Executive Summary

Summary
Health Nuts is a business that provides home delivered, top quality, nutritious, meals to the door of the Los Angeles County elite. Health Nuts meals will be customi ed by our own !egistered "ietitians for each individual#s goals, body and preferences. $hese meals will be delivered daily before % A& to the doors of all of our privileged members. Health Nuts members will consult with their own "ietitian to plan their specific goals. 'or additional fees, body composition can be measured, and food allergy testing can be set up. (ach member will have their data, specifications, and diet entered into our computer system. All of the food we use will be of the highest nutrient value, quality and freshness. Health Nuts is not your average ready)made meal. (ach meal will be speciali ed with the member#s personal needs and wants in mind. *ome e+amples of specific diets would be, weight loss, pre-post pregnancy, posts operation, vegetarian, vegan or healthy eating. $he detailed pac.age for each member will have basic pac.age prices. Additional specified pac.age prices are also available. $he member will pay per day, not per meal. $hey have a choice between days with dinner or days without dinner. (ach day will include brea.fast, lunch and two snac.s. $he meals will be delivered daily, so the member#s will not need to store the meals longer than a day. $he more days the member signs up for the cheaper the amount per day. /ricing will start as followed, 'ull /ac.age /rogram 0includes 1rea.fast, Lunch, "inner and *nac.s2 13 days or more, 4%5.6% 73 days or more, 4%3.6% 63 days or more, 488.6% /ac.age /rogram without dinner 0includes 1rea.fast, Lunch and *nac.s2 13 days or more, 485.6% 73 days or more, 483.6% 63 days or more, 478.6%

Mission Statement
Health Nuts is committed, $o provide accurate and precise member analysis, $o consistently treat each member with the respect, professionalism and service they deserve, $o provide meals of the highest nutrient value, quality and freshness, $o create a business that is e+act and outstanding in its attention to every detail, $o .eep our service and meals fresh, e+citing and new, and $o improve the quality of life and food choices in the Los Angeles County Area.

Organizational Objectives
:ithin the % years of business, opened up at least 9 more Health Nuts facilities in other large metropolitan areas. :ithin the first year of business brea.)even. :ithin the second year of business triple the amount of active Health Nuts members.

Company Summary

Company Ownership
Lisa Hammond and *u anne *tuebing are partners owning and running the company. $here are no stoc.)holders.

Start-up Summary (Budget)

;itchen (quipment and <ther 'urnishings tem Cost ;nives 4933.33 &easuring cups-spoons 483.33 *poons 473.33 &i+ing =tensils 473.33 *patulas 473.33 *ieves and Colanders 4%3.33 /ots and /ans 4%33.33 *cales 4%3.33 >ndividual soft coolers 4833.33 'ood pac.aging 4733.33 Cutting 1oards 4133.33 Aprons 483.33 Hair nets 473.33 ;itchen ?ac.ets 4%3.33 $he rented facility is already equipped with, wal.)in refrigerator, wal.)in free er, ovens, stove tops, a grill, steamers, stainless steel, wor. surfaces, sin.s, and dry storage areas. $otal ;itchen (quipment Cost, 41,@%3.33 <ffice (quipment and *upplies tem 9 "ell Computers 9 "ell /rinters "ell 'a+ &achine-Copier 7 $elephones 7 >.ea des.s 7 >.ea des. chairs 1 >.ea table 5 >.ea chairs 1 >.ea corner sofa *upplies $otal <ffice (quipment Cost, 48,633.33 Cost 41,933.33 49%3.33 41%3.33 4933.33 48%3.33 4733.33 49%3.33 4733.33 41,733.33 4%33.33

Cost (stimates per &onth tem *alaries and :ages (mployee 1enefits "irect <perating (+penses &ar.eting =tility *ervices <ccupancy costs !epairs and &aintenance >nsurance $otal &onthly Costs, 499,533.33

Cost 4%,333.33 47,333.33 41,133.33 49,333.33 4@33.33 41,333.33 4833.33 4733.33

$otal 1udget Costs for *tart)=p &onth, 496,7%3

Company !ocation and "acilities (includes #loor plan with e$uipment)

<ur company is renting out an office-.itchen facility in a strip)mall type location in *anta &onica, California. $he rent is 41,@33-month, not including utility costs. $he .itchen is divided into 9 areas, the preparation area and the meal assembly area. $his is because the meal assembly area needs to be set at a lower temperature. $he office is much smaller than the .itchen. >t has an attached bathroom. 'loor /lan Legend, 1 A dry storage 9 A stainless steel prep tables 7 A wal.)in free er 8 A wal.)in refrigerator % ) steamer 5 A stove tops and ovens B ) grill @ A hand)washing sin.s 6 A 7)sin. system 13 ) sin.s 11 ) dishwasher 19 A dish storage area 17 ) bathroom 18 A meeting table 1% ) des.s 15 ) sofa 1B A coffee table 1@ A office plant 16 A windows

Services

Service %escription
<ur company is a food delivery system. (ach morning before %,33am, 7 meals and 9 snac.s are delivered to the client#s door. Not only is the food fresh, healthy, and delicious, but each client has many options under which they can personali e their menu. (ach client will have a program that is created by our team of chefs and dieticians to meet their daily nutrient requirement and any other specifications they may want. :hen the client contacts our company, a profile will be made for them and their program will be started. &ost programs will be geared toward clients who are interested in weight loss, clients who do not have enough time to shop and coo. for themselves, or clients who simply want to eat more healthfully. &any variations to the programs are available for allergies, religious restrictions, li.es-disli.es, etc. *pecial programs can also be made for clients who are pregnant or recently gave birth, and for clients who recently had surgery. $he food given to each client is made fresh by our chefs and carefully distributed into its pac.aging. :e focus very strongly on a balanced diet. &uch of the food is organic, and all of the meat is free range. An e+ample of one day of food for a typical client would be, 1rea.fast, 'resh 1erries, Natural Cogurt, and Dranola &uesli *nac., 'resh Drapes and *unflower *eeds Lunch, Asparagus and *mo.ed Chic.en *alad *nac., "ate and :alnut &uffin "inner, /armesan and Herb Crust Coley <f course, this sample menu would be modified for a client who was a vegetarian, or for a client who does not en?oy yogurt, for e+ample.

Competitive Comparison
<ur top competitors in this mar.et would be Nutrisystem and Eenny Craig. Nutrisystem focuses on the Dlycemic >nde+ of carbohydrates and the amount of fat and protein in each meal to promote weight loss. Eenny Craig focuses primarily on weight loss. Eenny Craig also focuses on healthy eating habits and an active lifestyle. 1oth deliver pre)made fro en meals directly to the customer#s door. Nutritsystem offers meal plans specifically for women, men, elder women and men, diabetics and vegetarians. Eenny Craig is specifically designed for women but they offer Eenny Craig for men, seniors, spouses, and teens. &eal 1istro, At.ins at Home, &agic ;itchen, and /ur'oods are a few other online competitors. &eal 1istro claims that the food will improve the customer#s metabolism. At.ins at Home delivers their meals B days at a time, so the customer must store the other days of the food. &agic ;itchen delivers meals that can be tailored to weight loss, but they also offer other types of meals. /ur'oods is based on the 7)hour diet which means

they eat a meal every three hours. All of these companies charge shipping and handling fees and the customer must store the food for a wee. or longer. <ur company will have a data base that each customer will be entered into and personally assessed for their specific needs and wants. Nutrisystem and Eenny Craig have very general programs that are only specified for a group)not the individual. <ur program does not only focus on weight loss or maintaining weight but the nutritious value the food provides. >f the customer#s goal is to lose weight on our system they will not only lose weight, but they will also be increasing their vitamins and minerals in a healthy natural way, ma.ing them feel better not only about their si e but their health.

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Market Analysis Summary

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Mar&et Segmentation
Deographic, <ur customers must live within the county limits of Los Angeles. Los Angeles is the largest city in the state of California and is the second largest city in the country. $his includes many people because Los Angeles also has the highest population of any census)designated area in the =nited *tates. However, our customers would be limited to those who could afford our services. :e found 9@ cities within Los Angeles County whose median family income is higher than the average California median family income. :hile we will not limit our services to these areas, these will be the cities that we mar.et to most heavily. "emographic, 1ecause of the price of our product and delivery service, customers within Los Angeles will need to be relatively wealthy. :e will mar.et mostly toward business professionals and people in Hollywood. Age should not be an issue. <ur product is meant for the elite. >t is e+pensive, but it is top quality and we guarantee results. :e will mar.et toward people who can afford what they want, not ?ust what they need. /sychographic, <ur customers will have a variety of personalities, but must value their health and have a positive attitude about their food plan with us. :e will not provide service to customers who seem unstable or who seem to have problems deeper than physical health-weight issues. 1ehavioristic, :e will be mar.eting mostly toward people in Los Angeles who are too busy to plan and ma.e healthy meals and to those who are having trouble losing weight on their own. :e will also mar.et to the elite who have the desire to stay healthy, and especially to women who are thin.ing of becoming pregnant.

Service Business 'nalysis

$he main service that we provide is the delivery of fresh meals every day. (ach evening between midnight and %,33 A.&., our delivery truc.s drive around Los Angeles and drop off the personali ed coolers that we have prepared. $he cooler includes three meals, two snac.s, a menu, any preparation instructions that are necessary, nap.ins and utensils. "ifferent types of residences require different drop)offs. >t might be necessary for a client to provide us with a copy of their .ey or with the code to their gate. >f the cooler needs to be dropped off during a different hour of the day, special arrangements can be made. :e also provide the service of a licensed dietitian to ma.e the best diet plan for each client. :hen the client calls initially, a member of staff will record all of their personal information, along with their preferences and any goals they have. $hen our dietitian will call them to discuss their specific diet. :e generally try to ma.e the same basic meals for every client every day for simplicity. However, the dietitian can address the si e of the meal, plus ingredients to omit or ingredients to substitute.

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<ur staff is by the phone and easy to reach during wor. hours. (mail is chec.ed every day, all day. /art of our service is to be completely available to our clients.

Business (articipants
:e will build business relationships with many outside sources. :e want our food to be fresh every day so our most important relationship will most li.ely be with local farmers. :e will also need support in the community to get our word out. :e will build relationships with nutritionists, dietitians, and personal trainers so that they can recommend clients to us. <ur staff includes chefs, .itchen assistants, .itchen staff, drivers, dietitians, office managers, and office assistants. $his means we will have to have business relationships with others including computer technicians, laundry services, and maintenance wor.ers.

%istribution (atterns
<ur main areas of distribution will be areas in which residents have the highest incomes. $hese will also be the areas that we focus on in our mar.eting strategies. According to the 9333 =nited *tates Census, 9@ cities in Los Angeles County had median household incomes that were higher than the median household income for California. Current estimated information on household incomes is provided by CL!*earch.com, which has California !eal (state Area "emographics. $he cities below are the cities to which we will focus our mar.eting and distribution.

City

Median (ercent )ousehold Above ncome *+++ Median C' )ousehold ncome (,-./-+0)
4%5,133 4B3,68% No data 4%9,9@8 4B7,373 45%,613 48@,8B8 4%1,B69 45@,@B1 453,317 No data 1@F 86F ))) 13F %8F 76F 9F 6F 8%F 95F )))

1stimated Median )ousehold ncome 2334

45@,7@8 4@B,9B6 4193,793 459,@13 4@6,%79 4BB,@1@ 4%B,B@B 459,667 4@8,9B5 4B9,171 4B@,63B

(ercent Above Median C' )ousehold ncome (,5./-+0)

*+6 526 *3+6 +6 576 056 3856 +6 -.6 256 0.6

'rcadia Beverly )ills Calabasas Carson Cerritos Claremont Covina Culver City %iamond Bar 9lendora )untington Beach

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!a Mirada !e :erne !a&ewood Malibu Manhattan Beach (alos :erdes 1states ;ancho (alos :erdes ;edondo Beach ;olling )ills 1states San %imas Santa Clarita Santa Monica <housand Oa&s <orrance =alnut =est Covina =hittier

451,579 451,795 4%@,918 No data 4133,B%3 No data 46%,%37 456,1B7 No data 459,@@% 455,B1B 4%3,B18 4B5,@1% 4%5,8@6 4@1,31% 4%7,339 486,9%5

73F 96F 97F ))) 119F ))) 131F 85F ))) 79F 83F BF 59F 16F B1F 19F 8F

4B%,9%8 4B8,155 4B3,918 4199,8@8 419%,3%8 41%5,178 411B,B@6 4@8,31% 4175,36% 4BB,B1% 4@7,816 453,1B7 468,@B3 456,3%B No data 45%,319 4%6,388

0*6 2+6 226 **06 **46 *.26 *356 -76 *0.6 056 -56 56 756 236 --*06 06

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Strategy & Implementation Summary

1%

Mar&eting Strategy
:e will be using many different types of advertising and mar.eting strategies. :e won#t be using $G advertising until the second or third year we have been in business. :e need to see how quic.ly people pic. up on our product. :e will be assessing our average customers throughout the first year. 'or the first year we will be relying on networ.ing connection throughout the Los Angeles County area. 1y fostering professional relationships with others in the health care industry, our clientele will e+pand quic.ly. 1y treating our initial customers with the utmost care and respect, we e+pect that they will recommend us to their friends and family. <ur target population is the elite of Los Angeles, California. <ur product will be loo.ed at as a lu+ury not ?ust your everyday weight loss product. <ur food is different and not monotonous. :e will be delivering their meals by % A& everyday for the customer to wa.e up to so the customer does not have to store any of the food. /eople on our product will not only be paying for weight loss but for the quality of their health.

(ricing Strategy
:e will be pricing the food to cover all our overhead and to ma.e payroll. :e will price the meals per day. $here are a few different pac.ages the customers can choose from. $hey can choose to have a full day worth of food or a days worth of food but without dinner. >t includes brea.fast, lunch, two snac.s and then optionally dinner. $he prices may vary between the pac.ages they choose for instanceH they have a choice between weight loss, pre-post pregnancy, post operation, or healthy eating. $here will be an additional fee for more than three altercations from our daily menu.

(romotional and Sales Strategy

:e will be using mostly print media advertising and word)of mouth. :e will be targeting the elite population of Los Angeles and Hollywood. :e will be mostly doing mail advertising. :e will also have flyer advertisement in all of the gyms, surgery offices, personal training offices, and local hot)spots 0coffee shops, clothing stores, etc.2. :e will be offering special promotional offers to personal trainers, gym associates, and weight loss councilors. :e will give these customers free trails and discounted rates. :e will also parta.e in their business ventures. >f they promote us we will promote them. $hat will be our largest promotional strategy.

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Sales "orecast
'ull /ac.age /rogram 0includes 1rea.fast, Lunch, "inner and *nac.s2 13 days or more, 4%5.6% 73 days or more, 4%3.6% 63 days or more, 488.6% /ac.age /rogram without dinner 0includes 1rea.fast, Lunch and *nac.s2 13 days or more, 485.6% 73 days or more, 483.6% 63 days or more, 478.6%

1B

Management Summary

>ob %escriptions and Speci#ications

1@

<ffice &anager
>ob Summary $he office manager wor.s very closely with the owners, the office assistants, and the head chef, ma.es sure everything is running smoothly in the office, relays information to the office assistants and head chef, delegates tas.s given by owners. >ob %uties and ;esponsibilities 1. &aintains organi ation in office and supervises office assistants 9. (nsures that clients are happy, especially G>/#s 7. "eals with contractors for maintenance in office and .itchen 8. *ets up meetings and events for owners %. &aintains clear communication between office staff and .itchen staff >ob ;e$uirements 1. "etailed .nowledge of company 9. Ability to delegate wor. 7. *upreme customer service s.ills 8. Ability to handle large amounts of wor. and stress %. Computer s.ills Minimum ?uali#ications College degree, five years office e+perience (hysical ;e$uirements None ;e#erences ;e$uired /revious 7 employers )ours =or&ed 83I-wee. (romotion Opportunities No higher ?ob, but compensation incentives available 'dvantages@%isadvantages o# (osition >t requires a lot of wor. and involves a lot of stressH but it improves organi ational, communication, and people s.ills, as well as provides plenty of per.s. <est ;e$uired None

Head "ietitian
>ob Summary $he head dietitian wor.s with the clients and with the .itchen staff, designs each personal diet plan, is available for consulting e+isting clients, helps design menus. >ob %uties and ;esponsibilities 1. "esigns diet plans for each new client 9. :or.s closely with head chef and sous chef for menu design 7. Available for nutrition advice for e+isting clients >ob ;e$uirements 1. *ensitivity to each client#s needs 9. ;nowledge of the best diets for each unique case 7. Ability to design diets with available food

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8. Availability for e+isting clients, especially G>/#s Minimum ?uali#ications !egistered "ietitian#s License, two years clinical e+perience (hysical ;e$uirements None ;e#erences ;e$uired "> program director, previous 9 employers )ours =or&ed 83I-wee. (romotion Opportunities No higher ?ob, but compensation incentives available 'dvantages@%isadvantages o# (osition !equires a lot of wor. that can sometimes be more difficult than other times, but assistance is available. <est ;e$uired None

Assistant "ietitian
>ob Summary $he assistant dietitian helps the head dietitian, assists in menu planning and diet planning >ob %uties and ;esponsibilities 1. /erforms research about special diets when necessary 9. Helps head dietitian create individuali ed diets 7. Helps head dietitian and chefs create menus 8. Helps office assistants wor.ing with clients when necessary >ob ;e$uirements 1. Ability to handle many duties 9. Ability to communicate plans to clients 7. ;nowledge of healthy diets for various needs Minimum ?uali#ications !egistered "ietitian#s License (hysical ;e$uirements None ;e#erences ;e$uired "> program director, most recent previous employer )ours =or&ed 83-wee. (romotion Opportunities Head "ietitian 'dvantages@%isadvantages o# (osition $he assistant is not able to ma.e final decisions on diet plans, but learns a huge amount. <est ;e$uired None

<ffice Assistant
93

>ob Summary <ffice Assistants wor. most closely with clients, answer phones, set up profiles for new clients, help needs of e+isting clients. >ob %uties and ;esponsibilities 1. Answers all telephone calls 9. Creates new profiles for new clients 7. !elays information about new clients to dietitians 8. (nsures that special requests from e+isting clients are granted, double chec.s with .itchen staff %. /romotes company >ob ;e$uirements 1. ;nowledge of company 9. (+ceptional communication and customer service s.ills 7. Ability to multi)tas. Minimum ?uali#ications College "egree (hysical ;e$uirements None ;e#erences ;e$uired /revious 9 employers )ours =or&ed 83-wee. (romotion Opportunities <ffice &anager 'dvantages@%isadvantages o# (osition *pend ma?ority of time on the phone and may have to deal with rude clients, but also get the praise of many happy clients. <est ;e$uired None

"elivery Crew &ember

>ob Summary &embers of the delivery crew drive vans in the middle of the night all over Los Angeles County and drop off each client#s cooler of meals. >ob %uties and ;esponsibilities 1. /ic. up coolers from .itchen before midnight 9. "rive vans in allocated areas of Los Angeles County between midnight and % A.&. 7. "rop off each cooler by each specified method >ob ;e$uirements 1. Ability to wor. night shifts 9. Attention to detail Minimum ?uali#ications Galid "river#s License (hysical ;e$uirements Ability to operate a motor vehicle in the middle of the night

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;e#erences ;e$uired /revious 9 employers )ours =or&ed &onday)*aturday, 5hrs-day, J75hrs-wee. (romotion Opportunities None 'dvantages@%isadvantages o# (osition &ust wor. in the middle of the night, but the ?ob pays well for not being full)time. <est ;e$uired None

Head Chef
>ob Summary $he head chef is in charge of the .itchen, designs menus and delegates wor. >ob %uties and ;esponsibilities 1. "esigns menus with help of sous chef and dietitians 9. /repares meals 7. "elegates wor. in the .itchen among staff 8. (nsures that each meal is plated correctly and each cooler is pac.ed correctly %. &onitors special changes >ob ;e$uirements 1. 1asic .nowledge of nutrition 9. <pen to share tas. of menu planning with others 7. Creativity in menu planning 8. Ability to delegate %. Attention to detail Minimum ?uali#ications $en years chef e+perience (hysical ;e$uirements Ability to see and to use hands ;e#erences ;e$uired /revious 7 employers )ours =or&ed &onday)*aturday, 83I-wee. (romotion Opportunities No higher ?ob, but compensation incentives available 'dvantages@%isadvantages o# (osition Long days that require great attention to detail, but never wor. on *undays. <est ;e$uired None

*ous Chef
>ob Summary $he sous chef wor.s very closely with the head chef, helps design menus, helps prepare meals, helps ensure each cooler of meals is perfect. >ob %uties and ;esponsibilities

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1. Assists in menu planning 9. &anages .itchen staff 7. Assists in meal preparation >ob ;e$uirements 1. Ability to ta.e and to give direction 9. ;nowledge of .itchen 7. ;nowledge of abilities of .itchen staff Minimum ?uali#ications *even years chef e+perience (hysical ;e$uirements Ability to see and to use hands ;e#erences ;e$uired /revious 7 employers )ours =or&ed &onday)*aturday, 83I-wee. (romotion Opportunities Head Chef 'dvantages@%isadvantages o# (osition Long days that require great attention to detail, but never wor. on *undays. <est ;e$uired None

Line Coo.
>ob Summary Line coo.s put the meals together, ensure correct proportions, create appeti ing appearance, organi e by specific diets. >ob %uties and ;esponsibilities 1. Coo. food 9. /ut together meals and snac.s in correct proportions 7. <rgani e each cooler >ob ;e$uirements 1. ;nowledge of .itchen 9. ;nowledge of food preparation 7. Attention to detail Minimum ?uali#ications $wo years .itchen e+perience (hysical ;e$uirements Ability to see and to use hands ;e#erences ;e$uired /revious 9 employers )ours =or&ed &onday)*aturday, 83-wee. (romotion Opportunities *ous Chef 'dvantages@%isadvantages o# (osition :or. can be tedious, but line coo.s have the ability to move sideways or up.

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<est ;e$uired 1asic .itchen s.ills

/rep Coo.
>ob Summary /rep coo.s prepare the food to be made into meals by the line coo.s. >ob %uties and ;esponsibilities 1. /repare simple snac.s 9. Cut, slice, dice, vegetables 7. Coo. rices and noodles 8. /repare meat to be coo.ed >ob ;e$uirements 1. ;nowledge of .itchen 9. ;nowledge of basic food preparation Minimum ?uali#ications *ome .itchen e+perience (hysical ;e$uirements Ability to see and to use hands ;e#erences ;e$uired /revious 9 employers )ours =or&ed &onday)*aturday, 93)73hrs-wee. (romotion Opportunities Line Coo. 'dvantages@%isadvantages o# (osition :or. can be tedious, but prep coo.s have the ability to move sideways or up. <est ;e$uired 1asic .itchen s.ills

"ishwasher
>ob Summary "ishwashers maintain the cleanliness of the .itchen, wash dishes, clean areas. >ob %uties and ;esponsibilities 1. :ash dishes 9. Clean appliances 7. Clean floors 8. Clean surfaces and sin.s >ob ;e$uirements 1. ;nowledge of food safety and cleanliness laws Minimum ?uali#ications None (hysical ;e$uirements Ability to see and to use hands ;e#erences ;e$uired &ost recent previous employer )ours =or&ed

98

&onday)*aturday, 13)93hrs-wee. (romotion Opportunities /rep Coo. 'dvantages@%isadvantages o# (osition Can be dirty, but it is a part)time ?ob that pays well and provides an opportunity to move up in the company with no previous e+perience <est ;e$uired None

Orientation
<ur orientation procedure will be made up a chec. list for the manager performing the orientation to follow. $he orientation is for every employee that is hired. >t will be a basic overview of our facility, what our goal is, and how the employee is important to us. &anagers will rotate who will perform the orientation, so every manager will be very familiar with what is taught at each orientation. Orientation Chec& !ist :elcome new hires and e+plain their importance to our overall productivity and success. Dive brief overview of what Health Nuts is and how it was founded. (+plain our mission statement and the goals of Health Nuts. *how B minute Health Nuts video for customers. (+plain our top policies and procedures, ie. "ress code, timeliness, drug-alcohol ero tolerance, open door policy, etc. KuestionsL Dive out our /olices and /rocedure boo.let. Dive them formal paper that ac.nowledges their understanding and comprehension of the /olices and /rocedure, signed by their first day of wor.. Dive tour of facility and introduce new hires to the top managers and dietitians. Conclude with questions and repeat each new hire#s first day of wor. and who they report to that day.

(olices and (rocedures

1. "ress Code, a2 &anagers, "ietitians, and office assistants. Attire will be Mbusiness dress.N 'or the purpose of this policy, Mbusiness dressN is defined minimally as slac.s or s.irt with shirt or blouse or dress, but some professional positions may require a tie and-or sports coat or suit, at the senior managers# discretion. As a general rule of thumb, the higher level the position and the more contact with the general public, the higher the dress standard.

9%

b2 'acilities (mployees 0(+cept &anagerial-Administrative2 ) $his group of employees consists of trades, grounds, and custodial employees. =niforms and safety shoes may be required by the department or office but if not required, attire should be clean and neat. >f safety clothing or equipment is deemed necessary by the department, such clothing or equipment will be furnished by the department. $ee)shirts bearing language or art which is li.ely to offend others, torn clothing, un.empt appearance, or revealing clothing which e+poses parts of the body typically covered in that wor. setting should be avoided. As a rule of thumb, cutoffs, sweat suits, baggy)style pants, and sandals are not acceptable. c2 ;itchen (mployees A No ?ewelry, facial hair 0or must be covered by facial hairnet2, or baggy clothing. All employees must be well groomed and cleaned. :e will be handling food and must follow all the safety rules and procedures. 9. "rug and Alcohol Oero $olerance, Health Nuts is committed to ero tolerance with respect to the possession, use, manufacture, or distribution of any illegal controlled substance or alcohol on its premises or delivery sites. Giolations of the drug and alcohol policy will be investigated by the Head &anager#s office and-or authorities. >t is the responsibility of all managers and supervisors who have reasonable cause to believe that there has been a violation of the drug and alcohol policy to ma.e an immediate report to the Head &anager. 'ailure to do so may be grounds for discipline up to and including termination. :hile it is not required that employees report violation of the policy, it is strongly encouraged that they do so. (fforts will be made to investigate and resolve a reported violation of the policy in as confidential a manner as is possible consistent with proper investigation of the complaint and with considerations of fairness to the person accused. 7. <pen "oor /olicy, An open door policy means that every managerPs door is open to every employee. $he purpose of an open door policy is to encourage open communication, feedbac., and discussion about any matter of importance to an employee. (mployees are free to tal. to managers at any time. Health Nuts has adopted an open door policy to develop employee trust and to ma.e certain that important information and feedbac. reach managers who can utili e the information to ma.e changes in the wor.place. :hether you have a problem, a complaint, a suggestion, or an observation, your company managers want to hear from you. 1y listening to you, the company is able to improve, to address complaints, and to foster employee understanding of the rationale for practices, processes, and decisions.

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"inancial (lan
At the start of our company, we will need to ta.e out a ban. loan to cover the costs of rent, food, supplies, and employee compensation. :e are luc.y to also have a large contribution from our own savings accounts. :e will have to start small with the most simple .itchen equipment possible to wor. with and minimum office equipment. :e will have only one prep coo., one line coo., and one office assistant until our business begins to grow. :e will be mar.eting mostly by word of mouth for the beginning stages. <nce the loan has been paid off in full, we will be able to purchase more equipment and supplies and we will be able to hire as many employees as necessary.

mportant 'ssumptions
:e must assume that because the loan we must ta.e out is large, it will ta.e some time to pay off. $his may create unhappy employees, so we need to ma.e sure we maintain employee loyalty and provide nonmonetary per.s whenever possible. :e also must assume that with our only advertisement as word of mouth, it may ta.e time to really brea. out into the area. :e must have enough funds to start with a small number of clients, but .eep them happy enough to tell their friends about us.

(roduct !ine (rices

'ull /rogram, 1rea.fast, Lunch, "inner, two *nac.s, 13 days, 4%5.6% 73 days, 4%3.6% 63 days, 488.6% /rogram without "inner, 13 days, 485.6% 73 days, 483.6% 63 days, 478.6% Additional charges may need to be added if certain clients have many required specifications to their diet.

9B

9@

Breakeven Analysis
Health Nuts

Cost Description Variable Costs Cost of Goods Sold Fixed Costs Salaries (includes payroll taxes) Supplies Car, deli!ery and tra!el #ent &tilities 'nsurance 'nterest )iscellaneous expenses *rincipal portion of de+t pay,ent Total Fixed Costs

Fixed Costs ($) $ 65,000

$ $ $ $ $ $ $ $ $ $

6 ,000 6,500 "5,600 $,%00 "0,%00 $,(00 ",$00 ",(50 $,000 "($,050

Breakeven Sales level =

"($050

96

Balance Sheet
Health Nuts
Assets C rrent Assets Cash in -an. 'n!entory *repaid 0xpenses 1ther Total C rrent Assets Fixed Assets )achinery 3 04uip,ent 5easehold ',pro!e,ents 1ther Total Fixed Assets

/0,000 0,000 5,000 2 (5,000

(0,000 6,000 "0,000 "06,000

Total Assets

0$,000

!iabilities " #et $orth C rrent !iabilities 7ccounts *aya+le Current *ortion 5on82ter, 9e+t Total C rrent !iabilities !on%&ter' !iabilities -an. 5oans *aya+le (8reater than " ,onths) 5ess: Short2ter, *ortion Total !on%&ter' !iabilities Total !iabilities

$ $

$0,000 0,000 50,000

$ $ $

(0,000 ( 0,000) /0,000 " 0,000

()ners* +, ity (#et $orth) Total !iabilities " #et $orth

$ $

6$,000 0$,000

73

=or& Cited
CL!Choice, >nc. CL!*earch Q<n)lineR. 933@. http,--www.clrsearch.com"ell Q<n)lineR. 933@. www.dell.com Deneral (lectric Company and its licensors. D( Appliances Q<n)lineR. 933@. http,--www.geappliances.comDome )&e?ia, LuisH 1al.in, "avidH Cardy, !obert. &anaging Human !esources, %-(. =pper *addle !iver, NE, /rentice Hall, 933B. Dregoire, &ary 1., *pears, &arian C. Foodservice Organizations =pper *addle !iver, NE, /earson /rentice Hall, 933B. >nter)>.ea *ystems 1. G. >.ea Q<n)lineR. 933@. www.i.ea.com ;itchenAid, =.*.A. ;itchenAid Q<n)lineR. 933@. www..itchenaid.com &ar.etdata (nterprises, >nc. 1est "iet for &e Q<n)lineR. 933@. http,--www.bestdietforme.com&ission *tatements Q<n)lineR. 933B. http,--www.missionstatements.com-. $he /ure /ac.age Q<n)lineR. 933@. http,--www.purepac.age.com-. !egus Droup plc. !egus Q<n)lineR. 933@. http,--www.regus.com-offices-us-*anta F93&onica.html =.*. Census 1ureau, *tate and County Kuic. 'acts Q<n)lineR. Euly 9%, 933@. http,--quic.facts.census.gov-qfd-states-35-3537B.html

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