A PROJECT REPORT on COMPARITIVE STUDY OF THE LIFETIME PLANS OF THE CELLULAR COMPANIES IN BHOPAL FOR THE PARTIAL FULFILLMENT

OF THE REQUIREMENT OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY ANURAG SAHU MBA II SEMESTER GUIDED BY Mr. OWAIS AHMED QURESHI INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH (BARKATULLAH UNIVERSITY, BHOPAL 2007-2009

ACKNOWLEDGEMENT

This Project has been made possible through the direct and indirect Co-operation of various persons, who have inspired me at every step of my work. It is a matter of pride for me to acknowledge my profound gratitude to my respected !.P. "ahu who always facilitates me in gaining practical knowledge. irector r.

I am very much obliged and thankful to my esteemed Project #uide Mr. OWAIS AHMED QURESHI for his valuable Cooperation and #uidance.

$nd above all, I am beholden to my Parents and other family members for their blessing and encouragement in completing this task.

ANURAG SAHU

PREFACE
The research provides an opportunity to a student to demonstrate application of his%her knowledge, skill and competencies re&uired during the technical session. 'esearch also helps the student to devote his%her skill to analy(e the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data.

The research is on the topic of )COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN BHOPAL*. $lthough I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.

DECLARATION
I here by declare that the following documented Project Report titled COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN BHOPAL is an authentic work done by me.

The Study was undertaken as a part of the course curriculum of of !arkatullah $ni%ersity& !hopal.

!" #ull Time Program

ANURAG SAHU

CONTENTS
CHAPTERS CHAPTER-1 I'TR()$*TI(' (!+,*TI-,S (# T., ST$)/

CHAPTER!" I+T', -CTI,+ ,. T/0/C,1 "/CT,' I+T', -CTI,+ T, C/00-0$' C,1P$+I/"

CHAPTER!# '/"/$'C2 1/T2, ,0,#3 '/"/$'C2 /"I#+ "$1P0/ /"I#+ 0I1IT$TI,+" ,. T2/ "T- 3

CHATPER!$ $T$ $+$03"I" $+ I+T/'P'/T$TI,+

CHAPTER!% ,4"/'5$TI,+ 6 .I+ I+#" C,+C0-"I,+" "-##/"TI,+"

BIBLOGRAPHY ANNE&URE

CHAPTER!'

INTRODUCTION
*omparati%e research& simply put& is the act of comparing two or more things with a %iew to disco%ering something about one or all of the things being compared. This techni0ue is often utili1es multiple disciplines in one study. 2hen it comes to method& the majority agreement is that there is no methodology peculiar to comparati%e research. The multidisciplinary approach is good for the fle3ibility it offers& yet comparati%e programs do ha%e a case to answer against the call that their research lacks a seamless whole. There are certainly methods far more common than others in comparati%e studies& howe%er. 4uantitati%e analysis is much more fre0uently perused than 0ualitati%e& and this is seen in the majority of comparati%e studies can be use 0uantitati%e data. The general method of comparing things is the same for comparati%e research as it is in our e%eryday practice of comparisons. 5ike cases are treated alike& and cases are treated differently6 the e3tent of difference determines how differently cases are treated. The point here is that if one is able to sufficiently distinguish two cases& comparati%e research conclusions will not be %ery helpful. Secondary analysis of 0uantitati%e data is relati%ely widespread in comparati%e research& undoubtedly in part because of the cost of obtaining primary data for such large things as a country7s policy en%ironment. " typical method of comparing welfare state is to take balance their le%els of spending on social welfare.

In line with how a lot of theori1ing has gone in the last century& comparati%e research does not tend to in%estigate 8grand theories7 such as ar3ism. It instead occupies itself with middle9range theories : theories that do not purport to describe our social system in its entirely& but a subset of it. " good e3ample of this is the common research programs that looks for differences between two or more social systems& then look at these differences in relation to some other %ariable coe3isting in those societies to see if it is related. The classic cases of this is ,sping9"nderson7s research on social welfare systems& and compared them based on there le%els of deco modification of social welfare goods. .e found that he was able to class welfare states in four types& based on their deco modification. She further theori1ed from this that deco modification was based on a combination of class collisions and mobili1ation& and regime legacy. .ere ,sping9 "nderson is using comparati%e research; he takes many western countries and compared their le%el of deco modification& then de%elops a theory of the di%ergence based on his findings. *omparati%e research is a methodology in the social sciences that aims to make comparisons across different countries and cultures. " major problem in comparati%e research is that the data sets in different countries may not use the same categories& or define categories differently.

OBJECTIVES
7. To find out the perception of the general people towards the land line 6

mobile phone. 8. To find out the hidden information in lifetime plans of cellular services. 9. To find out the consumer satisfaction towards the lifetime plans.

CHAPTER!"

T()(*o+ In,-./r0 1n In,12

The telecom industry is one of the fastest growing industries in India. India has nearly <== million telephone lines making it the third largest network in the world after *hina and $S". 2ith a growth rate of >?@& Indian telecom industry has the highest growth rate in the world. 9 uch of the growth in "sia Pacific 2ireless Telecommunication the growth in demand in countries like India and *hina. 9 India8s mobile phone subscriber base is growing at a rate of A<.<@. 9 *hina is the biggest market in "sia Pacific with a subscriber base of >A@ of the total subscribers in "sia Pacific. *ompared to that India 7s share in "sia Pacific Phone market is B.>@. *onsidering the fact that India and *hina ha%e almost comparable populations& India7s low mobile penetration offers huge scope for growth. His !"# !$ I%&i'% T()(*!++,%i*' i!%s Started in CA?C when the first operational land lines were laid by the go%ernment near *alcutta Dseat of !ritish powerE. Telephone ser%ices were introduced in India in CAAC. In CAAF telephone ser%ices were merged with the postal system. Indian Radio Telegraph *ompany DIRTE was formed in CG<F. "fter independence in CG>H& all the foreign telecommunication companies were nationali1ed to form the Posts& Telephone and Telegraph DPTTE& a monopoly run by the go%ernmentIs inistry of *ommunications. Telecom sector was considered as a strategic ser%ice and the go%ernment considered it best to bring under stateIs control. The first wind of reforms in telecommunications sector began to flow in CGA=s when the pri%ate sector was allowed in telecommunications e0uipment manufacturing. In CGA?& )epartment of Telecommunications D)(TE was established. It was an e3clusi%e pro%ider of domestic and long9distance ser%ice that would be its own regulator Dseparate from the postal systemE. In CGAB& two wholly go%ernment9owned companies were created; the -idesh Sanchar 'igam 5imited D-S'5E for international telecommunications and ahanagar Telephone 'igam 5imited D T'5E for ser%ice in metropolitan areas. In CGG=s& telecommunications sector benefited from the general opening up of the economy. "lso& e3amples of telecom re%olution in many other countries& which resulted in better 0uality of ser%ice and lower tariffs& led Indian policy makers to initiate a change process finally resulting in opening up of telecom ser%ices sector for the pri%ate sector. obile arket is spurred by

'ational Telecom Policy D'TPE CGG> was the first attempt to gi%e a comprehensi%e roadmap for the Indian telecommunications sector. In CGGH& Telecom Regulatory "uthority of India DTR"IE was created. TR"I was formed to act as a regulator to facilitate the growth of the telecom sector. 'ew 'ational Telecom Policy was adopted in CGGG and cellular ser%ices were also launched in the same year. Telecommunication sector in India can be di%ided into two segments; #i3ed Ser%ice Pro%ider D#SPsE& and *ellular Ser%ices. #i3ed line ser%ices consist of basic ser%ices& national or domestic long distance and international long distance ser%ices. The state operators D!S'5 and T'5E& account for almost G= per cent of re%enues from basic ser%ices. Pri%ate sector ser%ices are presently a%ailable in selecti%e urban areas& and collecti%ely account for less than ? per cent of subscriptions. .owe%er& pri%ate ser%ices focus on the businessJcorporate sector& and offer reliable& high9 end ser%ices& such as leased lines& IS)'& closed user group and %ideoconferencing. *ellular ser%ices can be further di%ided into two categories; Klobal System for obile *ommunications DKS E and *ode )i%ision ultiple "ccess D*) "E. The KS sector is dominated by "irtel& -odfone9.utch& and Idea *ellular& while the *) " sector is dominated by Reliance and Tata Indicom. (pening up of international and domestic long distance telephony ser%ices are the major growth dri%ers for cellular industry. *ellular operators get substantial re%enue from these ser%ices& and compensate them for reduction in tariffs on airtime& which along with rental was the main source of re%enue. The reduction in tariffs for airtime& national long distance& international long distance& and handset prices has dri%en demand. C)'ssi$i*' i!% !$ T()(*!++,%i*' i!% s("-i*(s 1. !asic ser%ices 2. *ellular ser%ices /. Internet Ser%ice Pro%ider DISPE

C()),)'" S("-i*(

O-("-i(0
There are fi%e pri%ate ser%ice operators in each area& and an incumbent state operator. "lmost A=@ of the cellular subscriber base belongs to the pre9paid segment. <. The )oT has allowed cellular companies to buy ri%als within the same operating circle pro%ided their combined market share did not e3ceed BH per cent. Pre%iously& they were only allowed to buy companies outside their circle.
C.

G"!0 1 D"i-("s (pening up of international and domestic long distance telephony ser%ices are growth dri%ers in the industry. *ellular operators now get substantial re%enue from these ser%ices& and compensate them for reduction in tariffs on air time& which along with rental was the main source of re%enue. The reduction in tariffs for airtime& national long distance& international long distance& and handset prices has dri%en demand.

T1( K(# 2)'#("s i% 1( T()(*!+ M'"3( i% I%&i'

C()),)'" S("-i*( 2"!-i&("4 1. BSNL 2. Ai" () /. V!&'$!%( 5. I&(' 6. R()i'%*( 7. T' ' i%&i*!+ 7. Ai"*() 8. S2i*( 9. MTNL S,9s*"i9("s Wi"()(ss s,9s*"i9("s *"!ss(s 200 +i))i!% +'"3 T()( &(%si # "('*1(s 21.20: The total number of telephone subscribers has reached <>C.=< million at the end of "ugust <==H as compared to <F<.AH million in +uly <==H. The o%erall teledensity has increased to <C.<=@ in "ugust <==H as compared to <=.?<@ in +uly <==H. In the wireless segment& A.FC million subscribers ha%e been added in "ugust <==H while A.=B million subscribers were added in +uly <==H. The total wireless subscribers DKS & *) " L 255D#EE base reaches <=C.<G million at the end of "ugust <==H. The wireline segment subscriber base stood at FG.HF million with a decrease of =.CB million at the end of "ugust <==H. *ircle wise wire line subscriber base of ser%ice pro%iders is gi%en at following chart ..

M'"3( S1'"( !$ 1( ()(*!+ C!+2'%# i% I%&i'

INTRODUCTION OF CELLULAR COMPANIES

Co+32n0 Pro41)(

INTRODUCTION
)!harti "irtel formerly known as !harti Tele9-entures 5imited D!T-5E is among IndiaIs largest mobile phone and #i3ed 'etwork operators. 2ith more than B= million subscriptions as of CFth #ebruary <==A.M<N It offers its mobile ser%ices under the "irtel brand and is headed by Sunil ittal. The company also pro%ides telephone ser%ices and Internet access o%er )S5 in C> circles. The company complements its mobile& broadband L telephone ser%ices with national and international long distance ser%ices. The company also has a submarine cable landing station at *hennai& which connects the submarine cable connecting *hennai and Singapore. The company pro%ides reliable end9to9end data and enterprise ser%ices to the corporate customers by le%eraging its nationwide fiber optic backbone& last mile connecti%ity in fi3ed9line and mobile circles& -S"Ts& ISP and international bandwidth access through the gateways and landing station. "irtel is the largest cellular ser%ice pro%ider in India in terms of number of subscribers. !harti "irtel owns the "irtel brand and pro%ides the following ser%ices under the brand name "irtel; obile Ser%ices Dusing KS TechnologyE& !roadband L Telephone Ser%ices D#i3ed line& Internet *onnecti%ityD)S5E and 5eased 5ineE& 5ong )istance Ser%ices and ,nterprise Ser%ices DTelecommunications *onsulting for corporatesE. 5eading international telecommunication companies such as -odafone and SingTel held partial stakes in !harti "irtel. In "pril <==B !harti Klobal 5imited was awarded a telecommunications license in +ersey in the *hannel Islands by the local telecommunications regulator the +*R". In September <==B the (ffice of $tility Regulation in Kuernsey awarded Kuernsey "irtel with a mobile telecommunications license. In ay <==H +ersey "irtel and Kuernsey "irtel announced the launch of a relationship with -odafone for island mobile subscribers. In +uly <==H& !harti "irtel signed an o$ with 'okia9Siemens for a G== million dollar e3pansion of its mobile and fi3ed network.MFN In "ugust <==H& the company announced it will be launching a customi1ed %ersion of Koogle search engine that will pro%ide an Iarray of ser%icesI to its broadband customers.

INTRODUCTION
"s IndiaIs leading KS obile Ser%ices operator& I)," *ellular has licenses to operate in CC circles. 2ith a customer base of o%er CH million& I)," *ellular has operations in )elhi& aharashtra& Koa& Kujarat& "ndhra Pradesh& adhya Pradesh& *hattisgarh& $ttaranchal& .aryana& $P92est& .imachal Pradesh and Oerala. I)," *ellularIs footprint currently co%ers appro3imately >?@ of IndiaIs population and o%er ?=@ of the potential telecom9market. "s a leader in -alue "dded Ser%ices& Inno%ation is central to I),"Is -"S #actory. It is the first cellular company to launch music messaging with I*ellular +ockeyI& I!ackground TonesI& IKroup TalkI& a %oice portal with ISay I),"I and a complete suite of obile ,mail Ser%ices. Idea *ellular is a wireless telephony company operating in %arious states in India. It initially started in CGG? as a join %enture between the Tatas& "ditya !irla Kroup and "TLT by merging Tata *ellular and !irla "TLT *ommunications. Initially ha%ing a %ery limited footprint in the KS arena& the ac0uisition of ,scotel in <==> ga%e Idea a truly pan9India presence co%ering aharashtra De3cluding umbaiE& Koa& Kujarat& "ndhra Pradesh& adhya Pradesh& *hattisgarh& $ttar Pradesh D,ast and 2estE& .aryana& Oerala& Rajasthan and )elhi Dinclusi%e of '*RE. The company has its retail outlets under the PIdea nI $P banner. The company has also been the first to offer fle3ible tarrif plans for prepaid customers. It also offers KPRS ser%ices in urban areas.

H!)&i%;
Initially the !irlas& the Tatas and "TLT 2ireless each held one9third e0uity in the company. !ut following "TLT 2irelessI merger with *ingular 2ireless in <==>& *ingular decided to sell its F<.G@ stake in Idea. This stake was bought by both the Tatas and !irlas at CB.>?@ each. TataIs foray into the cellular market with its own subsidiary& Tata Indicom& a *) "9 based mobile pro%ider& cropped differences between the Tatas and the !irlas. This dual holding by the Tatas also became a major reason for the delay in Idea being granted a license to operate in umbai. This was because as per )epartment of Telecom D)(TE license norms& one promoter could not ha%e more than C=@ stake in two companies operating in the same circle and Tata Indicom was already operating in umbai when Idea filed for its license.

The !irlas thus approached the )(T and sought its inter%ention& and the Tatas replied by saying that they would e3it Idea but only for a good price. (n "pril C=& <==B& the "ditya !irla Kroup announced its ac0uisition of the >A.CA@ stake held by the Tatas at Rs. >=.?C a share amounting to Rs. >>.=B billion. 2hile C?@ of the >A.C>@ stake was ac0uired by "ditya !irla 'u%o& a company in9charge of the !irlasI new business initiati%es& the remaining stake was ac0uired by !irla T T holdings Pri%ate 5td.& an "!irla family owned company.*urrently& !irla Kroup holds GA.F@ of the total shares of the company. Idea has successfully launched F more new circles DstatesE in India %i1. Rajasthan& .imachal Pradesh and $P D,astE to make itself a pan9India player. Recently& Idea got licenses to operate in umbai L !ihar. They are awaiting the spectrum from )oT.

INTRODUCTION

A DREAM COME TRUE

The 5ate )hirubhai "mbani dreamt of a digital India Q an India where the common man would ha%e access to affordable means of information and communication. )hirubhai& who single9handedly built India7s largest pri%ate sector company %irtually from scratch& had stated as early as CGGG; ake the tools of information and communication a%ailable to people at an affordable cost. They will o%ercome the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Reliance *ommunications Dformerly Reliance InfocommE started laying B=&=== route kilometres of a pan9India fibre optic backbone. This backbone was commissioned on <A )ecember <==<& the auspicious occasion of )hirubhai7s H=th birthday& though sadly after his une3pected demise on B +uly <==<. Reliance *ommunications has a reliable& high9capacity& integrated Dboth wireless and wirelineE and con%ergent D%oice& data and %ideoE digital network. It is capable of deli%ering a range of ser%ices spanning the entire infocomm Dinformation and communicationE %alue chain& including infrastructure and ser%ices Q for enterprises as well as indi%iduals& applications& and consulting. Today& Reliance *ommunications is re%olutionising the way India communicates and networks& truly bringing about a new way of life. Reliance *ommunications Dformerly Reliance InfocommE& along with Reliance Telecom and #lag Telecom& is part of Reliance *ommunications -entures DR*o-5E. "ccording to 'ational Stock ,3change data& "nil "mbani controls BB.H? per cent of the company& which accounts for more than C.FB billion shares of the company.MCNReliance Infocomm is an Indian telecommunications company. It is the flagship company of the Reliance9 "nil )hirubhai "mbani Kroup& comprising of power DReliance ,nergyE& financial ser%ices DReliance *apitalE and telecom initiati%es of the Reliance ")" Kroup. Reliance Infocomm is currently managed by "nil )hirubhai "mbani.It uses *) "<=== C3 technology

HISTORY Reliance Infocomm was founded by )hirubhai "mbani. !etween CGGG to <==< Reliance Infocomm built B=&=== km of fibre optic backbone in India. This network was commissioned on )ecember <A& <==<. FOOTPRINT "t present& Reliance TelecomIs KS cellular ser%ices are a%ailable in F>= towns within its eight9circle footprint. RelianceIs *) " ser%ices are a%ailable in CG states and co%er about B?@ of the country& state wise. Reliance Infocomm also offered for the first time in India& mobile data ser%ices through its R92orld mobile portal. This portal le%erages the data capability of the *) " CR network. BUSINESS REVIEW )uring the twel%e months ended arch FC& <==H& re%enues of the 2ireless business increased by >B@ to Rs. C=&H<A crore D$SS <&>AG millionE from Rs. H&FB> crore D$SS C&H=G millionE. 2ireless ,!IT)" increased to Rs. F&GA> crore D$SS G<> millionE from Rs. <&<?= crore D$SS ?<< millionE. argins e3panded to FH@ from FC@. ,!IT)" of the Klobal business increased by GA@ during the twel%e months ended arch FC& <==H to Rs. C&<HC crore D$SS <G? millionE. ,!IT)" margins increased to <>@ from C<@ last year. In the same period& the !roadband business achie%ed re%enue growth of C<F@ to Rs. C&C>> crore D$SS <B? millionE& and ,!IT)" increased by more than B times& to Rs. ?CG crore D$SS C<= millionE. The ,!IT)" margin crossed >?@ in the twel%e months ended arch FC& <==H& from C?@ in the corresponding period in the pre%ious year.

TATA TELESERVICES
INTRODUCTION
Tata Teleser%ices 5imited DTTS5E is part of the Tata Kroup of *ompanies& an Indian *onglomerate. It runs the brand name Tata Indicom in India in %arious telecom circles of India. The company forms part of the Tata KroupIs prescence in the Telecommunication Industry in India& along with Tata Teleser%ices D aharashtraE 5imited DTT 5E and -S'5. TTS5 was incorporated in CGG? and was the first company to offer *) " ser%ices in India& specifically in the state of "ndhra Pradesh. obile

In )ecember <==<& the company ac0uired the erstwhile .ughes Telecom DIndiaE 5td. which was renamed Tata Teleser%ices D aharashtraE 5imited. In September <==H& Tata Indicom launched the Talk 2orld plan& an International 5ong )istance Plan. Tata is the direct competitor with Reliance& both *) " operators in India. The company pro%ides unified telecommunication solutions including mobile& fi3ed wireless& fi3ed line and broadband. (ther competitors are -odafone& "irtel& "ircel& Idea& T'5& !S'5 pro%iding KS based mobile telephony. The company was first in India to pro%ide free intra network calling within city limits. They launched a uni0ue scheme pro%iding lifetime rental free connecti%ity on its mobile and fi3ed wireless for a one time charge. Tata Teleser%ices is part of the I'R Rs. CCG=== *rore D$SS <G billionE Tata Kroup& that has o%er AH companies& o%er <?=&=== employees and more than <.A million shareholders. 2ith a committed in%estment of I'R FB&=== *rore D$SS H.? billionE in Telecom D#/ <==BE& the Kroup has a formidable presence across the telecom %alue chain. Tata Teleser%ices spearheads the Kroup7s presence in the telecom sector. Incorporated in CGGB& Tata Teleser%ices was the first to launch *) " mobile ser%ices in India with the "ndhra Pradesh circle.

Starting with the major ac0uisition of .ughes Tele.com DIndiaE 5imited Mnow renamed Tata Teleser%ices D aharashtraE 5imitedN in )ecember <==< the company swung into an e3pansion mode. 2ith the total In%estment of Rs CG&G<> *rore& Tata Teleser%ices has created a Pan India presence spread across <= circles that includes "ndhra Pradesh& *hennai& Kujarat& Oarnataka& )elhi& aharashtra& umbai& Tamil 'adu& (rissa& !ihar& Rajasthan& Punjab& .aryana& .imachal Pradesh& $ttar Pradesh D,E& $ttar Pradesh D2E& Oerala& Oolkata& adhya Pradesh and 2est !engal. .a%ing pioneered the *) " FKC3 technology platform in India& Tata Teleser%ices has established a robust and reliable FK ready telecom infrastructure that ensures 0uality in its ser%ices. It has partnered with otorola& ,ricsson& 5ucent and ,*I Telecom for the deployment of a reliable& technologically ad%anced network. The company& which heralded con%ergence technologies in the Indian telecom sector& is today the market leader in the fi3ed wireless telephony market with a total customer base of o%er F.A million. Tata Teleser%ices7 bou0uet of telephony ser%ices includes obile ser%ices& 2ireless )esktop Phones& Public !ooth Telephony and 2ireline ser%ices. (ther ser%ices include %alue added ser%ices like %oice portal& roaming& post9paid Internet ser%ices& F9way conferencing& group calling& 2i9#i Internet& $S! odem& data cards& calling card ser%ices and enterprise ser%ices. Some of the other products launched by the company include prepaid wireless desktop phones& public phone booths& new mobile handsets and new %oice L data ser%ices such as !R,2 games& -oice Portal& picture messaging& polyphonic ring tones& interacti%e applications like news& cricket& astrology& etc. Tata Indicom redefined the e3isting prepaid mobile market in India& by un%eiling their offering : Tata Indicom 8'on Stop obile7 which allows customers to recei%e free incoming calls. Tata Teleser%ices today has India7s largest branded telecom retail chain and is the first ser%ice pro%ider in the country to offer an online channel www.ichoose.in to offer postpaid mobile connections in the country. Tata Teleser%ices has a strong workforce of B===. In addition& TTS5 has created more than <=&=== jobs& which will include C=&=== indirect jobs through outsourcing of its manpower needs. Today& Tata Teleser%ices 5imited along with Tata Teleser%ices D aharashtraE 5imited ser%es o%er <C million customers in o%er >=== towns. 2ith an ambitious rollout plan both within e3isting circles and across new circles& Tata Teleser%ices offers world9class technology and user9friendly ser%ices in <= circles.

INTRODUCTION
!harat Sanchar 'igam 5imited Dknown as !S'5& India *ommunications *orporation 5imitedE is a public sector communications company in India. It is the IndiaIs largest telecommunication company with <?.C>@ market share as on )ecember FC& <==H. Its head0uarters are at !harat Sanchar !hawan& .arish *handra athur 5ane& +anpath& 'ew )elhi. It has the status of ini9ratna 9 a status assigned to reputed Public Sector companies in India. !S'5 is IndiaIs oldest and largest *ommunication Ser%ice Pro%ider D*SPE. *urrently !S'5 has a customer base of BA.? million D!asic L obile telephonyE. It has footprints throughout India e3cept for the metropolitan cities of umbai and 'ew )elhi which are managed by T'5. "s on )ecember FC& <==H !S'5 commanded a customer base of FC.H million 2ireline& >.C million *) "9255 and F<.H million KS obile subscribers. !S'5Is earnings for the #inancial /ear ending arch FC& <==H stood at I'R FGH.C?b D$SS G.BH bE with net profit of I'R HA.=Bb D$SS C.G= billionE. Today& !S'5 is IndiaIs largest Telco and one of the largest Public Sector $ndertaking with estimated market %alue of S C== !illion. The company is planning an IP( with in B months to offload C= @ to public. !harat Sanchar 'igam 5td. formed in (ctober& <===& is 2orldIs Hth largest Telecommunications *ompany pro%iding comprehensi%e range of telecom ser%ices in India; 2ireline& *) " mobile& KS obile& Internet& !roadband& *arrier ser%ice& P5S9-P'& -S"T& -oIP ser%ices& I' Ser%ices etc. 2ithin a span of fi%e years it has become one of the largest public sector unit in India. !S'5 has installed 4uality Telecom 'etwork in the country and now focusing on impro%ing it& e3panding the network& introducing new telecom ser%ices with I*T applications in %illages and wining customerIs confidence. Today& i 1's '9!, 57./ +i))i!% )i%( 9'si* ()(21!%( *'2'*i #< 5 +i))i!% WLL *'2'*i #< 20.1 Mi))i!% GSM C'2'*i #< +!"( 1'% /7/82 $i=(& (=*1'%;(s< 18000 BTS< 287 S' ())i ( S ' i!%s< 580197 R3+ !$ OFC C'9)(< 7/7/0 R3+ !$ Mi*"!0'-( N( 0!"3 *!%%(* i%; 702 Dis "i* s< 7//0 *i i(s> !0%s '%& 6.6 L'31s -i))';(s. !S'5 is the only ser%ice pro%ider& making focused efforts and planned initiati%es to bridge the Rural9$rban )igital )i%ide I*T sector. In fact there is no telecom operator in the country to beat its reach with its wide network gi%ing ser%ices in e%ery nook L corner of country and operates across India e3cept )elhi L umbai. 2hether it is inaccessible areas of Siachen glacier and 'orth9eastern region of the country. !S'5 ser%es its customers with its wide bou0uet of telecom ser%ices. !S'5 is numero uno operator of India in all ser%ices in its license area. The company offers %ide ranging L most transparent tariff schemes designed to suite e%ery customer.

!S'5 cellular ser%ice& *ell(ne& has more than CH.A million cellular customers& garnering <> percent of all mobile users as its subscribers. That means that almost e%ery fourth mobile user in the country has a !S'5 connection. In basic ser%ices& !S'5 is miles ahead of its ri%als& with /6.1 +i))i!% B'si* P1!%( s,9s*"i9("s i.e. A? per cent share of the subscriber base and G< percent share in re%enue terms. !S'5 has more than <.? million 255 subscribers and <.? million Internet *ustomers who access Internet through %arious modes %i1. )ial9up& 5eased 5ine& )I"S& "ccount 5ess InternetD*5IE. !S'5 has been adjudged as the '$ !,R (', ISP in the country. !S'5 has set up a world class multi9gigabit& multi9protocol con%ergent IP infrastructure that pro%ides con%ergent ser%ices like %oice& data and %ideo through the same !ackbone and !roadband "ccess 'etwork. "t present there are 0.7 +i))i!% D' 'O%( 9"!'&9'%& *,s !+("s. The company has %ast e3perience in Planning& Installation& network integration and aintenance of Switching L Transmission 'etworks and also has a world class IS( G=== certified Telecom Training Institute. Scaling new heights of success& 1( 2"(s(% ,"%!-(" !$ BSNL is +!"( 1'% Rs./61<820 +i))i!% ?US @ 8 9i))i!%A 0i 1 %( 2"!$i ! 1( ,%( !$ Rs.99</90 +i))i!% ?US @ 2.27 9i))i!%A $!" )'s $i%'%*i') #('". The infrastructure asset on telephone alone is worth about Rs.BF=&=== million D$S S C>.FH billionE. !S'5 plans to e3pand its customer base from present >H millions lines to C<? million lines by )ecember <==H and infrastructure in%estment plan to the tune of Rs. HFF crores D$SS CB.BH millionE in the ne3t three years. The turno%er& nationwide co%erage& reach& comprehensi%e range of telecom ser%ices and the desire to e3cel has made !S'5 the 'o. C Telecom *ompany of India.

His !"#
The foundation of Telecom 'etwork in India was laid by the !ritish sometime in CGth century. The history of !S'5 is linked with the beginning of Telecom in India. In CGth century and for almost entire <=th century& the Telecom in India was operated as a Ko%ernment of India wing. ,arlier it was part of erstwhile Post L Telegraph )epartment DPLTE. In CGH? the )epartment of Telecom D)oTE was separated from PLT. )oT was responsible for running of Telecom ser%ices in entire country until CGA? when ahanagar Telephone 'igam 5imited D T'5E was car%ed out of )oT to run the telecom ser%ices of )elhi and umbai. It is a well known fact that !S'5 was car%ed out of )epartment of Telecom to pro%ide le%el playing field to pri%ate telecoms.Subse0uently in CGG=s the telecom sector was opened up by the Ko%ernment for Pri%ate in%estment& therefore it became necessary to separate the Ko%ernmentIs policy wing from (perations wing. The Ko%ernment of India corporatised the operations wing of )oT on (ctober =C& <=== and named it as !harat Sanchar 'igam 5imited D!S'5E.!S'5 operates as a public sector.

W1' is 2"(2'i& +!9i)( s("-i*(B

Prepaid cellular ser%ices are getting %ery popular these days. any people now prefer prepaid ser%ices since they offer a %ariety of ad%antages related to lifestyle and cost control that simply are not a%ailable through post9paid contract based ser%ices. Prepaid cell phones ha%e a distinct ad%antage o%er regular subscriptions. They offer cost control with a fi3ed price per minute& control o%er costs with cell phones distributed by parents& no credit check and increased anonymity.

Ket you own cell phone with no credit checkT ItIs todayIs safe& con%enient& and fle3ible way to manage your spending on cellular phones. Prepaid cell phones are con%enient and easy to get because there are; U no contracts U no credit checks U no deposits U no monthly bills U no acti%ation or early termination fees /ou will be safer and more secure when you own a prepaid cell phone without paying hefty monthly fees. G"(' C!s C!% "!) 0i 1 N! s,"2"is(sC Increasing consumer demand for prepaid cellular phones Prepaid cellular ser%ices are currently the fastest9growing segment of the wireless phone market& perhaps because wireless ser%ice can be started up with no subscription fee for well under SC==. ore and more people are using this ser%ice to control spending than to get around credit problems. In ,urope& already more thatn B= @ of subscribers are on a prepaid wireless plan& while in the $nited States& only A to C= percent of users ha%e chosen that system. !ut itIs growing fast; in *anada& for e3ample& some pro%iders see their prepaid subscribers base increase ?=@ faster than those of an ordinary monthly billed ser%ice.

Prepaid cellular phones are ideal in the following situations; U If you want to budget your cell phone use& or U If you want a phone for occasional use but donIt want to pay a monthly ser%ice fee or enter a long9term agreement& or U If you ha%e no credit history or past credit problems& or U If your usage %aries from month to month& or U If you want to buy your children a phone for emergency use but restrict the amount of calls they can make& or U If you are looking for a gift. or U If you donIt feeling comfortable pro%iding information for a carrier credit check& or U If you want to learn about your usage patterns before committing to a long9term monthly billing wireless contract.

W1' is )i$( i+( -')i&i #B

5ifetime prepaid means that your cell9phone connection remains %alid for life. /ou also get a minimal talktime& ranging from Rs C= to Rs C== .The good part is that all subse0uent recharges gi%e you full talk time. There will be no processing charges& something that is a big turn9off for prepaid customers. #or instance& out of the Rs FF? an "irtel prepaid customer in )elhi pays to recharge his connection for F= days& Rs C?= go into processing fees. "nother Rs. FC goes to the go%ernment as ta3 and he gets airtime worth only Rs C?>. If he takes the lifetime %alidity offer& the same Rs FF? recharge will gi%e him talk time worth Rs F=< Q and that7s for life. !y sa%ing on the Rs C?= processing fee& he will reco%er the one9time charge for lifetime %alidity in a few months. 5ifetime plans allow pre9paid subscribers to ha%e lifetime %alidity for a one9time payment. The user can then continue to recei%e calls without ha%ing to recharge.

Li$( i+( 2)'%s !$ 1( *()),)'" *!+2'%i(s

T1( Li$( Ti+( P)'% !$ Ai" ()

Ai" () P"(s(% s Rs. 296 Li$( i+( P"(2'i& 0i 1 1 R,2(( O, ;!i%; L!*') T'"i$$ Slashes local outgoing call rate by ?=@ for Rs. <G?J9 5ifetime Prepaid users 5ocal outgoing tariff reduced to Re. CJ9 for life to all networks Dmobile L landlineE from Rs. C.GGJ9 for Rs. <G?J9 5ifetime Prepaid customers. V "ll e3isting customers of Rs. <G?J9 5ifetime Prepaid to be migrated to Re. CJ9 call rates& without any e3tra charges. !harti "irtel& India7s leading telecom ser%ice pro%ider& today announced the Rs. >G?J9 5ifetime Prepaid offer for its customers in )elhi L '*R circle and slashed all local outgoing calls Dmobile and landlineE to Re. CJ9 from the e3isting Rs. C.GGJ9 per minute call rate. !harti "irtel& which was also the first ser%ice pro%ider to introduce the 5ifetime Prepaid in India& announced this re%olutionary tariff cut for customers that was earlier applicable to only the Rs. GGGJ9 5ifetime customers. 2ith effect from february C?& <==A& all Rs. <G?J9 5ifetime Prepaid customers will be able to make local outgoing calls D obile L 5andlineE at Re. CJ9 per minute and all e3isting customers will be migrated to the re%ised tariff plan without any e3tra charges. *ustomers will ha%e to recharge with a minimum amount of Rs. <==J9 at least once in e%ery CA= days to enjoy the lifetime %alidity and tariff benefits.

A1r/() 52 S-3(r L14(/1+( V2)1,1/0

P-).( R2/( :; sec Pr1*( o4 P2*5 (R.. 8<= Fr(( A1r/1+( on P2*5 (R.. 7=; In*o+1n6 C2)). (R.. $irtel #"1 % C 1$ >7; igit? 0andline % @00 LOCAL RATES (R..7+1n 7 >night tariff from 77pm to A am B 7; paise? 7 7 STD RATES (R..7+1n 8.:= 8.:= 8.:= ISD (R..7+1n -"$, Canada, /urope >.iCed 0ine?, $ustralia, "ingapore, 2ong Dong, Thailand, 1alaysia, Indonesia, +ew Eealand. :.F; #ulf, /urope >1obile?, "$$'C countries, $frica 6 'est of the world <.8; Cuba, "ao Tome 6 Principe, #uinea 4issau, iego #arcia, +auru, "olomon Islands, 5anuatu, Cook Islands,

O/8(r D(/21). P. on subse&uent talktime recharges to be as per bands specified i.e. 's 7-7;;G 8=H, 's 7;7-7<<G 7=H, 's 8;; 6 aboveG +I0. This is waived for the first <; days from 8=th .eb ;I. 1in recharge condition of 's 8;;%- in 7I; running day

I,(2 ! L14()on6 V2)1,1/0 R(*82r6( Vo-*8(r

IDEA 52 L14()on6 V2)1,1/0 o44(r

P-).( R2/( :; sec Pr1*( o4 P2*5 (R.. 7<= >sim charges eCclude? Fr(( A1r/1+( on P2*5 (R.. = In*o+1n6 C2)). (R.. - free for lifelong idea #"1 % C 1$ >7; igit? 0andline % @00 LOCAL RATES (R..7+1n 7 7 7 STD RATES (R..7+1n 8.A= 8.A= 8.A= ISD (R..7+1n -"$, Canada, /urope >.iCed 0ine?, $ustralia, "ingapore, 2ong Dong, Thailand, 1alaysia, Indonesia, +ew Eealand. 's.:.<< #ulf, /urope >1obile?, "$$'C countries, $frica 6 'est of the world 's.<.<< Cuba, "ao Tome 6 Principe, #uinea 4issau, iego #arcia, +auru, "olomon Islands, 5anuatu, Cook Islands, Tuvalu, Tokelau, +orfolk

Promotional ,ffer .or +ew $ctivationsJ

$ll new customers taking 7<= rs recharge on the date of activation, will get .ull TT in all recharges of 's. 78=%->Till 9;th $pril,8;;I.? Total TT777.8=. ,nline TT-I:.8=, ,ffline TT-8= 's. >within FI hrs.?

R()i'%*( DS' 1 Ei%&';i B1'" K'F?)i$( i+(A !$$("

RC!+Gs %(0 ;'+9i is Rs 199 )i$( i+( 2"(2'i& Reliance *ommunications& the code9di%ision multiple access major& which was the first to launch the lifetime plan almost two years ago at a one9time cost of Rs GGG& plans to announce a similar scheme at one9fourth the price Q9 Rs CGG. #or making outgoing calls& the standard local tariff will be GG paise per minute. -arious other calling tariff options will also be a%ailable to the users& depending on the trend of one7s usage. R*om7s mo%e looks like a replay of <==B& when mobile telephony players were intensely competing with each other o%er lifetime pre9paid schemes. Spectrum war& howe%er& kept the operators busy all through <==H& and one didn7t hear about lifetime plans at all.

R*o+9. :SATH ;INDAGI BHAR KA< 3)2n

P-).( R2/( :; sec Pr1*( o4 P2*5 (R.. 7<= >sim charges eCclude? Fr(( A1r/1+( on P2*5 (R.. = In*o+1n6 C2)). (R.. - free for lifelong 'el. #"1 % C 1$ >7; igit? 0andline % @00 LOCAL RATES (R..7+1n ;.<< ;.<< ;.<< STD RATES (R..7+1n 8.A= 8.A= 8.A= ISD (R..7+1n -"$, Canada, /urope >.iCed 0ine?, $ustralia, "ingapore, 2ong Dong, Thailand, 1alaysia, Indonesia, +ew Eealand. 's.:

K7A #ulf, /urope >1obile?, "$$'C countries, $frica 6 'est of the world Cuba, "ao Tome 6 Principe, #uinea 4issau, iego #arcia,

BSNLGs E=*() ANANT 2)'%

BSNL9. :E=*() An2n/< 3)2n

P-).( R2/( :; sec Pr1*( o4 P2*5 (R.. F<= >sim charges include? Fr(( A1r/1+( on P2*5 (R.. := In*o+1n6 C2)). (R.. - free for lifelong 4"+0 #"1 % C 1$ >7; igit? 0andline % @00 LOCAL RATES (R..7+1n 7.;; 7.F; 7.;; STD RATES (R..7+1n 8.A= 8.A= 8.A= ISD (R..7+1n -"$, Canada, /urope >.iCed 0ine?, $ustralia, "ingapore, 2ong Dong, Thailand, 1alaysia, Indonesia, +ew Eealand. 's.A.8; #ulf, /urope >1obile?, "$$'C countries, $frica 6 'est of the world 's.<.:; Cuba, "ao Tome 6 Principe, #uinea 4issau, iego #arcia, +auru, "olomon Islands, 5anuatu, Cook Islands, Tuvalu, Tokelau, +orfolk

In case of "nant& the 5ife Time -alidity means the 5icense Period of the (perator. The 5icense Period for *ellular Ser%ices of !S'5 is <= years w. e. f. <G.=<.<===. .owe%er& the 5icense is understood to be renewable further on its e3piry.

TATA I%&i*!+Gs DGO LIFEF 2)'%

TATA 1n,1*o+9. :GO LIFE< 3)2n

P-).( R2/( :; sec Pr1*( o4 P2*5 (R.. FI< Fr(( A1r/1+( on P2*5 (R.. 7 In*o+1n6 C2)). (R.. - free for lifetime indicom #"1 % C 1$ >7; igit? 0andline % @00 LOCAL RATES (R..7+1n 7.=; 8.;; 8.;; STD RATES (R..7+1n 8.A= 8.A= 9.;; ISD (R..7+1n -"$, Canada, /urope >.iCed 0ine?, $ustralia, "ingapore, 2ong Dong, Thailand, 1alaysia, Indonesia, +ew Eealand.

K's. 7A.8; #ulf, /urope >1obile?, "$$'C countries, $frica 6 'est of the world Cuba, "ao Tome 6 Principe,

0ifetime validity is subject to the license period till of Tata Teleservices ltd. d. Connections with no usage >incoming, outgoing or recharge? for a continuous period of 7I; days will be churned%deactivated.

C!+2'"is!% !$ )i$( i+( 2)'%s !$ ')) *()),)'"

*!+2'%i(s
*harges D call rates E DRs.E (wn network (ther network ST) International S S 5J'JI

*ellular co.s

5ifetime plan Rs.

Ai" () BSNL RG*!+ T' ' I%&i*!+

<G? >G? CGG >AG

C C =.GG C.?=

C C.>= =.GG <

<.B? <.H? <.GG <.H?

B.>JG.<J>= CJ<J? H.<JG.BJC< CJ<J? BJCH CH.<= CJ<J? CJ<J?

TRAI !% Li$( i+( -')i&i # 2)'%s

TRAI 's3s +!9i)( !2("' !"s ! &is*)!s( 3(# iss,(s !$ )i$( i+( 2)'%s TRAI 1's 's3(& 1( +!9i)( !2("' !"s !$$("i%; )i$( i+( *!%%(* i-i # 2)'%s ! &is*)!s( H"is3 $'* !"sH< )i3( *1'%;( i% '"i$$ 2)'%s '%& 1(i" "(+'i%i%; )i*(%s( 2("i!& &,"' i!%< i% 1(i" '%%!,%*(+(% . The Telecom Regulatory "uthority of India DTR"IE on Tuesday incorporated safeguards to protect consumer interest in 1( )i$( i+( -')i&i # '"i$$ schemes being offered by phone companies. These include a restriction on the companies from hiking the tariff on any item specified in the plans and an obligation to inform the subscribers of the month and year of the e3piry of current license. The amendment to the Telecommunication Tariff (rder thus addresses a moral issue that had arisen after phone companies began promoting lifetime schemes Q their licenses are for a limited span ranging from se%en to C? years while they were offering a tariff that went well beyond the license period. It also answered a 0uestion in the minds of the subscribers whether there would be subse0uent demands from phone companies after the initial upfront payment. TR"I made it clear that in the case of tariff plans offered or marketed as ha%ing lifetime or unlimited %alidity& the subscribers should get the ser%ice as long as the phone company is permitted to pro%ide such telecom ser%ice under the current license or renewed license. TR"I has also reiterated the right of the subscribers to choose any tariff plan at any point of time. TR"I released a WRegulation on *ode of Practice for etering and !illing "ccuracy.I 2ith no stakeholder replying to the consultation paper on billing issues that also contained a code of practice for metering and billing accuracy& TR"I decided to issue the regulation. It has directed companies before enrolling a customer to inform in writing& within a week of acti%ation of ser%ice& the complete details of the tariff plan. *harges for a %alue added ser%ice Ddownload of film clip& ring tone and the likeE or entry to an interacti%e ser%ice Dsuch as a gameE must be pro%ided before the customer commits to use the ser%ice.

CHAPTER-/

RESEARCH METHODOLOGY
D($i%i i!% !$ R(s('"*1
The word research is deri%ed from the 5atin word meaning to know. It is a systematic and a replicable process& which identifies and defines problems& within specified boundaries. It employs well9designed method to collect the data and analyses the results. It disseminates the findings to contribute to generali1e able knowledge. The characteristics of research presented below will be e3amined in greater details later are; Systematic problem sol%ing which identifies %ariables and tests relationships between them& *ollecting& organi1ing and e%aluating data. 5ogical& so procedures can be duplicated or understood by others ,mpirical& so decisions are based on data collected Reducti%e& so it in%estigates a small sample which can be generali1ed to a larger population Replicable& so others may test the findings by repeating it. )isco%ering new facts or %erify and test old facts. )e%eloping new scientific tools& concepts and theories& which would facilitate to take decision. #or the proper analysis of data simple statistical techni0ues such as percentage were use. It helps in making more generali1ation from the data a%ailable. The data which was collected from a sample of population& was assumed to be representing entire

population was interest. )emographic factors like age& income and educational background was used for the classification purpose.

S2+3)( .1>(
#or carrying out any research or study on any subject it is %ery difficult to co%er e%en C=@ of the total population. Therefore the sample si1e has to be decided for a meaningful conclusion. #or designing the sample si1e& it was thought proper to co%er a %ery small percentage of population in %arious age groups.

The method used for sample techni0ue was non probability con%enience sampling method. This method is used because it is known pre%iously as to whether a particular person will be asked to fill the 0uestionnaire. *on%enient sampling is used because only those people will be asked to fill the 0uestionnaires who were easily accessible and a%ailable to the researcher.

*onsidering the constraints& it was decided to conduct the study based on sample si1e of C== people in specific age groups. Scientific method is not adopted in this study because of financial constraints and also because of lack of time6 also the basic aim of doing the research is academic& hence most con%enient way is selected.

TYPES ? TECHNIQUES
The study conducted is a conclusi%e descripti%e statistical study6 the researcher comes to the decision which is precise and rational. The study is conclusi%e because after doing the study the researcher comes to a conclusion regarding the position of the brand in the minds of respondents of different firms groups. The study is statistical because throughout the study all the similar samples are selected and group together. "ll the similar responses are taken together as one and their percentages are calculated. Thus& this& conclusi%e descripti%e statistical study is the best study for this purpose as it pro%ides the necessary information which is utili1e to arri%e at a concrete decision.

TOOLS USED
To know the response I ha%e used the 0uestionnaire method in sample sur%ey. If one wishes to find what people think or know& the logical procedure is to ask them. This has lead marketing researchers to use the 0uestionnaire techni0ue for collecting data more than any other method. In this method 0uestionnaire were distributed to the respondents and they were asked to answer the 0uestions in the 0uestionnaire. The 0uestionnaires were structured non9 disguised 0uestionnaire because the 0uestions& which the 0uestionnaire contained& were arranged in a specific order besides e%ery 0uestion asked were logical for the study& no 0uestion can be termed as irrele%ant. The 0uestionnaire& were non9disguised because the 0uestionnaire were constructed so that the objecti%e is clear to the respondent. The respondents were aware of the objecti%e. They knew why they asked to fill the 0uestionnaire.

LIMITATIONS OF THE STUDY

The research will be conducted in a limited area. The internet information can be irrele%ant. Time will be a major constraint. The respondent will be limited so cannot be treated as a whole population. The respondent may be biased. )ue to language problem it is possible that the respondents are not be able to understand the 0uestionnaire and can cause misleading results.

CHAPTER-5 DATA ANALYSIS I INTERPRETATION

DATA ANALYSIS I INTERPRETATION

4C. 2hich telecom ser%ice do you useX (ptions obile 5andline !oth Percentage of respondents ?? ? >=

4<. 2hich cellular ser%ice do you useX (ptions $irtel idea Reliance !S'5 Tata indicom Percentage of respondents 9F 8I 7A CB ?

4F. 2hich ser%ice you r usingX (ptions Prepaid Postpaid Percentage of respondents G? ?

4>. "re you using lifetime or general planX (ption 5ifetime Keneral Percentage of respondents HF <H

4?. "re you satisfied with the call rates of the 5ifetime planX (ption /es 'o Percentage of respondents B> FB

4B. 2hich facility attracts you most in the lifetime planX (ption *all rates assage Tariff 'ight Tariff -alidity Percentage of respondents C? C C
AF

4H "re you satisfied with the lifetime plan which you are usingX (ption Percentage of respondents

/es 'o

HA <<

4A. Rate of the satisfaction le%el with the ser%ices of your present lifetime planX (ption #ully satisfied Satisfied "%erage )issatisfied .ighly dissatisfied Percentage of respondents C> >H <H A <

4G. 2hy you chose lifetime planX (ption #or incoming purpose only Percentage of respondents <F

#or money sa%ing #or the facilities pro%ided in the plan

>A <G

4C=. )o you know about the license of the cellular companiesX (ption /es 'o Percentage of respondents <> HB

CHAPTER-6

OBSERVATION I FINDINGS
??@ of the people use only mobile& and >=@ of respondents use both the ser%ices L only ?@ people use the telephone ser%ice. It shows the popularity of cellular phone ser%ices. F>@ of respondents are using the "irtel ser%ices& which is the highest percentage of users of cellular phone. Idea takes <nd place in !hopal with <A@ of users. Then comes reliance and !S'5& and tata indicom ha%ing least customers in the !hopal. Prepaid ser%ice is most popular in the cellular ser%ices with G?@ of customers. The remained uses postpaid ser%ices. In current situation HF@ of respondents are using lifetime plans& where the rest are using general plan of the cellular companies. B>@ of respondents are satisfied with the call rates of the lifetime plans& it is because telecom companies ha%e slashed their call rates few months ago. Still in this situation FB@ of respondents did not satisfy with the call rates which ser%ice they are using. In the lifetime plan of cellular companies most of the respondents are using this ser%ice because of its %alidity period with AF@ of answer. 2here C?@ of people like this ser%ices because of its call rates. HA@ of customer satisfied with the lifetime plans of cellular companies& and which are not satisfy with the ser%ice they are mostly !S'5 and T"T" indicom users.

ost of the people are using lifetime ser%ices because of money sa%ings with the percentage of >A. 2here <G@ of people like this ser%ice because of the facilities pro%ided by the operators. "nd <F@ of people are using this ser%ice because of incoming only.

2hen it was asked to the respondents that did they know about the license of the cellular company& then most of the people replied '(. it means people are not aware about the license related bound of the cellular companies which is implemented by TR"I& that cellular companies can deli%er their ser%ices until their license ha%e %alidity& they ha%e to renew it for pro%iding further ser%ice.

CONCLUSIONS
In !hopal it is found that "irtel is the market leader in the lifetime plan segment. People like the lifetime plans pro%ided by the companies. "nd Idea ha%ing <nd highest customers in !hopal T"T" indicom ha%ing least customers in !hopal& where Reliance and !S'5 ha%ing almost e0ual percent of customer !ut they are not aware about the bound of cellular companies with TR"I& that cellular companies can deli%er their ser%ices till their license ha%e %alidity& they ha%e to renew it for pro%iding further ser%ice.

SUGGESTIONS
In the lifetime plans& cellular companies should reduce the call rates. They should pro%ide other facilities like massage and minimum call rates in the same network. They should make aware the customers that they ha%e limited license period. They should not take other hidden charges. There should not be any compulsion that customer ha%e to recharge their card in CA= days with certain amount. This is the main drawback of the lifetime %alidity plan.

BIBLOGRAPHY
!ooks; Philip Ootler& 8marketing management7 prentice .all of India P%t. 5td. 'ew )ehli. *. R. Oothari 8Research methodology7& %ishwa publication& 'ew )elhi. Sa3ena Rajan 8marketing management7 Tata )elhi. cgraw9hill publicating *o. 5td. 'ew

.. -. -erma 8marketing of ser%ices7 Klobal business press& 'ew )elhi. !usiness today maga1ine of #ebruary issue&<==A.

W(9 R(s!,"*(s;
www.trai.gov.in httpG%%www.tataindicom.com%t-aboutus-ttsl-organi(ation.aspC httpG%%www.rcom.co.in%webapp%Communications%rcom%$boutus%aboutusLhome.jsp httpG%%www.ideacellular.com%I /$.portalMLnfpbNtrue6Lpage0abelNI /$LPageL$boutIdea httpG%%www.bsnl.co.in%about.htm httpG%%www.bsnl.co.in%service%tariffLeCcelLpre.htm httpG%%87;.878.7FF.8F9%utility%tariff.htm httpG%%www.trai.gov.in%trai%upload%Press'eleases%7=%pr7:jan;:.pdf
www.21r/().in www.totalnetwork.co.in .

httpG%%www.rcom.co.in%webapp%Communications%rcom%indeC.jsp

ANNE&URE

J,(s i!%%'i"( N'+( A;( S(= E&,*' i!%CECA9>= CE ale <E>C9H= <E #emale FE Post graduate FEH= abo%e

CE $nder graduate Y <E Kraduate >E (ther 1) Job 2) Business

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4C. 2hich telecom ser%ice do you useX aE obile bE 5andline cE !oth 4<. 2hich cellular ser%ice do you useX aE "irtel bE idea cE Reliance eE Tata indicom 4F. 2hich ser%ice you r usingX aE bE Postpaid 4>. "re you using lifetime or general planX aE 5ifetime bE Keneral

4?. "re you satisfied with the call rates of the 5ifetime planX

aE /es

bE 'o

cE 'ight Tariff

4B. 2hich facility attracts you most in the lifetime planX aE *all rates bE assage Tariff dE -alidity

4H "re you satisfied with the lifetime plan which you are usingX aE /es bE 'o 4A. Rate of the satisfaction le%el with the ser%ices of your lifetime planX aE #ully satisfied bE Satisfied cE "%erage dE )issatisfied eE .ighly dissatisfied 4G. 2hy you chose lifetime planX aE #or incoming purpose only bE #or money sa%ing cE #or the facilities pro%ided in the plan 4C=. )o you know about the license of the cellular companiesX aE /es bE 'o