MASTER OF BUSINESS ADMINISTRATION REGULAR (DAY) COURSE Revised syllabus (wi !

e""e# "$%& '(()*'((+)

CREDITS The university uses the concept of credits and one credit is equivalent to 10 class room contact hours.

COURSE MATRI,
FIRST SEMESTER - BASIC SUB.ECTS /A/ER
1.1 1.2 1.! 1.$ 1.5 1.6 1.7

SUB.ECT Managerial Communication ccounting for Managers "rganisation #ehaviour Managerial %conomics #umastics &nformation Technology for #usiness #usiness 'erspectives TOTAL

CREDIT 6.0 6.0 6.0 6.0 6.0 6.0 6.0 2'0(

I0A 25 25 25 25 25 25 25 3)4

U0 E 75 75 75 75 75 75 75 4'4

TOTAL MAR1S 100 100 100 100 100 100 100 )((

SECOND SEMESTER - CORE SUB.ECTS TOTAL MAR1S 100 100 100 100 100 100 100 )(( TOTAL MAR1S 100 100 100 100

/A/ER
2.1 2.2 2.! 2.$ 2.5 2.6 2.7

SUB.ECT (esearch Methodology ) Technical *riting +inancial Management 'roduction and "perations Management ,uman (esource Management Mar-eting Management

CREDIT

I0A

U0 E 75 75 75 75 75 75 75 4'4

6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 .uantitative Methods ) "perations (esearch 6.0 25 /egal spects of #usiness 6.0 25 TOTAL 2'0( 3)4 T5IRD SEMESTER - CORE SUB.ECTS 6 S/ECIALISATIONS /A/ER
!.1 !.2 !.! !.$

SUB.ECT %ntrepreneurship 0evelopment #usiness %thics ) Corporate 1overnance %lectives 1 from specialisation %lectives 2 from specialisation
212

CREDIT 6.0 6.0 6.0 6.0

I0A 25 25 25 25

U0 E 75 75 75 75

!.5 !.6 !.7

%lectives ! from specialisation %lectives $ from specialisation %lectives 5 from specialisation &nternship (eport and 3iva23oce TOTAL

6.0 6.0 6.0 !.0 2'0(

25 25 25 2 3)4

75 75 75 2 4'4

100 100 100 50 )4(

FOURT5 SEMESTER - CORE SUB.ECTS 6 S/ECIALISATIONS /A/ER

$.1 $.2 $.! $.$ $.5 $.6 $.7

SUB.ECT 4trategic Management &nternational #usiness %lectives 1 from specialisation %lectives 2 from specialisation %lectives ! from specialisation %lectives $ from specialisation %lectives 5 from specialisation 0issertation 0issertation 3iva23oce TOTAL

CREDIT 6.0 6.0 6.0 6.0 6.0 6.0 6.0 12.0 0.0 2'0(

I0A 25 25 25 25 25 25 25 2 2 ''4

U0 E 75 75 75 75 75 75 75 2 2 4'4

TOTAL MAR1S 100 100 100 100 100 100 100 200 50 74(

ELECTI8ES TO BE OFFERED IN III 6 I8 SEMESTERS

1. gri2#usiness management 2. #an- Management !. %ntrepreneurship $. +inance 5. ,uman (esource Management 6. &nformation Technology 7. &nsurance ) (is- Management 5. &nternational 6usiness 7. Management of 81"9s ) 8'"9s 10. Manufacturing management 11. Mar-eting
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12. 4ervices Management 1!. %vent ) Media Management 1$. (ural Management T5E UNI8ERSITY RESER8ES T5E RIG5T TO OFFER OR NOT TO OFFER ANY OF T5E ELECTI8ES LISTED ABO8E S/ECIALISATION stream of electives :ill 6e offered. These :ill 6e developed and updated from time to time. To qualify for a speciali;ation in a stream< a student :ill have to ta-e a minimum of 5 elective courses in a stream to qualify for a speciali;ation area. This :ill facilitate students to speciali;e in more than one stream of speciali;ation. depending on the courses offered in the speciali;ation scheme. speciali;ation. LESSON /LAN AND COURSE OUTLINE The faculty mem6ers concerned :ill 6e required to ma-e a course outline availa6le to the students. This should cover o6>ectives of course< methodology to 6e adopt< session :ise details of topics< required readings< additional readings< case studies and assignments of course. SELF DE8ELO/MENT AND ENRIC5MENT (NON CREDIT) COURSES TO DE8ELO/ SOFT S1ILLS The &nstitutions are required to offer the follo:ing non credit courses in order to enhance soft s-ills among the students. lthough there is no e?amination for these courses it is very essential to -eep a record of the performance of the student in the such courses offered and colleges shall send a report and teaching plan to the 0irector< C#4M4 #angalore @niversity< #angalore for information. &ntroduction to communications< &nter personal s-ills /istening s-ills 1roup communications< team :or-< &ntervie:s *riting s-ills A letters< memos< reports
2!2

student< ho:ever< student :ho fails to

can choose such com6inations :hich :ill help him = her to have dual speciali;ation choose at least five papers in one of the electives shall not 6e eligi6le for any

*riting s-ills A persuasion< mar-eting< C3s 4tress management 'u6lic spea-ing s-ills A 4tage fear< eye contact and preparation 'u6lic spea-ing s-ills A 3oice< modulation< gestures and postures 'o:er point and presentation s-ills @se of 1raphics< slides< video and audio 8egotiations and Conflict management (apid reading s-ills Meetings< agenda< minutes and conducting meetings %nglish language and relevance to 6usiness communications Corporate and cy6er communications

MANAGERIAL COMMUNICATION
OB.ECTI8ES9 The course is aimed at equipping the students :ith the necessary techniques and s-ills of communication to inform others inspire them and enlist their activity and :illing cooperation in the performance of their >o6s.
MODULE * 3 COMMUNICATION IN BUSINESSB &mportance of Communication +orms of Communication< Communication 8et:or- of the "rgani;ationC 'rocess of CommunicationB 0ifferent 4tages< 0ifference #et:een "ral and *ritten Communication MODULE * ' ORAL COMMUNICATIONB +undamentals of "ral CommunicationB &ntroduction< #arriers and 1ate:ays in Communication< /istening< +eed6ac-< Telephonic Messages< 'u6lic 4pea-ing< and 'resentation of (eports< 'o:er point presentation< 6ody language< non2ver6al< facial e?pressions< communication and emotional intelligence< creativity in oral communication<

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persuasive communication< communication through organi;ing various events li-e conferences< committee meeting< press meets< seminars< fests and the li-e. MODULE * : RE/ORT ;RITINGB *riting an %ffective (eportB 4tages of *riting< Composing #usiness Messages< 4tyle and ToneC +ive *s and one , of (eport *riting< 'lanning and Types of (eports< 0ivisions< 8um6ering and use of 3isual ids< creativity in :ritten communication< use of picture< diagram in :ritten communication. MODULE * 2 BUSINESS COMMUNICATIONB *riting Commercial /ettersB #usiness /etter +ormat< Types of /etter A (outine #usiness /etters< 4ales /etters< (esume and Do6 pplications< #usiness Memos< %2 Mail Messages< 'roposals< Technical rticles< Telegrams< Tele? Message< +acsimiles< %lectronic Mail< ,andling a Mail< Maintaining a 0iary< /egal spects of #usiness Communication< 8egotiation 4-ills. MODULE*4 ROUTINE CORRES/ONDENCEB circulars< drafting notices< handling complaints< evaluating intervie: performance< articles< formal invitations< proforma for performance appraisal< letters of appointment< captions for advertising< company notice related shares< dividends< Mo < o < nnual (eports< Minutes of Meeting< action ta-en report on previous resolution.

BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. 5. 7. 4cot "6er< Contemporary #usiness Communication< #i;tantra #ovee< Thill and 4chat;man< #usiness Communication today< 'earson 8agesh:ar (ao and (a>endra 0as< #usiness 4-ills< ,', Mary ellen 1uffy< #usiness Communication< Thomson M shraf (i;vi< %ffective Technical Communication< TM, Meena-shi (aman and 4angeeta 4harma< Technical Communication< "?ford Micheal "s6orn and 4u;anne "s6orn< 'u6lic 4pea-ing< #i;tantra Dohn 4eely< "?ford *riting and 4pea-ing< "?ford 'arag 0i:an< #usiness Communication< %#

ACCOUNTING FOR MANAGERS

OB.ECTI8ES
To ena6le the students gain -no:ledge a6out concepts< principles and techniques of accounting and to ena6le the students use financial and cost data in planning< decision ma-ing and control.

MODULE9 3 &ntroduction to financial accounting< uses and users of accounting information< generally accepted accounting principles and the accounting environment< the role of accounting in capital mar-et and corporate governance. (ecording of 6usiness transaction< classification of commonly used accounts< the dou6le entry system< >ournal< /edger and trail 6alance. MODULE9 ' Measurement of #usiness &ncome and +inancial position< preparation of 'rofit and loss account< 6alance sheet< understanding of corporate +inancial 4tatements in annual reports. MODULE9 : 3aluation of +i?ed assets< depreciation accounting< valuation of inventories Eas per respective accounting standards issued 6y ccounting 4tandard #oard of &nstitute of Chartered ccountants of &ndiaF
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MODULE9 2 +inancial statement analysis< o6>ectives< standards of comparisons< sources of information< Techniques of financial statements analysisB (atio analysis< du2pont analysis< Trend analysis< common si;ed analysis< fund flo: statements< cash flo: statements. E s per 42!F MODULE9 4 &ntroduction to cost accounting< concepts and classification< standard costing and variance analysis< 6udgetary control< a6sorption costing and marginal costing< applications of Marginal Costing< Cost2volume A profit analysis< Concepts of Target costing< activity 6ased costing and life cycle costing.

BOO1S RECOMMENDED
1. (. 8arayanas:amy< +inancial ccounting< ',& 2. 8itin #al:ani< ccounting and +inance< %# 3. 0r. Da:aharlal< ccounting for Management< ,', $. Ghan and Dain< Management ccounting< TM, 5. /ouder6ac- and ,olmen< Managerial ccounting< Thomson 6. m6rish 1upta< +inancial ccounting for Management< 'earson 7. (o6ert nthony< 0avid ,a:-ins and Genneth Merchant< ccounting< TM, 8. Dames 4tice and Michael 0iamond< +inancial ccounting< Thomson 7. Tulsian< +inancial ccounting< 'earson 10. *arren (eeve +ess< +inancial ccounting< Thomson 11. #anner>ee< +inancial ccounting< %#

ORGANISATIONAL BE5A8IOUR
OB.ECTI8ES
To enhance understanding of the dynamics of interaction 6et:een individual and the organisation facilitate a clear perspective to diagnose and effectively handle human 6ehavior issues in organi;ations and 0evelop greater insight into their o:n 6ehavior in interpersonal and group team situations. nd cquire s-ills in influencing people in organi;ations< to provide to the students a +oundation of -no:ledge in organi;ations and help them to 6ecome a:are of the influence of organisation< structure on the attitudes 6ehavior performance of people :or-ing in organi;ations. MODULE*3 "rgani;ational #ehavior and Management functions of management. *hat Manager do elements of an organisation< role of a manager in an organisation< :hy study organi;ational 6ehavior< an organi;ational 6ehavior model< learning organi;ations. MODULE ' +oundations of individual 6ehaviorC 'ersonality< shaping of personally< determinants of personality. The self concept< self esteem and self efficiency< perception< perceptual process< managing the perceptual process< /earning 'rocess< (e:ard 4ystem and #ehavioral management< The Theoretical process of learning< 'rinciples of /earning< (e:ard and 'unishment< "rgani;ational (e:ard 4ystems
262

MODULE 2 ttitude formation< functions< change of attitudes< values< types of attitudes MODULE 4 Management of MotivationB Motivation in :or- settings managerial issues and challenges. Theories< Maslo:s 8eed theory< G Mc1regor theory H)I< ,ert;6erg9s Motivation hygiene theory< 3roomJs 3alance and instrumentality. MOLDULE < Team #uilding and group dynamic< :or-ing teams and team effectiveness. &ntra team dynamics< influence of the group on individual group decision ma-ing< inter group relations colla6oration< conflict management and Change Management. MODULE ) 0ynamics of managerial leadership< :hat is leadership< transition of leader ship theories< leadership< theories< po:er and politics leadership and management change MODULE + #ehavior structure< process ) 0esignB the course mainly connected :ith nature of management A &ntroduction to organi;ations the structural 'erspectives< dimensions of structure.

BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. 5. @day 'aree-h< "rgani;ational #ehaviour< "?ford 4tephen (o66ins and Timothy Dudge< "rgani;ational #ehaviour< ',& +red /uthans< "rgani;ational #ehaviour< TM, 4teven (o66ins and 4eema 4anghi< "rganisational #ehaviour< 'earson ' 4u66a (ao< Management of "rgani;ational #ehaviour< ,', 1regory Moorhead and (ic-y 1riffin< "rgani;ational #ehaviour< #i;tantra 0e6ra 8elson and Dames .uic-< "rganisational #ehaviour< Thomson '1 quinas< "rgani;ation #ehaviour< %#

MANAGERIAL ECONOMICS
COURSE OB.ECTI8E The course :ill sharpen their analytical s-ills through integrating their -no:ledge of the economic theory :ith decision ma-ing techniques. The course covers the standard topics of managerial economics that are crucial to understanding the 6ehavior of 6usiness firms in a glo6al setting.

MODULE 39 NATURE= SCO/E AND MET5ODS OF MANAGERIAL ECONOMICS 4carcity< choice and allocation pro6lems in 6usiness. #asic factors in 6usiness decision ma-ingB Marginalism< %qui2marginalism< and "pportunity cost principle< (is-s and uncertainties< Time value of money. @se of quantitative techniques in managerial economicsB Mathematical functions< derivatives< optimi;ation principles and statistical techniques. MODULE '9 DEMAND ANALYSIS= ESTIMATION AND FORECASTING 0emand theory. Types of demand. 0emand elasticityB Types< measurement and factors. %lasticity of demand and marginal revenue. @ses of elasticity concept in 6usiness decision ma-ing. %stimation of 0emand function. 0emand forecastingB &mportance and methods. .ualitative and quantitative techniques. MODULE :9 /RODUCTION ANALYSIS 'roduction functions :ith one2varia6le and t:o2varia6le inputs. (eturns to a factor and returns to scale. &soquants< isocost curves and ridgelines. "ptimum factor com6ination. %lasticity of output and %lasticity of su6stitution. %mpirical production functions. +orms of 'roduction function. Co6620ouglas and C%4 production functions. 'roduction possi6ility analysis. "ptimum product mi? of a multi2product firm.
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MODULE 29 COST AND RE8ENUE ANALYSIS Cost theory and its applicationsB Types of costs. Theoretical and %mpirical cost curves. 4hort2 run and long2run cost curves. 0erivation of cost functions from production functions. %mpirical estimation of cost functions. %conomies of scale versus economies of scope. "ptimum firm. /earning curve. Cost control and cost reduction. (evenue concepts and functions. #rea-2even analysis. MODULE 49 MAR1ET STRUCTURE AND /RODUCT /RICING +eatures of and pricing2output decisions in perfect competition< monopoly< oligopoly and monopolistic competition. %quili6rium of the firm and of industry under different mar-et conditions. 0egree of monopoly po:er. 0iscriminating monopoly. *elfare triangle. 'ricing methods and practices of modern 6usiness firmsB Cost26ased and demand26ased pricing strategies. MODULE <9 T5EORIES OF T5E FIRM AND /ROFIT lternative o6>ectives of the firm. 'rofit ma?imi;ation versus sales ma?imi;ation o6>ectives. Traditional< 6ehavioral and managerial theories of the firm. ccounting profit versus %conomic 'rofit. Theories of 'rofits.

BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. tmanand< Managerial %conomics< %# 4- Misra and 3G 'uri< &ndian %conomy< ,', 0ominic- 4alvatore< Managerial %conomics< Thomson 0amodaran< Managerial economics< "?ford Geating and *ilson< Managerial %conomics< #i;tantra Craig 'eterson< Chris /e:is and 4udhir Dain< Managerial %conomics< 'erson Chirstopher Thomas and Charles Maurice< Managerial %conomics< TM, Man-ar< #usiness %conomics< McMillan 'aul Geat and 'hilip Ioung< Managerial %conomics< 'earson

8. 9.

BUSINESS MAT5EMATICS AND ANALYTICS

OB.ECTI8E The course facilities the students to develop and hone statistical s-ills for managerial decision ma-ing MODULE 3 Mathematical 6asis for managerial decision ma-ing< Matrices< +unctions linear< quadratic e?ponential applications< 0ifferentiation< Ma?ima ) Minima %mphasis on cost and revenue functions< +undamentals of integration< (atio and 'roportion. MODULE ' #usiness 4tatistics and scope< pplication of 4tatistics in Managerial 0ecisions ma-ing< 0efinition of 4tatistics< Measures of Central tendency< dispersion< 4-e: ness ) Gurtosis 2interpretation and 6usiness applications. MODULE : 'ro6a6ility Theory2meaning and importance< Theorems of pro6a6ility< conditional pro6a6ility< >oint pro6a6ility< #aye9s Theorem< (andom varia6le< e?pectation and variance of random varia6le< 'ro6a6ility distri6utions26inomial< 'oisson< normal and e?ponential :ith 6usiness application

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MODULE 2 0ecision Theory< 0ecision Tree< 0ecision ma-ing under certainty< uncertainty and ris-< #ayesian approach MODULE 4 4ampling< sampling distri6utions< &ntroduction to central limit theorem %stimation< confidence interval< ,ypothesis testing 26asic concept< ,ypotheses testing for mean and proportions for small and large samples< 8"3 "8% * I 80 T*" * I< 8"8 parametric tests< Chi square< sign test< run test< median test ran- sum test< Grus-al *al-usm G.4 test< Mann *hitney test. MODULE < &nde? 8um6ers construction and application< Tests of consistency< Correlation analysis< Methods of correlation analysis< /ag and lead in correlation< Multiple Correlation< (egression analysis /inear and multiple regression< &ntroduction to regression model 6uilding via 4'44< &ntroduction to time series2 secular trend and applications BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. Mittal< 4athyaprasad and 'radeep (ao< Mathematics and 4tatistics for Management< ,', ;el and 4ounderpandian< Complete #usiness 4tatistics< TM, DG 4harma< #usiness 4tatistics< 'earson (4 #hard:a>< Mathematics for %conomics and #usiness< %# (' ,ooda< 4tatistics for #usiness and %conomics< McMillan 1C #eri< #usiness 4tatistics< TM, #( 0ey< Managerial 4tatistics< McMillan

INFORMATION TEC5NOLOGY FOR BUSINESS

OB.ECTI8ES9 The primary o6>ective of this course is to familiari;e the student :ith 6asic concepts of information technology and their applications to 6usiness processes and decision ma-ing.
COM/UTER 5ARD;ARE AND SOFT;ARE9 to 'rogramming and their Classification. pplication and 4ystems 4oft:are< introduction

INFORMATION SYSTEMS AND STRATEGIC IM/LICATIONS 0ata information systems< difference 6et:een data and information< information system activities and resources< system approaches< organi;ational su62systems< support system< systems applications in strategy 6uilding. FUNCTIONAL AND ENTER/RISE SYSTEMS9 Management &nformation 4ystems< Types of "perating 4ystems A functional and cross functional system< organi;ational su6 systems 2 Transaction 'rocessing &nformation 4ystems< ccounting and +inance 4ystems< Mar-eting and 4ales 4ystems< 'roduction and "peration Management 4ystems< ,uman (esources Management 4ystems< e2C(M< 4CM< GM4< %(' and #'(. INTRODUCTION TO E*BUSINESS9 %lectronic #usiness< %lectronic Commerce< %lectronic Commerce Models< Types of %lectronic Commerce< 3alue Chains in %lectronic Commerce< %2 Commerce in &ndia. &nternet< *orld *ide *e6< &nternet rchitectures< &nternet pplications< *e6 #ased Tools for %lectronic Commerce< &ntranet< Composition of &ntranet< #usiness

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pplications on &ntranet< %?tranets. %lectronic 0ata &nterchange 2 Components of %lectronic 0ata &nterchange and %lectronic 0ata &nterchange Communication 'rocess. DATA AND SYSTEMS INTERFACE 0ata6ase Management 4ystems< 4ystems nalysis and 0esign DECISION SU//ORT SYSTEM 044 and %4< 4oft:are for 0ecision 4upport< 1roup 0ecisions ma-ing< %nterprise :ide computing< o6>ect oriented analysis and design ET5ICAL AND SECURITY ISSUES IN INFORMATION TEC5NOLOGY 8eed for security< security techniques A fire:alls< encrypting< cy6er terrorism and other measures preventing misuse of &T. /RACTICALB M4 "ffice< %?cel< 'o:er'oint< 4'44.

BOO1S RECOMMENDED
1. 2. !. $. 5. (alph 4tiar and 1eorge (eynolds< +undamentals of &nformation technology< Thomson &ntroduction to &nformation Technology< 'earson *illiams and 4a:yer< &nformation Technology< TM, Carroll +ren;el and Dohn +ren;el< Management &nformation Technology< Thomson *anan Da:ade-ar< Management &nformation 4ystems< TM, 6. sho- rora and -shya #hatia< Management &nformation systems< %# 7. Mahadeo Dais:al and Moni-a Mital< Management &nformation 4ystem< "?ford

BUSINESS /ERS/ECTI8ES
OB.ECTI8ES9 The course aims to provide 6asic concepts and -no:ledge :ith regard to a 6usiness enterprise and its various functional areas. MODULE * I &ntroductionB Concept< 8ature and 4cope of #usinessC forms of 6usiness enterprise Concept of 6usiness as a systemC #usiness and %nvironment &nterfaceC #usiness o6>ectivesC #usiness %thics and 3aluesC Code of Conduct and Corporate 1overnance. MODULE *' Gey indicators of economic perspectivesC 1ross 0omestic product< sectoral shares< agricultural output< electricity generation< rate of inflation< money supply< foreign trade< fore? reserves< e?change rates< economic infrastructure< social indicators. MODULE : &ndustrial and regulatory perspective of 6usinessB (egulatory role of government impact of political environment on 6usinessAindustrial policy and performance Apu6lic sector A privati;ation Agovernment and 6usiness interface Atrends industrial production < industrial diversification A 4M%s policy and development A incentives for 44&s< &ndustrial 4ic-ness< (ole of #&+( and status of entrepreneurship &ndia MODULE 2
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4ocial and technological perspectivesB 4ocial responsi6ilities of 6usiness< environmental cost audit ATechnology policy technology transfer< energy recourse management< ()0 environment< incentives for technological research< information system for technology development. MODULE 4 Monetary and fiscal perceptivesB Monetary policy< impact on 6usiness< &nstruments of monetary policy< fiscal policy< union 6udget< state 6udget< finances of union and state and finance commissions. MODULE < 1lo6al environmentB Meaning and levels of glo6ali;ation< factors influencing glo6ali;ation< effected of glo6ali;ation< concept of M8Cs and T8Cs2 &nternational 6usiness salient features of e?im policy< international 6usiness ris-< recent gro:th trends in ma>or industrial segments.
BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. 4uresh #edi< #usiness %nvironment< %# +rancis Cherunilam< #usiness environment< ,', 4aleem< #usiness %nvironment< 'earson Dustin 'aul< #usiness %nvironment< TM, (a> gar:al< #usiness %nvironment< %# dhi-ary< 1lo6al #uisness Management< McMillan 'alle Grishna (ao< *T"< %#

RESEARC5 MET5ODOLOGY 6 TEC5NICAL ;RITING

OB.ECTI8ES9 The o6>ective of this course is to develop the research s-ills of students in investigating the research pro6lems :ith a vie: to arrive at o6>ective findings< interpretation of data and conclusions of their investigation in the form of systematic reports. They are also e?pected to learn 6asic statistical tools of analysis to sharper their research studies. MODULE 3 Meaning and significance of (esearch in Management< 0ifferent pproaches to research A 4cientific method and non scientific Methods< Types of research A ,istorical studies< case studies< survey and e?perimental studies< criteria for good research< the manager and researcher relationship. MODULE ' +ormulation of research pro6lem< 0efining research pro6lem< 1enerating research hypothesis< (esearch process< (esearch 0esign< Classification of research designs< 8eed for (esearch design< +eatures of good research design< (esearch proposal MODULE : 4ampling Techniques< 4teps in sampling< Types of sample 0esign A pro6a6ility and 8on 'ro6a6ility sampling designs< si;e of sample< sampling errors< concept of Measurement and scaling< 4caling techniques< characteristics of sound measurement. MODULE 2 4ources of data A primary vs. secondary data< sources of primary data A o6servation< &ntervie: methods< survey method< questionnaire construction and design.
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MODULE 4 'rocessing of (esearch data A %diting< coding< classification and Ta6ulation. MODULE < ,ypothesis testing A 8ull and alternate hypothesis< level of significance< one and t:o sample tests< Measures of central tendency< Measures of variation< Measures of 0ispersion and s-e:ness< Test of randomness< correlation and (egression analysis< 8"3 < 0iscriminate nalysis< cluster nalysis< 0ata nalysis 6y soft:are pac-ages. MODULE ) Technical (eport :riting< Types of reports o6>ectives and function of report formal and informal< report :riting process< target audience< pre2research proposals< progress reports< final reports< guidelines for effective :riting< (esearch report format< 'resentation of a report< 'ersuasive nature of reports< (eports for 0ecision Ma-ing< technical proposal< instructions manuals< precis :riting and reporting committee findings.

BOO1S RECOMMENDED
1. "( Grishnas:ami ) (angantham< Methodology of (esearch< ,', 2. 0onald Cooper and 'amela 4chindler< #usiness (esearch Methods< TM, !. 0ipa- Gumar #hattacharyya< (esearch Methodology< %# 4. G8 Grishnas:amy< 4iva-umar and Mathira>an< Management (esearch Methodology< 'earson 5. *iilam Ki-mund< #usiness research Methods< Thomson 6. 'anneerselvam< (esearch Methodology< ',& 7. 0aniel (iordan and 4teven 'auley< Technical (eport *riting Today< #i;tantra 5. lan #ryman and %mma #ell< #usiness (esearch Methods< "?ford 7. *illiam Trochim< (esearch Methods< #i;tantra

FINANCIAL MANAGEMENT
"#D%CT&3%B To provide a strong conceptual foundation for corporate finance and an overvie: of the glo6al and &ndian conte?t.

MODULE - 39 INTRODUCTION TO FINANCIAL MANAGEMENT9 4cope< "6>ectives< +unctions< (ole of +inancial Manager< &nterface of +inancial Management :ith other functional areas< the financial environmentB Mar-ets and &nstitutions. MODULE - '9 FUNDAMENTAL CONCE/TS IN FINANCIAL MANAGEMENT9 (is- and (eturn trade off< (isin a portfolio conte?t< Measuring portfolio (is-< Capital sset pricing model< Time value of money< 3aluations of 6onds and stoc-s. MODULE - :9 IN8ESTMENT DECISIONS9 8ature and importance of capital 6udgetary process< #asic principles in estimating costs and 6enefits of investments< ppraisal criteria A pay 6ac- period< verage rate of return< 8et present value< #enefit cost ratio< &nternal rate of return< (is- analysis in capital 6udgeting. MODULE - 29 COST OF CA/ITAL AND SOURCES OF FINANCE9 Cost of de6t< Cost of %quity and reserves< Cost of preferred stoc-< :eighted average cost of capital< +actors affecting cost of capital. /ong term financingB shares< 0e6entures< *arrants< Term loans< /ease financing< ,y6rid financing< 3enture capital financing. MODULE - 49

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CA/ITAL STRUCTURE9 &ntroduction< +actors affecting capital structure< +eatures of an optimal capital structure< Capital structure theoriesB 8et income approach< 8et operating income approach< Miller Modigliani propositions & and &&< /everagesB "perating< +inancial and Com6ined< /everage and firm value. MODULE - <9 DI8IDEND /OLICY9 &ntroduction< 0ividend decisions and valuation of firms< 0eterminants of dividend policy< 0ividend theories A relevance and irrelevanceB *alter< 1arden and M M ,ypothesis< #onus issues< stoc- split< #uy 6ac- of shares< Ta? issues. MODULE - )9 ;OR1ING CA/ITAL MANAGEMENT AND FINANCING9 Meaning< &mportance< Concepts at :or-ing capital< 0eterminants< Managing various components of :or-ing capital< Tools for analysis and managing :or-ing capital< Credit management.

BOO1S RECOMMENDED
1. 'rasanna Chandra< +inancial Management< TM, 2. Ghan and Dain< #asic +inancial Management< TM, 3. Dames 3an ,orne and Dohn *acho:ic;< +inancial Management< 'earson $. #righam ) ,ouston< +undamentals of +inancial Management< Thomson 5. 'aresh ' 4hah< +inancial Management< #i;tantra 6. sho- #aner>ee< +inancial Management< %# 7. 'rasanna Chandra< +undamentals +inancial Management< TM, 5. Dohn *ild< 4u6ramanyam ) (o6ert ,alsey< +inancial 4tatement nalysis< TM,

/RODUCTION AND O/ERATIONS MANAGEMENT

OB.ECTI8ES To familiari;e the concepts of production and operations management systems and to appraise customer e?pectations of quality and relationships and to update and Technologies to meet glo6al competition and to understand functions of interrelation departments and decisions involved therein for effective operations management. O/ERATIONS MANAGEMENT 'lant /ocation Criteria< 'lant /ayout TypesB 'roduct< 'rocess< Cell /ayout< +i?ed 4tation< Merits ) 0emeritsB 3olume A 3ariety relationship< Modern 'ractices of 'roduction Management< /ine #alancing< 0esired "utput< /imited (esources< 'roduct 0esign Criteria< *or- 4tudy< Method 4tudy< *or- Measurement< 3arious Techniques of Method 4tudy and *or- Measurement L 'ro6lems. >UALITY MANAGEMENT &nspection 3=4 .ualityB 4even 4tages of .uality< &4" 7000 ) &4" 1$000< 4even Tools of .uality Circles< 'areto Chart< Cause and %ffect 0iagram< ,istogram< 4tratification< 4catter 0iagram< Control Charts< Chec- 4heets< Concept of Total .uality Management L 'ro6lems< %?cellence in all 4u6system /eading to "rganisational %?cellence< &ntroduction to 4&H 4&1M < .+0 and +M% ) '"G I"G%< 3ender 0evelopment and 3ender .uality (ating< Cases A ,o: to improve quality. MAINTENANCE MANAGEMENT 0ifferent Types of MaintenanceB #rea-do:n< 'reventive< 'redictive< condition Maintaining< Total 'roductive Maintenance ET'MF< Concept of "%% E"verall %quipment %ffectivenessF L 'ro6lem< Concept of M54J ,ouse Geeping. /LANNING
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Material (equirement 'lanning EM('F< %nterprise (esource 'lanning E%('F< 'roduction 'lanning and Control< Master 'roduction 4cheduling< Iearly 'lanning A to .uarterly2 to Monthly A to *ee-ly A to 0aily< Capacity 'lanning and ssessment< /ine of #alance< Cost Control 3=4 Cost (eduction< Concept of 3alue %ngineering. MATERIAL MANAGEMENT &nventory ManagementB (MC &nventory< #C nalysis< D&T< /ead2time Management< 'areto 'rinciples. *&'B /ean Manufacturing< /ine #alancing< 4'C. +14B 'ush 3=4 'ull 4ystem< dvantages of 'ull 4ystem. 4paresB %". ) #rea-even nalysis to (educe Total &nventory Cost< 4upply Chain Management ) /ogistics Management A &ntroduction. MANUFACTURING TEC5NOLOGY C&M = C 0 &ntroduction< utomation< Concept of 4pecial 'urpose M=C E4'M9sF< 0esigning 'roduction 4ystems at 4hop +loor< *or- &nstructions< 4tandard "perating 'rocedure< Monitoring 'roductivity Measurements< 'roductivity< .uality< #rea-do:ns ) etc.< BOO1S RECOMMENDED
1. 2. !. $. 5. 6. 7. 5. 48 Chary< 'roduction and "perations Management< TM, @pendra Gachru< 'roductions and "perations Management< %# Chuna:alla and 'atel< 'roductions and "perations Management< ,', Martin G 4tarr< 'roduction and "perations Management< #i;tantra Mahadevan< 'roduction and "perations Management< 'earson Gansih-a #edi< 'roductions and "perations Management< "?ford *illiam 4tevenson< "perations Management< TM, 8orman 1aither and 1reg +ra;ier< "perations Management< Thomson

5UMAN RESOURCES MANAGEMENT

OB.ECTI8ES To prepare the students to understand the changing environment and its implication for managing the ,uman (esources to achieve the competitive advantage and corporate e?cellence. To ma-e the students to understand the lin-ages 6et:een corporate vision mission strategies policies and human resources management. To help the students to understand the intricacies o ,uman (esources management and acquire s-ills in effectively managing human resources in :hatever functional areas of management they :ould 6e engaged MODULE 3 %nvironmental conte?tB 8e: economic policy and changing 6usiness< technological< socio2economic and political< legal environment structural reforms their implication for ,(M in &ndiaC response of the management< :or-ers and unions to structural ad>ustment. MODULE ' The 'aradigm shifts in people Management< %mergence of ,uman (esource Management as a distinct model of people managementC @nion and non union ,(M Comparison of conventions models and ,(M M"0%/C &4 ,(M possi6le in &ndia 3arious o6stacles to its implementation< concept of learning organi;ation and -no:ledge management.
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MODULE : Concept of ,uman (esource ManagementB Meaning< o6>ectives< scope and functionsB 'erspectives of ,uman (esource ManagementC lin-ing corporate strategies and policies :ith ,uman (esources Management. MODULE 2 ,uman (esource 'lanningB Concept of ,uman (esource 'lanning meaning o6>ectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 4 (esourcing and recruitment< selection and sociali;ationC legal and social constraints on employment MODULE < ,uman resources developmentB Concept< meaning< o6>ectives< training and development programmes< human resources development for managers and :or-ers< ,(0 movement in &ndia A ,(0 or ,(M for total quality management< ,(0 e?periences of different companies. MODULE ) 'erformance management and appraisalB Concept< o6>ectives< philosophy and process< performance appraisal systems< performance coaching and counseling< performance management for team and team appraisal< career planning and management< promotion and transfers. MODULE + Compensation=re:ards systemB 4ignificance of re:ard system in 6usiness organi;ation< compensation systems< the dilemma of practice< systems of promoting equity compensation=re:ards< dearness allo:ance< employee 6enefits< 6onus< la:s on :ages< 6onus and social security< managerial compensation. MODULE 7 /a6our management relationsB "6>ectives and theories of industrial relations< la: on industrial relations< characteristic features of industrial relations in &ndia< state and industrial relations< la6our and industrial relations policy< changing nature of industrial relations< collective 6argaining2a method of managing employment relations< productivity 6argaining. MODULE 3( Trade unions and trade unionismB Theories of trade unions< trade union la:< trade unionism in &ndia< issues and pro6lems< employees associations< managerial unionism BOO1S RECOMMENDED
1. 34' (ao< ,uman (esource Management< %# 2. *ayne + Cascio< Managing ,uman (esources< TM, !. +isher< 4choenfeldt and Dames 4ha:< ,uman (esource Management< #i;tantra 2152

$. 5. 6. 7. 5. 7.

(aymond< Dohn< #arry and 'atric-< ,uman (esources Management< TM, (o6ert Mathis and Dohn Dac-son< ,uman (esource Management< Thomson 1ary 0essler< ,uman (esource Management< 'earson Dyothi and 3en-atesh< ,uman (esource Management< "?ford ngelo 0e8isi and (ic-y 1riffin< ,uman resource Management< #i;tantra *ayne Mondy and (o6ert 8oe< ,uman (esource Management< 'earson

MAR1ETING MANAGEMENT
'resent to the students an insight into the 6asic concepts of mar-eting< &mpart an grasp on the crucial topics li-e mar-et segmentation< 6uyer 6ehaviour< elements of mar-eting and mar-eting strategy and to develop in them application s-ills to:ards managerial decision2ma-ing 6ased on theoretical -no:ledge. MODULE 39 AN INTRODUCTION TO MAR1ETING AND ITS BASIC CONCE/TS Meaning and 4cope of Mar-eting< +undamental Mar-eting Concepts< Company orientations to:ards the Mar-etplace< Mar-eting and customer value< 4trategic 'lanning< Mar-eting plan< Mar-eting in the &ndian %conomy< implications. MODULE '9 MAR1ETING TRENDS 4canning the environment< mar-eting intelligence and information system< Mar-et research system< demand measurement and forecasting< data :arehousing< data mining< changing consumption pattern of glo6al consumer and &ndian consumer. MODULE :9 CUSTOMER CONCERNS #uilding and ma?imi;ing customer value< satisfaction and loyalty< constructing a customer data6ase< analy;ing consumer mar-ets and -ey psychological processes< the #uyer decision process and theories of consumer decision2ma-ing< measuring customer satisfaction< customer relationship management customer profita6ility< customer equity< customer life time value< value chain MODULE 29 ST/ AND T5E MAR1ETING MI, &dentifying Mar-et 4egments and Targets< #rand 'ositioning< Creating 6rand equity and #rand 4trategy< 'roduct and product mi? decisions< management of product linesC 'roduct /ife2Cycle mar-eting strategies< 'ricing strategies and programs< Managing Mar-eting channels< Competitors< Mar-eting Communication< advertising and sales promotion< %vents and 'u6lic (elations.
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MODULE 49 NE; TRENDS 0irect Mar-eting< "nline mar-eting Challenges< 8et:or- mar-eting< &mplications of 1lo6al mar-eting< Ecountry2of origin effects< mar-eting "rgani;ationF< Corporate social responsi6ility in Mar-eting< %nvironmental concerns< internal mar-eting< outsourcing< 6enchmar-ing< supplier partnering< merging< flattening< focusing< accelerating< empo:ering ) customer engagement MODULE <9 RURAL MAR1ETING (ural mar-et environment< 'ro6lems of (ural Mar-eting< 4cope< (ural Mar-eting 4trategies< e2choupals.

BOO1S RECOMMENDED
1. Gotler ) Goshy< Mar-eting Management A 4outh sian 'erspective< 'earson< 2007. 2. (a>en 4a?ena< Mar-eting Management< !rd %dition< TM, 3. 4 Dayendran< Mar-eting Management< %# $. drian 'almer< &ntroduction to Mar-eting< "?ford 5. Doel ( %van and #arry #ervan< Mar-eting< #i;tantra 6. C;in-ota and Gota6e< Mar-eting Management< Thomson 7. (amas:amy and 8ama-umari< Mar-eting Management< McMillan 5. 4. . 4herle-ar< Mar-eting Management< ,',

>UANTITATI8E MET5ODS 6 O/ERATIONS RESEARC5

OB.ECTI8ES To introduce students to tools and techniques of "( and to equip them to ma-e optimal managerial decisions. MODULE 3 &ntroduction to "(< &mportance of "(< 4cope of "( in 6usiness activities< "ptimi;ation concept< "( ModelsB /inear programming< &ntroduction to /'< 'ro6lem formulation< product mi? and various managerial applications and 1raphical method of pro6lem solving< lternate solution of /'< 0uality in /'< +ormulation of dual pro6lems< advantages< its economics interpretation< 4ensitivity analysis only >ust to -no: no pro6lems need 6e :or-ed out and soft:are pac-ages to 6e used to solve /' models. TRANS/ORTATION MODELS 8ature and scope of transportation and allocation models< Methods of allocation< different methods for finding initial solution A 3 M< 82* Corner (ule< and other methods< degeneracy. +inding optimal solution< Tests for optimality< &m6alance in total availa6ility and total allocation A impossi6le shipments< lternate methods of solutions< and ma?imi;ation as o6>ective 4cope of transportation models. ASSIGNMENT /ROBLEMS Traveling salesman pro6lem< (o: Minimum< Column Minimum< &teration< #alanced< @n6alanced< &nfeasi6le< Ma?imi;ation.
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MODULE ' .ueuing theory E:aiting lineF< 4ingle server=4ingle .ueue< %ssential features of queuing system< 4ingle .ueue< "perating characteristics of queuing system< 'ro6a6ility distri6ution in queuing system< Multi server< description of other queuing models Eonly descriptionF SE>UENCING /ROBLEMS 'rocessing NnN >o6s through 2 machines< 'rocessing On9 >o6s through ! machines< 8o 2 >o6s on On9 machines RE/LACEMENT MODELS (eplacement of items deteriorating :ith time< (eplacement of items that fail completely< E8o group replacementF MODULE : 8et:or- models< &ntroduction to '%(T< C'M techniques< 8et:or- components< precedence< events< activities< errors and dummies< Critical path analysis< float< 'ro6a6ilities in '%(T analysis< pro>ect time calculations< 'ro>ect crashing< time cost considerations E8o resource levelingF MODULE 2 &nventory models< Meaning and importance of inventory management< < %". formula< economic lot si;e< 'ro6lems 6ased in %". formula< Types of &nventory control methods MODULE 4 Theory of games A introduction< t:o person ;ero 2 sum games< 4addle point< 0ominance theory< description of other models and their managerial application Eonly description< no pro6lems and 8o 1raphical methodF SIMULATION &ntroduction to 6asic concepts< 4imulation procedures< pplication of simulation< critical evaluation of soft:are and using customi;ed soft:are.
NOTE9 TEAC5ERS ARE AD8ISED TO E,/OSE STUDENTS TO 8ARIOUS SOFT;ARE /AC1AGES= ;5ERE8ER /OSSIBLE0

BOO1S RECOMMENDED
1. DG 4harma< .uantitative Techniques< McMillan 2. 80 3ohra< .uantitative Techniques in Management< TM, 2152

!.

nderson< 4:eeney< *illiams< .uantitative Methods for #usiness< Thomson

$. DG 4harma< "perations (esearch< McMillan 5. #arry (ender< (alph 4tair and Michael ,anna< .uantitative nalysis< 'earson 6. +rederic- ,illier and 1erald /ie6erman< "perations (esearch< TM, 7. 8atara>an< #alasu6ramani and Tamilarasi< "perations (esearch< 'earson

LEGAL AS/ECT OF BUSINESS

OB.ECTI8ES To equip students to have the glimpses of various 6usiness legislations in the glo6al environment and to ma-e students understand legislations and ena6ling them to assert their rights emerging out 6usiness at the same time -no:ing the compliance of legal requirements of 6usiness transactions. MODULE9 3 &ntroduction 2 "vervie: of #usiness la:s in &ndia 2 sources of 6usiness la:. The constitution of &ndia :ith special reference to economic principles enshrined in the constitution< rticle 2$6 read :ith 4chedule 7 of &ndian Constitution. EBUSINESS RELATED MATTERS ONLYF MODULE9 ' T5E INFORMATION TEC5NOLOGY ACT= '(((B 4ignificance of %2 Commerce and %2 governance< paperless society importance terms in &T ct< digital signature< certifying authority< computer resources< cy6er crimes< offences and penalties. T5E COM/ETITION ACT= '(('9 4alient features covering essentials of competition< components of competition act< competition commission of &ndia< offences and penalties. T5E RIG5T TO INFORMATION ACT= '((4B #ac-ground< salient features covering important terms in the act< po:ers and functions information officers< transparency< rights of the citi;ens to get information of the 'u6lic uthority ECentral and 4tate 1overnmentF< offences and penalties under the ct. MODULE9 : T5E CONTRACT ACT= 3+)'B 4alient features covering essentials of Contract< offer< acceptance< consideration< contingent Contracts. 4alient features of sale of goods act 17!0
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T5E CONSUMER /ROTECTION ACT= 37+<B (ights of the Consumer< 0efects and deficiency< services included under the act< district forums< state commission< national commission< treatment of complaints of goods and services. MODULE9 2 T5E INDIAN /ATENT ACT= 37)( 6 '((2B 'atent< patentee< &nventions and 8on2 inventions< %M(< grant of patent< opposition to patent< surrender of patent< infringement of patent< *T" and patent rules< decided cases on #asumathi (ice< Turmeric< Tomato and 'harma products. FOREIGN E,C5ANGE MANAGEMENT ACT= 3777B 0efinition of +oreign %?change< money changer< rules regarding o:nership of immova6le property< money laundering< ha:ala transaction< directorate of enforcement< penalties and offences. MODULE9 4 INDIAN COM/ANIES ACT= 374<B meaning of company< types of company< memorandum of ssociation< articles of association< &'"< 6oo- 6uilding< difference 6et:een private and pu6lic company< different -inds of meeting< agenda< quorum< resolutions< :inding up of the companies. MODULE9 < ;OMEN AND 5UMAN RIG5TS AT ;OR1*/LACEB 1ender %quality< harassment of :omen in organisation< types< fundamentals rights< nature of human rights< 8,(C< @8 protocol on ,uman (ights< Do6 reservation in private sectors< discrimination< :histle 6lo:ing< prons and cons< 4upreme Court on protecting :omen rights at :or-place. EN8IRONMENT /ROTECTION ACT= 37+<B concepts of environment< environment pollution< environment pollutants< ha;ardous su6stance< occupier< types of pollution< glo6al :arning< causes for o;one layer depletion< remedies< po:ers and rules of central government to protect and promote environment in &ndia. BOO1S RECOMMENDED 1. 4.4. 1ulsan< #usiness /a:< !rd %dition< %# 2.
-hilesh:ar 'atha-< /egal spects of #usiness< 2nd edition< TM,

3. G.(. #ulchandani< #usiness /a: for Management< $th edition< ,',.

$. 'rof. ECmdeF '.G. 1oel< #usiness /a: for Managers< #i;tantra 5. C / #ansal< #usiness and Corporate /a:s< %# 6. '. 4arvanvel and 4. 4umathi< #usiness /a: for Management< ,',.

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:03 * ENTRE/RENEURS5I/ AND NE; 8ENTURE CREATION Ob?e# ives9 To make students to understand the different dimensions of entrepreneurship. To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers To develop the skills required to prepare a Business Plan M%dule 3 T5E NATURE AND IM/ORTANCE OF ENTRE/RENEURS 2 !$s 8ature and 0evelopment of %ntrepreneurship< 0efinition of %ntrepreneur Today< %ntrepreneurial 0ecision 'rocess< (ole of %ntrepreneurship in %conomic 0evelopment< &ntrapreneurship< %ntrepreneurship< %ntrepreneurial Careers and %ducation< The +uture of %ntrepreneurship M%dule ' T5E ENTRE/RENEURIAL AND INTRA/RENEURIAL MIND < !$s The %ntrepreneurial 'rocess< &dentify and %valuate the "pportunity< 0evelop a #usiness 'lan< 0etermine the (esources (equired< Manage the %nterprise< Managerial versus %ntrepreneurial 0ecision Ma-ing< Causes for &nterest in &ntrapreneurship< Corporate versus &ntrapreneurial Culture< 2 Climate for &ntrapreneurship< &ntrapreneurial. /eadership Characteristics< %sta6lishing in the "rgani;ation< factors affecting entrepreneurship P qualities of successful entrepreneurship. M%dule : SMALL 6 MEDIUM ENTER/RISES (SME) 2 !$s (ole of 4M%< concept and definitions of 4M%< government policy and 4M% in &ndia< gro:th and performance of 4M% sector< pro6lems for 4M%s< 4ic-ness in 4M%< criteria to identity sic-ness< causes< symptoms and remedial measures of sic-ness< institutional support for 4M%s. M%dule 2 STARTING T5E BUSINESS * BUSINESS IDEA 6 INNO8ATION + !$s #usiness idea< "pportunity (ecognition < 'roduct 'lanning and 0evelopment 'rocess< %sta6lishing %valuation Criteria< &dea 4tage< Concept 4tage 'roduct 4tage< Test Mar-eting 4tage< Creativity< &nnovation and entrepreneurship< 6arriers to creativity< techniques for improving the creative process< corporate entrepreneurship< causes< climate< intrapreneurial leadership characteristics< %sta6lishing intrapreneurship in the organi;ation M%dule 4 LEGAL ISSUES FOR T5E ENTRE/RENEUR 2 !$s 3arious forms of organi;ation< /egal &ssues in 4etting up the "rgani;ation< The various statutory registrations and clearances required.
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M%dule < /RO.ECT /RE/ARATION AND A//RAISAL < !$s 'ro>ect 'reparation< feasi6ility and evaluation< :hat is the #usiness 'lanQ 3arious types of 6usiness plans< +ormat of 6usiness plan< *riting of 6usiness plan< @sing and &mplementing the #usiness 'lan< Measuring 'lan 'rogress< @pdating the 'lan< *hy 4ome #usiness 'lans +ail< 0ifferent sections of the 6usiness plan 2 The mar-eting plan< The organi;ation plan< The financial plan M%dule ) FINANCING T5E NE; 8ENTURE < !$s 4ources of capital 2 n "vervie:< 0e6t or %quity +inancing< &nternal or %?ternal +unds< +unding from #an-s and +inancial institutions< 1overnmental and 0evelopmental 4ources< 3arious schemes< Types of /oans< 'rocedure< 'rivate 'lacement< Types of &nvestors< 'rivate "fferings< #ootstrap +inancing< 3enture Capital < 8ature of 3enture Capital< pproaching< presenting and o6taining the funds< +0& M%dule + MANAGING a@d GRO;ING T5E NE; 8ENTURE + !$s (is- (eduction 4trategies for 8e: %ntry %?ploitation< Mar-et 4cope 4trategy< &mitation 4trategies< and 1ro:th 4trategiesB *here to /oo- for 1ro:th "pportunities< 'enetration 4trategies< Mar-et 0evelopment 4trategies< 'roduct 0evelopment 4trategies< 0iversification 4trategies< turnaround strategies. M%dule 7 COR/ORATE 8ENTURING 32 !$s The necessity of Corporate 3enturing< 3arious Misconceptions< Creating the (ight %nvironment< +ormali;ing the 3ision for The 3enture< 3alidating the 3enture Concept< The lpha 4tageB The 4hift from 'lanning to 'roduct Creation< #uilding the 'rototype of the #usiness< Testing the *aters< The #eta /aunch< +rom Corporate 3enture to #usiness< Mar-et Cali6ration and %?pansion< Capturing 4trategic 3alue REFERENCE BOO1S: 1. M.lall< %ntrepreneurship< %?cel 6oo-s 2. 3asant 0esai B2 0ynamics of %ntrepreneurial 0evelopment and Management2 ,', !. ,isrich< ro6ert d.< peters< michael p.< and shephered< dean aB entrepreneurship< tata mcgra:2hillC si?th edition< 2007 $. Mathe: D Manimala B2 %ntrepreneurship at the Crossroads 2 #i;tantra 5. Mohanty A +undamentals of %ntrepreneurship< 'rentice ,all of &ndia 6. Kimmerer ) 4car6orough A %ssentials of %ntrepreneurship ) 4mall #usiness Management< 'rentice ,all of &ndia

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:0'

BUSINESS ET5ICS AND COR/ORATE GO8ERNANCE

"#D%CT&3%B To ena6le students to critically e?amine ethical dilemmas and to understand the importance of governance mechanisms in a glo6ali;ed economy. M%dule 3 AN O8ER8IE; OF BUSINESS ET5ICS 3( !$s 0efinition and 8ature of #usiness ethics< 8eed and 6enefit of 6usiness ethics< ,istory of the development of 6usiness ethics< rguments for and against 6usiness ethics< %conomic issues< Competitive issues< /egal and (egulatory 'hilanthropic issues< +rame:or- for ethical decision ma-ing A &ndividual factors< organi;ational factors< Corporate 1overnance P a dimension of ethical ma-ing< M%dule ' INDI8IDUAL 6 ORGANISATIONAL FACTORS 3( !$s Moral philosophy P definition and different perspectives< Teleology and 0eontology< The relativist perspective< 3irtue ethics< Dustice and +airness< The of care< &ntegration of the various perspectives< Cognitive moral development< Moral reasoning< The role of Corporate Culture and /eadership< structure and 6usiness ethics< &nterpersonal relationships in organi;ation< The role of opportunity and conflict< M%dule : E,TERNAL CONTE,T 3( !$s E#%l%AyB The dimensions of pollution and resource depletion< the ethics of control< the ethics of conserving depleta6le resources. ConsumersB 2Mar-ets and consumer 'rotection< The due care theory< the social costs vie: of duties< dvertising %thics< Consumer 'rivacy M%dule 2 INTERNAL CONTE,T B EM/LOYEE 3( !$s Do6 discrimination P its nature and e?tent< 0iscrimination P utility< rights and >ustice< ffirmative action< 1ender issues< The employee9s o6ligation to the firm< Thee firms duties to the employees< The employee (ights< 8eed for organi;ational ethics program< Code of Conduct %thics training and communication< systems to Monitor and enforce ethical standards< The ethics audit< M%dule 4 BUSINESS ET5ICS IN A GLOBAL ECONOMY 3( !$s %thical perceptions and international 6usiness< 1lo6al values< the multinational corporation and various ethical issues< cross cultural< cross religion ) cross racial issues. M%dule < COR/ORATE GO8ERNANCE 3( !$s Meaning< ccounta6ility issues< current conte?t of C1 in &ndia< #oard o6>ectives and strategies< role of independent directors< 6oard structure< performance evaluation of 6oard< training and development of directors. ccounting standards ) accounting disclosures.

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REFERENCE BOOKS: 1. ,artman< /aura 'C 'erspectives &n #usiness %thicsC Mcgra:2,ill 2. C.3. #a?i< Corporate 1overnance< %?cel #oo-s. !. " C +errell2#usiness ethics2#i;tantra. $. '.4.#a>a><(a> gara:al B2#usiness %thics #i;trantra 5. 4teiner nd 4teinerC 1overnment nd 4ocietyC Mcgra:2,ill 6. 3elasque; A #usiness %thicsB Concepts ) Cases< 'rentice ,all "f &ndia 7. 'rasad A Corporate 1overnance< 'rentice ,all "f &ndia 5. 1opalas:amy A Corporate 1overnance< 8e: ge &nternational E'F /td.<

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M3 * BUSINESS MAR1ETING
C%u$se %b?e# ive The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. As industrial or business marketing is emerging as one of the major employment provider, the subject needs a special attention. M%dule 3 BUSINESS MAR1ETING /ERS/ECTI8E 32 !$s @nderstanding of the concept of #usiness mar-eting in contrast :ith the consumer mar-eting< Characteristics of #usiness Mar-eting< nature of industrial goods and services< Classification of &ndustrial products. Classification of &ndustrial customers2 commercial enterprises< government< institutions. @nique characteristics of each type of industrial customers. Mar-eting strategies for each of industrial customer categories< Mar-et segmentation and #2# Mar-eting. M%dule ' DIMENSIONS OF BUSINESS MAR1ETING 32 !$s *hat is &ndustrial=#usiness Mar-etingC 0ifference 6et:een #usiness and Consumer Mar-etingC 8ature of 0emand in &ndustrial Mar-ets< Types of "rgani;ational customerC Classifications and characteristics of &ndustrial 'roducts< 'urchasing "rientations and 'ractices of #usiness CustomersC %nvironmental nalysis in &ndustrial= #usiness Mar-eting. M%dule : MANAGEMENT OF MAR1ETING C5ANNELS 3( !$s #usiness mar-eting channels< participants in the 6usiness mar-eting channel design< channel administration< types of resellers< and selecting channel mem6ers< motivating channel mem6ers< channel mem6er performance M%dule 2 BUSINESS AD8ERTISING= SALES /ROMOTION 6 /UBLIC RELATIONS 3' !$s The role of advertising in #usiness mar-eting< managing #2# advertising< pu6licity< internet 6ased mar-eting communications< measuring advertising effectiveness< advertising 6udgets< sales promotion< tradesho:s< (ole of personal selling in 6usiness mar-eting< sales force organi;ation< recruitment< selection< training< motivation< compensation< performance evaluation< sales effort control< sales territories< quotas< account management M%dule 4 /RICING DECISIONS IN BUSINESS MAR1ETING 3( !$s Meaning of price< cost fundamentals< industrial pricing process< pricing across '/C< Competitive 6iding< strategies for competitive 6idding< pricing strategies< pricing o6>ectives< pricing methods REFERENCE BOOKS: 1. Grishna G ,avaldarC &ndustrial Mar-etingC Mcgra:2,ill 2. ,.4. Mu-her>ee< &ndustrial Mar-eting< %?cel #oo-s !. &ndustrial Mar-eting< (o6ert (eeder< 'rentice ,all "f &ndia<pearson $. +rancis Cherunilam2&ndustrial Mar-eting 2 ,',
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M' * SER8ICES MAR1ETING

Ob?e# ives9 To develop insights in to the field of services marketing; To make student understand the differences bet een marketing of goods and services; To e!pose the students to marketing in various services industries of "ndia.

M%dule I INTRODUCTION 3' !$s %mergence of 1 T4 in :orld trade P 4ervice sector and &ndian economy2 0efinition and characteristics of services 0ifference 6et:een goods and services P 1aps model of service quality. M%dule ' FOCUS ON T5E CUSTOMER 3( !$s Consumer 6ehavior in servicesB 2 4earch< e?perience and credence propertiesC Consumer choice M%dule : CUSTOMER E,/ECTATIONS + !$s Meaning< types and influencing factors< Customer perceptionsB 2 Customer satisfactionC service quality and service encounters. Customer relationship and mar-eting research M%dule 2 SER8ICES MAR1ETING MI, 34 !$s $'s of Mar-etingB 2 4ervice product Eincluding service 6lueprintingF< price< place and promotion. %?panded mi?B 2 people< process and physical evidence. M%dule 4 SER8ICE INDUSTRIES IN INDIA 34 !$s Mar-eting strategies in service sectors li-e financial< hospitality< :ellness Ehealth careF< telecom< tourism< retail< 81"s and pu6lic utility services< REFERENCE BOOKS: 1. C. #hattachar>ee< 4ervices Mar-eting< %?cel #oo-s 2. 3alarie Keithamal< Mary Do #itner< 0:ayne 0 1remler and >ay 'andit< M4ervices Mar-etingJ 4pecial &ndian %dition< Tata Mc 1ra: ,ill< 2005 !. 0r.4.4aha>an A 4ervices Mar-eting A ,', $. Genneth C Clo: < 0avid /. Grut; B2 4ervices Mar-eting< #i;trantra 5. Christopher /oveloc-< and Dochen *irt;< M4ervices Mar-eting2 'eople< technology< strategyJ< 'rentice ,a&l 6. G 0ouglas 12loffinan and Dohn %.1 #ateson< M%ssentials of 4ervices Mar-etingB Concepts< 4trategies and casesJ< Thomson< 2002 7. (a>endra 8argund-ar< M4ervices Mar-eting P Te?t and casesJ<Tata Mc 1ra: ,ill 5. (avi 4han-ar< M4ervices Mar-eting P The &ndian 'erspective<J %?cel #oo-s 7. (. 4rinivasan<J 4ervices Mar-eting P The &ndian conte?tJ< +irst %dition< 'rentice ,all of &ndia< 200$

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M: * SALES AND MAR1ETING C5ANNEL MANAGEMENT

C%u$se Ob?e# ive The #ourse has been designed to understand the importance of sales management and $arketing channel management for the overall success of the marketing efforts of an organi%ation. The course deals ith various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels M%dule 3 INTRODUCTION TO SALES MANAGEMENT 2 !$s 4ales ManagementB &ts 8ature< (e:ards< and (esponsi6ilities< 4ocial< %thical< and /egal (esponsi6ilities of 4ales 'ersonnel M%dule ' /LANNING T5E SALES TEAMCS EFFORTS 7 !$s #uilding (elationships through 4trategic 'lanning< The Mar-et20riven 4ales "rgani;ation< +orecasting Mar-et 0emand and 4ales #udgets 0esign and 4i;e of 4ales Territories< 4ales "6>ectives and .uotas< s a""i@A !e Sales Tea& * 'lanning for and (ecruiting 4uccessful 4alespeople< 4election< 'lacement< and 4ociali;ation of 4uccessful 4alespeople< T$ai@i@A !e Sales Tea& * The Management of 4ales Training and 0evelopment< Contents of the 4ales Training 'rogramB 4ales Gno:ledge and the 4elling 'rocess< Di$e# i@A T!e Sales Tea& * Motivating 4alespeople to:ard ,igh 'erformance< Compensation for ,igh 'erformance< /eading the 4ales Team M%dule : CONTROLLING T5E SALES TEAM < !$s nalysis of 4ales and Mar-eting Costs< %valuation of 4alespeople9s 'erformance< Comprehensive 4ales +orce Cases and %?ercises M%dule 2 MAR1ETING LOGISTICS ) !$s /ogistics and its importance< +unctions of /ogistics management 2 'rocurement ='urchasing< &n:ard Transport< (eceiving< *arehousing< 4toc- Control< "rder 'ic-ing< Materials ,andling< "ut:ard Transport< 'hysical 0istri6ution Management< (ecycling< (eturns< and *aste 0isposal< &mportance of Communication in /ogistics< Technology in /ogistics2 %lectronic 0ata interchange E%0&F< rtificial &ntelligence< %?pert 4ystems< Communication Technology< #ar Coding and 4canning< 4treamlining the /ogistics 'rocess< 4trategic &ssues in /ogistics Management M%dule 4 MAR1ETING C5ANNELS ) !$s %volution of Mar-eting Channels2 The 'roduction %ra< The 4ales %ra< The Mar-eting %ra< (elationship Mar-eting %ra< Channel mem6er and their roles< (oles of Channel Mem6ers< Channel +unctions< 0esigning mar-eting channels 2 Channel 4tructure< Channel &ntensity< Types of Channel &ntermediaries at %ach /evel< Channel +lo:s and Costs
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M%dule < C5ANNEL INTEGRATION ) !$s &mportance of Channel &ntegration< 3ertical Mar-eting 4ystems< Types of vertical mar-eting systems 2 Corporate 3M4< dministered 3M4< Contractual 3M4< ,ori;ontal Mar-eting 4ystems< ,y6rid channel system< 0esigning and Managing ,y6rid Channel 4ystems M%dule ) C5ANNEL MANAGEMENT 3( !$s (ecruiting Channel< Mem6ers 2 (ecruiting as a Continuous 'rocess< (ecruiting Manufacturers< 4creening< Criteria for 4electing Channel Mem6ers 2 4ales +actors< 'roduct +actors< %?perience +actors< dministrative +actors< (is- +actors< Motivating Channel Mem6ers< 0istri6utor dvisory Councils< Modifying Channel rrangements 2 '/C Changes< Customer20riven (efinement of %?isting Channels< 1ro:th of Multi2 Channel Mar-eting 4ystems< Managing Channel (elationships 2 Cooperation and coordination< Conflict< 'o:er M%dule + ;5OLESALING 6 RETAILING 3( !$s *holesaling and its importance< Types of *holesalers 2 Merchant *holesalers< gents and #ro-ers< Manufacturer9s *holesalers< 4trategic &ssues in *holesaling 2 Target Mar-et 0ecisions< Mar-eting Mi? 0ecisions Trends 4haping *holesale 0istri6ution 2 +unctional "verlap< &ncreased 4ervices< 'ricing and Credit<< (egional Coverage "rgani;ational +orm and 4i;e< &mpact of &nformation Technology on *holesaling 2 Challenges in *holesaling 2&nventory Management< 4ales Management< 'romotion Management< +inancial 'lanning and Management 2 (etailing and its &mportance 2 &mportance to Consumers< 4ource of %mployment 2 %volution of (etailing and types of retailing REFERENCE BOOKS: 1. 4ales nd 0istri6ution Management< Tapan 'anda nd 4unil 4ahadev< "?ford 'u6lications 2. 4ales Management< 4till nd Cundiff< ',& !. 4./. 1upta< 4ales ) 0istri6ution Management< %?cel #oo-s 4. Mar-eting Channels< Coughian< nderson< ',& 5. 4ales nd 0istri6ution ManagementC Grishna ,avaldar nd CavaleC Tata Mcgra:2,ill 6. 4ales Management< 0asgupta< ',&

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+1 2 &83%4TM%8T 8 /I4&4 ) M 8 1%M%8T

C%u$se Ob?e# ive &. To provide students ith a conceptual frame ork of evaluating various investment avenues. '. To provide students ith a conceptual and analytical frame ork of different financial instruments, markets, regulations, their risk and returns and strategies in managing funds. (. To familiari%e students ith portfolio management techniques that challenges a financial manager. ). To give an overvie of the global markets and their impact on the domestic markets M%dule 3 INTRODUCTION TO IN8ESTMENTS < !$s 0efinition P micro ) macro economic concepts relating to investment 2 investment o6>ective P investment process 2 investment constraints Pinvestment strategy P investment v=s speculation P ar6itrage 2 gam6ling P types of investors P investor 6ehavior M%dule ' IN8ESTMENT A8ENUES ) !$s 6onds P de6entures 2 'reference shares P %quity 4hares P (eal %stateP commodity mar-ets P 6an- deposit P insurance P mutual funds P foreign e?change 2 Money mar-et instruments P derivatives P for:ard 2 futures P options P s:aps M%dule : STOC1 MAR1ET 6 INSTITUTION 7 !$s 0emateriali;ation of securities< 'rimary Mar-et P '0< #oo- #uilding< +'"< (ights &ssue< #onus &ssue ) 'referential &ssue< 4econdary Mar-et P Cash ) 0erivatives Mar-ets< Trading 'rocedure< Margin 4ystem< 4ettlement process< Mar-et &ndices< (ole of 4toc- #ro-ers< 4toc- %?changes ) 4%#&. M%dule 2 RIS1 MANAGEMENT 7 !$s 0efinition< meaning and measurement of (is- P Classification of (is- P diversitification P 4tatistical tools used in ris- management 2 techniques of rismitigation 2 ris- return optimi;ation P credit rating 2 6eta coefficient P hedging A @sing derivatives in ris- management M%dule 4 IN8ESTMENT ANALYSIS ) !$s 4ources of information on investment P factors affecting investment P +undamental analysis P Technical analysis P efficient mar-et ,ypothesis
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M%dule < IN8ESTMENT E8ALUATION ) !$s Concept P Time value of Money 2 various valuation methods ) models P 6ond valuation P equity valuation P futures pricing P options pricing P tangi6le asset valuation< Ta? issues relating to investments M%dule ) /ORTFOLIO MANAGEMENT + !$s Concept P Mar-o:ita model P 4harpe< Densen ) Treynor Model C 'M P 4M/ and CM/ P factor model and ar6itrage pricing theory P 'ortfolio construction< revision ) evaluation M%dule + GLOBAL MAR1ETS ) !$s 1lo6al &nvestment 6enefits< *orld mar-et inde?es< 0eveloped and %merging Mar-ets< 0(s< 10(s< +CC#s< +oreign #onds< 1lo6al Mutual +unds< (elationship 6et:een trends in glo6al mar-ets and the domestic mar-ets<

REFERENCE BOOKS: 1. 4udhindra #hat< 4ecurity nalysis nd 'ortfolio Management< %?cel #oo-s 2. +ischer nd DordanC 4ecurity nalysis nd 'ortfolio ManagementC 'rentice2 ,all<pearson !. 'rasanna ChandraC &nvestment nalysis nd 'ortfolio ManagementC Mcgra:2,ill $. 'reeti 4ingh A &nvestment Management2 ,', 5. #halla 3 GC &nvestment ManagementC 4 Chand ) Co 6. le?ender ) #ailey< +undamentals "f &nvestments< ',& 7. 'ortfolio Management< Gevin< ',&

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+2 2 +&8 8C& / M (G%T4 ) &8T%(M%0& (&%4

C%u$se Ob?e# ive To provide students ith conceptual and regulatory frame ork financial intermediaries operate. ithin hich the

To familiari%e students ith the various management and operational aspects of markets and financial intermediaries.

M%dule 3 T5E NATURE AND ROLE OF FINANCIAL SYSTEM + !$s 4tructure of a +inancial 4ystem 2 +unctions of +inancial 4ector 2 +inancial 4ystem and %conomic 0evelopment P &ndian financial system P 4%%!& 2 +inancial sector reforms 2 (eserve #an- of &ndia 2 "rgani;ation and Management 2(ole and +unctions 2 Monetary 'olicy of the (,& 2 (ecent 'olicy 0evelopments M%dule ' BAN1S 6 INSTITUTIONS 3' !$s #an-s P "perations ) 4pecial (ole of #an-s P 4peciali;ed +inancial &nstitutions P %H&M< 8 # (0< ,@0C"< 4&0#&< &+C& 2 @niversal #an-ing ) &nnovations P 4ecuriti;ation P (T14 ) %C4 2 CoPoperative #an-s P +eatures< Types< 4tructure and 1ro:th< 4mall 4avings and 'rovident +unds 2 'rovident +unds2 'ension +unds P /ife insurance Companies 2 1eneral &nsurance Corporation M%dule : NON*BAN1ING FINANCE COM/ANIES + !$s 8#+C4. an "vervie: 2 /oan Companies 2 &nvestment Companies P /easing ) ,ire 'urchase 2 ,ousing +inance P Chit +unds 2 Mutual #enefit +inancial Companies 23enture Capital +unds 2 +actors ) +orfeiting 2 Credit (ating 2 0epository and Custodial 4ervices M%dule 2 MERC5ANT BAN1ING 6 FINANCIAL SER8ICES 3( !$s 'ro>ect appraisal< 0esigning capital structure and instruments< issue pricing< preparation of prospectus< &ssue Management< @nder:riting< Mergers ) malgamations< Corporate dvisory 4ervices< #ought out deals< 'rivate 'lacement< &nstitutional 'lacement< 0e6t 4yndication< (egulation of Merchant #an-ers< M%dule 4 MUTUAL FUNDS + !$s "rgani;ation 2 Types of +unds 2 3aluation of @nits 2 4tructure and 4i;e &nvestment 'attern 2 (eturn on &nvestment in @nits P (egulations

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M%dule < FINANCIAL MAR1ETS 32 !$s The stoc- mar-et in &ndia P 'rimary and secondary mar-ets P "TC mar-ets P regulations P ne: issues mar-et P under:riting 2 Call Money Mar-et 2 Treasury #ills Mar-et P Commercial #ills Mar-et 2 Mar-ets for Commercial 'aper and Certificate of 0eposits 2 The 0iscount Mar-et 2 1overnment E1ilt P edgeF 4ecurities Mar-et. Mar-ets for +utures< "ptions< and "ther +inancial 0erivatives 2 +oreign %?change Mar-ets 2 &nterest (ate +utures Mar-et REFERENCE BOOKS: 1. /ivingston< MilesC +inancial &ntermediariesC #lac-:ell 2. +inancial &nstitutes nd Mar-ets< 4udhindra #hat< %?cel #oo-s !. vadhani A Mar-eting of +inancial 4ervices 2 ,', $. 8iti #hasinC #an-ing nd +inancial Mar-ets &n &ndia 17$7 To 2007C 8e: Century 5. Mutual +undsB 0ata< &nterpretation ) nalysis< 4ahadeven ) Thiripalra>u< ',&

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+! 2 T H C"M'/& 8C% ) M 8 1%M%8T

C%u$se Ob?e# ive To make the student understand the basic concepts of ta!ation and its computation, the proper compliance of various provisions of the direct and indirect ta! la s and to make financial decision considering *the pros and cons of various ta! la s and business functioning MODULE 39 CONCE/TS AND FRAME;OR1 OF TA,ATION 3( 5RS Ta? A Meaning< Types< 'rinciples of 0irect Ta?ationC #asics Concepts A ssessee< ssessment< 'erson< ssessment Iear< 'revious Iear< ,eads of &ncome< Total &ncome< Ta? 'lanning< Ta? voidance and Ta? %vasionC (esidential 4tatus of &ndividuals and Companies 2 &ncidence of Ta?. M%dule ' INCOME TA, 32 !$s ,eads of income< Computation of &ndividual &ncome Ta?< Computation of ,@+ &ncome Ta?< Computation of Corporate &ncome Ta?< 4et off and Carry for:ard of /osses< +ringe 6enefit Ta?< #an-ing Cash Transaction Ta?< 4ecurities Transaction Ta?< M T< T04 ) TC4< Ta? planning=avoidance=evasion< (eturns ) Compliance M%dule : CUSTOMS= CENTRAL E,CISE AND SER8ICE TA, 32 !$s 'rocedure relating to levy< valuation and collection of duty< types of duty< e?emptions %?port 'romotion 4chemes< 8ature of %?cise duties< %?cisa6ility of 'roducts< Cenvat CreditC Classification of %?cisa6le 1oods< 3aluation of %?cisa6le goods< &mportant Central %?cise procedures< 4ervice Ta?< Concepts< applica6ility< and procedures< (eturns ) Compliance M%dule 2 SALES TA,ES AND CUSTOM ACT 3( !$s 8ature of %?cise duties< Cenvat credit< %?cisa6ility of 'roducts< Classification ) 3aluation e?cisa6le goods< important central e?cise procedure< &ntroduction to Customs 0uty< 'rocedure relating to levy< valuation ) collection of duty< types of duty< %?emption %?port promotion schemes. M%dule 4 TA, /LANNING AND MANAGEMENT 3' !$s 'urchase of ssets. P ":n funds & #orro:ed +unds & /ease< &nstallment vs. ,ire< Ma-e or #uy< (eplace or (epair< Capital 4tructure and 0ividend 0ecisions< malgamation and 0e2merger< Ta? implications of international operations

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BOO1S FOR REFERENCE9 1. 4inghania< 3inod< M0irect Ta?es A /a: and 'racticeJ< Ta?mann 'u6lications. 2. hu>a< 1irish and 1upta< (avi< M'rofessional pproach to 0irect Ta?esJ< #harat 'u6lications. !. Mehrotra and 1oyal< M0irect Ta?esJ< 4ahitya 'u6lishing. $. 4inghania< 3inod< M0irect Ta?es A 'lanning and ManagementJ< Ta?mann 'u6lications. 5. @.4.0atey A &ndirect Ta?es /a: ) 'ractice A Ta?man 'u6lications

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53 * 5UMAN RESOURCES AC>UISITION AND DE8ELO/MENT MODULE 3 5UMAN RESOURCE /LANNING9 &ssues in 4trategic ,uman (esources Management< ,uman (esource 'lanning 2 0efinition< "6>ectives< &mportance< +actors affecting ,('< 'rocess of ,(' %mployee +orecasting A Trend analysis< (atio nalysis< 4catter 'lot< Computeri;ed +orecasting < 0elphi Method< Manager Dudgment< 4upply forecasting. MODULE ' .OB ANALYSIS Meaning< 'urpose< 'rocess< Methods of Collecting 0ata. Do6 0escription A Contents< *riting Do6 0escription< Do6 4pecification< Do6 %nrichment. MODULE : /ROCUREMENT= SELECTION AND INDUCTION (ecruitment2 Meaning and 'rocessC 4ources of (ecruitment< &nternal and %?ternal 4ource< Modern Techniques of (ecruitment< 4ources2 &nternet #ased< 'lacement gencies. 4election 2 Meaning< %ssentials of 4election 'rocedure< 4election ,urdles< 4election 'rocedure 2 pplication #lan-C %mployment Tests2 @tility and 3alidity. %mployment &ntervie:s2 'rinciples and Techniques< Medical Te?t< (eference Checppointment2 Terms and conditions. &nduction AMeaning< &nduction 'rogramme Aformal or informal< individual or collective< serial or dis>unctive &nvestiture or 0isinvestiture< (equisites of effective programme. MODULE 2 TRAINING Concept of Training and 0evelopment< 8eed for training < &mportance of Training < 0ifference 6et:een Training and 0evelopment< 'rinciples of Training and areas of training. ssessment of Training 8eeds< Training Methods2 "n the Do6 and "ff Do6 Methods< %lectronic Training A Computer #ased training< %lectronic performance support systemE%'44F < 0istance and &nternet #ased Training. MODULE 4 E8ALUATION OF TRAINING 'urpose of %valuation< %valuation 'rocess< evaluation of system< evaluation of methodology< evaluation of resource person< evaluation of contents< competency mapping< feed6ac- ) control. REFERENCE 9* 1. (ic-y * 1riffin A ,uman (esource Management A#i;tantra. 2. (ichard (egis A 4trategic ,uman (esource Management A %?cel 6oo-s !. ,uman (esource Management ACynthia and +isher2 #i;tantra $. 0.G #hattacharya A ,uman (esource 'lanning A %?cel #oo-s 5. 1. 'andu 8ai- 2 Training and 0evelopment A%?cel #oo-s 6. 0r Dani-iraman2 Training and 0evelopment 2#i;tantra 7. Thomess Gutti 2 Training for 0evelopment A ,', 5. (.G 4ahu A Training for 0evelopment A %?cel #oo-s

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5' - EM/LOYEE RELATIONS5I/ MANAGEMENT MODULE 30 INDUSTRIAL RELATIONS Meaning ) "6>ectives< &mportance< pproaches to &ndustrial (elations 2 @nitary< 'luralistic< Mar?ist. (ole of Three ctors to &ndustrial (elations A 4tate< %mployer ) %mployees< Causes for poor &(< 0eveloping sound &(. %thical approach to &(B &dea of trusteeship2 'rinciples ) features< Code of conduct. MODULE '0 TRADE UNION Meaning< :hy do :or-ers >oin unions< Types of trade unions< Theories to trade @nion< Trade union movement in &ndia< 'ro6lems of trade unions< +unctions of trade unions< Measures to strengthen trade unions< Trade union ct A (egistration of trade unions< 8eed for (ecognition ) (ights to recognition of trade unions< Central trade unions in &ndia. MODULE :0 INDUSTRIAL DIS/UTES 0efinition< Causes of &ndustrial disputes< Types of &ndustrial disputes< 'revention of &ndustrial disputes< 4ettlement of &ndustrial disputes. &ndustrial 0ispute ct A Conditions to 4tri-es< /oc-2outs< /ay2off ) (etrenchment and /a:s relating to standing orders. MODULE 20 COLLECTI8E BARGAINING 0efinition< &mportance< 'rerequisites of collective 6argaining A @nion 6argaining process A Types of 6argainingA Collective 6argaining in &ndia. 1rievance ) 0isciplinary procedure A Meaning< 8eed ) procedure. MODULE 40 INTEGRATION OF INTEREST AND MANAGING CAREERS Career 'lanning< +actors affecting Career ChoicesC Career 4tages< Career anchors< 8eed for Career 'lanning< Managing 'romotions< Transfers ) 0emotions. &ndividual ) organi;ational pro6lems in &ntegration. &ntegration process. MODULE <0 >UALITY OF ;OR1 LIFE AND >UALITY CIRCLES Meaning of quality of :or- life A .uality Circles2 "6>ectives2 'rocess< 4tructure and pro6lems2 :or-ers participation in management and quality circles A Concept of empo:erment. REFERENCE 1. #.0 4ingh 2 &ndustrial (elations A %?cel #oo-s 2. Mamoria ) Mamoria C2 0ynamics of &ndustrial (elations in &ndia 2 ,',

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5: - /ERFORMANCE AND COM/ENSATION MANAGEMENT MODULE 3 /ERFORMANCE MANAGEMENT 0efinition< "6>ectives< 8eed for ppraisal< %ssentials of performance appraisals and pro6lems of performance appraisal< Methods of 'erformance ppraisal2 Traditional and Modern Methods2 1raphic (ating24cale< 4traight (an-ing Method< 'aired Comparison Method< Critical &ncident Method< 1roup ppraisal< Confidential Methods< #ehavioral nchored (ating 4cale E# (4F< ssessment centers MODULE ' ;AGE 6 SALARY ADMINISTRATION 8ature and 4cope< Compensation< :age determination process< +actors &nfluencing :age and 4alary dministration. *age A Theories of *ages< Types of :ages A Time rate< piece rate< de6t method< *age differentials. MODULE : /LANNING FOR IM/RO8ED COM/ETITI8ENESS 0iagnosis and #ench Mar-ing< "6taining CommitmentC 0etermination of &nter and &ntra2 industry< Compensation 0ifferentials< &nternal and %?ternal %quity in Compensation 4ystems. MODULE 2 INCENTI8ES AND FRINGE BENEFITS &ncentives A 0ef < Types of &ncentives< &ndividual incentives B Measured day *or-< 'iece :or-< standard hour< 1ain sharing< its advantages and disadvantages< "rganisation *ide incentives A 4canlon 'lan< Gaiser 'lan< 'rofit sharing< 8on2financial incentives< +ringe #enefits A 0efinition< "6>ectives< Types of +ringe #enefits MODULE 4 INDI8IDUAL GROU/ 8ARIABLE COM/ENSATION 'ay for 'erformance< 'ay 6y 4eniority< 1roup 'iece rate< 'roduction sharing plan< %mployee 'rofit sharing< %mployee stoc- o:nership< 1ain 4haring MODULE < INCENTI8ES AND RETIREMENT /LANS #asic 'ay< 'rovisions for 0earness allo:ance2 Calculation of total compensation pac-age< various methods of compensating cost of living< 8eutrali;ation factors. %?ecutive Compensation 'lan< (etirement 'lan REFERENCE 9* 1. 2. !. 4. 5. #.0 4ingh 2 Compensation ) (e:ards management A %?cel #oo-s Cynthia 0 +isher A,uman (esource Management 25th %dition2#i;tantra. M 4harma A spects of /a6our *elfare and 4ocial 4ecurity 2 ,', /a:rence Gleiman2,uman (esource Management 2!rd %dition2#i;tantra (.G 4ahu A 'erformance management systems A %?cel #oo-s

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S3 9SOFT;ARE ENGINEERING MANAGEMENT OB.ECTI8E9 @nderstand and appreciate concepts and practices of modern 4oft:are %ngineering Management. M%dule 39 O8ER8IE; OF SOFT;ARE ENGINEERING 4oft:are %ngineering as a discipline< 4oft:are processes< 4oft:are pro>ects M%dule '9 RE>UIREMENTS (equirements engineering processes< 4ystem models< 4oft:are prototyping< +ormal specification. M%dule :9 SOFT;ARE DE8ELO/MENT MODELS *aterfall model< 4piral model< &ncremental 0evelopment< %volutionary 0evelopment< (e2use oriented 0evelopment M%dule 29 DESIGN rchitectural design< 0istri6uted 4ystems architecture< "" design< (eal2time soft:are design< 0esign :ith reuse< @ser &nterface design. M%dule 49 SOFT;ARE >UALITY 3erification and 3alidation< 4oft:are testing< Critical systems validation< CMM and 'CMM concepts. M%dule <9 MANAGEMENT Managing people< 4oft:are %mpo:erment M%dule )9 E8OLUTION /egacy 4ystems< 4oft:are Management cost construction< .uality Management< 'rocess

change<

4oft:are

re2engineering<

Configuration

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S' 9SOFT;ARE DESIGN 6 /RO.ECT MANGEMENT MODULE 39 SYSTEM ANALYSIS 6 DESIGN9 "vervie: of system analysis ) 0esignB &ntroduction to different methodologies ) structured system analysis A 0etails of 40/C approach A mini cases A %2( diagrams A 0+0 concepts A 0ata dictionary concepts. 4tructure charts A modular programming A &= " ) file design consideration A %ntity /ife histories E%/,F. MODULE '9 SYSTEM IM/LEMENTATION9 4ystem implementation ) maintenanceB &mplementation 4trategies A 4*=,* selection ) procurement A Control ) security A issues of designing ) implementing on2line systems A data communication requirements A system conservation approaches ) selection issues. MODULE :0 /RO.ECT DE8ELO/MENT 6 DATABASE DESIGN &ntroduction to 0ata6ase technologies ) C 4% tools :ith specific pac-ages A overvie: of relational model A 0ata6ase creation A 4./ command A 8ormali;ation A designing forms ) reports A using C 4% tools for system analysis ) design2case studies A Cost = 6enefit analysis A pro>ect ) resource planning A design ) development testing ) documentation. MODULE 20 SOFT;ARE /RO.ECT MANAGEMENT 4oft:are pro>ect managementB challenges ) opportunities A changing technologies ) approaches A choice development of methodologies ) technical platforms< pro>ect management techniques A monitoring 7 measurement of progress. MODULE 40 SOFT;ARE /RO.ECT MANAGEMENT 4oft:are pro>ect management A elements< cost estimation< manpo:er planning< 4oft:are ) 'roduct Metrics A .uality assurance ) control2standards ) documentation A testing A implementation A training A technology management A quality standards A certificate A handling multiple pro>ects< issues of share development. Te?t #oo-sB 1. 2. !. $. 4enn< D. . M nalysis ) 0esign of &nformation 4ystemsJ< MMc1ra: ,ill 'u6lications. #eaver< O n &ntroduction to Managing 4oft:are 'ro>ects9. Marco< T.0. M4tructured nalysis ) 4ystem 4pecificationJ< 'rentice ,all 'u6lications. C.4.3.Murthy A 4ystem nalysis and 0egign 2 ,',

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S: 9DATABASE MANAGEMENT SYSTEM MODULE 39 INTRODUCTION 0ata6ase systems A 0efinition A Components A dvantages A "6>ectives A %volution. MODULE '9 MODELS 0#M4 rchitecture A ssociations A (elationships A Mappings 6et:een 6stractions A 1eneralisation A Classifications A Conceptual 0ata modeling A +ile "rgani;ation A 0ata 4tructure A 0ata modelsB ,0#M4< 80#M4< (0#M4< ""0#M4. MODULE :9 DATABASE DESIGN (elational 0ata Model A (elational lge6ra A %( 0iagrams A 0ata 0ictionary A 8ormalisation A #oyce Codd 8ormal +orms A &ntegrity A (elational 0ata6ase /anguages A 0ata6ase dministration A +ile 4tructures and &nde?ing. MODULE 29 OB.ECT MODELLING "6>ect oriented concepts A 4tructure A Models and 0ata6ases A "6>ect life cycle modeling A "6>ects< Classes< 'atterns A "6>ect interaction modeling A "6>ect "riented 0esign A @M/. MODULE 49 O/ERATIONS AND MANAGEMENT Client = 4erver and 0ata6ases A 0ata *arehousing A .uery 'rocessing A Concurrency Management A ,eterogeneous and ,omogenous 4ystems A 0istri6uted 0ata6ases A Controls A tomicity< (ecovery A 4ecurity< #ac-2up and (ecovery. T%HT #""G4 1. 1ary *.,ansen and Dames 3.,ansen< M0ata6ase Management and 0esignJ 'rentice ,all 2. C.S.V.Murthy Data Base Management Systems- !

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I8 SEMESTER COM/ULSORY /A/ERS $.1 4T( T%1&C M 8 1%M%8T $.2 &8T%(8 T&"8 / #@4&8%44

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203

STRATEGIC MANAGEMENT

"#D%CT&3%B To integrate the functional areas of management and to ena6le understand 6usiness from a strategy formulation and implementation perspective. M%dule 3 CONCE/T OF STRATEGYB < !$s 0efining strategy< /evels at :hich strategy operates< 4trategic 0ecision Ma-ing and pproaches to 4trategic 0ecision ma-ing< Mission and 'urpose< "6>ectives and 1oals< 4trategic #usiness @nits< Corporate 'lanning 'rocess M%dule ' EN8IRONMENT ANALYSIS AND DIAGNOSIS + !$s Concept of %nvironment and its components< %nvironment scanning and appraisal< organi;ational appraisal< 4trategic advantage analysis and diagnosis< 4*"T analysis M%dule : STRATEGY FORMULATION 6 C5OICE OF ALTERNATI8ES 3' !$s 4trategies P Moderni;ation< 0iversification< &ntegration< Merger< Ta-e2over and Doint 3enture strategies< Turnaround 22 divestment and /iquidation strategies< of 4trategic Choice P &ndustry< competitor and 4*"T analysisC 4ynergy and 0ysergy< 1 ' nalysisC 'orter9s +ive forces Model of competitionC Mc-insey9s 79s frame:or-C 1%27 Cell Model< #ostan9s Consultancy Model< 0istinctive competitivenessC 4election of matri?< +actors affecting 4trategic Choice P Cost< /eadership< 0ifferentiation focus< value chain analysis< 6ench mar-ing< service 6lue printing. M%dule 2 STRATEGY IM/LEMENTATION 3( !$s &nter2relationship 6et:een formulation and implementationC &ssues in strategy implementation< (esource llocation< #udgets< "rgani;ation structure< Matching and strategy< #ehavioural &ssues P /eadership styles< Corporate culture and values po:er< 4ocial (esponsi6ilities P %thics< #uilding capa6le organi;ationC +unctional &ssues P +inancial< Mar-eting< "perations and 'ersonnel 'lans an 'olicies M%dule 4 STRATEGY AND STRUCTURE + !$s 4tructural Considerations< 4tructure for strategies< "rgani;ational design and change. M%dule < STRATEGY E8ALUATION + !$s &mportance< 4ymptoms of malfunctioning of strategy< "vervie: of strategic control< techniques of strategic evaluation and control< Control< Tailoring strategy to fit specific industry and company situation< strategy and competitive advantage in diversified agencies< %valuating the strategies of diversified agencies. M%dule ) CONTEM/ORARY ISSUES + !$s 4trategies for competing in glo6ali;ing mar-ets< 8e: #usiness Models and strategic for &nternet %conomy< technology and innovation< entrepreneurial ventures and strategies for 4M%< strategic issues in 8on2profit organi;ations.
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REFERENCE BOO1S9 1. @ Gachru< 4trategic Management< %?cel #oo-s 2. ,itt< &reland nd ,os-issonC 4trategic ManagementC Thompson !. ,ill nd DonesC 4trategic ManagementC #i;tantra $. 8. #al:ani< 4trategic Management ) #usiness 'olicy< %?cel #oo-s 5. Thomson nd 4tric-landC 4trategic ManagementC Mcgra:2,ill 6. 0avid A 4trategic Management A Concepts nd Cases< 'rentice ,all "f &ndia 7. 4rinivasan< 4trategic Management A &ndian Conte?t< 'rentice ,all "f &ndia

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20' INTERNATIONAL BUSINESS

"#D%CT&3%B To facilitate an understanding of &nternational #usiness in a multi2polar< multi2cultural :orldC to e?amine the critical factors for success in different countries. M%dule 3 INTRODUCTION 3( !$s 0efinition P Trade and &nvestment flo: P &nternational trade2 theories of international trade 2%conomic theories P forms of international 6usiness M%dule ' INTERNATIONAL BUSINESS EN8IRONMENT 3( !$s 1lo6ali;ation of 6usiness P *T" and trade li6erali;ation P emerging issues P implications for &ndia P (egional Trade #loc-s P &nter P regional trade among regional groups. M%dule : GLOBAL BUSINESS STRATEGIC MANAGEMENT 3' !$s 4tructural design of M8%9s P 4trategic planning P 4trategic considerations2 8ational 34 1lo6al competitiveness. M%dule 2 E,IM TRADE. 3' !$s %?port trade< procedure< steps and documentation direction of &ndia9s trade< %?port financing P document related to e?port trade P %?port mar-eting P&mport trade< procedure and steps documentations and pro6lems< %H&M policy< #alance of payment. &nstitutions connected :ith %H&M trade. M%dule 4 CONTROL 6 E8ALUATION OF INTERNATIONAL BUSINESS 3( !$s Control M8%9s P approaches to control P the role of information systems P performance measurement P mechanics of measurement P various< performance indicatorsP%valuation and %valuation systems M%dule < CONFLICT IN INTERNATIONAL BUSINESS 6 NEGOTIATIONS < !$s +actors causing conflict P Conflict resolution actions P the role of negotiations in international 6usiness P the role of international agencies in conflict resolution. REFERENCE BOOKS: 1. +rancis CherunilamC &nternational #usiness< 'rentice ,all "f &ndia 2. ,illC &nternational #usinessC Mcgra:2,ill !. 4hu-la< &nternational #usiness< %?cel #oo-s $. +rancis Cherunilam2 &nternational #usiness %nvironment A ,', 5. 4.8.Charry B2 %lements of &nternational #usiness< #i;trantra 6. ,arrison %t lC &nternational #usinessC "?ford 7. 0aneils %t lC &nternational #usinessC 'earson 5. ,odgetts nd /uthansC &nternational ManagementC Mcgra:2,ill 7. 4undaram ) #alc-< &nternational #usiness %nvironment< 'rentice ,all "f &ndia

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M2

RURAL AND AGRICULTURAL MAR1ETING

Ob?e# ives9 The course has been designed keeping in mind that the rural "ndian market is one of the fastest gro ing markets in the orld. $ost of the corporate dealing ith both +$#, and durables are already geared up to meet the demands being emerged from rural market The subject has covered to give insights in to the various characteristics, opportunities and problems in marketing the products or services in rural "ndia. M%dule 3 O8ER8IE; OF RURAL MAR1ETS AND RURAL MAR1ETING + !$s (ural economy P si;e and nature< (ural mar-eting P definition and scope< Characteristics of (ural mar-ets Ta?onomy of (ural mar-ets< Changing patterns< ttractiveness of (ural mar-ets< pro6lems and constraints in rural mar-eting M%dule ' T5E RURAL CONSUMER 3( !$s Classification of (ural consumers< classification and characteristics of rural consumers< (ural consumer 6ehavior P decision process< 6rand loyalty< &nnovation doption< +actors influencing rural consumer 6ehavior< consumer 6uying process P opinion leadership process P rural shopping ha6its< gro:ing consumerism 2 Concepts and process of (ural mar-et 4egmentation P 6ases< Targeting< 'ositioning M%dule 2 STRATEGIES FOR INDIAN RURAL MAR1ETING '( !$s 'roduct 4trategy P 4cope and significance< 'roduct mi? decisions< 'roduct personality< (ural #randing< 'roduct /ife Cycle< (ural 'ricing P 'ricing in (ural Mar-ets< "6>ectives< policies and 4trategies< (ural 0istri6utionPType of Channels< 0istri6ution 4trategies< 'romotion P (ole of Media in rural mar-et< Conventional Media< (ural communication mi?< Media and Creative 4trategies< 'ersonal selling P (ole and management of rural sales force M%dule 4 INTRODUCTION TO AGRICULTURAL MAR1ETING 3( !$s Trends in gricultural Mar-eting< gricultural products< gro processing sector in &ndia P 4tate and characteristics< +ood processing sector P 4i;e< scope and future prospects< 0efects in gricultural Mar-eting M%dule < AGRICULTURAL MAR1ETS 3' !$s Classification of mar-ets< (egulated mar-ets P role and pro6lems< 'MC act< +uture scenarios< Methods of sales of agricultural products P ,atha< %.9choupal 0ara< auction< gents and Mar-eting gencies< Commodity mar-ets and trading<

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REFERENCE BOOKS: 1. Grishnamacharyulu nd /alitha (ama-rishnanC (ural Mar-etingC 'earson %ducation &ndia 2. Gashyap< 'radeep nd (aut< 4iddarthaC (ural Mar-etingC #i;tantra !. @.C. Mathur< (ural Mar-eting< %?cel #oo-s $. 3elayudhan< 4anal GumarC (ural Mar-etingC 4age 5. (uchi-a (ama-rishnanC (ural Mar-etingC 8e: Century

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M4

RETAIL MAR1ETING MANAGEMENT

C%u$se %b?e# ive -ith the economy in its ups ing and consumer purchasing po ers and life style is a change, "ndia has become one of the major market for global retail brands and most of them are already in or on their ay to be in, This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant gro th area. The course has been designed to understand various aspects of retailing management like location, human resource issues, shop management, merchandising and promotion. M%dule 3 T5E ;ORLD OF RETAILING 32 !$s *hat is retailing< %conomic significance of retailing< "pportunities in retailing< The retailing management decision process< Types of retailers< Trends in retail industry< +ood retailing< 1eneral merchandise retailing< 4ervices retailing< Types of o:nership< 8on store v=s store 6ased retailing< %lectronic retailers< Catalogue and direct mail retailers< 0irect selling< 3ending machine retailing< Tele vision home shopping< %2 Tailing. M%dule ' T5E RETAIL CUSTOMER 3' !$s 1enerational cohorts< %thnic diversity< &ncome< Changing customer demography< Changes in consumer values< Types of 6uying decisions< #uying process< +actors influencing the decision ma-ing process< Mar-et segmentation< 4trategic advantage through customer service< Customer evaluation of service quality< 1 's model for improving retail services quality< communicating the service promise M%dule : RETAIL MAR1ETING STRATEGIES 3( !$s *hat is retail strategy< Target mar-et and retail format< #uilding a sustaina6le competitive advantage< &nternational gro:th opportunities< The strategic retail planning process M%dule 2 MERC5ANDISING MANAGEMENT 3' !$s "rgani;ing 6uying process .6y categories< 4etting merchandising financial o6>ectives< The assortment planning process< Merchandise 6udget plans< "pen to 6uy< llocating merchandise to stores< naly;ing merchandising performance< #randing strategies< &nternational sourcing decisions< Meeting vendors< %sta6lishing and maintaining strategic relationship :ith vendors M%dule 4 STORE LAYOUT= AND RETAIL /ROMOTION 3' !$s 4tore layout< 4pace planning< merchandising presentation techniques< tmospherics< (ole of retail communication< 'lanning retail communication< (etail advertising programme< frequent shopper loyalty programme

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REFERENCE BOOKS: 1. (etail ManagementC #arry #erman nd Doel %vans 2. Managing (etailing< 'iyush Gumar 4inha< 0:ara-a 'rasad< "?ford 'u6lications !. C. #hattachar>ee< (etail Management< %?cel #oo-s $. Dames "gden< 0enise "gdden B2 &ntegrated(etail Management < #i;tantra 5. (etailing Management< /evy nd *eit;< Mcgra: ,ill 6. (etailing Management< 4:apna nd 'radhan< Mcgra: ,ill 7. (etail Management< 1i6son

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M< AD8ERTISING AND INTEGRATED BRAND MANAGEMENT

C%u$se Ob?e# ive The course has been designed to understand the advertising process and advertising industry structure thoroughly. .ach component of advertising has been covered to give the student over all importance of advertising in corporate communications. The syllabus also emphasi%es on the integrated study of advertising along ith brand building and management M%dule I T5E /ROCESS9 AD8ERTISING AND INTEGRATED BRAND /ROMOTION IN BUSINESS AND SOCIETY 32 !$s *hat is advertising< advertising as a communication process< dvertising as 6usiness process< Types of advertising< the economic effects of advertising. T!e s $u# u$e %" adve$ isi@A i@dus $y * The scope and structure of advertising industry< Trends advertising and promotion industry< T!e ev%lu i%@ %" D$%&% i@A a@d adve$ isi@A b$a@ds * +undamental influences on evolution of advertising industry< #rand entertainment< S%#ial= e !i#al a@d $eAula %$y asDe# s %" adve$ isi@A M%dule ' T5E /LANNING9 ANALYEING T5E AD8ERTISING AND INTEGRATED BRAND /ROMOTION EN8IRONMENT 32 !$s The consumer as a decision ma-er< Modes of consumer decision ma-ing< Consumer as a social 6eing< Ma$Fe seA&e@ a i%@= D%si i%@i@A a@d !e value D$%D%si i%@ * &dentifying the target segments< 4egment profiling and targeting< positioning strategies< Adve$ isi@A a@d D$%&% i%@ $esea$#! 2 0evelopmental advertising and promotion research< Copy research< /la@@i@A adve$ isi@A a@d i@ eA$a ed b$a@d D$%&% i%@= dvertising plan and its mar-eting conte?t< Communication o6>ectives v=s sales o6>ectives< dvertisement #udgeting< (ole of advertising agency in advertisement planning< dvertisement planning B n international perspective M%dule : /RE/ARING T5E MESSAGE 3' !$s Creating 6rands< in general and across domains< dvertising agencies< creative process and the product< MessaAe s $a eAy * %ssential message o6>ectives and strategies< C%Dy w$i i@A * Copy :riting and creative plan< Copy :riting for print advertisements< Copy :riting for cy6er space< Copy :riting for 6roadcast advertisements< The copy approval process< A$ di$e# i%@ a@d D$%du# i%@ * &llustration< design and layout production in print advertising< rt direction and production in television advertising M%dule 2 /LACING T5E MESSAGE IN CON8ENTIONAL AND NE; MEDIA + !$s *orld of promotional media< +undamentals of media planning< Media planning process< media strategies< media choices< Contemporary essentials< Media choice and integrated 6rand promotion< Media Dla@@i@A * 4trategic planning considerations in media choice
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M%dule 4 INTEGRATED BRAND /ROMOTION 3' !$s SuDD%$ &edia= eve@ sD%@s%$s!iD a@d b$a@ded e@ e$ ai@&e@ * Traditional support media< %vent sponsorship< #randed entertainment< Sales D$%&% i%@ a@d D%i@ %" Du$#!ase adve$ isi@A * 0efinition of sales promotions< 4ales promotion directed at consumers< 4ales promotion directed to:ards trade channel and 6usiness mar-ets< Di$e# &a$Fe i@A * *hat is direct mar-eting< Media applications in direct mar-eting< /ubli# $ela i%@s a@d #%$D%$a e adve$ isi@A * 'u6lic relations< Corporate advertising REFERENCE BOO1S9 1. dvertising nd 4ales 'romotions< #atra ) Ga;mi< %?cel #oo-s 2. Gelly< /arry 0 nd Dugenheimer< 0onald *C dvertising Media 'lanning A #rand Management pproachC 'rentice ,all &ndia< pearson !. 4. .Chuna:alla A +oundation of dvertising A Theory and 'ractice A ,', 4. &ntegrated dvertising< 'romotion nd Mar-eting Communication< Clo: ) #lac-< ',& 5. *ells< 'rinciples ) 'ractices "f dvertising< ',& 6. #rand Management< ,.3. 3erma< %?cel #oo-s 7. 4harma ) 4ingh< dvertisingB 'lanning nd &mplementation< ',&

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F2 INTERNATIONAL FINANCIAL MANAGEMENT

C%u$se Ob?e# ive To provide students ith a conceptual frame ork of ho undertaken in a multinational company. financial decisions are

To familiari%e students ith unique economic factors that challenges a financial manager in the international conte!t.

M%dule 39 I@ e$@a i%@al Fi@a@#ial E@vi$%@&e@ 3( Sessi%@s The +inance +unction in 1lo6al Conte?t< 0istinguishing +eatures of &nternational +inance< &nternational Monetary 4ystem< &nternational +inancial +lo:sB #alance of 'ayments +rame:or-< &nternational +inancial 4ystem 2 Mar-ets and &nstitutions. M%dule '9 F%$eiA@ EG#!a@Ae Ma$Fe s 32 Sessi%@s &ntroduction< 4tructure of +oreign %?change Mar-et< Mechanics of Currency Trading< Types of Transactions and 4ettlement 0ates< %?change (ate .uotations and r6itrage< %?change (ate 0etermination and +orecasting< &ntroduction to Currency +utures< Currency "ptions< +or:ards and 4:aps. M%dule :9 F%$eG RisF Ma@aAe&e@ + Sessi%@s Management of +oreign %?change (is- A Translation %?posure< Transaction %?posure and %conomic %?posure< ,edging A Managing operating e?posure M%dule 29 Fi@a@#ial Ma@aAe&e@ %" Mul i@a i%@al C%$D%$a i%@s 32 Sessi%@s +oreign 0irect &nvestment< Cost of Capital and Capital 4tructure of Multinational +irms< Multinational Capital #udgeting< Multinational *or-ing Capital Management. Control and 'erformance %valuation of Multinational Companies. M%dule 49 I@ e$@a i%@al Fi@a@#i@A 3( Sessi%@s The international +inancing 0ecision< &nternational %quity +inancing< %valuating #orro:ing "ptions< +unding venues in 1lo6al Capital Mar-ets A %urocurrency Mar-ets< 0epository (eceipts. M%dule < 9 I@ e$@a i%@al TaGa i%@ 2 Sessi%@s Meaning Ta? 'rinciples< 0ou6le Ta?ation relief< #ilateral relief< @nilateral relief< 4pecial provisions relating to avoidance of ta? ) Ta? haven su6sidiaries ) &nternational offshore financial centers. REFERENCE BOO1S9 1. 2. !. $. 5. pte< '.1.< M&nternational +inancial ManagementJ< Tata Mc1ra: ,ill 'u6lishing /imited. 3i>< Madhu< M&nternational +inancial ManagementJ< %?cel #oo-s. 4haran< 3yupta-esh< M&nternational +inancial ManagementJ< 'rentice ,all of &ndia. ,.(.Machira>u A &nternational +inancial Management ,', Dani-iraman B2 &nternational +inancial Management A #i;tantra
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6. 7. 5.

4hapiro< .< MMultinational +inancial ManagementJ< 'rentice ,all of &ndia. Madura< Deff< M&nternational +inancial ManagementJ< Thomson 'u6lications. 0avid G. %ieteman< etal< Multinational #usiness +inance< 'earson %ducation.

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F4

STRATEGIC FINANCIAL MANAGEMENT

C%u$se Ob?e# ive The objective of this course is to introduce the student to the tools and concepts needed to deal effectively ith the formulation, "mplementation and $onitoring of /trategic +inancial decisions of the firm. M%dule 39 S $a eAi# Fi@a@#i@A De#isi%@s 3( Sessi%@s Meaning and importance of 4trategic +inancial Management< 4cope and Constituents of 4trategic +inancial Management< +inancial 'lanning< Capital llocation and Corporate 4trategy< Capital 4tructure and +irm 3alue< 0ividend 'olicy and +irm value A 4toc- vis2R2vis Cash 0ividends< 4trategic Cost Management A ctivity #ased Costing< Target Costing< /ife Cycle Costing. M%dule '9 C%$D%$a e 8alua i%@ 3( Sessi%@s Meaning and approaches to Corporate 3aluation A d>usted #oo- 3alue pproach< 4toc- and 0e6t pproach< Compara6le Companies pproach< 0iscounted Cash +lo: pproach A Concept of +ree Cash +lo: to the +irm< T:o and Three 4tage 3aluation Models. 3aluation of 'hysical ssets< 3aluation of &ntangi6le ssets A #rand %quity and ,uman (esources. M%dule :9 8alue Me $i#s 34 Sessi%@s 4hareholder 3alue Creation A Traditional and Modern pproaches A 3alue 0rivers. pproaches to 3alue #ased Management A Mara-on pproach< lcar pproach< Mc Ginsey pproach< %3 pproach< #C1 ,"/T pproach. Metrics for Measurement of 'erformance A %'4< ("&< %#&T< %#&T0 < ("8 < ("C%< T4(< T#(< M3 < C3 < C+("& A Concept of %conomic 0epreciation. %?ecutive Compensation and 3alue Creation. %mployee 4toc- "ption 'lan. #alanced 4corecard. M%dule 29 C%$D%$a e Res $u# u$i@A 4 Sessi%@s Meaning and forms of corporate (estructuring A 4pin off< 4plit off< 4plit up< /everaged #uyout< 0ivestiture and other forms of corporate (estructuring . M%dule 4 9 Me$Ae$s 6 A#Huisi i%@s 3( Sessi%@s Corporate (estructuring A Meaning and +orms. Mergers and acquisitions A 0efinition< Types< Motives for Merger or cquisition< 4teps involved in Merger< Mechanics of Merger A /egal< ccounting and Ta?< 3aluation for Mergers and cquisitions< +inancing of Merger and settlement A %?change (atio< 4toc- 3s. Cash 'ayments< Ta-eovers< 0efensive Tactics of Ta-eovers and disinvestment of '4@9s. M%dule <9 C!alle@Aes i@ S $a eAi# Fi@a@#ial Ma@aAe&e@ 3( Sessi%@s +inancial Management in Gno:ledge &ntensive Companies and 'u6lic 4ector Companies< +inancial Management in 4ic- @nits< +inancial &nnovations and +inancial %ngineering A "vervie:< 4cope< Tools of +inancial %ngineering< +inancial %ngineering versus +inancial nalysis.
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REFERENCE BOO1S9 1. Chandra< 'rasanna< M+inancial ManagementJ< Tata Mc1ra: ,ill 'u6lishing /imited. 2. 1rin6latt< Mar- and Titaman< 4heridan< M+inancial Mar-ets and Corporate 4trategyJ< Tata Mc1ra: ,ill. 3. 4udhindra #hat M+inancial ManagementJ %?cel #oo-s $. (.M.4rivastava B2 +inancial Management and 'olice A ,', 5. Da-hotiya< 1.'.< M4trategic +inancial ManagementJ< 3i-as 'u6lishing ,ouse 'rivate /imited. 6. 3edpuris:ar< .3< M4trategic +inancial Management A chieving 4ustaina6le Competitive dvantageJ< 3ision #oo-s. 7. llenC &ntroduction To 4trategic +inancial Management 5. 4:amy 'arthsastri B 2 Corporate 1overnance <#i;tantra 7. 1rundy ) 4cholesC %?ploring 4trategic +inancial ManagementC 'rentice ,all 1". *eston< Mergers< (estructuring ) Corporate Control< ',&

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F<

/RO.ECTS * ANALYSIS AND IM/LEMENTATION

C%u$se Ob?e# ive To make the student understand the basic concept of project finance Provide students ith an analytical and conceptual frame ork to evaluate capital investment proposals. To familiari%e students ith the various management techniques in implementing the project to its successful completion.

C5A/TER 9 3 /RO.ECT /LANNING 3( Sessi%@s Concept of a pro>ect< categories of pro>ects< 'ro>ect life cycle phases< 1eneration and screening of pro>ect ideas< 'ro>ect appraisal techniques< demand analysis< Technical analysis< %conomic analysis< formulation of detailed pro>ect reports. C5A/TER ' 9 /RO.ECT ESTIMATION AND SELECTION 3( Sessi%@s 'reparation of cost estimates< finalisation of pro>ect implementation schedule< &nvestment criteria< '#'< ((< 8'3< '&< &((< M&((< cost of capital< capital rationing. +i?ing the ;ero2date C5A/TER :9 RIS1 MANAGEMENT IN CA/ITAL BUDGETING9 34 Sessi%@s 4ources< Measures and perspectives of ris-< portfolio related ris- measures< Mean2 varia6le< portfolio construction< capital sset pricing Model< special techniques of risanalysis A sensitivity analysis< scenario analysis< 6rea- even analysis< ,ill Model< simulation analysis< standard deviation in measurement of ris-< co2efficient variation optimistic Apermitstics estimates< certainly %quivalent pproach< 0ecision Tree analysis Managing ris-< pro>ect selection under ris-. C5A/TER 29 /RO.ECT FINANCING 3( Sessi%@s Capital structure< sources of finance Margin money< promoters contri6ution< consortium lending and local syndication 6y 6an-s< financing through mar-ets and pu6lic issues< Term loans and de6entures< (aising venture capital. C5A/TER 49 /RO.ECT IM/LEMENTATION AND CONTROL 3( Sessi%@s "rgani;ing human resources and contracting< organi;ing systems and procedure for pro>ect implementation< :or-ing of systems< 0esign of systems< pro>ect :or- system design< :or- 6rea-do:n structure< pro>ect e?ecution plan< pro>ect control system< pro>ect diary< pro>ect control Ascope=progress control< performance control< schedule control and cost control. C5A/TER <9 /RO.ECT RE8IE; 6 ADMINISTRATI8E AS/ECTS 4 SESSIONS Control of &n2'rogram pro>ects< post completion audits< 6andonment nalysis dministrative aspects of Capital #udgeting< gency 'ro6lem< %valuating Capital #udgeting systems of an organi;ation.

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REFERENCE BOO1S9 1. 'rasanna Chandra< 'ro>ects 'lanning nalysis selection< financing< &mplementation< Tata Mc1ra: ,ill 2. 4.Choudhury A 'ro>ect Management Tata Mc1ra: ,ill pu6lishing Co.< ltd.< !. 3asanth 0esai< 'ro>ect Management A ,', $. (avi.M.Gishore A +inancial Management A Ta?man 'u6lications 5. 1opalan< 'ro>ect Management< Dohn *iley

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54 * 1NO;LEDGE MANAGEMENT AND LEARNING ORGANIEATION

MODULE 3 T5E /ARADIGM OF LEARNING ORGANIEATIONS The paradigm of learning organi;ations< lessons in learning and creativity< learning organi;ations A paradigm of strategy and management< life long creates trails of life long creators< model of life long creativity< mastering creative pro6lems< solving< models of creative pro6lems solving< model of creative intelligence< convergent thin-ing< acquiring a creative persona< techniques of creative pro6lems solving and creativity. MODULE ' TEC5NI>UES OF CREATI8E /ROBLEM SOL8ING Techniques of creativity< pro6lem decomposition< information search< 6rea-ing stereotyped response< un6loc-ing< mutual stimulation< imaging< fusioning< ideating< e?teremisation and dialectical< 6rainstorming< the :hen of creativity techniques A attri6uting changing and morphological analysis. MODULE : BUILDING A LEARNING ORGANIEATION *hat is learning organi;ations A nature of learning enterprises< s-ills needed 6y learning organi;ations< three phases of learning< learning implies unlearning< adaptive and generative learning< 6uilding a learning organi;ation< -no:ledge intensive organi;ation. MODULE 29 ISSUES= T5EMES AND T5E ROLE OF INFORMATION TEC5NOLOGY ON LEARNING ORGANIEATIONS0 Core issues and themes is 6uilding learning enterprises< vision and strategy< nature of the organi;ation structure< an infrastructure for -no:ledge management< role of information technology in -no:ledge management< information technology and -no:ledge approaches. MODULE 4 TEC5NI>UES MET5ODS AND A//ROAC5ES TO LEARNING ORGANIEATIONS0 /earning companies fostering -no:ledge and learning< a 6rief overvie: of some techniques< methods and approaches< learning organi;ations and management of change A activities and case studies. MODULE <= 1NO;LEDGE MANAGEMENT SYSTEM &ntroduction to -no:ledge management< -no:ledge management and -no:ledge management systems< drivers of -no:ledge< tacit and e?plicit -no:ledge< -no:ledge management is virtual organi;ations< implementing -no:ledge management solutions< -no:ledge management system on learning organi;ation< -no:ledge management systems A issues< challenges and 6enefits.

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5< * INTERNATIONAL 5UMAN RESOURSES MANAGEMENT

MODULE 30 INTERNATIONAL 50R0M 0ifference 6et:een 0omestic ,(M and &,(M< Managing &nternational ,( activites2 ,( planning< (ecruitment ) 4election< Training ) 0evelopment< 'erformance management< (emuneration< (epatriation ) employee relations. 4ocio2'olitical %conomic 4ystem A @.4< @.G< Dapan and &ndia A a comparative analysis. MODULE '0 INTERNATIONAL RECRUITMENT AND SELECTION pproaches A %thnocentric< 'olycentric< 1eocentric< (egiocentric. 4electionB +actors in %?patriate selection A Technical a6ility< Cross2cultural suita6ility< +amily requirements< M8% requirements. MODULE :0 5R INFORMATION SYSTEM Meaning< 8eed< dvantages and uses. 0esigning of ,(&4< Computeri;ed ,(&4< /imitation of ,(&4. Computeri;ed s-ill inventories< 1lo6al Talent 4earch. MODULE 20 MANAGING 5R IN 8IRTUAL ORGANISATION Meaning< Types of virtual organi;ation< 0ifference 6et:een traditional ) virtual organi;ations< dvantages and disadvantages of virtual organi;ations< +eatures of virtual organi;ation< Managing ,( in virtual organi;ation. MODULE 4 GLOBALISATION 6 5RM &mpact of glo6ali;ation on %mployment< ,( 0evelopment< :age ) 6enefits< Trade unions< Collective 6argaining< 'articipative management ) .uality circles. %thical issues in ,(= Changing environment of ,(M * &nternal and %?ternal factors. &nternal factors A ,uman (esource of Country< changing demands of employers< employees organi;ation. %?ternal factors A Change in Technology< /egal and 1overnment< Customer 4ocial factors< %conomic and 'olitical factors and talent management. MODULE < T>M 6 5R MANAGEMENT 'rinciples of T.M< Methods of Total .uality Management< ,(M ) T.M< ,( strategy to T.M. (%+%(%8C% 1. 8 4engupta ) Mousumi 4 #hattacharya A &nternational ,uman (esource Management A %?cel #oo-s 2. 4.Dayashree A *hat %very M# 4hould Gno: 6out ,(M 2 ,',

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S2 9 E - COMMERCE TEC5NOLOGY AND MANAGEMENT

MODULE 39 FUNDAMENTAL OF E*COMMERCE &ntroduction to %2Commerce< Types of %2CommerceB #2#< #2C< C2C< 121< 12%< 12C< %2#usiness Models ) Mar-ets< Techniques and Tools< %2Commerce 'roviders and 3endors. . MODULE '9 BUSINESS A//LICATIONS IN E*COMMERCE (etailing in %2commerce A mar-et research on internet customers A e2 commerce for service sector A dvertising in e2commerce A #2# ecommerce. 4upply Chain ManagementB % A logistics< 4upply Chain 'ortal< 4upply Chain 'lanning Tools E4C' ToolsF< 4upply Chain %?ecution E4C%F< 4C% 2 +rame:or-< &nternet9s effect on 4upply Chain 'o:er and % A Mar-eting. MODULE :9 E*COMMERCE INFRASTRUCTURE &ntranet< &nternet ) %?tranet A 4tructure< rchitecture< pplications ) #usiness Models. MODULE 29 E*COMMERCE /AYMENTS AND SECURITY %2'ayments and 'rotocols24ecurity schemes against internet fraud. 'rinciples of e2fund transfer< credit and de6it card usage< % A Cheque< % A Cash< % A 'ayment Threats ) 'rotections. MODULE 49 LEGAL AND /RI8ACY ISSUES IN E*COMMERCE %2Commerce &ssues ) "pportunities in &mplementation and (ole of 1overnment 2 Commercial &ssues< &nfrastructure &ssues< 4ocial and cultural issues< (ole of 1ovt. and 'olicy (ecommendations and %merging trends in %2 Commerce. T%HT #""G4 1. %fraim Tur6an et al.< O%lectronic Commerce A managerial perspective9< 'earson %ducation sia< 2002. 2. Gala-ota et al< O+rontiers of %lectronic Commerce9< ddison *esley< 2001. !. 1reenstein +irsman< O%lectronic Commerce9< Tata Mc1ra: ,ill< 1777. 4. C.S.V. Murthy #.C$mmer%e- ! 5. 8a6il dam et al< O%lectronic Commerce A Technical< #usiness and /egal &ssues9. 'rentice ,all. 1775. 6. C.S.&ayu'u # C$mmer%e( # Bus)ness- !

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S4 9SYSTEM ANALYSIS 6 DESIGN

"6>ectivesB The o6>ective of the course is to familiari;e the students :ith the various Concepts of system analysis< design and planning. MODULE I 4ystem Concepts and &nformation 4ystems %nvironment< 4ystem 0evelopment life Cycle< (ole of 4ystem nalyst. MODULE II 4ystem 'lanning and initial &nvestigation< &nformation 1athering< Tools of 4tructuredB 0+0< 00< 0ecision Tree< 0ecision Ta6le< 4tructured %nglish< 'seudo code< nalysis< +easi6ility 4tudy< Cost=#enefit nalysis. M%dule III 'rocess and 4tages of 4ystem 0esign< &nput = "utput and +orms 0esign< +ile "rganisation and 0ata6ase 0esign. M%dule I8 4ystem Testing ) .uality ssurance< &mplementation and 4oft:are Maintenance< ,ard:are and 4oft:are 4election and Computer Contract< 'ro>ect 4cheduling and 4oft:are< 4ecurity< 0isaster= (ecovery< and %thics in 4ystem 0evelopment. Te?t #oo-sB 1. %lias M :ad< 2 4ystem nalysis ) 0esign< 1algotia 'u6lication 2. ,opper< 1eorge< 3alacich< 'anigrahi< 2 Modern 4ystem nalysis and 0esign< 'earson %ducation. 1. Dames 4enn< 2 nalysis ) 0esign of &nformation 4ystems< Tata Mc1ra: ,ill 2. (a>araman< nalysis ) 0esign of &nformation 4ystems< ',&. !. *hitten< #entley< 0ittman< 2 4ystem nalysis ) 0esign Methods< TM,

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S< 9ENTER/RISE RESOURCE /LANNING AND BUSINESS /ROCESS RE*ENGINEERING

"6>ectivesB This paper :ill orient students to understand that 6usiness processes can 6e integrated in a seamless chain. UNIT - I &ntroduction to 'rocess Concept< 'rimary value chain concept< 'rocess ctivities< product comple?ities< (eengineering current situation< necessary to re2invent organi;ation. Continuing the mass production concept< variation on the 1reenfiled approach. The impact of accounting system on decision see-ing outside help< #'( success determination< &ndustry consolidation. The value of #'(C #'( e?periences. UNIT - II naly;e process< esta6lish process matri?< process matri? vary 6y process type. pplying analysis tool and methods< accounting of process< determining the cost of quality< process analysis sample< first< further and 6y e?ample. ctivity analysis< span of control< process representation< consistent semantic< semantic net:or- process representation and modeling culture change. UNIT - III %(' 2 &ntroduction< integrated management information< seamless integration< supply chain management< resource management< scope and 6enefits< evolution< modern enterprise< 6usiness engineering and %('. UNIT - I8 #usiness modeling 2 #uilding< e?tended %('< 6usiness modeling in practice< %(' implementation< role of consultants< vendors and users< customi;ation< precautions< guidelines. 'ost implementation options and methodology. UNIT - 8 %(' 2 Competitive advantage< strategy< mar-eting of %('< %(' 0omain< M+1&'("C &+4& valon< #aan &3C 4 '< 4 ' (=!< pplicationC %(' &&&. REFERENCE BOO1S9 1. (avi nupindi< 4uni Chopra< MManaging #usiness 'rocess +lo:sJ< 'earson %ducation 2. 1arg< 3. G. and 3e-et Grishna 8. G.< M%(' Concepts and 'racticeJ< ',& 'u6lication. !. 0.4. /inthicum< M%nterprise pplication &ntegrationJ< 'earson %ducation $. lte-ar< %nterprise (esource 'lanning< ',& 5. %(' A le?is /eon< /eon 'u6lishers 6. 4upply Chain Management 6ased on 4 ' 4ystems< 1. Gnolmayer< '. Mertens and . Keir< 4pringer &nternational %dition. 7. &ntroduction to 4 '< an "vervie: of 40< MM< ''<+&=C" Modules of 4 ' 5. %('< 3inod Gumar 1arg and 8.G. 3en-ita-rishnan< ',&

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