Arts Council of Northern Ireland

BRAND GUIDELINES

For further information please contact: The Publications Officer, Arts Council of Northern Ireland, MacNeice House, 77 Malone Road, Belfast BT9 6AQ. T. 028 9038 5200 F. 028 9066 1715 E. info@artscouncil-ni.org W. www.artscouncil-ni.org
Published March 2006

www.artscouncil-ni.org

Arts Council of Northern Ireland Brand Guidelines

Arts Council of Northern Ireland Brand Guidelines

Why I should acknowledge the Arts Council of Northern Ireland

The Arts Council of Northern Ireland is the lead development agency for the arts in Northern Ireland, providing support for artists and arts organisations throughout the region, offering a range of funding opportunities. We distribute public money and Lottery funds to organisations and people who develop and deliver arts programmes across all of society. The Arts Council is responsible for how public money is spent. If you have been offered financial support from public funds there will be obligations and conditions that you need to fulfil. One of your obligations is to acknowledge that you have received public money through the Arts Council of Northern Ireland by displaying our logo. The following guidelines govern all aspects of the Arts Council of Northern Irelands visual identity concerning the use of the logo on any material. The Arts Council of Northern Ireland monitors the use of its brand and it is important that the guidelines outlined in the following pages are adhered to. Where any doubt exists, advice should be sought. Thank you for your acknowledgement.

Arts Council Master Brand The Arts Council of Northern Irelands brand identity consists of a logo containing the words Arts Council of Northern Ireland set below a graphic spiral device. The identity has been specially drawn and must not be traced, redrawn or modified in any form by either manual or electronic methods. The proportions, spacing, relative positioning and colour of the identity must remain consistent.

Min 15mm

Size Requirements The logo is not to be reproduced any smaller than 15mm in height.

The following table outlines the minimum height the logo should appear relative to the paper size. Paper Size: A1 A2 A3 A4 A5 A6 Logo Size 55 mm 40 mm 30 mm 22 mm 15 mm 15 mm

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Arts Council of Northern Ireland Brand Guidelines

Arts Council of Northern Ireland Brand Guidelines

Colour The Arts Council of Northern Ireland logo is dark blue - Pantone 289cv. If used against a predominantly dark background, the reversed white version can be used as pictured below. In situations where the logo or the reversed white logo is unclear, the logo can be placed within a white rectangle to give it prominence.

Positioning and use of the logo The Arts Council of Northern Irelands logo should be given prominence in all publicity by using the appropriate logo. The logo should be secondary to the identity of the funded organisation or activity but used prominently to reflect the role that the funding plays. If the Arts Council of Northern Ireland is the largest funder the logo must reflect this. Below is an outline of how the logo should be used on each of the different types of published material. Printed Material All printed material produced by Arts Council funded organisations or individuals must carry the Arts Council of Northern Irelands logo. This includes brochures, leaflets, flyers, posters, banners, books, newsletters and all other documentation that may be produced.

Pantone 289cv C -100% M - 60% Y - 0% K - 56%

Reversal White Rectangle

Minimum Clear Space The distance between the Arts Council of Northern Irelands logo and other objects and text is known as the clear space. There should always be a clear space surrounding the Arts Council of Northern Irelands logo. This clear space is equal to the height and width of the large a within the logo.

a a

Wherever possible the Arts Council logo should be positioned at the bottom left-hand side of the page, poster or advertisement. On occasion, it may not be possible to include the logo on small printed material such as tickets, small leaflets and small press advertisements. On these occasions the line Supported by the Arts Council of Northern Ireland, can be included as a single line of text positioned at the bottom left-hand side of the material.

Positioned bottom left

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Arts Council of Northern Ireland Brand Guidelines

Arts Council of Northern Ireland Brand Guidelines

Press Release When issuing a press release, clients must give recognition to the Arts Council by including acknowledgement of funding received, as you would in a sponsorship arrangement. It would be considered good practice for the client to offer the opportunity to the Arts Council to include an endorsement of the project in major media announcements. Launches At launch events the Arts Council of Northern Ireland should be given the opportunity to erect display stands promoting the Arts Council. An Arts Council representative should be invited and where appropriate, be given the opportunity to speak at the launch. The Arts Council should be informed at least 15 working days prior to any launch. Invitations to guests should clearly demonstrate that the project has been supported by the Arts Council by means of a logo and acknowledgement of funding should be made in speeches or supporting text.

Film and video productions Film and video productions which have been funded by the Arts Council should carry the logo either on the opening or closing credits not less than 50% of the size of the main title.

Radio/audio productions Radio advertisements or other audio productions should credit the Arts Council with the phrase: This production is supported by the Arts Council of Northern Ireland. Every effort should be made to acknowledge Arts Council funding in interviews.

Buildings Buildings which have received grants from the Arts Council should show visible acknowledgement. Please use our free banners and sign boards for projects under construction. A permanent acknowledgement or plaque should be placed in a prominent position near the main entrance of the completed building. The acknowledgement should carry the Arts Council logo and reflect the proportion of the building expenses provided by Arts Council funding. You must seek approval for the final form of acknowledgement from the Arts Council of Northern Ireland.

Audio/video/DVD recordings Audio, video and DVD recordings must credit the Arts Council on the cover of the CD, video or DVD with the Arts Council of Northern Ireland logo appearing no smaller than 15mm.

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Arts Council of Northern Ireland Brand Guidelines

Arts Council of Northern Ireland Brand Guidelines

Websites All websites belonging to Arts Council funded organisations or individuals should carry the Arts Council logo on the home page. This logo should contain a hyperlink to the Arts Councils own website - www.artscouncil-ni.org

Mixed Funding For projects that receive funding from a number of organisations the Arts Council logo should be given prominence in relation to the funding the organisation or individual receives. Please ensure that the clear space between each logo is adhered to, to prevent crowding.

Logo 2 Logo 3 Logo 4

Dual Branding If funding is awarded from both the Arts Council of Northern Ireland and from the National Lottery through the Arts Council, both the Arts Council logo and the National Lottery logo incorporating the Arts Council logo must be used as below. Exhibition & Display Exhibition, display panels and banners should carry the Arts Council logo. Guidelines for printed material should be followed where appropriate. The minimum size for the logos use on display panels should be no less than 7% of the total height of the panel.

For further information and guidelines on obtaining and using the National Lottery logos visit: www.artscouncil-ni.org/logo/index.htm or telephone the Publications Officer on: 028 9038 5200

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Arts Council of Northern Ireland Brand Guidelines

Arts Council of Northern Ireland Brand Guidelines

Incorrect use of logo Here are some examples of how the identity must never be used. These examples are not exhaustive but should act as a guide against the misuse of the Arts Council of Northern Ireland logo.

Never use a colour that is too pale to read

Never use a tint of black

Never stretch or distort the identity in any way

Avoid placing the identity over dark or complex areas

Do not alter the position or scale of the elements in the identity

Do not use either the logotype or spiral by themselves

If, for design purposes or other reasons, an organisation or individual wishes to depart from these guidelines, they should contact: The Publications Officer Arts Council of Northern Ireland MacNeice House 77 Malone Road Belfast BT9 6AQ Tel: 028 9038 5200

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