CBBE MODEL FOR SOUTHWEST AIRLINES

[SUBMITTED TO: PROF. KSHETRAGNA CN]

Bhagesh kumar, 1221208, Marketing IJK

The CBBE model provides a yardstick by which brands can assess their progress in their brand building efforts as well as a guide for marketing research initiatives. Building a strong brand provides strong financial reward to the firms and has become a top priority for many organisations. According to the model, building a strong brand involves four steps: I. II. III. IV. Establishing a proper brand identity. Creating favourable brand meaning. Eliciting positive brand response Forging brand relationship with customers. CBBE MODEL FOR SOUTH INDIAN AIRLINES

Loyalty Engagement Good value Trustworthy Fun Satisfaction

Low prices Dependable services

Irrelevant short haul trips

Airlines