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Best Global Brands 2013 - Top 100 List View

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The Top 100 List View

Click headers to sort table.

2013 Rank 2012 Rank Brand Brand Name Region/Country Sector Brand Value ($m) Change in Brand Value

Apple

United States

Technology

98,316

28%

Google

United States

Technology

93,291

34%

Coca-Cola

United States

Beverages

79,213

2%

IBM

United States

Business Services

78,808

4%

Microsoft

United States

Technology

59,546

3%

GE

United States

Diversified

46,947

7%

McDonald's

United States

Restaurants

41,992

5%

Samsung

South Korea

Technology

39,610

20%

Intel

United States

Technology

37,257

-5%

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Best Global Brands 2013 - Top 100 List View

10

10

Toyota

Japan

Automotive

35,346

17%

11

11

Mercedes-Benz

Germany

Automotive

31,904

6%

12

12

BMW

Germany

Automotive

31,839

10%

13

14

Cisco

United States

Technology

29,053

7%

14

13

Disney

United States

Media

28,147

3%

15

15

HP

United States

Technology

25,843

-1%

16

16

Gillette

United States

FMCG

25,105

1%

17

17

Louis Vuitton

France

Luxury

24,893

6%

18

18

Oracle

United States

Technology

24,088

9%

19

20

Amazon

United States

Retail

23,620

27%

20

21

Honda

Japan

Automotive

18,490

7%

21

23

H&M

Sweden

Apparel

18,168

10%

22

22

Pepsi

United States

Beverages

17,892

8%

23

24

American Express

United States

Financial Services

17,646

12%

24

26

Nike

United States

Sporting Goods

17,085

13%

25

25

SAP

Germany

Technology

16,676

7%

26

28

IKEA

Sweden

Home Furnishings

13,818

8%

27

27

UPS

United States

Transportation

13,763

5%

28

36

eBay

United States

Retail

13,162

20%

29

34

Pampers

United States

FMCG

13,035

15%

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Best Global Brands 2013 - Top 100 List View

Pampers United States FMCG 13,035 15%

30

29

Kellogg's

United States

FMCG

12,987

8%

31

31

Budweiser

United States

Alcohol

12,614

6%

32

33

HSBC

United Kingdom

Financial Services

12,183

7%

33

32

J.P. Morgan

United States

Financial Services

11,456

0%

34

39

Volkswagen

Germany

Automotive

11,120

20%

35

30

Canon

Japan

Electronics

10,989

-9%

36

37

Zara

Spain

Apparel

10,821

14%

37

35

Nescaf

Switzerland

Beverages

10,651

-4%

38

38

Gucci

Italy

Luxury

10,151

7%

39

42

L'Oral

France

FMCG

9,874

12%

40

41

Philips

Netherlands

Electronics

9,813

8%

41

43

Accenture

United States

Business Services

9,471

8%

42

45

Ford

United States

Automotive

9,181

15%

43

53

Hyundai

South Korea

Automotive

9,004

20%

44

48

Goldman Sachs

United States

Financial Services

8,536

12%

45

51

Siemens

Germany

Diversified

8,503

13%

46

40

Sony

Japan

Electronics

8,408

-8%

47

44

Thomson Reuters

Canada

Media

8,103

-4%

48

50

Citi

United States

Financial Services

7,973

5%

49

52

Danone

France

FMCG

7,968

6%

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Best Global Brands 2013 - Top 100 List View

50

47

Colgate

United States

FMCG

7,833

2%

51

55

Audi

Germany

Automotive

7,767

8%

52

69

Facebook

United States

Technology

7,732

43%

53

46

Heinz

United States

FMCG

7,648

-1%

54

63

Herms

France

Luxury

7,616

23%

55

60

adidas

Germany

Sporting Goods

7,535

12%

56

57

Nestl

Switzerland

FMCG

7,527

9%

57

19

Nokia

Finland

Electronics

7,444

-65%

58

61

Caterpillar

United States

Diversified

7,125

13%

59

58

AXA

France

Financial Services

7,096

5%

60

68

Cartier

France

Luxury

6,897

26%

61

49

Dell

United States

Technology

6,845

-10%

62

59

Xerox

United States

Business Services

6,779

1%

63

62

Allianz

Germany

Financial Services

6,710

8%

64

72

Porsche

Germany

Automotive

6,471

26%

65

73

Nissan

Japan

Automotive

6,203

25%

66

64

KFC

United States

Restaurants

6,192

3%

67

56

Nintendo

Japan

Electronics

6,086

-14%

68

65

Panasonic

Japan

Electronics

5,821

1%

69

66

Sprite

United States

Beverages

5,811

2%

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Best Global Brands 2013 - Top 100 List View

70

NEW

Discovery

United States

Media

5,756

0%

71

54

Morgan Stanley

United States

Financial Services

5,724

-21%

72

84

Prada

Italy

Luxury

5,570

30%

73

75

Shell

Netherlands

Energy

5,535

16%

74

74

Visa

United States

Financial Services

5,465

11%

75

70

Tiffany & Co.

United States

Luxury

5,440

5%

76

77

3M

United States

Diversified

5,413

16%

77

82

Burberry

United Kingdom

Luxury

5,189

20%

78

67

MTV

United States

Media

4,980

-12%

79

78

Adobe

United States

Technology

4,899

8%

80

85

John Deere

United States

Diversified

4,865

15%

81

79

Johnson & Johnson

United States

FMCG

4,777

9%

82

83

Johnnie Walker

United Kingdom

Alcohol

4,745

10%

83

87

Kia

South Korea

Automotive

4,708

15%

84

76

Santander

Spain

Financial Services

4,660

-2%

85

NEW

Duracell

United States

FMCG

4,645

0%

86

81

Jack Daniel's

United States

Alcohol

4,642

7%

87

71

Avon

United States

FMCG

4,610

-11%

88

91

Ralph Lauren

United States

Apparel

4,584

14%

89

NEW

Chevrolet

United States

Automotive

4,578

0%

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90

80

Kleenex

United States

FMCG

4,428

2%

91

88

Starbucks

United States

Restaurants

4,399

8%

92

92

Heineken

Netherlands

Alcohol

4,331

10%

93

89

Corona

Mexico

Alcohol

4,276

5%

94

86

Pizza Hut

United States

Restaurants

4,269

2%

95

90

Smirnoff

United Kingdom

Alcohol

4,262

5%

96

96

Harley-Davidson

United States

Automotive

4,230

10%

97

94

MasterCard

United States

Financial Services

4,206

8%

98

99

Ferrari

Italy

Automotive

4,013

6%

99

98

Mot & Chandon

France

Alcohol

3,943

3%

100

100

Gap

United States

Apparel

3,920

5%

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