Section I: Success Story of Parle-G

Success Story of Parle-G
Section I
1
GOOD LEARNING P PERFECT A ATTRACTIVE R RELISHING L - LEARNING E - EATABLE G - GENUINE
SYSTEMATIC
STRUCTURISE
PARLE
STANDARD SELF DISCIPLINE SAINITISE
INTRODUCTION OF PARLE
Parle Products Pvt. Ltd. e !a!es " t#e $a u%acture a d $ar&et" ! o% '"scu"ts a d co %ect"o ar"es. It o%%ers !lucose( $"l&( s)eet a d salted crea$( )a%er cr*$e( cu$" seed( a d c#eese '"scu"ts+ c#ocolate( $" t( cola( a d tro,"cal %ru"t %lavored to%%ees a d ca d"es+ a d s ac&s. T#e co$,a - o%%ers "ts ,roducts " I d"a( t#e ."ddle East( A%r"ca( Sout# East As"a( t#e U "ted States( t#e U "ted /" !do$( Ca ada( Austral"a( a d Ne) 0eala d. Parle Products Pvt. Ltd. )as %ou ded " 1232 a d "s 'ased " .u$'a"( I d"a. Parle Products Ltd. e tered t#e s ac& $ar&et )"t# t#e lau c# o% .usst C#",s a d .usst St"4 " .a#aras#tra. It "s sell" ! t#ese t)o e) ,roducts at ,r"ce ,o" ts o% INR 15 a d INR 6 'ut !"v" ! $ore 7ua t"t- as co$,ared to co$,et"t"o . T#e co$,a - #as set u, a u "t " Nas#"& %or $a u%actur" ! t#e e) 'ra ds. It " te ds to ,ro$ote t#ese t)o ,roducts '- e4te d" ! "ts d"str"'ut"o et)or&. Parle Products Pr"vate L"$"ted a ou ced t#at "t #as lau c#ed e) ,roduct-Parle 35-35. Parle8s e) 35-35 coo&"es ,ro$"sed to 'e a co$'" at"o o% cru c# a d scru$,t"ous del"cac-. T#"s su$$er e4,er"e ce t#e r"c# ess " taste )"t# Parle8s 'ra d e) 35-35 coo&"es. Eac# '"scu"t "s 'a&ed to ,er%ect"o a d co$es " t)o var"a ts-Butter 9 Cas#e) Butter. Co su$ers es,ec"all- t#e -ou ! adults are loo&" ! %or a tast"er a d cru c#"er var"et- o% coo&"es t#a ever 'e%ore. Parle 35-35 coo&"es are a"$ed to)ards -ou ! adults-t#e 8 o)8 !e erat"o . T#"s "s t#e !e erat"o t#at )a ts to l"ve r"!#t o)( a d "s " a #urr- to cra$ a $edle- o% e4,er"e ces " to l"%e. T#e o) $a tra o% t#e da- "s 8" sta t !rat"%"cat"o 8 )#"c# 3535 del"vers )"t#out co$,e sat" ! o 7ual"t- or taste.
3
Parle Ltd. #as dec"ded to u ve"l 'utter a d cas#e) coo&"es u der t#e 35:35 'ra d. T#e e) 35:35 'ra d )ould #ave t#e 'asel" e C#o"ce o% C#a$,"o s.
PARLE PRODUCTS
MONACO BITES
ISMI BAR
FUN CENTRE
MANGO BITE
!IDE " SEE
MELODY
#EFFS
MAGI$
RAC
#AC
ORANGE CANDY
MARIE C!OICE
POPPINS
MONACO
ROL-A-COLA
Parle-G
TOFFES
SI$ER
MIL
S!A TI
Parle Pro%ucts
B&scu&t Goo%&es' Parle-G /ac&;ac& .a!"4 .o aco /rea$s Parle 35-35 coo&"es N"$&" C#o4 S(eats ' .elod.a !o B"te /acc#a .a !o Po,," s /"s$" To%%ee /"s$e To%%ee Bar .aAelo
H"de 9 See& H"de 9 See& ."la o <"!est"ve .ar"e Parle .ar"e ."l& S#a&t" Golde arcs /rea$s Gold .o aco =eera /"s$" Gold >ra !e Ca d?#ale 3 " 1 @cla"r Gol!a,,a .elod- So%tee Pale L"tes
5
S)ac*s ' .usst B"tes C#eesl" !s S"4er
=e%%s .usst st"4 9 .usst C#",s S"4er 0eera
+UALITY OF PARLE
Parle Quality:H-!"e e "s t#e ,recursor to ever- ,rocess at Parle. Fro$ #us&" ! t#e )#eat a d $elt" ! t#e su!ar to del"ver" ! t#e %" al ,roducts to t#e su,er$ar&ets a d store s#elves at"o )"de( care "s ta&e at ever- ste, to e sure t#e 'est ,roduct o% lo !last" ! %res# ess. Ever- 'atc# o% '"scu"ts a d co %ect"o er"es are t#orou!#lc#ec&ed '- e4,ert sta%%( us" ! t#e $ost $oder e7u",$e t #e ce e sur" ! t#e sa$e ,er%ect 7ual"t- across t#e at"o a d a'road. Co ce trat" ! o co su$er tastes a d ,re%ere ces( t#e Parle 'ra d #as !ro) %ro$ stre !t# to stre !t# ever s" ce "ts " ce,t"o . T#e %actor"es at Ba#adur!ar# " Har-a a a d Nee$ra a " Ra;ast#a are t#e lar!est '"scu"t a d co %ect"o er,la ts " t#e cou tr-. T#e %actor- " .u$'a" )as t#e %"rst to 'e set u,( %ollo)ed soo '- t#e o e " Ba !alore( /ar ata&a. Parle Products also #as 1B $a u%actur" ! u "ts %or '"scu"ts a d 6 $a u%actur" ! u "ts %or co %ect"o er"es( o co tract.
+ual&ty Co,,&t,e)t'Parle Products #as o e %actor- at .u$'a" t#at $a u%actures '"scu"ts 9 co %ect"o er"es )#"le a ot#er %actor- at Ba#adur!ar#( " Har-a a $a u%actures '"scu"ts. A,art %ro$ t#"s( Parle #as $a u%actur" ! %ac"l"t"es at Nee$ra a( " Ra;ast#a a d at Ba !alore " /ar ata&a. T#e %actor"es at Ba#adur!ar# a d
Nee$ra a are t#e lar!est suc# $a u%actur" ! %ac"l"t"es " I d"a. Parle Products also #as 1B $a u%actur" ! u "ts %or '"scu"ts 9 6 $a u%actur" ! u "ts %or co %ect"o er"es( o co tract. All t#ese %actor"es are located at strate!"c locat"o s( so as to e sure a co sta t out,ut 9 eas- d"str"'ut"o . Eac# %actor- #as state-o%-t#e-art $ac#" er)"t# auto$at"c ,r" t" ! 9 ,ac&a!" ! %ac"l"t"es. All Parle ,roducts are $a u%actured u der t#e $ost #-!"e "c co d"t"o s. Great care "s e4erc"sed " t#e select"o 9 7ual"t- co trol o% ra) $ater"als+ ,ac&a!" ! $ater"als 9 r"!"d 7ual"t- sta dards are e sured at ever- sta!e o% t#e
$a u%actur" ! ,rocess. Ever- 'atc# o% '"scu"ts 9 co %ect"o er"es are t#orou!#lc#ec&ed '- e4,ert sta%%( us" ! t#e $ost $oder e7u",$e t.
MAR ETING DEPARTMENT

T-e Mar*et&). Stre).t-'T#e e4te s"ve d"str"'ut"o et)or&( 'u"lt over t#e -ears( "s a $a;or stre !t#
%or Parle Products. Parle '"scu"ts 9 s)eets are ava"la'le to co su$ers( eve " t#e $ost re$ote ,laces a d " t#e s$allest o% v"lla!es )"t# a ,o,ulat"o o% ;ust 655. Parle #as earl- 1(655 )#olesalers( cater" ! to B(36(555 reta"l outlets d"rectl- or " d"rectl-. A t)o #u dred stro ! ded"cated %"eld %orce serv"ces t#ese )#olesalers 9 reta"lers. Add"t"o all-( t#ere are C1 de,ots a d C9F a!e ts su,,l-" ! !oods to t#e )"de d"str"'ut"o et)or&. T#e Parle $ar&et" ! ,#"loso,#- e$,#as"Aes cater" ! to t#e $asses. T#e- co sta tl- e deavor at des"! " ! ,roducts t#at ,rov"de utr"t"o 9 %u to t#e co$$o $a . .ost Parle o%%er" !s are " t#e lo) 9 $"d-ra !e ,r"ce se!$e ts. T#"s "s 'ased o t#e"r u dersta d" ! o% t#e I d"a co su$er ,s-c#e. T#e value-%or-$o e- ,os"t"o " ! #el,s !e erate lar!e sales volu$es %or t#e ,roducts. Ho)ever( Parle Products also $a u%actures a var"et- o% ,re$"u$ ,roducts %or t#e u,-$ar&et( ur'a co su$ers. A d " t#"s )a-( caters a ra !e o% ,roducts to a var"et- o% co su$ers.
8
Parle/s Core 0alue'A " -de,t# u dersta d" ! o% t#e I d"a co su$er ,s-c#e #as #el,ed Parle evolve a $ar&et" ! ,#"loso,#- t#at re%lects t#e eeds o% t#e I d"a $asses. D"t# ,roducts des"! ed &ee," ! 'ot# #ealt# a d taste " $" d( Parle a,,eals to 'ot# #ealt# co sc"ous $ot#ers a d %u lov" ! &"ds. T#e !reat trad"t"o o% taste a d utr"t"o "s co s"ste t " ever- ,ac& o t#e store s#elves( eve toda-. T#e value-%or-$o e,os"t"o " ! allo)s ,eo,le %ro$ all classes a d a!e !rou,s to e ;o- Parle ,roducts to t#e %ullest. T-e Custo,er Co)f&%e)ce'T#e Parle a$e co ;ures u, %o d $e$or"es across t#e le !t# a d 'readt# o% t#e cou tr-. A%ter all( s" ce 1232( t#e ,eo,le o% I d"a #ave 'ee !ro)" ! u, o Parle '"scu"ts 9 s)eets.
Toda-( t#e Parle 'ra ds #ave %ou d t#e"r )a- " to t#e #earts a d #o$es o% ,eo,le all over I d"a 9 a'road. Parle B"scu"ts a d co %ect"o er"es( co t" ue to s,read #a,," ess 9 ;o- a$o ! ,eo,le o% all a!es.
T#e co su$er "s t#e %ocus o% all act"v"t"es at Parle. .a4"$"A" ! value to co su$ers a d %or!" ! e dur" ! custo$er relat"o s#",s are t#e core e deavors at Parle.
T#e"r e%%orts are dr"ve to)ards $a4"$"A" ! custo$er sat"s%act"o a d t#"s "s " s- er!- )"t# t#e"r 7ual"t- ,led!e. 1 Parle Products L"$"ted )"ll str"ve to ,rov"de
9
co s"ste tl- utr"t"ous 9 7ual"t- %ood ,roducts to $eet co su$ers8 sat"s%act"o 'us" ! 7ual"t- $ater"als a d '- ado,t" ! a,,ro,r"ate ,rocesses. To %ac"l"tate t#e a'ove )e )"ll str"ve to co t" uousl- tra" our e$,lo-ees a d to ,rov"de t#e$ a o,e a d ,art"c",at"ve e v"ro $e t.E
Cor2orate Soc&al Res2o)s&3&l&ty'Parle Products )"t# "ts )"de ,latter o% o%%er" ! o% '"scu"ts a d s)eets l"&e Parle-G( /rac&;ac&( .o aco( .elod-( .a !o '"te a d $a - ot#ers s" ce 1232 "s also act"vel- e !a!ed to c#a !e 9 u,l"%t t#e soc"al %ace o% I d"a. As a ,art o% Cor,orate Soc"al Res,o s"'"l"t- Pol"c- Parle "s &ee l- " volved " t#e overall develo,$e t o% -ou !er !e erat"o )"t# %ocused e deavor to 'u"lt Ne) Face o% I d"a a d s,read #a,," ess 9 ;o- all over. Parle Ce tre o% E4celle ce as a " st"tut"o "s ded"cated to e r"c# t#e l"ves o% ,eo,le t#rou!# co duct" ! var"ous cultural ,ro!ra$s across all re!"o to %ac"l"tate t#e all rou d develo,$e t o% t#e c#"ldre . Ever- -ear( Parle or!a "ses Saras)at" Va da a " t#e state o% Dest Be !al dur" ! t#e %est"val o% Saras)at" Pu;a( " v"t" ! sc#ools %ro$ all across t#e state to ,art"c",ate. T#e eve t "s o e o% $uc# %a %are a d cele'rat"o ( &ee," ! al"ve t#e culture a d trad"t"o s o% a!es. >ur " volve$e t " cultural act"v"t"es #as see t#e " ce,t"o o% Golu Galata " Ta$"l Nadu( #eld dur" ! Navratr". Its !"ves a ,lat%or$ to all t#e $e$'ers o% a #ouse#old to s#o)case t#e"r creat"v"t- a d 'e" ! ;ud!ed '- "$$a e t ,erso al"t"es. T#ousa ds o% %a$"l"es ,art"c",ate a d cele'rate t#e occas"o o a !ra d scale.
10
T#ese eve ts !"ve us a c#a ce to " teract )"t# c#"ldre o a o e-to-o e 'as"s( a d ,ro$ote our 'el"e% o% %u a d #ealt# %or t#e )#ole %a$"l-.
Press Release'1. D"c&ed $ot#er #"des " t#e &"tc#e ( !or!" ! o !&%e ) See* B&scu&ts. L"ttle .e!# a co$es ru " ! " ( FI )a t c#ocl"t '"%&etG FNo c#ocolate '"scu"ts. <add- )"ll 'u- so$e to$orro)G L"ttle .e!# a retreats( #er c#u''- %ace dro,," ! a l"ttle. D"c&ed $ot#er c#uc&les ev"ll- a d ,roceeds to de$ol"s# t#e rest o% t#e ,ac& o% H"de See&.
I )"s# t#"s l"ttle stor- )as true. U %ortu atel-( $ot#er#ood co$es )"t# $a sacr"%"ces( " clud" ! t#at o% t#e last del"c"ousl- c#e)-( cru c#- '"scu"t " a ,ac& o% H"de See&.
H"de
See& "s a vers"o o% t#at C#ocolate c#", coo&"e. L"ttle c#",s o% c#ocolate
H#"deI " t#e '"scu"t. D"t# ;ust t#e r"!#t a$ou t o% s)eet ess( t#ese '"scu"ts do It clo-. It "s #eav- o t#e c#ocolatel- %lavour( )#"c# de%" "tel- !oes do) )ell )"t# t#e -ou !est $e$'ers o% $- %a$"l-( a d I do It ;ust $ea $- c#"ldre .
Ho)ever( s" ce t#at taste o% cocoa "s stro !( t#e su!ar lovers "
t#e %a$"l--
" c"de tall-( also t#e o es )#o #ave d"a'etes- ca 'e #eard co$,la" " ! t#at t#e
11
'"scu"ts are rat#er '"tter. Not true. ItIs ;ust ver- c#ocolate-( as o,,osed to su!ar s)eet.
D"c&ed $ot#er re;o"ces at t#"s( s" ce t#"s leaves #er $ore to !or!e o .
H"de
See& co$es "
"ce ,ac&a!" ! 'ut "s a l"ttle o t#e e4,e s"ve s"de( arou d
16 INR "% I a$ ot $"sta&e . A !ood 3-C 'uc&s $ore t#a ot#er '"scu"ts. But t#"s "s also a "ce t#" ! to serve to !uests( )#o $"!#t tur u, t#e"r oses at ,la" Glucose or arro)root '"scu"ts.
T#e- also )or& as !reat ,ac"%"ers %or &"ds( a d o%%er t#e$ so$et#" ! to c#e) o a d &ee, t#e$ 'us-. JI & o). I & o)KL. "% -our #u''- sla$s do) #"s cu, " ra!e at t#e s"!#t o% -et $ore Goodda- cas#e)-a d-)#at- ots ador " ! t#e ta'le at teat"$e( trust $e( %eed #"$ t#"s a d -ouIll 'e cert"%"ed a !reat )"%e( $o$ a d '"scu"t selector J;ust l"&e t#ose adsL.
Store -our H"de N See& '"scu"ts " a se,arate a"r-t"!#t co ta" er. <o ot co$$"t t#e card" al s" o% stor" ! t#e$ )"t# ot#er stro !l- %lavoured '"scu"ts l"&e( J#orror o% #orrorsL ," ea,,le or ora !e crea$. T#ese %lavours )"ll over,o)er t#e su'tler taste !&%e N See*4
Tr- cru$'" ! t#ese '"scu"ts over Va "lla or C#ocolate "ce-crea$( or over custard. But #o)ever -ou #ave "t( -ou are sure to love "t.
A d o#( do It %or!et to s#areK
12
3. For t#e seco d( Parle Products Pr"vate Ltd #as )"t#dra) t#e var"a ts o% "ts c#ocolate-c#", coo&"e 'ra d5 !&%e " See*. Hav" ! e4te ded t#e !&%e " See* %ra c#"se earl- last -ear to t)o e) %lavours - 'utter a d cas#e) 'adaa$ - t#e '"scu"t $a;or #as o) restr"cted "t to c#ocolate-c#", coo&"e. It #as dec"ded to 'r" ! t#e$ u der t#e Parle %ra c#"se a d re- a$ed t#e sa$e as Parle Coo&"es. T#e 'ra d "s curre tl- 'e" ! test $ar&eted " t#e sout#. E4,la" " ! t#e rat"o ale 'e#" d )"t#dra)" ! t#e var"a ts( .r .a-a & S#a#( Product .a a!er( Parle Products Pr"vate Ltd( sa"d: EH"de 9 See& #as a stro ! assoc"at"o )"t# c#ocolate. It #as al)a-s 'ee acce,ted as a c#ocolate c#", coo&"e 'ra d a d ,eo,le )ere ot read- to acce,t t#e 'utter a d cas#e) var"a ts. De #ave o) de-l" &ed t#e var"a ts a d re-" troduced t#e$ as Parle Coo&"es. T#e ,roducts )"ll soo 'e re-lau c#ed at"o all-.E Earl- last -ear( Parle Products #ad ,"tted "ts H"de 9 See& var"a ts a!a" st Br"ta "a8s Good <a- Coo&"es at t#e ,re$"u$ e d o% t#e '"scu"t $ar&et. Ho)ever( t#"s )as ot t#e %"rst t"$e t#at Parle )as " troduc" ! var"a ts u der "ts H"de 9 See& 'ra d. P"o eer" ! t#e c#ocolate-c#", coo&"e cate!or- )"t# "ts H"de 9 See& 'ra d " 122M( Parle #ad su'se7ue tl- e4te ded t#e 'ra d " to t#ree var"a ts ora !e( co%%ee a d $" t. Ho)ever( ,oor o%%ta&e led t#e co$,a - to d"sco t" ue t#ese ,roducts )#"le t#e H"de 9 See& c#ocolate-c#", coo&"es co t" ued to 'e success%ul. .ea )#"le( Parle #as ,e!!ed "ts !ro)t# rate 'et)ee 13-1C ,er ce t t#"s -ear. D"t# o " te t"o s o% dro,," ! ,r"ces %or a - o% "ts 'ra ds( t#e co$,a - e4,ects to dr"ve %urt#er ,e etrat"o %or "ts %la!s#", !lucose 'ra d( Parle G( alo ! )"t# 'ra ds suc# as .o aco a d /rac& =ac&. EDe st"ll #ave a lo ! )a- to !o " '"scu"ts. It "s ot ava"la'"l"t- 'ut acce,ta'"l"t- )#"c# "s a "ssue )"t# co su$ers(E sa-s .r S#a#. I t#e co %ect"o er- cate!or-( Parle Products #as ,e!!ed "ts !ro)t# rates at 16 ,er ce t %or "ts 'ra ds suc# as Po,," s( .elod- a d .a !o B"te. EDe #ave to $a" ta" our ,r"ces %or our co %ect"o ar- 'ra ds to ,rotect our 'otto$ l" e s" ce eve )"t# a 65 ,a"se " crease " ,r"ce t#e volu$es !o do) '- $ore t#a 155 ,er ce t(E sa-s .r S#a#.
13
Bes"des( t#e co$,a - #as dec"ded to de-%ocus %ro$ "ts s ac& 'ra ds suc# as C#eesel" !s( =e%%s a d S"4er. ET#e ,roducts $a- 'e st"ll ava"la'le o t#e reta"l s#elves 'ut )e #ave dec"ded ot to %ocus o t#e s ac& 'ra ds(E added .r S#a#.
C. Be" ! t#e lar!est sell" ! !lucose '"scu"t 'ra d #as ot $ade Parle co$,lace t. T#e .u$'a"-'ased lo)-,ro%"le '"scu"ts $a;or 'el"eves t#ere "s st"ll sco,e " t#e cate!or-( a d t#at "t8s t"$e "t 'u"lt $ore Nsoc"al8 e7u"t- %or "ts lar!est sell" ! 'ra d( Parle G. T#rou!# -et a ot#er "$a!e-'u"ld" ! e4erc"se( "t "s !"v" ! sc#olars#",s to t#e c#"ldre o% Dest Be !al a d Ta$"l Nadu.E>ur cor,orate e7u"t- #as 'ee )ea& " t#ese States co$,ared to Br"ta "a. D"t# acade$"cs 'e" ! a ,r"or"t- " t#ese States( )e #ave dec"ded to stre !t#e t#e e7u"t- o% our cor,orate 'ra d " t#ese ,arts(E sa-s Prav" /ul&ar "( .ar&et" ! .a a!er( Parle Products. EParle G "s all a'out all-rou d develo,$e t a d )e o)e c#"ldre a lot %or #av" ! 'u"lt e7u"t- %or t#e 'ra d all t#ese -ears. It "s our )a- o% ,a-" ! t#e$ 'ac&(E states .a-a & S#a#( Product .a a!er( Parle Products Pvt Ltd. At t#e sa$e t"$e( Parle also reco! "ses t#e !ro)" ! t#reat o% $ore !lucose 'ra ds e ter" ! "ts are a( es,ec"all- do$est"c 'ra ds %ro$ ITC JSu %eastL a d H" dusta Lever J.oder L. T#ere )as a t"$e )#e t#e '"scu"t $a&er )as t#reate ed( )#e Br"ta "a8s T"!er $ade a e tr- " to t#e !lucose se!$e t a cou,le o% -ears a!o. Toda-( " s,"te o% '"!!er F.CG $a;ors suc# as ITC a d HLL $uscl" ! t#e"r )a" to t#e cate!or-( Parle "s ot e4actl- o s#a&- !rou d. Bes"des( t#e cate!or- "s %ast e4,a d" ! a d "ts !ro)t# " t#e slu!!"s# F.CG " dustr- #as #el,ed t#e co$,a #old o to "ts do$" a t ,os"t"o . For " sta ce( t#e rece t a!!ress"o o t#e ,art o% ITC8s Su %east 'ra d does ot "$$ed"atel- 'ot#er Parle8s $ar&eters. EITC $a- #ave a !ood d"str"'ut"o et)or& %or c"!arettes 'ut "t lac&s e4,er"e ce " serv"c" ! t#e !e eral a d &"ra a stores. But "t "s lear " ! 7u"c&l-( a d )"t# "ts dee, ,oc&ets( "t "s a t#reat old ,la-ers l"&e us s#ould )atc# out %or(E sa-s S#a#.
14
A%%s ul*ar)&' EDe are reco! "s" ! t#e ,rese ce o% t#ese ,la-ers a d are alreadtr-" ! to ,lu! " t#e !a,s eeded. For " sta ce( t#ere are d"str"'ut"o !a,s " t#e easter a d sout#er $ar&ets Jco$,ared to t#e Nort# a d t#e DestL( a d )e are e #a c" ! our d"str"'ut"o " t#ese ,arts.88 >'serves A. Su dara Ra;a ( C#"e% E4ecut"ve( .ar&et Searc#( a researc# %"r$: EParle8s e7u"t- e4te ds " to t#e #eartla d o% I d"a. At t#e sa$e t"$e( t#e co$,a real"ses t#at "% "t does ot do a -t#" !( "ts e7u"t- )"ll !et eroded. >ver t#e -ears Parle #as 'ee e #a c" ! "ts ,ac&a!" ! a d co$$u "cat"o a d luc&"l- t#e $ar&et #as also 'ee e4,a d" !.E T#us( e) ,la-ers #ave ot reall- ,oac#ed o Parle8s terr"tor- a d lac& o% ,e etrat"o #as #el,ed all t#e ,la-ers !ro). Protect" ! t#e tur% o% "ts lar!est-sell" ! !lucose 'ra d( Parle #as also dec"ded to restr"ct "ts l" e e4te s"o s to avo"d d"lut" ! "ts e7u"t-. D#"le "t #as e4te ded Parle G to a $ore ,re$"u$ var"a t J.a!"4L " t#ree %lavours( "t #as deleted t#e Parle G ta! %or "ts ."l& S#a&t" 'ra d a d 'rou!#t "t u der t#e !e er"c Parle a$e. It #as also reacted to co$,et"t"o )#e t#e eed #as so d"ctated. Earl- t#"s -ear( "t too& o Br"ta "a8s 'ra d o% Good <a- coo&"es. Parle Products " troduced t)o e) coo&"e var"a ts u der "ts c#ocolate c#", coo&"e 'ra d O H"de 9 See&. S,ort" ! %lavours suc# as Butter a d Cas#e) Bada$( H"de 9 See& "s ,"tted a!a" st Br"ta "a8s e4"st" ! Good <a- coo&"es t#at co$e " s"$"lar %lavours. H"de 9 See& t"ll t#e e4"sted as a s" !le c#ocolate c#", coo&"e 'ra d at t#e ,re$"u$ e d o% t#e $ar&et. Ho)ever( t#"s "s ot t#e %"rst t"$e t#at Parle #as " troduced var"a ts u der "ts H"de 9 See& 'ra d. P"o eer" ! t#e c#ocolate c#", coo&"e cate!or- )"t# "ts H"de 9 See& 'ra d " 122M( Parle stretc#ed "t to t#ree var"a ts O ora !e( co%%ee a d $" t. Ho)ever( ,oor o%%ta&e led t#e co$,a - to d"sco t" ue t#e ,roducts. Cla"$s Su dara Ra;a (EFor t#e %"rst t"$e( Good <a- )"ll #ave a c#alle !er 'ra d at t#e at"o al level. All t#"s t"$e Good <a- #ad co$,et"t"o " t#e coo&"e $ar&et $a" l- %ro$ t#e re!"o al ,la-ers.E I %act( coo&"es( )#"c# !e erall- #ave #"!# 'utter co te t( are $a u%actured '- a #ost o% re!"o al ,la-ers J$a" l- t#e local 'a&er"esL a d t#e '"! at"o al ,la-ers )"ll #ave to %"!#t %or t#e"r s#are " t#"s se!$e t %ro$ t#e u or!a "sed local ,la-ers.
15
E4,la" " ! t#e reaso s %or t#e earl"er %a"lure o% t#e H"de 9 See& var"a ts( La&s#$" Go-al( Bus" ess <"rector( >9.( t#e advert"s" ! a!e c- #a d" ! t#e accou t( sa-s( ET#e c#ocolate var"a t #ad a 'roader a,,eal a d t#"s led to t#e ot#er var"a ts %all" ! '- t#e )a-s"de.E T#e Ne4ot"c8 ature o% t#e var"a ts d"d ot #el, acce,ta ce " t#e $ar&et( a d so( t#"s t"$e arou d( Parle #as dec"ded to " clude var"a ts )#"c# I d"a co su$ers are $ore %a$"l"ar )"t#. T#e var"a ts are ,e!!ed at a sl"!#tl- lo)er ,r"ce co$,ared to t#e c#ocolate c#", coo&"e JRs 13 %or P6 !$L. H"de 9 See& Cas#e) Bada$ "s ,r"ced Rs 13 %or 155 !$ )#"le "ts Butter var"a t "s ,r"ced at Rs 15 %or 155 !$. Adds Su dara Ra;a ( EC#ocolate "s a e4,e s"ve " !red"e t a d "s e4,ected to 'e costl"er t#e ot#er var"a ts.E D"t# t#e " te t"o o% lau c#" ! a e) ca$,a"! %or H"de 9 See& var"a ts( Go-al sa-s( EEsse t"all- )e " te d &ee," ! " tact H"de 9 See&8s 'ra d values 'ased o " dul!e ce.E .ea )#"le( )"t#" t#e '"scu"t cate!or-( t#e coo&"e se!$e t "s !ro)" ! ra,"dl-. >'serves Su dara Ra;a : EToda- t#ere "s a !radual s#"%t u,)ards " ter$s o% taste. Coo&"es #av" ! #"!#er 'utter co te t are e4,ected to 'e tast"er.E Co s"der" ! t#e '"scu"ts cate!or- #as 'ee !ro)" ! ra,"dl- at ear M ,er ce t( Parle #as dec"ded ot to %ocus o "ts co %ect"o er- 'ra ds. ET#ere "s o '"! t#rust o co %ect"o er- s" ce t#e &" d o% volu$es )e do are ot e ou!# to su,,ort t#e advert"s" ! s,e ds(E sa-s /ul&ar ". I s,"te o% #av" ! certa" stro ! co %ect"o er'ra ds suc# as Po,," s( .a !o B"te( .elod- a d /"s$"( Parle real"ses t#at "t ca ot !et t#e $ar!" s " t#"s cate!or- co$,ared to "ts '"scu"ts. T#e co$,a - )a ts to co t" ue #av" ! t#at stro ! e$ot"o al co ect )"t# co su$ers a d do" ! soc"al deeds suc# as o%%er" ! sc#olars#",s "s ,art o% "ts cor,orate soc"al res,o s"'"l"t- " "t"at"ves( )#"c# s#ould &ee, t#e '"scu"t $a;or o "ts ,edestal.
16
B. /rac&;ac& deserves ,o" ts %or #av" ! t#e se se to d"s,e se )"t# t#e a o-" ! /rac& a d =ac& a d t#e"r %au4 Laurel a d Hard- rout" e %or "ts latest ca$,a"! . T#"s ad re,rese ts( o e o% t#e %e) " sta ces )#ere a '"Aarre "dea )or&s rat#er )ell %or a c#a !e )"t# s,ot-o e4ecut"o . De )o It 'e sur,r"sed "% "t evo&es #o)ls o% ,rotest %ro$ PETA( t#ou!# Re!ards Be*ar Bra)% 6Br&ta))&a T&.er B&scu&ts7' It )ould 'e sl"!#tl- $ore a,t %or t#e I d"a Tea$ to s" ! H=a-e!a =a-e!e C#alte =a-e!aI as "t )a"ts %or t#e retur s o% t#e $aster 'laster. >t#er)"se... #ave It )e see all t#"s 'e%oreQ DeIre e4,ect" ! t#e aud"e ce to !et t#e"r ru " ! s#oes o a d scoot l"&e a t"!er )as o t#e"r tra"l.
6. Parle a a$e & o) %or "ts or"!" al ,roducts. Parle "s al)a-s t#e o e to " troduce a t-,e o% '"scu"ts )#"le t#e ot#er %ollo) su"t. Parle started as a s$all scale " dustr- " 1232. It started ,roduct"o o% '"scu"ts( )#"c# )e st"ll e ;o- as HParle-GI. !&%e ) See*5 ever-o e #as ,la-ed t#"s !a$e %or sure. Here $- to !ue ,la-s t#"s !a$e )"t# t#e c#ocolate c#",s eac# t"$e I ta&e a '"te o% H"de See&. I ta&e $u tur o% clos" ! $- e-es as t#e c#",s #"de " s"de t#e '"scu"t a d 'e%ore t#e- ca saHRead-I( I '"te t#e cr"s, '"scu"t a d let t#e c#ocolate c#",s $elt " t#e $out#. So a -)a-s I a$ t#e )" er #ere( u less $- au!#t- 'rot#er co$es a d steals t#e ,"ece r"!#t %ro$ 'et)ee $- %" !ers. Bad %or #"$ as #e "s o e -ear -ou !er to $e( I ca ,us# #"$ %or #"s )ro ! do" !s. HH"de I See&I co$es %ro$ t#e #ouse o% Parle. D#at d"stracts $e are t#e c#ocolate c#",s #"dde " t#e '"scu"ts. H"de I See& are s7uare s#a,ed '"scu"ts )"t# d"a!o al r"d!es a d s$all !rooves %"lled )"t# c#ocolate c#",s. To ads to t#"s c#ocolate "s also 'le ded )ell )"t# t#e '"scu"t ,reserv" ! t#e cr"s," ess o% t#e '"scu"ts at t#e sa$e t"$e. To 'e ver- #o est( t#ese c#ocolate c#",s are t#e o es I love t#ese '"scu"ts %or. T#ou!# "t ca ot )" $- love %or t#e -u$$- Bour'o s( "t st"ll sta ds a t#"rd " ru eru, as co$,ared to t#e class"c taste o% t#e -u$$- HBour'o I 9 HPure .a!"cI. No) )#ere t#ese t)o )" over H"de I See&. S"$,le( t#ese co ta" a l"ttle '"t o% $ore c#ocolate t#a H"de I See&. But ParleHs H"de I See& #a a
17
d"%%ere t !a$e to ,la-. HereIs t#e class"c crea$ %ro$ trad"t"o al crea$ '"scu"ts "s re,laced '- sol"d c#ocolate c#",s. T#us t#e )or& o% t)o '"scu"ts to ,ress t#e c#ocolate crea$ " 'et)ee "s do e '- a s" !le ,"ece o% '"scu"t( t#us !"v" ! t#e 7ua t"t- o% '"scu"ts " a ,ac& so$e $ore roo$ %or adva ta!e over t#e ot#er t)o.
R. Alt#ou!# Br"ta "a #as $ore '"scu"t 'ra ds u der "ts u$'rella( #as $ore " t#e ur'a sector( "t "s Parle )#"c# steals t#e t#u der. T#a &s $a" l- to "ts lead" ! 'ra d( Parle G( "t reta" s( al$ost #al% t#e $ar&et s#are %or '"scu"ts " I d"a. T#e Glucose 'ra d t#at e ;o-ed a $o o,ol- " t#e $ar&et %or decades sur,assed t#e e4,ectat"o s o% "ts $a&ers( " ,o,ular"t-. T#e 'ra d rece tlac#"eved t#e d"st" ct"o o% 'e" ! t#e #"!#est sell" ! Glucose '"scu"t " t#e )orld. Parle-GIs "$a!e as a a%%orda'le )#oleso$e $eal t#at could 'e used as a c#ar!er )#e lo) o e er!- as )ell as a tast- acco$,a "$e t )"t# c#a" #el,ed "t to co sol"date a d reta" "ts ,os"t"o as t#e u$'er o e '"scu"t 'ra d %or decades. >RG %"!ures s#o) Parle-G e ;o-s a R2 ,erce t s#are " t#e Glucose '"scu"t $ar&et( ,e!!ed at close to 3.P la&# to es a -ear. T#"s "s a s#ar, lead over closest co$,et"tor Br"ta "a T"!er( )#"c# #as a 3B ,erce t $ar&et s#are. T#e or"!" al Glucose 'ra d( Parle-G "s o cou,led )"t# ot#er !lucose 'ra ds suc# as Parle-G .a!"4 a d Parle-G ."l& S#a&t". T#ese 'ra ds co tr"'ute $ore t#a 65 ,erce t to Parle Products Pvt. LtdIs tur over. T#e ot#er 'ra d " "ts sta'le are: .o aco( /rac&;ac&( .ar"e( H"de I See&( C#essl" !s( =e%%s( S"4er a d Fu Ce tre. Parle '"scu"ts are eve sold a'road " $ar&ets suc# as t#e US( Austral"a( a d t#e co$,a - "s co sol"dat" ! "ts ,os"t"o " ,laces suc# as A'u <#a'"( A%r"ca( <u'a"( Sout#( A$er"ca a d Sr" La &a. Latel- t#e '"scu"t $ar&et #as 'ee see 'uo-a t !ro)t#. Accord" ! to AC N"else I d"a Reta"l Store Aud"t <ata o% 355C( t#e '"scu"t " dustr- " I d"a !re) '- 11.P ,erce t last -ear( t#e #"!#est " t#e Rs. BP(M55 crore F.GC sector. T#e '"scu"t $ar&et accou ts %or seve ,erce t o% t#e F.GC $ar&et sales " I d"a. Ho)ever( ParleIs leaders#", ,os"t"o "s ot !o" ! to 'e eas-. Co$,et"t"o "s #u !r- %or a lar!er s#are " t#e ,"e. Br"ta "a "s e-e" ! t#e Glucose 'ra d a d a"$s
18
to overta&e ParleIs )"t#" t#ree -earsI t"$e. Br"ta "a )"ll also outsource "ts ,roduct"o a d ,la s to " vest Rs. B crore " t#e '"scu"t se!$e t. It )"ll lau c# a sle) o% ,roducts arou d T"!er( "ts lead" ! Glucose 'ra d. T#e e tr- o% '"! ,la-ers " t#e %"eld could $ea $ore co$,et"t"o %or old #a ds " t#e !a$e. Last -ear( H" dusta Lever Ltd JHLLL e tered t#e $ar&et )"t# "ts /"ssa Greed- B"s&"ts " t#ree %lavours. It also tr"ed to re-lau c# $oder as a Glucose 'ra d. ITCIs %ood ar$ e tered t#e $ar&et )"t# "ts Su %east ra !e o% '"scu"ts )"t# o%%er" !s " Glucose( .ar"e a d crea$ se!$e ts. It )a ts to co$,lete &ee l- )"t# Parle a d Br"ta "a. A '"! t#reat to le!"t"$ate '"scu"t $a&ers co$es %ro$ t#e du,l"cate $ar&et. Cou ter%e"t '"scu"ts are ot o l- ava"la'le c#ea, 'ut t#e- de t t#e 'ra d e7u"t- o% le!"t"$ate 'ra ds. Bes"des s$aller ,la-ers are also e ter" ! t#e %ra-. Accord" ! to t#e u "o %ood ,rocess" ! $" "str- t#e ,roduct"o o% '"scu"ts " t#e or!a "Aed a d u or!a "Aed sectors "s est"$ated at a'out 11 la&# to es. > l- C6 ,erce t o% t#"s "s $ade '- t#e or!a "Aed sector. Rece t str"des '- suc# s$all ,la-ers as Sur-a Foods( )#"c# $a&es Pr"-a Gold '"scu"ts( are also u erv" ! e4"st" ! ,la-ers. T#e- could ,rove to 'e sur,r"se %uture leaders.
P. A e)s,a,er o ce sa"d EB"scu"ts are l"&e ,otato c#",s( -ou ca ever sto, )"t# o eE. I ever real"Aed t#"s %act u t"l I read t#"s state$e t " t#e sa"d e)s,a,er J ca t recall t#e e)s,a,er a d t#e ,lace( 'ut t#e state$e t l" !ered o " $- $" d L . B"scu"ts are a #ouse#old a$e t#ese da-s. T#e $ar&ets are %looded )"t# '"scu"ts o% ever- taste a d %or ever- a!e !rou,. So$et"$es "t )ould 'e ;ust d"%%"cult %or us to dec"de o )#at to !o %or. T#ese are !ood co$'" at"o s )"t# a #ot cu, o% Tea or a co%%ee. T#e- $a&e a 7u"c& a d a tast- s ac& a - t"$e a d " a - s"tuat"o . Glucose '"scu"ts are $a" l- t#e %avour"tes o% $a - as t#e"r " ta&e c#ar!es t#e$ u,. S,ec"all- "% a ,erso "s su%%er" ! %ro$ Lo) BP( t#e t#ese !lucose '"scu"ts act as e er!"Aers " e$er!e c"es. Peo,le su%%er" ! %ro$ <"a'etes too carr- t#e$ to
19
" crease t#e !lucose level " t#e"r 'od- . Bes"des t#e del"c"ous taste t#at "t o%%ers( "t "s #"!#l- #el,%ul %or ,eo,le su%%er" ! %ro$ t#e a'ove 3 "ll ess )#o ta&e "t %or reaso s 'e-o d "ts taste. A crea$ coloured -ello) str",,ed )ra,,er )"t# a cute 'a'- ,#oto co ta" " ! 15 - 13 '"scu"ts )"t# t#e co$,a -8s a$e ,r" ted " Red a d -ou & o) t#ese are Parle G '"scu"ts. T"$es c#a !ed( var"et- o% '"scu"ts d"d co$e a d !o 'ut ot#" ! #as c#a !ed )"t# t#ese '"scu"ts. Ses( t#e s"Ae o% t#e"r ,ac&" ! #as de%" "tel- c#a !ed 'ut %or t#e co su$ers !ood as t#ese are $o e- savers ,ac&. T#e taste o% t#ese '"scu"ts ever c#a !ed s" ce t#e t"$e I tasted t#e$ to t"ll date. .- $or " ! tea "s al)a-s co$'" ed )"t# t#ese '"scu"ts. >ver a ,er"od o% t"$e I #ave !ot a %eel" ! t#at t#ese C s$all '"scu"ts $a&e $e )or& e er!et"call- 'ot# at #o$e a d at t#e )or& ,lace t#e )#ole da-. Parle G '"scu"ts are al)a-s stoc&ed at $- ,lace %or $- &"ds )#o rel"s# t#e$ #a,,"l- a d also %or t#ose de$a d" ! &"d !uests )#e t#e- co$e to $- ,lace. For $- M -ear old so ( t#ese '"scu"ts are a co sta t %avour"te. >ccas"o all- #e s)"tc#es over to so$e ot#er 'ra d( t#at "s )#e #e sees so$e o% #"s %r"e ds $u c#" ! at sc#ool 'ut t#e #e "s 'ac& at #"s old %avour"te. A d sa$e "s t#e case )"t# $- 1M $o t#s old dau!#ter. S#e )ould co$e to $e ,o" t" ! to)ards t#e ;ar )#ere t#ese '"scu"ts are stoc&ed. As a $ot#er "t8s a ;o- to see $- c#"ldre rel"s#" ! t#e$ )"t# ;o-. At t"$es t#ese '"scu"ts &ee, a)a$- #eadac#es 'ecause t#e s"!#t o% t#ese '"scu"ts l"!#te s u, t#e %ace o% $- l"ttle o e )#o )ould ot#er)"se cr- co sta tl- %or so$e t#" ! or t#e ot#er. .- &"ds re7u"re o reaso or occas"o to $u c# t#e"r %avour"te '"scu"ts. But t#ese '"scu"ts !o ver- )ell )"t# a - a!e !rou,. Its so%t a d s)eet taste "s ,re%erred al"&e 'ever-'od-. .oreover "t "s e r"c#ed )"t# t#e utr"t"o al value )#"c# $a&es "t all t#e $ore )a ted. A'ove all "t "s ver- %a"r to t#e )allets too )#"c# "s a!a" a added adva ta!e. I recalled a " c"de t t#at too& ,lace so$e t"$e 'ac&. > ce $#us'a d )as do) )"t# %ever %or $ore t#a 16 da-s.T#e doctors as usual d"a! osed so$et#" ! else a d !ave #"$ t#e )ro ! $ed"cat"o . T#"s $ade #"$ ver)ea&. No a$ou t o% l"$e ;u"ce or Gluco < ,ac&ets could rev"ve #"s e er!-. So to e l"!#te #"s $ood )e )e t to our cous" 8s ,lace )#ere #"s cous" o%%ered #"$ Parle G a d sudde l- #e %elt t#e c#a !e. D#at I )as u a'le to do Parle G d"d..K S" ce t#e Parle G "s stoc&ed at $- ,lace. A d I #ave 'ee a co sta t ad$"rer o% t#"s 'ra d %or so$e e$ot"o al reaso s $e t"o ed ;ust a'ove. No) !o" ! 'ac& to "ts #"stor- : Parle 'e!a "ts ,roduct"o " 12C2 eve 'e%ore I d"a8s " de,e de ce. Toda- Parle e ;o-s B5T o% t#e total '"scu"t $ar&et a d 16 T o% t#e total co %ect"o ar- $ar&et " I d"a. Bes"des Parle G( Parle o%%ers Parle .o aco( Parle
20
/rac&;ac& var"et"es " '"scu"ts a d " co %ect"o ar- "te$s "t o%%ers $elod-( &"s$"( ,o,," s a d $a !o'"te. : T#e Parle 'ra ds #ave 'ee co sta tl- #o oured " ter at"o all- )"t# t#e a)ards at t#e .o de Select"o . Jcourtes))).,arle,roducts.co$ L T#e " !red"e ts used to ,re,are t#e Parle G '"scu"ts are D#eat Flour( Su!ar( Ed"'le Ve!eta'le >"ls( I vert S-ru,( S&"$$ed ."l& Po)der( Salt( Leave " ! A!e ts( Per$"tted E$uls"%"er( Flavours a d <ou!# Co d"t"o ers. Ver- r"!#tl- descr"'ed as ESDA< SE BHARA( SDASTHSA SE BHARAE $ea s %ull )"t# taste( %ull )"t# #ealt# E. Parle T#e )orld o% Ha,," ess.
Parle Awards:-
Almost all of our products are market leaders and as recognition of their quality, have won us 111 gold, 26 silver and 4 bronze Monde Selection medals since 1971.
21
Parle ,roducts #ave 'ee s#" " ! )"t# t#e !olds a d s"lvers co s"ste tl- at t#e .o de Select"o ever s" ce t#e- )ere %"rst e tered " 12P1. .o de Select"o "s a " ter at"o al " st"tute %or assess" ! t#e 7ual"t- o% %oods a d "s curre tl- t#e oldest a d $ost re,rese tat"ve or!a "Aat"o )orld)"de. " t#e %"eld o% select" ! 7ual"t- %oods
Parle Products Pvt. Ltd. Is a US U B65 $"ll"o co !lo$erate started " I d"a " 1232. De are " co %ect"o ar"es. t#e 'us" ess o% $a u%actur" ! a d $ar&et" ! '"scu"ts a d
De #ave State-o%-t#e-art $ac#" er- )"t# auto$at"c ,r" t" ! a d ,ac&a!" ! %ac"l"t"es. >ur '"scu"t 'a&" ! ove "s t#e lar!est o% "ts t-,e " As"a.
22
>ver t#e decades t#e e%%orts o% our Researc# 9 <evelo,$e t )" ! #ave $ade t#e re,erto"re o% our ,roducts !ro) $a "%old. I '"scu"ts )e #ave Glucose( ."l&( s)eet a d salted crea$( )a%er cr*$e( cu$" seed a d c#eese cate!or"es.
I co %ect"o er-( )e #ave a ra !e o% to%%ees a d #ard-'o"led ca d"es ava"la'le " c#ocolate( $" t( cola( a d tro,"cal %ru"t %lavors. So$e o% t#ese are dou'le la-ered to%%ees a d ce ter %"lled ca d"es ,ac&ed " rolls or ,"llo) ,ac&s( or #ave s" !le or dou'le t)"st )ra,," !.
Al$ost all o% our ,roducts are $ar&et leaders " t#e"r cate!or- a d as reco! "t"o o% t#e"r 7ual"t-( #ave )o Gold( S"lver a d Bro Ae .o de Select"o $edals s" ce 12P1.
Parle e ;o-s a B5T s#are o% t#e total '"scu"t $ar&et a d a 16T s#are o% t#e total co %ect"o ar- $ar&et( " I d"a.
0ARIOUS UNIT OF COMPANY

T#ere are %"ve $ot#er u "ts a d t#"rt--o e co tact $a u%actur" ! u "ts " I d"a. T#e $a" d"%%ere ce 'et)ee $ot#er u "ts a d co tact u "ts "s t#at $ot#er u "ts ,roduce $ore t#a o e ,roduct t#at "s PARLE G( .>NAC>( /RAC/ =AC/( SI?ER( a d HI<E AN< SEE/ etc. )#"le co tact u "t $a u%acture o l- Parle-G.
23
Mot-er u)&ts are as follo(s'.u$'a" J.a#aras#traL Ba#adur!ar# JHar-a aL Nee$ra a JRa;ast#a L Ba !alore a d /ol&ata
IMPORTANT
PEOPLE O !"E #OMP$%&'(
CHAIRPERS>N <IRECT>R E?ECUTIVE <IRECT>R C>..ERCIAL .ANAGER FACT>RS .ANAGER PR><UCTI>N .ANAGER ST>RE .ANAGER
MR. VIJA !"A#VA$
% MR. A$#& !"A#VA$
% MR. AJA !"A#VA$
% MR. AM'(
% MR. $IVA)IA
% MR. RAJ*+" RA#(
% MR. ,I-I)
ORGANISATION STRUCTURE OF PARLE

C!AIRPERSON
E$ECUTI0E DIRECTOR
24
BISCUITS
CONFECTIONERY
PRINTING
PRODUCTION MANAGER BISCUITS
PRODUCTION MANAGER CONFECTIONERY
C!IEF ENGINEER !RD MANAGER PERSONEL
ENGINEER OFFICER
SUPER0ISOR
ADMINISTRATOR C!ARGE !EAD
EMPLOYEE
EMPLOYEE
Section II
25
INTRODUCTION of PARLE-G
It8s a 'ra d t#at #as #eld "ts ,r"ce l" e at Rs B %or 36 -ears o) -- t#e ,r"ce )as last ra"sed " 122B '- 36 ,a"se. So( "t8s ot %or ot#" ! t#at Parle-G "s t#e )orld8s lar!est-sell" ! '"scu"t '- volu$es. Not t#at t#e co$,a - d"d 8t tr- to ra"se ,r"ces to o%%set t#e overall #"&e " costs. T#ree -ears a!o "t d"d so( 'ut 7u"c&l- rolled "t 'ac& a%ter volu$es %ell s#ar,l- a d co su$ers )rote to lod!e t#e"r ,rotest. EDe )a t to cater to t#e $asses a d #ave co sc"ousl- tr"ed ot to " crease t#e ,r"ce. Parle-G "s ava"la'le %or Rs 65 a &!. T#ere are ver- %e) %ood "te$s t#at are ava"la'le %or Rs 65-R5 a &!(E sa-s Prav" /ul&ar "( !e eral $a a!er J$ar&et" !L( Parle Products. Parle "s( o% course( ot do" ! "t %or c#ar"t-. Soar" ! " ,ut ,r"ces $ea t "t o,ted %or reduc" ! t#e )e"!#t o% t#e '"scu"t t#a " creas" ! t#e ,r"ce -- %"rst %ro$ 155 !$ to 23.6 !$ " =a uar- 355M( a d t#e to MM !$ " =a uar- t#"s -ear -- " l" e )"t# ot#er '"scu"t-$a&ers a d F.CG ,la-ers. Re!ular custo$ers )ould #ave ot"ced t#e u$'er o% '"scu"ts " a ,ac& co$e do) %ro$ 1R to 16 eve as eac# '"scu"t 'eca$e l"!#ter( 'ut t#e- see$ed to u dersta d t#e cost ,ressures o t#e %"r$. T#e !a$'le ,a"d o%%: Parle )as a'le to susta" "ts volu$es. Str"ct cost co trol at ever- ,o" t " "ts su,,l- c#a" also #el,ed -- Parle e tered " to %or)ard co tracts )"t# su,,l"ers( outsourced ,roduct"o ( " creased t#e u$'er o% $a u%actur" ! locat"o s to R5 a d co sol"dated 'u-" !. Ra) $ater"al costs accou t %or R5 ,er ce t o% t#e total costs " t#"s se!$e t a d ,ac&a!" ! costs J,last"c %"l$sL accou t %or 35-36 ,er ce t o% t#"s. N"r$ala-a /u$ar( ,ro%essor o% $ar&et" ! at Lo do Bus" ess Sc#ool( %eels "t8s a ver- s$art strate!-. EAt t#"s ,r"ce ,o" t( ,r"ce 'eco$es $ore "$,orta t t#a t#e
26
)e"!#t o% t#e '"scu"t. It8s ver- " terest" ! a d s"$"lar to t#e dollar stores " t#e US(E #e sa-s. But ,r"ce "s ot "ts o l- USP. D#at $a&es t#e Parle G 'ra d t"c& "s also t#at "t #as 'ee ,os"t"o ed o t#e #ealt# ,lat%or$ Ja s" !le ,ac& o% '"scu"t o%%ers B65 calor"esL. Its earl"er ,u c#l" e )as Parle-G: s)ad# '#are( s#a&t" '#are J%ull o% taste a d e er!-L. Curre tl-( t#e 'ra d uses t)o ,u c#l" es. Parle-G: G %or Ge "us a d H" dusta &" Taa&at Jt#e cou tr-8s stre !t#L. T#e 'ra d( sa-s /ul&ar "( $eets d"%%ere t eeds o% custo$ers: calor"es Je er!-L( utr"t"o a d value-%or-$o e- -- e ou!# reaso s )#- Parle-G e ;o-s close to P5 ,er ce t $ar&et s#are " t#e !lucose '"scu"t cate!or- a d ,ro'a'l- #as t#e dee,est reac#. It reac#es 3.6 $"ll"o outlets( " clud" ! v"lla!es )"t# a ,o,ulat"o o% 655 ,eo,le( o a ,ar )"t# U "lever8s L"%e'uo-( ITC8s c"!arettes or $o'"le ,re-,a"d cards. It8s also o e o% t#e %e) F.CG 'ra ds " t#e cou tr-( )#ose custo$ers straddle across " co$e se!$e ts. T#e 'ra d "s est"$ated to 'e )ort# over Rs 3(555 crore JRs 35 '"ll"o L( a d co tr"'utes $ore t#a 65 ,er ce t o% t#e co$,a -8s tur over JParle Products "s a u l"sted co$,a - a d "ts e4ecut"ves are ot co$%orta'le d"sclos" ! e4act u$'ersL. Last %"scal( Parle #ad sales o% Rs C(655 crore JRs C6 '"ll"o L. Co$,et"t"o #as( o% course( 'ee tr-" ! to )ea a)a- custo$ers %ro$ Parle. Br"ta "a re-lau c#ed "ts Glucose-< '"scu"t as T"!er " 1226 a d 'oasts o% 1P-1M ,er ce t s#are( )#"le ITC8s Su %east !lucose #as ca,tured M-2 ,er ce t( accord" ! to " dustr- sources. Eve Levers #ad %ora-ed " to t#"s se!$e t " 355C a d lau c#ed a !lucose '"scu"t 'ra ded as .oder ( a%ter "t ac7u"red t#e 'a&er- 'us" ess o% .oder . T#ere are stro ! re!"o al 'ra ds( " clud" ! Pr"-a Gold J)estL( Cre$"ca J ort#L a d A $ol JeastL. But t#e- st"ll #ave t#e"r )or& cut out. N"r$ala-a /u$ar %eels t#e Parle-G stor- "s so %asc" at" ! t#at "t deserves to 'e a case stud-. D#at )ould 'e " terest" ! to see "s )#et#er "t )"ll 'e a'le to reta" "ts leaders#", " t#e co$" ! -ears as " co$e !ro)s " t#e #" terla ds a d co su$ers u,!rade a d develo, e) tastes
27
Parle Products #as 'ee I d"a8s lar!est $a u%acturer o% '"scu"ts a d co %ect"o er-( %or al$ost M5 -ears. .a&ers o% t#e )orld8s lar!est sell" ! '"scu"t( Parle-G( a d a #ost o% ot#er ver- ,o,ular 'ra ds( t#e Parle a$e s-$'ol"Aes 7ual"t-( utr"t"o a d !reat taste. D"t# a reac# s,a " ! eve t#e re$otest v"lla!es o% I d"a ( t#e co$,a - #as de%" "tel- co$e a ver- lo ! )a- s" ce "ts " ce,t"o . .a - o% t#e Parle ,roducts - '"scu"ts or co %ect"o er"es( are $ar&et leaders " t#e"r cate!or- a d #ave )o accla"$ at t#e .o de Select"o ( s" ce 12P1. D"t# a B5T s#are o% t#e total '"scu"t $ar&et a d a 16T s#are o% t#e total co %ect"o ar- $ar&et " I d"a ( Parle #as !ro) to 'eco$e a $ult"-$"ll"o dollar co$,a -. D#"le to co su$ers "t8s a 'eaco o% %a"t# a d trust( co$,et"tors loo& u,o Parle as a e4a$,le o% $ar&et" ! 'r"ll"a ce. For over R6 -ears( Parle G #as 'ee a ,art o% t#e l"ves o% ever- I d"a . Fro$ t#e s o) ca,,ed $ou ta" s " t#e ort# to t#e sultr- to) s " t#e sout#( %ro$ %re et"c c"t"es to la"d 'ac& v"lla!es( Parle G #as our"s#ed( stre !t#e ed a d del"!#ted $"ll"o s. F"lled )"t# t#e !ood ess o% $"l& a d )#eat( Parle G "s ot ;ust a treat %or t#e taste 'uds( 'ut a source o% stre !t# %or 'ot# 'od- a d $" d. Tear over a ,ac&et o% Parle G to e4,er"e ce )#at #as our"s#ed Ge erat"o s o% I d"a s s" ce last s"4t- %"ve -ears( $a&" ! "t trul- H" dusta /" Taa&at.
Nutr"t"ous Parle- G B"scu"ts "s t#e ,roduct o% Parle Products Pvt. Ltd. T#e co$,a Parle Products Pvt. Ltd "s t#e $a u%acturer o% '"scu"ts a d co %ect"o er-. T#e ,roduct Nutr"t"ous Parle- G B"scu"ts are tea- t"$e s ac& a d are co s"dered to 'e a "$,orta t ,art o% da"l- %ood. Nutr"t"ous Parle- G B"scu"ts cater to all tastes %ro$ &"ds to se "or c"t"Ae s. Nutr"t"ous Parle- G B"scu"ts "s ,re,ared %ro$ $"l& a d )#eat. Nutr"t"ous Parle- G B"scu"ts "s a $eal su'st"tute a d " cludes )#eat %lour( su!ar( ,art"all- #-dro!e ated ed"'le ve!eta'le o"ls( " vert s-ru,( leave " ! a!e ts(
28
salt( $"l& sol"ds( e$uls"%"ers a d dou!# co d"t"o ers. Nutr"t"ous Parle- G B"scu"ts also co ta" s added %lavors a d Glucose( Levulose.
GLORIOUS !ISTORY OF PARLE-G
Parle-G #as 'ee a stro ! #ouse#old a$e across I d"a. T#e !reat taste( #"!# utr"t"o ( a d t#e " ter at"o al 7ual"t-( $a&es Parle-G a )" er. No )o der( "t8s t#e u d"s,uted leader " t#e '"scu"t cate!or- %or decades. Parle-G "s co su$ed ',eo,le o% all a!es( %ro$ t#e r"c# to t#e ,oor( l"v" ! " c"t"es 9 " v"lla!es. D#"le so$e #ave "t %or 'rea&%ast( %or ot#ers "t "s a co$,lete )#oleso$e $eal. For so$e "t8s t#e 'est acco$,a "$e t %or c#a"( )#"le %or so$e "t8s a )a- o% !ett" ! c#ar!ed )#e ever t#e- are lo) o e er!-. Because o% t#"s( Parle-G &s t-e (orl%8s lar.est sell&). 3ra)% of 3&scu&ts. Lau c#ed " t#e -ear 12C2( "t )as o e o% t#e %"rst 'ra ds o% Parle Products. It )as called Parle Glucose B"scu"ts $a" l- to cue t#at "t )as a !lucose '"scu"t. It )as $a u%actured at t#e .u$'a" %actor-( V"le Parle a d sold " u "ts o% #al% a d 7uarter ,ou d ,ac&s. T#e " cred"'le de$a d led Parle to " troduce t#e 'ra d " s,ec"al 'ra ded ,ac&s a d " lar!er %est"ve t" ,ac&s. B- t#e -ear 12B25 Parle Glucose '"scu"ts )ere ava"la'le ot ;ust " .u$'a" 'ut also across t#e state. It )as also sold " ,arts o% Nort# I d"a. T#e earl- 65s ,roduced over 165 to es o% '"scu"ts ,roduced " t#e .u$'a" %actor-. Loo&" ! at t#e success o% Parle-G( a lot o% ot#er $e-too 'ra ds )ere " troduced " t#e $ar&et. A d t#ese 'ra ds #ad a$es t#at )ere s"$"lar to Parle Glucose B"scu"ts so t#at "% ot '- a -t#" ! else( t#e co su$er )ould err "
29
,"c&" ! t#e 'ra d. T#"s %orced Parle to c#a !e t#e a$e %ro$ Parle Glucose B"scu"ts to Parle-G.
>r"!" all- ,ac&ed "
t#e )a4 ,a,er ,ac&( toda- "t "s ava"la'le "
co te$,orar-( ,re$"u$ B>PP ,ac& )"t# attract"ve s"de %" s. T#e e) a"rt"!#t ,ac& #el,s to &ee, t#e '"scu"ts %res# a d tast"er %or a lo !er ,er"od. Parle-G )as t#e o l- '"scu"t 'ra d t#at )as al)a-s " s#ort su,,l-. It )as #ead" ! to)ards 'eco$" ! a all-t"$e !reat 'ra d o% '"scu"t. Parle-G started 'e" ! advert"sed " t#e M58s. It )as advert"sed $a" l- t#rou!# ,ress ads. T#e co$$u "cat"o s,o&e a'out t#e 'as"c 'e e%"ts o% e er!- a d utr"t"o . I 12M2( Parle-G released "ts <ada;" co$$erc"al( )#"c# )e t o to 'eco$e o e o% t#e $ost ,o,ular co$$erc"als %or Parle-G. T#e co$$erc"al )as ru %or a ,er"od o% R -ears. Parle-G !re) '"!!er '- t#e $" ute. Be "t t#e ,ac&s sold( t#e areas covered or t#e u$'er o% co su$ers. It 'eca$e a ,art o% t#e da"l- l"ves o% $a - I d"a s. It )as 8t a '"scu"t a - $ore. It #ad 'eco$e a &co). T#e e4t level o% co$$u "cat"o assoc"ated t#e 'ra d )"t# t#e ,os"t"ve values o% l"%e l"&e #o est-5 s#ar" ! a d car" !. I t#e -ear 122P5 Parle-G s,o sored t#e tele-ser"al o% t#e I d"a su,er#ero( S#a&t"$aa t#at )e t o to 'eco$e a #u!e success. T#e ,erso al"t- o% t#e su,er#ero $atc#ed t#e overall su,er' 'e e%"ts o% t#e 'ra d. Parle e4te ded t#"s assoc"at"o )"t# S#a&t"$aa a d !ave a)a- a lot o% $erc#a d"se o% S#a&t"$aa ( )#"c# )as su,,orted '- P>S a d ,ress co$$u "cat"o . T#e c#"ldre ;ust could ot !et e ou!# o% Parle-G a d S#a&t"$aa .
30
I t#e -ear 3553( "t )as dec"ded to 'r" ! t#e 'ra d closer to t#e c#"ld )#o "s a $a;or co su$er. A at"o al level ,ro$o - NParle-G .era Sa, a Sac# Ho!a8 )as ru %or a ,er"od o% R $o t#s. T#e ,ro$o )as all a'out %ul%"ll" ! t#e drea$s o% c#"ldre . T#ere )ere over 6 la&# res,o ses a d o% t#at( over C55 drea$s )ere %ul%"lled. <rea$s t#at )ere %ul%"lled ra !ed %ro$ tr",s to <"s e-la d at Par"s 9 S" !a,ore+ %ree r"de o a c#artered ,la e+ 35 sc#olars#",s )ort# Rs 65(555+ a s,ec"al cr"c&et coac#" ! etc. T#e -ear 3553 )"ll !o do) as a s,ec"al -ear " Parle-G8s advert"s" ! #"stor-. A -ear t#at sa) t#e '"rt# o% G-.a - a e) a$'assador %or Parle-G. Not ;ust a #ero 'ut also a su,er-#ero t#at saves t#e e t"re )orld( es,ec"all- c#"ldre %ro$ all t#e ev"l %orces. A ca$,a"! t#at "s ot ;ust e) to t#e aud"e ces 'ut o e t#at " volves a co$,letel- e) )a- o% e4ecut"o t#at "s loved '- c#"ldre all over t#e )orld A "$at"o To $a&e t#e 'ra d $uc# $ore " terest" ! a d e4c"t" ! )"t# c#"ldre ( "t )as dec"ded to lau c# a ,re$"u$ vers"o o% Parle-G called Parle-G .a!"4 " t#e -ear 3553. Parle-G .a!"4 "s ava"la'le " t)o e4c"t" ! tastes - 9Coco#/ a d 9Cas#e)/. T#e -ear 3553 also )"t essed t#e lau c# o% Parle-G ."l& S#a&t"( )#"c# #as t#e our"s#" ! co$'" at"o o% $"l& a d #o e-( es,ec"all- lau c#ed %or t#e sout#er $ar&et. Parle-G co t" ues to cl"$' t#e sta"rs o% success. Ta&e a loo& at t#e !lo'al $ar&et )#ere "t "s 'e" ! e4,orted. F"rst ca$e t#e ."ddle East t#e USA %ollo)ed '- A%r"ca a d t#e Austral"a. A I d"a 'ra d( t#at8s e4,orted to al$ost all ,arts o%
31
t#e )orld. A%ter all t#at8s )#at -ou )ould e4,ect %ro$ t#e Parle-G Dorld8s Lar!est Sell" ! B"scu"t.
SUCCESS STORY OF PARLE-G

Story o) !o( T-ey :o) Custo,ers'.a - -ears a!o( S#a"le dra Sara% )as a '"scu"t sales$a " Bo$'a-. At #"s #eart( #e "s st"ll a sales$a ( a d #e )"ll co t" ue to re$a" so. He #as several reaso s to 'e a ,roud sales$a ( t#ou!# #e ever allo)ed ,r"de to co$e 'et)ee #"$ a d #"s ;o'. T#e co$,a - S#a"le dra )or&ed %or )as e"t#er u$'er o e or u$'er t)o " '"scu"t trade. Bac& t#e )e d"d ot & o) "t )as F.CG. T#e ter$ HBra dI )as It " our #or"Ao e"t#er. I do ot re$e$'er 'e" ! %a$"l"ar )"t# t#ese " t#ose da-s. Toda- eve sc#ool c#"ldre & o)- FD#"c# o e "s t#e lead" ! Bra d " )#at cate!or-.G =ust l"&e S#a"le dra( )e also l"&ed to 'el"eve t#at #e )or&ed %or a co$,a - )#"c# )as u$'er t#ree " t#e trade. H"s terr"tor- )as 'et)ee Ba dra a d A d#er". V"le Parle( a stat"o 'et)ee Ba dra a d A d#er" "s #o$e to t#e u$'er o e '"scu"t Bra d. Ses( -ou !ot "t r"!#t( FParle GG. I% -ou ever traveled '- a local tra" " t#at sect"o ( -ou could s$ell t#e r"c# aro$a o% Parle G '"scu"ts )#e t#e tra" #alted at V"le Parle stat"o . It "s )ell & o) t#at H>l%act"o I( t#e se se o% s$ell( #as a over r"d" ! " %lue ce " s#a," ! co su$er 'e#av"or. A d t#"s acc"de tal a d occas"o al e cou ter ,eo,le #ad )"t# aro$a at V"le Parle )as dee,l- e !raved " t#e"r $" ds. Co su$ers )ould rat#er #ave a 'ra d t#e- #ad alread- s$elt t#a to tr- so$e t#" ! e t"rel- u & o) . A!a" st suc# odds S#a"le dra d"d #"s )or&. H"s custo$ers )ere $a" l- !rocerstore o) ers. He )as re7u"red to v"s"t at least 65 custo$ers 'e%ore call" ! "t a da-. Eac# $or " ! #e )ould su'$"t #"s re,ort a d orders rece"ved o t#e ,rev"ous )or&" ! da-. Be%ore leav" ! %or t#e %"eld #e )ould o'ta" ( %ro$ #"s 'oss( s,ec"al " struct"o s %or t#e da-( )#"c# a$o ! ot#er t#" !s " cluded a stereot-,ed 7u",," !
32
FTARGETKG a d t#e loo& Jo 'ossIs %aceL t#at )e t )"t# "t. T#ou!# #e %ul%"lled #"s tar!et eac# $o t# 'ut #ad t#"s a!!" ! %eel" ! t#at e4t $o t# #e $a- %a"l. > e late a%ter oo )#e #e )as do" ! t#e /#ar-<a da 'eat( #e )al&ed " to a store t#at )as e$,t- o% custo$ers a d t#e o) er #ad a ,a" %ul e4,ress"o o t#e %ace. He struc& a co versat"o )"t# t#e s#o,&ee,er a d ca$e to & o) t#at ,oorr"c# soul #as 'ee sta d" ! s" ce s"4 oIcloc& " t#e $or " ! a d )as curs" ! #"$sel% %or 'e" ! " suc# a vocat"o . S#a"le dra d"d #"s 'est to ,ac"%- t#e !u'e%ore #e )al&ed out )"t#out as&" ! %or a order. He also carr"ed )"t# #"$ t#e !u"lt o% ot do" ! #"s dut-( Has&" ! %or t#e order.I He &e,t o de'at" ! " #"s $" d( "% #e #ad do e t#e r"!#t t#" !. As a result o% t#"s t#e )#ole e,"sode re$a" ed %res# " #"s $" d t"ll late t#at eve " !. It )as at t#e 'ed t"$e #e #ad t#"s %las#( FI% t#"s !u- "s at )or& at R a$ so )"ll 'e ot#er s#o,&ee,ers. D#- do It I tr- to $eet t#ese ,eo,le )#e t#e- are %res# " t#e $or " !QG Ne4t da- #e !ot u, at 6 a$ a d )as " %"eld '- R a$. He could %" "s# all #"s calls '- 15 a$ a d reac#ed o%%"ce #al% a #our too late. Boss )as a !r-( 'ut S#a"le dra #ad t)o da-Is re,orts a d orders )"t# #"$. T#e orders loo&ed !ood. I% t#e 'oss sus,ected so$e t#" !( #e &e,t #"s sus,"c"o to #"$sel% a d dec"ded to do 'ac& c#ec&" ! #"$sel%. I a %e) )ee&s t"$e S#a"le draIs order 'oo& see$ed co$%orta'le a d #e )as o) $ore co %"de t a'out &ee," ! #"s ;o' eve %or t#e e4t %e) $o t#s. Future #ad $ore e4c"t" ! t#" !s " store %or S#a"le dra a d #e d"d It #ave a "dea a'out t#ose. > e da- t#e sa$e /#ar-<a d#a s#o, &ee,er )a ted to tal& to #"$ " co %"de ce. B- o) t#e s#o,&ee,er #ad %"!ured out t#at S#a"le dra #as c#a !ed #"s rout" e as a result o% t#e co versat"o t#e- ,rev"ousl- #ad. He told S#a"le dra( FI & o) -ou are )or&" ! so #ard a d ,ro,er( 'ut -our 'oss #as so$e ot#er ,la s %or -ou. He #as 'ee 'ac& c#ec&" ! -ou a d "s !o" ! arou d t#e 'eat l"&e a $ad $a . He )a ts to %ra$e -ou u, " to so$e t#" !. Tell $e "% -ou #ave 'ee %ul%"ll" ! -our tar!et or ot.G T#e )"t#out )a"t" ! %or a a s)er( #e )e t o to sa-( FI #ave $ade a ,la to s"le ce -our 'oss %or ever. Ca -ou $eet $e t#"s Fr"da- "!#t %or a %e) dr" &sQ >% course "tIs o $e.G T#at Fr"da- "!#t S#a"le dra )as " %or a '"!!er sur,r"se. T#"s s#o,&ee,er #ad a %r"e d )#o )as a su,,l"er %or t#e out !o" ! s#",s %ro$ t#e Bo$'a- Port. Eac#
33
Fr"da- #e )ould order su,,l"es re7u"red %or e4t )ee&Is sea %ar" ! vessels. S#o,&ee,er8s %r"e d !ave #"$ #"s card a d as&ed #"$ to $eet e4t Fr"da-. Fro$ t#e s#o,&ee,erIs %r"e d( e4t Fr"da-( S#a"le dra rece"ved a order %ar " e4cess o% #"s $o t#l- tar!et. S#a"le dra )as as&ed to co$e 'ac& a!a" e4t Fr"da-( a d t#"s rout" e )e t o %or several -ears eve a%ter S#a"le dra le%t t#at co$,a -.
!o( Parle Fou.-t to Ma*e B&scu&t Affor%a3le to All'-
B"scu"ts )ere ver- $uc# a lu4ur- %ood " I d"a( )#e Parle 'e!a ,roduct"o " 12C2. A,art %ro$ Glucose a d .o aco '"scu"ts( Parle d"d o%%er a )"de var"et- o% 'ra ds. Ho)ever( dur" ! t#e Seco d Dorld Dar( all do$est"c '"scu"t ,roduct"o )as d"verted to ass"st t#e I d"a sold"ers " I d"a a d t#e Far East. A,art %ro$ t#"s( t#e s#orta!e o% )#eat " t#ose da-s( $ade Parle dec"de to co ce trate o t#e $ore ,o,ular 'ra ds( so t#at ,eo,le could e ;o- t#e ,r"ce 'e e%"ts.
T#a &%ull- toda-( t#ere8s o deart# o% " !red"e ts a d t#e de$a d %or $ore ,re$"u$ 'ra ds "s o t#e r"se. T#at8s )#-+ t#e- o) #ave a )"de ra !e o% '"scu"ts a d $out#)ater" ! co %ect"o ar"es to o%%er.
34
INGREDIENTS
T#ere are $a" l- R " !red"e ts " Parle G !lucose '"scu"ts.
;< =< >< ?< @< A<
D#eat Flour. Su!ar. Ve!eta'les >"l. ."l& Po)der. Salt. Flavor.
T#ese $ater"als $a&e t#e !lucose B"scu"ts tast- 9 eata'le. A d %ollo)" ! $ater"al $a&es "t #ealt#- 9 " creases t#e 7ual"t- o% a ,roduct.
;< =< >< ?< @< A<
Part"all- H-dro!e ated Ed"'le. I vert S-ru,. Iro . Calc"u$. <ou!# Co d"t"o ers. Ba&" ! Soda.
35
T#e ra) $ater"al "s $"4ed " certa" ,ro,ort"o ( to !et t#e 'est 7ual"t- o% '"scu"ts. All t#e " !red"e ts are tested " la'orator- so t#at o lo) 7ual"t- o% ra) $ater"al "s used " $a u%actur" ! ,rocess. T#e ra) $ater"al "s tested %or t#e"r ac"d"c value( $o"sture "t co ta" s( a d 7ual"t- o% $"l& ,o)der.
MANUFACTURING PROCESS FLO: C!ART
RA: MATERIAL TESTING
MIXIN
MOULDING
BA ING
COOLING
PAC ING
36
A Secret Rec&2e BActual Process<'-
T#e ,roduct"o ,rocess o% co$,a - "s ru " ! co t" uousl- %or 3B #ours. T#e %actor- "s d"v"ded " to C sect"o s. F"rst sect"o "s do$est"c ,roduct sect"o . I t#"s sect"o t#e- are $a u%actur" ! o l- t#ose !oods( )#"c# "s sale )"t#" t#e 'ou dar- o% cou tr-. Seco d sect"o "s E4,ort !oods )#ere o l- e4,orted '"scu"ts are $ade. T#e ,rocess a d t#e 7ual"t- o% ,roducts are sa$e as <o$est"c ,roduct. S"Ae a d ,ac&" ! ,rocess "s d"%%ere t %ro$ do$est"c '"scu"ts. E4,orter '"scu"ts are s$aller as co$,are to do$est"c '"scu"ts. T#"rd sect"o "s o% -u$$- tast- crea$ '"scu"ts. T#e- are also $a u%actur" ! crea$ '"scu"ts. T#"s sect"o "s %ull- a"r-co d"t"o ed. T#e- ,rocess o% $a u. Actual ,rocess o% ,roduct"o "s d"v"ded " to 6 ste,s. Follo)" ! are t#e ste,s o% ,roduct"o ,rocess.
C-ec*&). Of Ra( Mater&al'-
Be%ore t#e start" ! to t#e actual ,rocess o% $a&" ! '"scu"ts all ra) $ater"al are c#ec&ed " la'orator- "% t#e 7ual"t- o% ra) $ater"al "s ot !ood t#e t#e- retur t#ose ra) $ater"al.
37
M&C&). Of I).re%&e)ts' -
A%ter t#e c#ec&" ! o% ra) $ater"al ra) $ater"al are !o %or $"4ture. I $"4" ! de,art$e t C '"! $"4ers are )or&" ! & o) as Steve ."4ers. T#ese $"4ers $"4 t#e all ra) $ater"al " t#e"r a,,ro,r"ate rat"o. Eac# $"4er #as ca,ac"t- o% 655 &! $"4" ! at a t"$e.
Moul%&). Sect&o)' -
I $ould" ! sect"o t#e read- $"4ture !o %ro$ o e '"! $ac#" e. T#"s $ac#" e cut t#"s $"4ture " a ,er%ect s"Ae 9 s#a,e o% !lucose '"scu"ts. A d sta$, o t#at '"scu"ts as Parle-G.
38
Ba*&). Sect&o)' I 'a&" ! sect"o '"scu"ts are !o %ro$ o e '"! ove . T#ese ove s are
cate!or"Aed " e"!#t ,arts. Parle a!ro #as t#e '"!!est ove " As"a.
Cool&).' A%ter t#e ,rocess o% 'a&" ! t#e '"scu"ts are ver- #ot "t s#ould 'e cool 'e%ore ,ac&" !. For cool" !( '"scu"t rolled t#rou!# co ve-er 'elt.
Pac*&).' Read- '"scu"ts are se t %or ,ac&" ! " ,ac&" ! sect"o .
O2e) Ra22er " Eat BPac*&). Process<'-
Pac&" ! ,rocess o% Parle-G '"scu"ts "s d"%%ere t %or 'ot# <o$est"c ,roducts a d E4,ort !oods. Pac&" ! ,rocess o% ,roduct "s %ull- auto$at"c. T#ere are 15 $ac#" es are setu, %or ,ac&" ! '"scu"ts 7ua t"t- )"se l"&e 355!( 1.6 &! etc. >ut o% 15 $ac#" es t)o $ac#" es are ot co vert"'le %or ,ac&" ! d"%%ere t t-,e o% !oods. T#ese t)o $ac#" es are $ade o l- %or Fa$"l- ,ac&.
39
For e4,ort !oods t#e- are us" ! s,ec"al Alu$" u$ %o"l ,ac& 'ecause "t s#ould 'e ,reserved %or $ore t#a o e -ear. T#e s"Ae o% '"scu"ts "s s$all.
For crea$ '"scu"ts( ,ac&" ! de,art$e t "s %ull- a"r-co d"t"o ed. Pac&" ! o% crea$ '"scu"ts "s do e '- 7ua t"t- )"se.
40
PROCESS LAYOUT
STEP!AN MI$ER
MOULDING
O0EN
CUR0E PLATE COOLING CON0EYOR CUR0E PLATE STAL ING TABLE MULTIPAC MAC!INE
BO$ TAPPING DI0ERSION BELT CON0EYOR BELT
SEALING MAC!INE
DISPATC! SECTION
PROCESS LAYOUT OF PARLE P)O*+#!S L!*.

41
F"rst o% all t#e ,arle ,roducts 'u-s RA: MATERIAL %ro$ t#e var"ous su,,l"ers a d stored " to t#e store roo$. T#"s ra) $ater"al "s t#e se t to la'orator- %or test" ! a d a%ter test" ! o l- "t "s used %or $a u%actur" !. T#e ra) $ater"al co s"st o% D#eat %lour( Su!ar( Part"all- #-dro!e ated ed"'le ve!eta'le o"ls( I vert s-ru,( Leave " ! a!e ts J65C Ba&" ! ,o)derL ."l&( sol"ds Salt E$uls"%"ers JE C33 or E BP1 or E BM1L a d <ou!# co d"t"o ers JE 33CL. Suc# a $"4ture o% ra) $ater"al "s ta&e a d $"4ed " to STEP!AN
MI$TURE5 )#"c# "s #"!# ,o)er $"4ture $ac#" e. S,ec"all- $ade %or $"4ture o% dou!#( %ro$ )#"c# t#e $"4ture "s ,assed to $older called ROTARY MOULDER.
)hrough that moulder appro.imately /0,000 come out in a minute. Moulder had 120 cups fitted in it which gives shape to the 3iscuits and an impression em3ossed on it of parle4g. 5rom rotary moulder the dough is passed through a 120 feet long O,E% which is appro.imately 6708 c. In oven there are three stages to 3e followed
Re$oval o% $o"sture. Bu"ld" ! t#e structure o% '"scu"ts. Colour" !s o% '"scu"ts ta&e ,lace.
Fro$ ove t#e #ot '"scu"ts are ,laced o t#e COOLING CON0YOR( )#"c# "s 3R5 %eet lo ! a d t#e '"scu"ts co t" ues to ru o "t %or 6 to P $" utes so t#at t#e '"scu"ts 'eco$e cool a d all t#e $o"sture t#at '"scu"ts co ta" eva,orated. A d 'ecause o% t#e a'ove reaso t#e %actor- #as F S - FLO: LAYOUT D " t#e %actor-.
42
!ets
T#e co ve-or co t" ues to $ove to COUNTING UNIT )#ere '"scu"ts are cou ted a d see t#at "t "s !o" ! o ,ro,erl- or ot. T#e co ve-or co t" ues t"ll t#e '"scu"ts reac# t#e STAL ING TABLE at )#"c# t#e '"scu"ts are ,ac&ed " ver- orderl- $a er.
Fro$ cool" ! co ve-or su$ '"scu"ts are d"verted t#rou!# AUTO FEEDING MAC!INE to a ot#er stal&" ! $ac#" e )#ere ,ac&" ! "s do e. Fro$ stal&" ! ta'le t#e '"scu"ts are $oved o co ve-or to MULTI PAC :RAPPING MAC!INE )ere 1R '"scu"ts are ,ac&ed " to a re!ular ,arle ! )ra,,er so t#at t#e )e"!#t o% 1R '"scu"ts co$es u, to 155 !ra$s. T#e 3B ,ac&ets o% ,arle ! '"scu"ts are ,ac&ed " to a POLY BAG A d a%ter ,ac&" ! "t " to ,ol- 'a! "t "s se t to SEALING MAC!INE )#ere "t "s sealed( T#e "t "s se t to CORRUGATE BO$ SECTION " )#"c# R ,ol- 'a!s are ,laced a d T#e t#e 'o4es are &e,t o co ve-or a d se t to DISPATC! SECTION %ro$ )ere t#e '"scu"ts are se t to var"ous ,laces " I d"a a d all over t#e )orld.
IN0ENTORY T#e " ve tor- o% t#e co$,a - t#at "s t#e ra) $ater"al "s o% a )ee&. T#estore suc# " ve tor- " storeroo$ a d t#e are se t %or test" ! " la'orator- a d a%ter test" ! "t "s se t %or ,roduct"o .
43
S!IFTS T#ere "s earl- 15(555 e$,lo-ees )or&" ! " t#e co$,a - a d are )or&" ! " t#ree s#"%ts.C6(555 to es o% '"scu"ts are $a u%actured " a da- o% o e ,art"cular ,roduct( a d t#ere are suc# " e ,roduct $a u%actured " t#e %actor-. :ASTAGES
)here are two type of wastage in factory. 5irst is the waste materials fallen on ground. +uch waste material is of /9, which is marginal and accepta3le, which goes into total waste. +econd types of waste are the 3iscuit collected in tray of the multi4pack wrapping machine, since these 3iscuit are 3roken they are not packed and sold to the customer 3ut collected in other tray and sold as 3roken pieces and sold for less price for cattle feeding.
LOOSE BISCUIT > t#e stal&" ! ta'le o e to t)o ro)s o% 'a&ed '"scu"ts are &e,t as"de %or sell" ! "t as loose '"scu"ts. T#e- are or$all- assu$ed to 'e da$a!ed '"scu"ts 'ut t#e- are ot da$a!ed or 'ro&e 'ut co$,a - &ee, suc# loose ,ac&ets o%
sell it to the local people for marginal rate of Rs. 66 : kg. 3iscuits to
FOLLO:ING ARE T!E MAC!INERY USED IN MANUFACTURING STEP!EN MI$ER'( T#e Ste,#a T/ ."4er "s a "deal co$,o e t to %ull- auto$at"call- %eed t#e do) -strea$ $a&e-u, e7u",$e t %or '"scu"ts( 'read( rolls( 'u s( ca&e( s)eet !oods( coo&"es a d crac&ers. T-e a%Ea)ta.es are co,2ell&).'
H"!# volu$e out,ut results %ro$ t#e s#ort & ead" ! t"$e a d %ast " !red"e t c#ar!" !: 1555 &!V# to R555 &!V# de,e d" ! o t#e $odel.
44
Totall- u ass"sted auto$at"c d"sc#ar!e co$'" es )"t# ,rede%" " ! o% t#e dou!# " to a,,ro4"$atel- 16 &!. P"eces( "s t#e 'as"s %or a %ull- auto$at"c o,erat"o )"t#out t#e eed %or a
- %ull-t"$e o,erator.
<os" ! o% %lour( )ater( -east( salt( s#orte " ! a d ot#er utr"e ts. I a %e) seco ds( all " !red"e ts are #o$o!e eousl- $"4ed. T#e ( as t#e dou!# 'e!" s to develo,( t#e Ste,#a e er!- $eter
co trol )"ll e sure eac# dou!# "s %" "s#ed to t#e sa$e develo,$e t.
T#e Ste,#e ."4er "s .ost Eco o$"calD"t#: No-T"$e dou!# %or$ula stra"!#t l"7u"d 'ot# J-east slurr-L s-ste$ %lour %er$e ted l"7u"d s,o !e s-ste$.
Fro$ 'atc# to 'atc#( t#e dou!#s )"ll 'e co s"ste tl- u "%or$: EProcess Co trolE Co$,act co struct"o ( o 'u"ld" ! ,re,arat"o da--to-da- o,erat"o
.
ecessar-( al$ost serv"ce-%ree
T#e d"rect dr"ve des"! allo)s t#e & ead" ! ele$e t to 'e %aste ed d"rectl- o to $otor s#a%t. T#ere "s o cou,l" ! or ,o)er
tra s$"ss"o .
Eas- to clea . > l- sol"d sta" less steel co struct"o . Wu"et o,erat"o ( less v"'rat"o .
Cou t o a 'etter result. I t#ese co$,et"t"ve t"$es( !ood & ead" ! "s ot e ou!#. For a ,ro%"ta'le o,erat"o ( -ou eed a s#ort ,rocess t"$e a d a e4act co trol o " ,ut e er!-( )#"c# allo)s -ou to $"4 eac# dou!# to t#e sa$e develo,$e t curve. A s#ort a$ort"Aat"o o% t#e ca,"tal " vest$e t occurs due to a " crease " ,roduct"v"t- - $ore %" "s#ed ,roduct %ro$ sa$e a$ou t o% %lour - a d due to a
45
,erce,t"o o% 'etter 7ual"t- " t#e areas o% lo !er s#el% l"%e( Ea del"cate cru$'E( so%ter cru$' structure( #"!#er volu$e a d " creased %lavor. T#e
,rocess co trol "s s"$,le a d rel"a'le. T#e ,rocesses o% " !red"e t load" !( $"4" ! a d dou!# d"sc#ar!e are ot 'e ad;usted " de,e de tl-( t#e a d"%%ere t ,ro!ra$ ca 'e used %or eac#
co trolled '- eac# ,ro!ra$. <e,e d" ! o t#e " !red"e t load" ! s-ste$ des"! ( t#e rec",e c#a !e eeds o c#a !e o% ,ro!ra$. Ho)ever( "% t#e dos" ! s-ste$ ca rec",e. T#e " !red"e t load" ! s-ste$ s#ould 'e des"! ed to allo) eac# scaled " !red"e t to 'e )e"!#ed dur" ! t#e $"4" ! t"$e o% eac# ,rev"ous 'atc#. D"t# t#"s ,re-scal" ! or sta!" ! o% " !red"e ts( all " !red"e ts are read- to 'e c#ar!ed at t#e sa$e t"$e. T#"s s-ste$ des"! )"ll save t"$e a d t#ere'- " crease out,ut. T#"s co trol s-ste$ )ould o,erate t#e e t"re load" !( 'atc#" !( $"4" !( d"sc#ar!" ! a d dou!# co ve-" ! s-ste$. T#"s )ould " clude t#e lo!"c %or accurate scal" ! o% " !red"e ts.
!ere8s -o( t-e Ste2-a) M&-er .or/s'( T#e o,erat"o ca 'e d"v"ded " to %our ,#ases: load" !( $"4" !( & ead" ! a d d"sc#ar!" !. A%ter load" ! t#e $"4er )"t# all " !red"e ts( t#e $"4" ! ,rocess starts. T#e u "7ue s#a,e o% t#e $"4" !V& ead" ! tool( co$'" ed )"t# t#e $"4" ! 'a%%le( ,roduces a ver- #o$o!e eous $"4. T#e co$'" at"o o% t#e $"4" ! tool allo)s %or t#e o,t"$u$ #-drat"o o% t#e %lour. <ue to t#"s " te s"ve #-drat"o ( a #"!#er -"eld "s ,oss"'le " t#e ra !e o% 1.6-CT de,e d" ! o t#e t-,e o% dou!#. T#"s co$,lete develo,$e t leads to a del"cate cru$' a d a e4tre$el- $ac#" e a'le dou!#. Us" ! a s,ec"al attac#$e t( t#e Ste,#a ."4er ca & ead t#e dou!#Is u der a vacuu$( "% "t "s des"red to #ave a su,er %" e ,ore structure l"&e A$er"ca or E !l"s# )#"te ,a 'read.
46
Ste2-a) M&Cers are 0o.er12l and versatile'( T#e Ste,#e ."4er

feeds automatic make4up equipment totally automatically. ;uality improvement
and automatic 3atching are the main advantages of +tephen Mi.er.
B"scu"ts a
d rolls )"ll #ave '"!!er volu$es( $ore u "%or$ te4ture a d a $ore te der a d del"cate cru$'.
T-e Ste2-a) M&Cer &s also use% eff&c&e)tly &) t-e coo*&e a)% crac*er &)%ustry for 2ro%ucts suc- as'( B"scu"ts Bread st"c&s Soda crac&ers Rotar- coo&"es
D"re-cut coo&"es D"t# o l- t)o d"%%ere t $"4" ! a d & ead" ! tools( all o% t#e a'ove descr"'ed ,roducts ca 'e ,roduced.
STEP!AN MI$ER
47
ROTARY MOULD
)O!$)& MO+L*'(
structure " corros"o ,roo%+ a od"sed
alu$" u$ a d A"s" C5B sta" less steel

sat" sta" less steel ,a ell" ! s)"vel )#eels a d su,,ort %eet

48

tra-s loader )"t# auto$at"c c#a" %eed %eeder roller a od"sed alu$" "u$ ,resser roller " D#"te ru''er 'ro Ae $oulder roller )"t# 7u"c& c#a !e s-ste$ scra,er 'lade " sta" less steel ,ressure ad;ust$e t o% ru''er roller o $oulder roller
scra,er 'lade ad;ust$e t closed r" ! outlet 'elt )"t# te s"o a d ce ter" ! ad;ust$e t
'elt clea er 'lade )"t# e4tracta'le dra)er ,roduct outlet )"t# ,o)er dr"ve roller 1.55 &D s,eed var"ator COOLING CON0EYOR
49
COOLING CON0EYOR:)he
'"scu"t co$" ! %ro$ str",," ! co ve-or "s d"rected o to t#e cool" !
co ve-or to tra s%er t#e #eat " t#e '"scu"t to at$os,#er"c a"r as "t "s ,ass" ! o "t. T#e total travel o% t#e cool" ! co ve-or "s 1.6 t"$es t#e ove le !t#. As ,er eed s,ec"%"cat"o s "t eed t#e travel o% 165 %t. %or e%%ect" ! cool" !. Cool" ! co ve-or "s $ade " a $odular co struct"o o% 3.6 .eters. Lo ! a d co %or$ t#e re7u"red le !t#. T#e su,,ort" ! s"de c#a t#"c& ..S. s#eet. Idle rollers are s,aced at P65$$ a,art o co ve-" ! d"rect"o a d 1P55$$ o t#e retur d"rect"o . All t#e "dle rollers are o% BM$$ d"a( $ou ted o R55B 00 dee, !roove 'all 'ear" !s )"t# !r" d" ! %" "s# a d #ard c#ro$e ,lated %or #-!"e "c co d"t"o s. ected to!et#er to els are %a'r"cated %ro$ C$$
<ur" ! t#e ,roduct"o ,ract"call- a'out t#e dro,," !s o% o"l %ro$ t#e clot# due to ru''" ! o% clot# a!a" st t"e a !les )#e ,roduc" ! #"!# %at '"scu"ts. To $" "$"Ae t#"s "s re,laced t#e all t"e a !les also )"t# "dle rollers. T#"s $"!#t costs l"ttle e4tra( 'ut -ou ca $a" ta" #-!"e "c co d"t"o s at )or&" ! area. <r"ve dru$s are t)o oIs. o% 335$$ d"a a d ,ro;ect"o s are $ade o t#e sur%ace o% dru$s to $" "$"Ae sl", or covered )"t# %r"ct"o !r", ru''er ta,e. .a ual te s"o " ! a d trac&" ! are ,rov"ded. Sou ca rel- o l- o %eeder ta'le to stac& t#e o"l s,ra-ed '"scu"ts( )#"c# does ot re7u"re $ore travel a%ter o"l s,ra-" !.
50
LAMINATOR'-
La$" ators are !e erall- used %or ,roduct"o o% all &" ds o% #ard '"scu"ts( crac&ers a d coc&ta"l s ac&s. D"t# la$" ator "t "s ,oss"'le to create a ,u%%- ,astr-l"&e structure( )#"c# "s o% dec"s"ve "$,orta ce %or t#e 7ual"t- level a d co se7ue tl- %or t#e sales success. La$" at" ! o% <ou!# 'a d "$,roves t#e )e"!#tVvolu$e rat"o co s"dera'l- ".e.( 7ua t"t- " crease at sa$e )e"!#t. I t#"s su,er"or %u ct"o " ! $ac#" e t#e dou!# 'a d rece"ved %ro$ s#eeter o% MCM$$ )"dt# "s ,assed t#rou!# t)o s#uttles. T#e dou!# s#eet "s cut " to ,"eces '- a & "%e %or a le !t# o% 1555$$ JC2EL a d t#ese ,"eces are la"d o 'otto$ s#uttle '- to, s#uttle. T#"s 'otto$ s#uttle la-ers t#e ,"eces o %"rst co ve-or u "t o% 1555$$ JC2EL )"de ,roduct"o l" e ver- care%ull-. T#e %"rst co ve-or u "t %eeds to t#e %"rst !au!e roll u "t. No. o% la-ers ca 'e co trolled '- t#e s,eed o% %"rst co ve-or u "t or " creas" ! t#e s,eed o% s#eet" ! u "t a d la$" ator '- A.C. var"a'le %re7ue c- dr"ve. BISCUIT BA ING O0EN'-
Co)struct&o)' T#e ove 'od- co s"sts o% steel stea$ t"!#t tu el )"t# e7uall- d"v"ded
Ao es o% t#e rad"ators. Sta" less steel e4,a s"o ;o" ts are ,rov"ded 'et)ee t#ese Ao es " order to el"$" ate t#e e4,a s"o o% t#e ove sect"o . T#e " s,ect"o doors are ,rov"ded %or " s,ect"o o% t#e 'a&" ! !oods dur" ! t#e ,rocess. A d "t "s 3R5 %eet lo !.
51
F&r&). C-a,3ers' T#e co$,lete c#a$'er are " sulated )"t# $" er)oll %"lled %ro$ outs"de to co serve #eat a d " crease e%%"c"e c-. T#e %ull- auto$at"c "$,orted 'ur er s#all 'e %"tted to t#e c#a$'er a d auto$at"c te$,erature co troller o t#e co trol ,a el s#all co trol t#e te$,erature. I)sulat&o)' T#e co$,lete ove )"ll 'e covered )"t# 15E t#"c& $" eral )ool " sulat"o %ro$ to,( 'otto$ a d t#e s"des. T#e 'otto$ ,ort"o o% t#e ove at t#e s"des )"ll 'e covered )"t# CRC s#eets %or t#e co ve-or ,rotect"o a d to avo"d #eat loss. Ba*&). Syste,' T#e 'a&" ! " t#e #eat" ! c#a$'er ta&es ,lace '- rad"ators located u der a d a'ove t#e )"re $es# 'a d( )#"c# d"str"'ute #eat %or u "%or$ 'a&" !. T#e rec"rculat"o #eat" ! !ases o% t#ese rad"ators ca 'e co trolled %or eac# Ao e se,aratel-. T#e closed rec"rculat"o co$'ust"o !ases ca c"rculat"o !ases. Fa)s'All t#e c"rculat" ! %a s are %a'r"cated %ro$ ..S. 9 S.S. a d )"ll 'e )ell 'ala ced to avo"d v"'rat"o a d )"ll !"ve o"se %ree o,erat"o " #"!# s,eeds s-ste$ "s #av" ! sl"!#t vacuu$ so t#at s-ste$ a d
ot e ter " to t#e 'a&" ! c#a$'er. T#e ve t"lat" ! %a "s %or
o% t#e #eat" ! !ases t#rou!# t#e rec"rculat"o
t#er$ostat"call- co trolled 'ur ers ,rov"de t#e set te$,erature o% t#e #eat" !
52
ROTARY CUTTER'T#e s" !le #ead rotar- cutter ,r" ts %" e des"! o a co t" uousl- %ed dou!# s#eet a d also cuts out t#e " d"v"dual dou!# ,"ece. T#e u "t ,o)ered '- 1.6/D #el"cal !eared $otor a d s,eed co trolled 'AC %re7ue c- co troller. <r"ve "s !"ve to cutt" ! roller o l- to acco$$odate d"%%ere t s"Aes o% d"es " t#"s $ac#" e. Ru''er l" ed a v"l roller "s ad;usta'le " #e"!#t so t#at ,ressure ca 'e co trolled at 'ot# s"des " ,arallel or " de,e de tl-. T#e a v"l roll "s 'e" ! dr"ve '- %r"ct"o o% t#e cutt" ! )e'( )#"c# "s " de,e de tl- ,o)ered '- "ts o) se,arate dr"ve. For sa%et- reaso s t#e cutt" ! roll "s ,rov"ded )"t# !uard( re$oval o% )#"c# sto,s t#e $otor. COUNTING UNIT'T#e cou t" ! u "t cou ts a d see t#at t#e '"scu"t $a&" ! ,rocess "s !o" ! %" e or ot( ".e. as ,er t#e ,ro!ra$ set " t#e $ac#" e( ,ro!ra$ "s set as ,er t#e !ra$s re7u"red. Ge erall- t#e cou t" ! u "t ta&es 1R '"scu"ts so t#at "t leads to 155 !ra$s. SUGAR GRINDER'-
Tur'ule ce S-ste$ a d Stea$ E4tract"o : APPLICATION' T#e $ac#" e "s used to !ra ule Jcr-stalL su!ar to $a&e "t " ,o)der %or$ %or us" ! " '"scu"t rec",e.
DESIGN' Ha$$er ."ll t-,e( 'od- o% t#e $ac#" e "s %"tted o a s#eet $etal 'o4Vco ta" erVrece"ver )"t# o e a"r e4#aust 'alloo . T#e dr"v" ! $otor "s %"tted o
53
t#e to, o% t#e 'o4. I case o% auto %eed" ! a 'uc&et elevator "s %"tted at o e e d o% t#e 'o4.
OUTPUT' 15 /!V$" . J"c" ! su!arL
FEEDING' Auto$at"c
PO:ER LOAD' 6 HP %or !r" der( 1 HP %or auto %eeder )"t# 'u"lt-" co trol ,a el
MULTIPAC
:RAPPING MAC!INE'-
T#"s $ac#" e #el,s " )ra,," ! t#e '"scu"ts o t#e ,art"cular )ra,,er %"4ed o t#e roller o% t#e $ac#" e. T#e )ra,,er "s %eed " to t#e $ac#" e a d %our-#eater roller( )#"c# "s %"tted o t#e $ac#" e( does t#e seal" ! o% t#e )ra,,er. T#"s #eater roller #eat u, t#e ,last"c a d seals t#e ,ac&et. A d at t#e sa$e t"$e t#e ;a) cutter cut t#e ,ac&et o t#e cutt" ! ed!e $ar&ed ".e. as ,er t#e !ra$s o% t#e ,ac&et( )#"c# "s %eed( " t#e auto$at"c $ac#" e J155 135( 135 165( 165 -1P5( 1P5 - 125L. T#e ,ac&ets co$" ! out %ro$ t#e )ra,," ! $ac#" e " a $" ute "s ,ro!ra$$ed " co$,uter a d ca 'e c#a !ed as ,er t#e eed.
POLY BAGS'-
54
Pol- 'a!s co ta" 3B ,ac&ets o% ,arle ! '"scu"ts " o e ,ol- 'a!. T#ere are B )or&ers e$,lo-ed o t#"s sect"o )#o ta&e care o% t#e )or& '- ,utt" ! 3B ,ac&ets o% '"scu"ts " t#e 'a! a d %or)ard" ! "t to seal" ! $ac#" e sect"o .
SEALING MAC!INE'-
T#e seal" ! $ac#" e #as #eater rod %or seal" ! t#e ,ol- 'a! " )#"c# 3B ,ac&et o% '"scu"t are ,laced( a d "t #ave a co ve-er 'elt o ot#er s"de so t#at )#e t#e ,ol- 'a! ,asses t#rou!# t#e #eater a d !et sealed t#e "t "s ,assed to t#e ta,," ! $ac#" e.
TAPPING MAC!INE 'S"4 suc# ,ol- 'a!s are ,laced " o e suc# corru!ated 'o4 a d t#e 'o4 "s ,assed t#rou!# t#e ta,," ! $ac#" e )#ere are ta,,ed a d t#e se t t#rou!# a lo ! d"vers"o co ve-er 'elt. T#"s 'elt #el,s to tra s%er t#e 'o4 to t#e d"s,atc# sect"o d"rectl-. CR 'o4es are arra !ed o ,allet " t#e d"s,atc# sect"o ( %ro$ )#ere t#eare tra s%erred to t#e var"ous dealers all over t#e I d"a a d )orld)"de.
MAC!INERY USED IN MAINTENANCE OF MA#OR MAC!INERY La,#e <r"ll" ! $ac#" e S#a,er ."ller
55
Pa to!ra,# a d $a - $ore.
USE OF COST CUTTING MEASURES'( For eCa,2le' All t#e '"scu"ts are $a u%actured " t#"s %actor- ".e. I .u$'a" o e as t#e load o% )or& e4ceeded $a - %actor"es )ere set u, " ot#er states o% I d"a. So t#e cost o% tra s,ortat"o decreases a d $ore ,ro%"t "s ear ed. A ot#er e4a$,le "s o% FH"de a d See&G o e o% t#e ,roducts o% t#e co$,a -( %or )#"c# t#e- used to "$,ort c#ocolate c#",s %ro$ Austral"a 'ut later )#e "t )as ava"la'le " C#e a" so t#e "$,ort )as sto,,ed a d t#e cost dro,,ed '- a ru,ee 'ecause t#e dut- )#"c# )as o t#e "$,ort )as #"!# a d t#e a ot#er su,,l"er )as %ou d " H-dera'ad a d t#e ,r"ce )as a!a" reduced '- a ru,ee )#"c# %" alle ded u, at 1B ru,ees.
MAR ETING STRATEGY

Parle G lar.est sell&). 3&scu&t 3ra)% &) (orl%'I% -ou t#ou!#t t#at a t-,"cal %a$"l- ru I d"a co$,a - ca ot to, t#e )orld)"de c#arts( t#" & a!a" . T#e #o$e!ro) '"scu"t 'ra d( Parle G( #as ,roved t#e 'el"e% )ro ! '- 'eco$" ! t#e lar!est sell" ! '"scu"t 'ra d " t#e )orld. A;a- C#au#a ( e4ecut"ve d"rector o% Parle Products( told Business Standard: ET#e $ore t#a 65--ear-old 'ra d( Parle G( #as 'ee rated as t#e lar!est sell" ! !lucose '"scu"t 'ra d " t#e )#ole )orld " ter$s o% volu$es. T#"s ca$e as a sur,r"se to us )#e )e )ere $ade to u dersta d t#at )e #ave to,,ed t#e )orld)"de c#arts o% t#e !lo'al '"scu"ts " dustr-. T#"s )as rece tl- revealed '- t#e US 'ased Ba&er.a u%acturers8 Assoc"at"o .E
56
T#e ot#er !lo'al '"scu"t 'ra ds " clude >reo %ro$ Na'"sco a d .cV"t"es %ro$ U/-'ased U "ted B"scu"ts a$o ! ot#ers. Accord" ! to >RG-.ARG re,orts( Parle G co$$a ds a !ood R6 ,er ce t $ar&et s#are " t#e do$est"c '"scu"t $ar&et. T#e !lucose '"scu"ts cate!or- " I d"a "s est"$ated at Rs 16 '"ll"o . T#e Parle G 'ra d %aces co$,et"t"o %ro$ Br"ta "a8s T"!er 'ra d o% '"scu"ts. T#e co$,a -8s %la!s#", 'ra d( Parle G( co tr"'utes $ore t#a 65 ,er ce t to t#e co$,a -8s total tur over. T#e ot#er '"scu"ts " t#e Parle Products8 'as&et " cludes .o aco( /rac& =ac&( .ar"e( H"de See&( C#eesl" !s( =e%%s( S"4er a d Fu Ce tre. Sa"d C#au#a : ET#e core 'ra ds o% t#e co$,a - " t#e '"scu"t cate!or- )"ll " clude o l- Parle G( .o aco a d /rac& =ac&. T#e ot#er 'ra ds )"ll ot 'e a!!ress"vel- su,,orted '- us " t#e $ar&et.E ET#"s "s 'ecause t#ese t#ree 'ra ds co tr"'ute su'sta t"all- to our to,l" e(E C#au#a added. T#e co %ect"o er- 'us" ess( )#"c# "s t#e ot#er d"v"s"o o% Parle Products( curre tlco tr"'utes o l- 16 ,er ce t to t#e co$,a -8s total tur over. I terest" !l-( t#e co$,a - started o,erat"o s )"t# t#e co %ect"o er- 'us" ess " 1232. C#au#a eluc"dated: ET#e co %ect"o er- 'us" ess #as o) ta&e a 'ac&seat a d #as 'eco$e a s$aller ,art o% our 'us" ess 'ecause " I d"a '"scu"ts #ave a lar!er $ar&et.E T#e co$,a - co$$a ds a B5 ,er ce t $ar&ets#are " t#e Rs C6 '"ll"o '"scu"t $ar&et " I d"a. I t#e co %ect"o er- se!$e t( t#e co$,a - e ;o-s a $ere 16 ,er ce t $ar&ets#are. T#e co$,a -8s co %ect"o er- ,ort%ol"o co$,r"ses 'ra ds l"&e .elod- 3 " 1( .a !oB"te( Po,," s( Rol-a-cola( /"s$"( Rose$" t( Pe,,er$" t( >ra !e ca d-( Fru"t <ro,s( P"c& Pac& a d Ta !-. C#au#a #as ,"c&ed u, t#ree core 'ra ds %ro$ t#"s cate!or- as )ell( t#e- 'e" ! .elod- 3 " 1( Po,," s a d .a !oB"te.
!u, Saat- Saat- !a& BMa)a.e,e)t of co,2a)y<' -
57

Management of company is Centralized i.e. they have only one purchase department for different products.
I,2ort-EC2ort'T#e "$$e se ,o,ular"t- o% Parle ,roducts " I d"a )as al)a-s a c#alle !e to our ,roduct"o ca,ac"t-. No)( us" ! $ore $oder tec# "7ues %or ca,ac"t- e4,a s"o ( )e #ave 'e!u s,read" ! our )" !s a d are !o" ! !lo'al.
Parle '"scu"ts a d co %ect"o ar"es are %ast !a" " ! acce,ta ce "
" ter at"o al
$ar&ets( suc# as( M&%%le East5 Afr&ca5 Sout- East As&a a d t#e $ore so,#"st"cated eco o$"es l"&e U4S4A45 U 5 Ca)a%a5 Austral&a a)% Ne( Feala)% o) rel"s# Parle ,roducts.
As ,art o% t#e e%%orts to)ards a lar!er s#are o% t#e !lo'al $ar&et( Parle #as " "t"ated t#e ,rocess o% !ett" ! IS> 2555 cert"%"cat"o .
T#e Parle a$e s-$'ol"Aes 7ual"t-( #ealt# a d !reat taste. A d -et( )e & o) t#at co sta tl- " ovat" ! a d cater" ! to e) tastes #ave 'u"lt t#"s re,utat"o . T#"s ca 'e see %ro$ t#e success o% "ts e) 'ra ds suc# as H"de 9 See&( .a !o'"te etc.
58
Toda-( t#e Parle 'ra ds #ave %ou d t#e"r )a- " to t#e #earts a d #o$es o% ,eo,le all over I d"a 9 a'road.
T#e Parle B"scu"t 'ra ds( suc# as( Parle-G( .o aco( /rac&;ac&( .ar"e C#o"ce( H"de 9 See& a d co %ect"o er- 'ra ds( suc# as( .elod-( Po,," s( Rolacola( .a !o'"te e ;o- a stro ! "$a!er- a d a,,eal a$o !st co su$ers across t#e )orld.
D#"c# #as resulted " to Parle-G 'e" ! t#e G(orl%s lar.est sell&). 3&scu&t14
Pro,ot&o) Strate.&es 1. GOLU GALATA Parle Products "s " t#e 'us" ess o% $a u%actur" ! a d $ar&et" ! '"scu"ts a d co %ect"o er"es s" ce 1232. >ver t#ese -ears Parle #as 'ee act"ve across re!"o s co duct" ! var"ous soc"al act"v"t"es as ,art o% our Cor,orate Soc"al Res,o s"'"l"t,ol"c-. I Ta$"l Nadu( trad"t"o all-( )o$e decorate var"ous dolls $ade o% cladur" ! Navaratr" cele'rat"o s '- sett" ! u, P-2 ste,s. T#"s d"s,la- "s )ell decorated a d %r"e ds a d relat"ves are " v"ted to )"t ess t#e sa$e. T#rou!# a deta"led
59
researc#( Parle %ou d t#at due to t"$e ,ressures( t#"s trad"t"o "s slo)l- d-" ! a d "s !ett" ! restr"cted to a select %e) #ouse#olds. T#us( to rev"ve t#e %ad" ! eve t( Parle " troduced t#"s ovel ,ro$ot"o called Parle Golu Galata co test. Golu $ea s <oll 9 Galata $ea s <#a$$al. 3. Parle Saras(at& 0a)%a)a'<ed"cated to e r"c#" ! t#e l"ves o% ,eo,le across I d"a( t#e Parle Ce tre o% E4celle ce #as 'ee &ee l- " volved )"t# ,ro$ot" ! ,ro!ra$$es to %ac"l"tate t#e all-rou d develo,$e t o% c#"ldre . Parle Saras)at" Va da a( o e o% "ts " "t"at"ves( "s a " ter-sc#ool co test 'ased o t#e Saras)at" Pu;a cele'rat"o s. It !"ves t#e c#"ldre a o,,ortu "t- to e4#"'"t t#e"r creat"ve s&"lls a d $a&es t#e cele'rat"o s eve $ore s,ec"al " t#e ,rocess. Started " t#e -ear 3553 " /ol&atta( "t #as see a tre$e dous " crease " t#e u$'er o% sc#ools ,art"c",at" ! eac# -ear( )"t# e tr"es co$" ! %ro$ sc#ools o% Dest Be !al.Ever- -ear a !ra d ,ro!ra$$e "s or!a "Aed '- Parle " /ol&otta to %el"c"tate t#e )" ers. Here e$" e t ,erso al"t"es %ro$ t#e %"eld o% l"terature( educat"o ( art( %"l$s( $ed"a a d ,ol"t"cs !race t#e occas"o . Per%or$a ces '- ,o,ular art"stes $a&e "t a "!#t to re$e$'er %or ever- " v"tee ,rese t t#ere. T#e a)ards a d adulat"o $a&es "t u %or!etta'le %or t#e )" ers.
MATERIALS DEPARTMENT
Safe Custo%y BStores Ma)a.e,e)t<' Storage is an unavoidable activity. It increases the value of material by simply carrying it. No transformation on any time is to be done. Stores as a vital role to play in a Parle company. Material constitute major fraction of cost like !" to #!" of the total cost. $he cost of capital block in inventories is substantial. $his
60

%orking capital has to be properly managed other%ise company %ill face heavy losses. &fficiency of storage of materials leads to better profitability. Material pilferage' spoilage' theft and careless handling may lead to heavy losses ( reduce profits. Store management has supposed to caring right kind of material in right )uantity. Neither in e*cess nor in short Material has to be provided )uickly to right person and at right place %henever re)uired.
Store Ma)a.e,e)t of Parle a.ro' In Parle company after receiving the material from supplier it should be accounted properly. Material should standardized and calculate the proper )uantity as per documents. Company stores the material in a right manner as per )uality+ preserve the material properly against spoilage ( pilferage. Company removes the material %hen re)uired. ,or removing the material from storeroom facilitate location should be necessary. $hey are using store ledger for keeping records. $hey are updating the records on the right time. $hey keep their storeroom clean ( neat so the handling becomes easier. Company keeps proper control over theft' pilferage' and spoilage of goods. In company the people in store department %ork in discipline. Procedure has to be follo%ed as per %ritten policy. Minimization of scrap' surplus and position through proper inventory control and effective disposal of surplus and obsolete items. 61

Company verifies the store ledger balances and initiates the purchasing cycle at appropriate time. So as to avoid the out of stock situations. Company coordinates ( cooperates %ith interacting departments such as purchasing' manufacturing' planning' production and control' inspection etc.
O3Hect&Ees of Mater&al De2art,e)t'$he objectives of the Material -ept. are the pre defined goals or path under %hich the material dept. %ill have to carry on its process regularly. In fact it gives a direct to the material dept. in %hich %ay the material dept. increase their reputation as %ell as .o% they can sale there products in the markets/ 0fter consultation %ith the material manager of the company Mr. 1ijay Singh %e observe that the company has follo%ing objectives to be fulfilled2 3
$he primary objective of the company is to purchase the material at lo%er cost. $o maintain good relation ship %ith the suppliers' dealers' manufacturers' distributors as %ell as %ith the outside people. $o look after the proper keeping material in the dept. as per the standard %hich are being set by parle. 4eduction in the %astages by the %ay of recycling or reutilization of the best material. -evelopment of personal by providing them up to date and sophisticated kno%ledge regarding their %ork. $o ensure )uality of material being use and to make optimum utilization of available resources.
62

$he last but not least objective is to e*pand the market as %ell as to earn good%ill in the market.
:aste Ma)a.e,e)t'T#e co$,a - rec-cles t#e scra, $ater"als ar"s" ! out o% $a u%actur" ! ,rocess. T#e '"scu"t( )#"c# "s 'e" ! )ro !l- cutted out " $a u%actur" ! ,rocess or t#e '"scu"t( )#"c# "s 'ro&e %ro$ a - s"de( or t#e '"scu"t( )#"c# "s 'ur ed out %ro$ $a u%actur" ! ,rocess( t#e co$,a - reuses t#ese scra, $ater"al.
I)Ee)tory'-
T#e co$,a - #as $a" ta" ed ade7uate sto&e o% ra) $ater"als l"&e )#eat %lo)( su!ar( va as,at"( $"l& ,o)der( re%" ed salt( 'a&" ! soda( calc"u$( 9 "ro )#"c# ca sat"s%- t#e re7u"re$e ts o% C da-s. Bu t- Foods Pvt. Ltd+ #as 6 !odo) s " )#"c# 3 !odo) s are %or &ee," ! Parle G ,roducts 9 C !odo) s are %or &ee," ! e4,ort "te$s 9 1 $ore !odo) )#"c# "s u der co struct"o . T#ese
add"t"o al !odo) s )"ll co ta" t#e re-e4,ort ,roducts. T#e co$,a - uses LIF> $et#od %or calculat" ! t#e " ve tor- levels " t#e co$,a -.
Ma*e or 3uy or &,2ort'-
63
Bu t- Foods Pvt. Ltd 'el"eves " ,a)ufactur&). of 3&scu&ts )"t#" t#e co$,a - " order to e sure !ood 7ual"t-( 7ua t"t- 9 sta dard( )#"c# are 'e" ! set '- Parle Co$,a -. I %act( Bu t- Foods Pvt. Ltd "s t#e $a u%actur" ! u "t o% Parle Co$,a -. T#e ,ur,ose 'e#" d $a u%actur" ! o% total ,roduct " co$,a - "s to $a" ta" t#e !ood)"ll o% t#e co$,a -. t#e
FUTURE PROSPECTS
AaH Ta* BPast5 Prese)t " Future Of Co,2a)y<' $his is the first purely Indian company' %hich produces 5iscuits' $offees' and candies etc. Naruttam Shah Chauhan formed this company in 1928. .e %as the son of Mohanlal Dayalalji Chauhan %ho started the idea of manufacturing
64

process of parle3g biscuits %hen the ship sales to 6ermany. $hey have achieved many numbers of a%ards ( medals in National ( International Marketing. In 7898 first Parle industry %as setup at 1ile : Parle. 0fter 7! years i.e. in 1939 they started the production of parle glucose biscuits. In 78;8 they had started the production of Monaco. 0fter that they had started the production of <rack =ack. $hen they started production of different biscuits like Magi*' .ide ( Sick' Cream biscuits in different flavors etc.
No%
they
have
e*panded
their
business
perfectly. $hey have many numbers of branches in India like Maharashtra' 5ahadurgad' -elhi' 4ajasthan' 5ihar' >tter Pradesh' 6ujarat' <arnataka' 0ndhra Pradesh' and $amilnadu. No% a days they are producing more than ?9 products. $heir manpo%er is upto 7!'!!! members. Currently the future plans are to tap international market more efficiently.
CONCLUSIONS
PARLE-G "s t#e (orl%/s lar.est sell&). 3ra)% o% B"scu"ts. Parle-G #as a !ood tr"c& o% ta,," ! t#e co su$ers )#"c# $a - -ears a!o .r. S#a"le dra Sara% d"d. Parle-G ca 'e co su$ed '- all a!e !rou, a d "t "s a %avour"te %or $a - o% t#e$. Parle-G #as #eld "ts ,r"ce l" e at Rs B %or $ore t#a 36 -ears. .
65
Lau c#ed " t#e -ear ;I>I( "t )as o e o% t#e %"rst 'ra ds o% Parle Pro%ucts. It )as called Parle Glucose B&scu&ts $a" l- to cue t#at "t )as a !lucose '"scu"t. ParBle-G #as so $a - %eatures 'ut "ts USP "s #ealt# $ot"ve "s a s" !le ,ac& ".e a s" !le ,ac& o% '"scu"t o%%ers B65 calor"es. s)ad# '#are( s#a&t" '#are J%ull o% taste a d e er!-L. Parle-G uses #ealt#- " !red"e ts )#"c# "% co su$ed ,rov"des B65 calor"es ,er ,ac&. It #as a ver- !ood .ar&et" ! Strate!- t#at "t caters eve to s$allest v"lla!es " I d"a. It "s o) co ce trat" ! " e4,orts $ore. Parle #as a !ood .a a!e$e t St-le t#at "t ca ,roduce $ore a d sell $ore. T#e Mater&als De2art,e)t of Parle "s ver- e%%"c"e t( t#e )asta!es are ,ro,erlreused( " ve tor- "s $a" ta" ed o% o e )ee&. T#e Pro$ot"o Strate!- used d"%%ers %ro$ t"$e to t"$e. Daste .ater"als %alle o !rou d "s total )aste. Bro&e B"scu"ts are used %or Cattle Feed" !.
T#ere "s earl- 15(555 e$,lo-ees )or&" ! " t#e co$,a - a d are )or&" ! " t#ree s#"%ts.C6(555 to es o% '"scu"ts are $a u%actured " a da- o% o e ,art"cular ,roduct( a d t#ere are suc# " e ,roduct $a u%actured " t#e %actor-.
BIBLIOGRAP!Y
Boo*s'-
66
;4 Glo3al Mar*et&).4 B- Sve d Holle se . Bt# ed"t"o . A,r 355P. =4 Br&ll&a)t Mar*et&).4 -B- R"c#ard Hall. .a- 3552. >4 Mar*et&). Co,,u)&cat&o)4 B- C#r"s F"ll. 6t# ed"t"o . Fe' 3552. ?4 Fast Trac* to Success ' Mar*et&).4 -B- C#r"s R"tc#"e. A,r 3552. @4 Mar*et&). for E)ter2re)eurs4 -B- =ur!e Dol%%. =ul 3552. A4 Mar*et&). Researc-4 - <e'as#"s# Pat". J4 Co)su,er Be-aE&our " Mar*et&). Strate.y4 B- Tata .c Gra). Pt# ed"t"o . 3556. K4 Mar*et&). Real Peo2le5 Real C-o&ce4 B- ."c#el R Sslo$o . Crd ed"t"o . 3556.
67
:e3 B&3l&o.ra2-y'7. " %oX,arle,roducts.co$ 9. #tt,:VV))).,arle,roducts.co$V,arlestor-.#t$l ?. #tt,:VV))).,arle,roducts.co$Vco tactus.#t$l
APPENDI$ +UESTIONNAIRE
W.1L D#at "s t#e >r!a "sat"o Structure o% t#e co$,a -Q W.3L D#at are t#e ,roducts $a u%actured u der -our ,la tQ
68
W.CL D#"c# "s -our Core ,roductQ W.BL Sour Su,,l"ers( )#et#er t#e- are closer or a)a- %ro$ -our %actor-Q W.6L D#at T o% $ater"al re7u"red %or -our ,roductsQ W.RL Is t#ere a - se,arate storeroo$ " -our ,la tQ W.PL Is t#ere a - seaso al ,roductsQ W.ML Ho) do -ou !et ,ro%"t )"t# ver- lo) costQ W.2L D#at "s t#e stre !t# o% $a ,o)er " -our ,la tQ W.15L Ho) Fre7ue tl- -ou !o %or .ar&et researc#Q W.11L D#"c# $et#od -ou use %or I ve tor- Co trolQ W.13L D#at are -our %utures ,la sQ
69

Section I: Success Story of Parle-G

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Section I: Success Story of Parle-G

Uploaded by

Copyright:

Available Formats

Success Story of Parle-G

Success Story of Parle-G

GOOD LEARNING P PERFECT A ATTRACTIVE R RELISHING L - LEARNING E - EATABLE G - GENUINE

Success Story of Parle-G

Success Story of Parle-G

!IDE " SEE

Success Story of Parle-G

Success Story of Parle-G

S)ac*s ' .usst B"tes C#eesl" !s S"4er

=e%%s .usst st"4 9 .usst C#",s S"4er 0eera

Success Story of Parle-G

Success Story of Parle-G

MAR ETING DEPARTMENT

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

See& co$es "

A d o#( do It %or!et to s#areK

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

0ARIOUS UNIT OF COMPANY

Success Story of Parle-G

PEOPLE O !"E #OMP$%&'(

MR. VIJA !"A#VA$

% MR. A$#& !"A#VA$

% MR. AJA !"A#VA$

% MR. RAJ*+" RA#(

ORGANISATION STRUCTURE OF PARLE

Success Story of Parle-G

PRODUCTION MANAGER BISCUITS

PRODUCTION MANAGER CONFECTIONERY

C!IEF ENGINEER !RD MANAGER PERSONEL

ADMINISTRATOR C!ARGE !EAD

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

Success Story of Parle-G

GLORIOUS !ISTORY OF PARLE-G

Success Story of Parle-G

>r"!" all- ,ac&ed "

t#e )a4 ,a,er ,ac&( toda- "t "s ava"la'le "

Success Story of Parle-G

Success Story of Parle-G

SUCCESS STORY OF PARLE-G

Success Story of Parle-G

Success Story of Parle-G

!o( Parle Fou.-t to Ma*e B&scu&t Affor%a3le to All'-

Success Story of Parle-G

D#eat Flour. Su!ar. Ve!eta'les >"l. ."l& Po)der. Salt. Flavor.

;< =< >< ?< @< A<

Success Story of Parle-G

MANUFACTURING PROCESS FLO: C!ART

RA: MATERIAL TESTING

PROCESS LAYOUT OF PARLE P)O+#!S L!.