing and producing the product? Does company have manufacturing capability? Skilled personnel?
Concurrent Engineering
Form Design: Physical appearance of the product Functional Design: Performance of the product Production Design: How to manufacture product
Concurrent Engineering
Concurrent Engineering
Concurrent Engineering
Concurrent Engineering
Why Concurrent Engineering?
Pace of market change has increased Companies must keep pace with changing markets Decisions made sooner rather than later Reduces/eliminates repetition of tasks Reduces waste and reworking of design Product quicker to market Maximises company profit Company operates more efficiently
Concurrent Engineering
To make decisions concurrently:
Team knows the design goals/objectives Team is aware of the interrelationships between all aspects of the design process Superior communication between all sections of the company
Method:
Quality Function Deployment (QFD)
Concurrent Engineering
Quality Function Deployment (QFD)
Collection of matrices that converts the needs of the customer into technical specifications at all stages of the design and manufacture process.
House of Quality
Concurrent Engineering
House of Quality
1. Customer requirements prioritised (scale or %) 2. Competitive product evaluation 3. Engineering characteristics 4. Interrelationships of 1 & 3 5. Relations between engineering characteristics 6. Targets for new product
Concurrent Engineering
Example: Water-pond Alarm 1. Identify customer requirement and prioritise them (scale or %)
Concurrent Engineering
2. Compare product to competitors
weighting Competitive Assessment 1 25 15 10 2 3 A B X 4 X X A 5
Attribute
B
A B
Inexpensive
Small Looks Good
25
10 15 B B
B
A X
A
X A
Concurrent Engineering
3.Identify engineering characteristics
Complexity of circuit Material for casing + + -+ + -Energy Efficiency
Attribute
Sensitive to water level Durable Makes a loud noise Inexpensive Small Looks Good 25 15 10 25 10 15 ++ + ++
Cost of Sensor
Weighting
Concurrent Engineering
4. Identify strength of interrelationships between customer requirements and the engineering characteristics.
Complexity of circuit
Energy Efficiency
Attribute Sensitive to water level Durable Makes a loud noise Inexpensive Small Looks Good 25 15 10 25 10 15 + --++ + ++
Cost of Sensor
Weighting
Legend: Positive correlation + Strong positive correlation ++ None Negative correlation Strong Negative correlation - -
Concurrent Engineering
Interpreting the matrix
Sensitivity to water level is likely to be very dependent on complexity of circuit
Complexity of circuit
Energy Efficiency
Attribute Sensitive to water level Durable Makes a loud noise Inexpensive Small Looks Good 25 15 10 25 10 15 + --++ + ++
Weighting
Cost of Sensor
Concurrent Engineering
A complex circuit and quality sensor could increase cost of product
Complexity of circuit
Energy Efficiency
Attribute Sensitive to water level Durable Makes a loud noise Inexpensive Small Looks Good 25 15 10 25 10 15 + --++ + ++
Weighting
Cost of Sensor
Concurrent Engineering
5. Identify correlation between engineering characteristics.
Increasing complexity of circuit could require a more costly sensor Complex circuit (more parts) could reduce energy efficiency
A good quality sensor could improve energy efficiency
Concurrent Engineering
6. Identify targets for new product
120
Target
120
<30
Concurrent Engineering
Concurrent Engineering
Role of CAD in Design & Manufacture
Model part or assembly being designed Part visualised and manipulated on screen Realistic Function tested Textures & lighting effects can be applied Photorealistic effects Manufacturing drawings generated automatically
Modelled part and its manufacturing requirements shared with the entire design and manufacturing team
Concurrent Engineering
Role of CAD in Design & Manufacture
Geometry from CAD system used to produce part on CAM system
Concurrent Engineering
Role of CAD in Design & Manufacture
Advantages:
All above can be done concurrently
Manufacturing problems identified early Changes in design can be seen immediately
Concurrent Engineering
Design for the Environment
There are three major elements of design for the environment: Design for environmental manufacturing Design for environmental packaging Design for disposal and recyclability.
Concurrent Engineering
Design for Environmental Manufacturing:
Non-toxic processes & production materials Minimum energy utilization Minimize emissions
Concurrent Engineering
Design for Environmental Packaging:
Minimum of packaging materials Reusable pallets and packaging Recyclable packaging materials
Concurrent Engineering
Design for Disposal & Recycling:
Re-use/refurbishment of components & assemblies Material selection to enable re-use (e.g., thermoset plastics vs. thermoplastics) and minimize toxicity Avoids filler material in plastics such as fibreglass and graphite Minimum number of materials/colours to facilitate separating materials and re-use
Concurrent Engineering
Design for Disposal & Recycling:
Material identification to facilitate re-use Design to enable materials to be easily separated Design for disassembly (e.g., fracture points, fastening vs. bonding)
Concurrent Engineering
Impact of Product Life Cycle on the Environment
Product life cycle = design, manufacture, use & disposal stages of product
Concurrent Engineering
Case study 1: Desktop computer
Design Stage: The design could specify the following Reusable components e.g. monitor, keyboard Recycled materials where possible Minimise toxic materials used Manufacture: Use ethical work practices and sources for raw materials Use clean manufacturing processes Minimise transport of components and materials Implement quality procedures to minimise waste etc. Use: Low power consumption Serviceable items rather than replaceable e.g. disk drive, peripherals etc. Disposal: Design for disassembly use easily dismantled fixings etc. Identify materials used for recycling Minimise mixed materials to facilitate separation later
Concurrent Engineering
Role of Testing in Product Design
Cannot predict with absolute certainty how product will perform Need test product before mass production Mass production very costly to setup
Concurrent Engineering
Role of Testing in Product Design
Possible tests:
Product meets performance specifications Expected life of product Accelerated testing Likely cause of failure
Concurrent Engineering
Performance test: Pond Alarm
Test Procedure Minimum performance Result
Casing Seal
Sensitivity of sensor
Alarm should trigger before 8mm is reached Alarm should reset within 1 min Alarm should sound for 1 hour minimum No damage should be apparent to casing or function Should be audible up to 30m
Battery life
Alarm Volume
Concurrent Engineering
Role of Accelerated Testing
Used when expected life is long to capture life data Life data is needed to estimate the reliability of a product Tests are conducted on a sample or prototype Tests cause product to fail in same manner as normal use Test time is greatly reduced Product is quicker to market Low development and warranty costs
Qualitative or Quantitative
Concurrent Engineering
Qualitative Accelerated Tests
To reveal probable failure modes Good tests quickly reveal failure modes Improve design product Performed on small number of samples Product subjected to one severe level of stress
e.g. Stress cycling or hot to cold
Only tests conditions encountered in real use Cannot be used to quantify life of product
Concurrent Engineering
Quantitative Accelerated Life Tests
Quantify the life of the product
Concurrent Engineering
Example: A washing machine to last for ten years in normal use. Expected typical household use: three times a week for a wash cycle that will last for 2 hours on average. What type of test should be used? How long must the machine survive during the test? Total hours life required for the machine is: 2 hours/wash x 3 washes/week x 52 weeks/year x 10 years = 3120 hours
Use a quantitative accelerated test. Run the machine constantly for 3120 hours
Concurrent Engineering
Sample Paper: HL Explain why accelerated testing is used on some products.
Some products have a long life need to test reliability quantify life of product - warranty
A washing machine will be used for two hours per day, three days per week in normal use. What type of accelerated testing will determine the lifetime of the washing machine?
Quantitative test data is used to determine expected normal life time of product
During testing, the washing machine ran for 3000 operating hours before failing. Recommend a suitable guarantee period for the washing machine and give reasons for your recommendation.
2hrs/day x 3days/week = 6hrs/week
3000/6 = 566.67 weeks 566.67/52 = 10.8975 Guarantee period = 10 years.