PROJECT-REPORT ON MARKETING STRATEGY OF BAJAJ AUTO LTD.

Undergone At PREPARED BY !LA"" !$LLE%E A!ADE'(! YEAR R$LL .$. "EA# .$. "UB'(##ED #$ %U(DED BY : - Rajashri : - Vyas

Auto Deals Pvt. Ltd.

arshit R. '. #. Dha&asania !ollege , )**-

: - #.Y.B.B.A. : - "&t. : - )**+ : , +/ :, : - "AURA" : - Pro0.

#RA U.(VER"(#Y. athi

#.R.

DECLARATION
I undersigned 'r. arshit R. Vyas the student of Third Year B.B.A. hereby declare that the project work presented in this report is my own work and has been carried out by the Guidance of Pro0. Dr. #ushar R. athi of "&t. '. #. Dha&shaniya !ollege o0

!o&&er1e 2 B.B.A.

This work has no been submitted to any other University on any other Examination

Year! "

#$$%"$& 'ignature

ACKNOWLEDGEMENT
It is really a pleasure for me to prepare a report at this stage( it is my sincere they to thank all those who helped me directly or indirectly during my training process )irst of all I would specially like to thanks our professor in charge Dr. #ushar athi who has make the arrangements for my

training in Rajarshi Auto Deals Pvt. Ltd to know about *arketing 'trategies of Bajaj Auto Ltd. +fter I would like to thank Executive to Rajarshi Auto Deals Pvt. Ltd. Raj3ot4 for granting me permission for my practical training I am very thankful to 'r. "h5etal head of service department for his valuable guidance( co"operation and sparing his valuable time also +t last but not lease I like to thanks my friends , family members for their encouragement during the training period

-lace! " .ajkot Year! " #$$%"$&

/arshit 0yas TY11+

PREFACE
Industrial activity plats an important role in overall economic development of the developing country like India Industrial 0isit is a part of practical training contained in B.B.A. course B.B.A. is a special course of management( where the management knowledge is given during the year and which is more related with the practicability of it in the managerial field 'o( I am very please to get a chance to visit Rajarshi Auto Deals Pvt. Ltd. and made the report on new marketing strategies of Bajaj Auto Ltd.

College Certificate
'mt * T 2hamshaniya 3ollege of 3ommerce , 1 1 +
This is to certify that the industrial practical visit report prepared on 6'ar3eting "trategies o0 Bajaj Auto Ltd.7 is the original work of 'r. arshit R. Vyas of Third Year B.B.A. This

report is prepared under my guidance and supervision

This work is submitted to the University as part of curriculum to go through in the examination

4'ignature5 2r Tushar /athi -rof In 3harge

4'ignature5 *r T T .aiyani -rinciple

The 1ajaj Group can into existence during the turmoil and the heady euphoria of India6s freedom struggle 7amanlal 1ajaj( founder

of the 1ajaj Group( was a confidante and disciple of *ahatma Gandhi( and was deeply involved in the effort for freedom The integrity( dedication( resourcefulness and determination to succeed which are characteristic of the company today( are often traced back to its birth during those long days of relentless devotion to a common cause 8amalnayan( the eldest son of 8a&anlal Bajaj( succeeded his father in 9:&#( at the age of twenty"seven -utting the ;ation before business( he devoted himself to the latter only after India achieved independence in 9:&< 1ut when he did so( he put his heart and soul into it =ithin a short while( he not only consolidated the Group( but also diversified into various manufacturing activities( elevating the Group to the status it enjoys till this day Rahul Bajaj today heads the Group /e has been the chief Executive >fficer of 1ajaj since 9:?@ and is recognised as one of the most outstanding business leaders in India +s dynamic and ambitious as his illustrious predecessors( he has been recognised and international forums 1ajaj is currently India6s largest two and three"wheeler manufacturer and one of the biggest in the world 1ajaj has long left behind its annual turnover of .s <# million 49:?@5( to currently register an impressive figure of .s &# 9? billion 4U'A :%? million5

*anagement -rofile
Bajaj Auto Ltd. is ably managed by a team of seasoned professionals! .ahul 1ajaj 7 'ridhar . + 7ain *adhur 1ajaj 2 ' *ehta .ajiv 1ajaj 'anjiv 1ajaj .anjit Gupta ; / /ingorani - 1 *enon . B .avichandran 3 - Tripathi ;iladri 1anerjee .amesh 1hargava 8 - 3hander 8evin 26'a . 0 Govind +rvind Gupta . ' Gupta ; 0 Iyer +nil G 8hopkar G 1 Baddha 'hrikant *arathe ; G *aengane 8 - ;air 3 8 .ao 0 * .ao - 8 .ath ' . .age 2 8 'harma *anaging 2irector 3ompany 'ecretary Executive 2irector 0ice 3hairman =holetime 2irector -resident 0ice -resident 4)inance5 0ice -resident 4Insurance5 0ice -resident 4*aterials5 0ice -resident 4-rojects5 0ice -resident 41usiness 2evelopment , *arketing5 0ice -resident 4=aluj5 General *anager 43orporate +ffairs5( 2elhi General *anager 4International marketing5 General *anager 4*achine Tool 2ivision5( =aluj General *anager 4)inance5 General *anager 4-roduct Engineering5 General *anager 4*anufacturing Engineering5 General *anager 4*otorcycle -roject Team5( =aluj General *anager 4Engineering 'upport5 General *anager 4*anagement Information 'ervice5 General *anager 4)inance5 General *anager 4. , 25 General *anager 4*otorcycle 2ivision5( =aluj General *anager 4Cuality +ssurance5 General *anager 4*arketing D Three =heelers5 General *anager 4+kurdi5 General *anager 43hakan5 General *anager 4*aharashtra 'cooters Btd 5 General *anager 4-roduction5( +kurdi

/I'T>.Y( G.>=T/ , 2E0EB>-*E;T >) .+7+.'/I +UT> 2E+B6' -0T BT2

The foundation of Rajarshi Auto Deals Pvt. Ltd. was in 9::@ in .ajkot The Rajarshi Auto Deals Pvt. Ltd. is a partnership firm The main partner6s are 9 # % & *r 0ipulbhai 8othari *r 'hieetalbhai 8othari *r 7eetubhai -atel *r +jitsinh 7adeja

Rajarshi Auto Deals Pvt. Ltd. was started in 9::@ with % crore .s of investment approximately ;ow Rajarshi Auto Deals Pvt. Ltd. value and goodwill is increase +s a dealer of Bajaj Auto Ltd. Rajarshi Auto Deals Pvt. Ltd. has been working in .ajkot science four year with good selling performance E/istoryF is the main principle of Rajarshi Auto Deals Pvt. Ltd. and they don6t charge even a single rupee more than with the liking and performance of the customer Today the Bajaj Auto Ltd. offer a unbeatable range of motorcycles to suit possible need of customer by featuring the latest technology of manufacturers of the highest Guality standard The Rajarshi Auto Deals Pvt. Ltd. believes in discipline( faith hardwork( success( and Rajarshi Auto Deals Pvt. Ltd. already proved their believer

-.>7E3T +T + GB+;3E
;ame of the Unit ! .ajarshi +uto 2eal6s -vt Btd

+ddress of the Unit -hone ;o .egistered >ffice

! .ajarshi +uto 2eal6s -vt Btd ! 4$#@95 %<&&:?( %<H<%$( %<H<%9 ! .ajarshi +uto 2eal6s -vt Btd ( ;r *alaviya 3ollege ;ame of the *anaging ! 0ipulbhai 8othari 2irector ;ame of *arketing ! 3handrakant . *anager ;ame of the )inance ! Tarvlata *akwana *anager )orm of >rganiIation ! 2ealership Years of Establishment ! 9::@ ;ature of -roject ! 3onsumer 2urable 2ealership of ! 1ajaj +uto Btd /ead >ffice ! 1ajaj +uto Btd ( +kurdi( -une( *aharashtra( India -h ! <&<#@H9 )ax! <&$<%:#

I;T.>2U3TI>;
*arketing mix is the bridge that dimishes the gap between the product and consumes without marketing all production activities would be fulfill Therefore more production is not enough It is eGually important to make the consumer aware of the goods

produced +fter the consumer importance to distribute the goods to all prospective consumers 1ut the marketing activities do not here The view and ideas of the consumers are taken into and the product is to be changed according to the consumer6s needs Thus the sum total of all the activities undertaken to satisfy the consumers wants and demands constitutes the activities of marketing *arketing is comprehensive firm and it includes all resources and a set of activities necessary to direct and facilities to direct the flow of goods and services from product to utility consumer in the process of distributing In other words marketing comprises of all the activities involved in the determination and satisfaction of consumer needs at a profit Thus marketing encompasses all activities of exchange conducted by producers and middleman in commerce for the purpose of satisfying consumer demand In marketing planning( marketing information is used to assess the situation specific marketing targets are selected in the form market segments for each segment of market a combination of a number of devices or types of marketing activities that are coordinated into a single management programs to reach a particular target or market segment is formulated The combination of these marketing methods or devices is known as the marketing mix Thus marketing mix is the set of marketing goals that the firm used to pursue its marketing objectives in mix goals can be classified as under down heads There are

9.

Produ1t.

). +. -. :.

Pri1e. Pro&otion. Pla1e. Peo;le.

These are popularly known as the five -Js of marketing mix

PR$DU!# '(<
-roduct 0ariety -roduct Bine 2esign )eatures 1rand ;ame -ackaging 'ervices =arranties

PR(!E '(<
-ricing >bj -ricing -olicy -rice Bist 2iscount +llowance 3redit Terms

*+.8ETI;G 'T.+TEGY 4*IK5

PR$'$#($. '(<

3hannel *arketing 2istribution 'ales -romotion +dvertising 'trategy -hysical 2istribution 'ales )orce 4*ix5 -ersonal 'elling

PLA!E '(<
of

-roduct is the pivot around which all the marketing selectivities revolve without product( all the marketing activities become useless -eople satisfy their needs and wants with products -roduct can be defined proudly to cover anything that can be offered brings to someone to satisfy a need or want normally( the ward product brings to mind a physical object such as on automobile( a television or a soft drink =e normally use the expression Eproduct

and servicesF but in thinking about products( their importance lies not so much in owning them as in using them to satisfy our wants *anufacturers get into a lot trouble by paying more attention to their physical product then to the services produced by these products The marketer6s job is to sell the benefits or services built into physical products rather than just describe their physical features -roduct mix is the set of all the products line and items that a particular server offers for sale to buyer the product mix covers the following points

4+5 -roduct 0ariety

-roduct variety include the types of product which a company produces They may before the same consumers or for different consumers In other words( the different products may satisfy similar needs or different needs for e g + company manufacturing soap for both these product satisfy the same needs e g cleaning etc 1ut if the same company starts manufacturing their oils than this product has a totally different segment of consumer There fore the company will have to all write its marketing strategy in order to reach this particular segment of consumers The product variety 4line of Bajaj Auto Ltd. are as follows 5

"1ooter
9 'uper # *"@$ *ajor % *"@$ *ajor &"'trock & 'pirit H 'affire ? Begend ;KT # < 3hetek &"'trock 9 1oxer

Bi3es
# 3aliber 3roma % +spire & 3aliber 99H H -ulsar ? =ind 9#H < Eliminator

415 2esign
.eflect the outlook of the product 2esign reflects the features of the product which make it different from other products 2esigning a product is a specialist job 0arious aspects of the product are to be kept in mind while designing a product These may include product differentiation( features( characteristics( performance( durability( reparability( style etc 2esign is the interacting force with all the features as its parameters The design has also to keep in mind the capital allocated to designing from the companies point of view( a well designed product would be pleasant to look at easy to open( install learn now to use repair and despose etc The designer has to take all target market and weights the different benefits and costs

435 )eatures
The term features refers to those inherent characteristics of the product which makes it different and uniGue from the other products In other words features means any special point differentiating that particular from other product )eatures are characteristics that supplement the products basic functioning most products can be offered with varying features The starting points is stripped down or base version by adding extra features each feature has a change of capturing the dance of additional buyers Thus features are the biggest competitive goals in the hands of companies( features make one company6s product supplier to other companies producing similar product

425 1rand ;ame

1rand ;ame refers to that name through which the products of that company are recogniIed 1ranch ;ame can be a name( term( sign symbol or design or a combination of them( intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors 1ranch ;ame are the most important of any product because it is the identification of the product 1rand ;ames may be the company6s name if sold( or it may be a different as the better known the brand name( the higher will be the sales + powerful brand name is said to have consumer franchise This is evident when a sufficient number of customer demand that brand and refuse a substitute even if the price is some what lower Today( branch name is such a strong force that hardly anything goes understand

4E5 +fter 'ales 'ervice

'ervices are activities( benefits or satisfaction that are offered after sale In other words a service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything )erms /iat provide high Guality services undoubtfully our perform their les services )or e g the manufacturers could make an arrangement with distributors and dealers to provide these services Thus the customers durable market is highly competitive in terms of after sales services It sometimes so happens that the company increase a high cost burden in terms of after sales services 1ut the company which provides a better after sales service inspite of its cost burden( benefits in the long run Thus many companies prefer to incur high cost rather than loosing their potential customers

4)5 =arranties
-roduct warranties are an important promotional tool especially as consumers because more Guality sensitive warranty means authority or justification that the thing sold is fit for use and the producer accepts reproducibility for repairs over a period of time The company can promote sales by adding a free warranty offer or service contract Instead of changing for the warranty or service contract it offers it free or at a reduced price if the customers buy that product Thus( warranty forms an important part of customer durables customers always except a longer period of warranty 1ut the cost burden on the company is very high and the company has to perform cost benefit analysis while deciding the period and scope of warranty only that policy should be selected where the benefits cut run the costs 1ut it is very difficult to calculate and maintain balance by cost and benefits The warranty period of Bajaj Auto Ltd. is one year( or two year depending a Bajaj Auto Ltd. is policy The company replaces all the parts and movements period is over the retailer

I;T.>2U3TI>;
-rice is the only element of marketing mix that produces revenue +ll the other elements that is product( place and production procedure etc -ricing composition is the first problem facing the marketing executive +ll profit organiIations and many non profit organiIation set their prices and product and service Though most of history price were set by buyers and sellers negotiating with each other sellers would also for higher prices then they expect to receive and the buyers would offer less than their expect to pay Through bargaining they would arrive at an acceptable price 'etting one price for all buyers is relatively a modern idea Inspite of the high degree of importance given to the price mix and the fact that the price mix is only revenue earning element( most companies do not handle pricing well price is set independent of rest of the marketing mix rather than as an interstice element of market positioning strategic and price is not valid enough for different products items and market segments 3ompanies handle pricing in a variety of ways In small companies prices are often set by the top management rather than by the marketing or sales department

T/E -.I3I;G >17E3TI0E 1+7+7 +UT> BT2

9. Pri1ing "ta=ility: Bajaj Auto Ltd. is one of the companies in scooter market in India which call for long term interest of the business and aim at price stability This attempt is not to let price fall low during deprecation and rise too high during boom

).

#o (n1harge 'ar3et "hare: The main objective of Bajaj Auto Ltd. is to get maximum share in scooter market 'o they have set their price at definite level by which they can increase their market share

-ricing -olicy
-ricing -olicy is the standing answer of the firm to reGuiring problem of pricing It provides guidelines to marketing manger to solve appropriate pricing decision If competition is mainly on price basis then each marketer generally prices their product at the same time level their competition The -rices of bikes( mopeds etc( are set up by the Bajaj Auto Ltd. itself and the margin of dealers commission is added in the company price list The main reason behind the cheapeners of Bajaj Auto Ltd. is most of the parts of the moped and bikes manufacture by company itself =e can see in the following chart that the >ctroy( 3'T( etc should be paid according to the rules and regulation of the government

Parti1ulars
)actory -rice +dd! )orwarding /andling and Boading 3harges L Total +dd 3entral Excise 2uty 4#HM5 +dd )reight 3harges L ;et 2ealers -rice +dd ! 3ommunication L .etail -rice +dd * . 3 Entry Tax +dd Gujarat 'ales Tax 4&M5 L EK"showroom -rice +dd! .T> Tax +dd! Insurance , accessories L >n the .oad -rice

A&t. >Rs.?

2iscounts
The term discounts means a deduction from the nominal valve or price or amt of the product In other words( discount is the amount( which is taken off the full price of the product *ost companies modify their basic price to reward the customers from such acts as early permanent( volume purchases and off"season buying This price adjustment are called discounts 2iscount is a very popular tool in the hands of top level management to increase their sales The companies make efficient use of this tool to expand their market 2iscount being a reduction in the original price of the product are relatively cheap from of attracting new customers and sustaining old owned

3redit Terms
3redit Terms refers to the rules and regulations in the form of an agreement between the producer and the customers in relation to the credit facility which the producer gives to their customers In other words credit terms are the terms and conditions which are mutually agreed upon by the customers and producers and relates to the benefits which each will provide to other party 2epending on the policy of the management of the company( credit terms may be remains the same from consumer to consumer or may services from consumer to consumer It also depends on how good relations are between the producer and the consumer 3redit terms may also change when the policy of the company changes over a period of time It is a basic fact that each company has to give a short or long terms of credit facilities if it wants to survive in the market and in the cut throat competition If company does not give credit facilities( the customer turns to its competitor6s product in costlier Thus credit facility is must for all companies in order to survive The credit terms of Bajaj Auto Ltd. are fairly

straightforward The credit period allowed to the sealer is ?$ days The company also takes a deposit from the distributors against the dealerships allocated to them

I;T.>2U3TI>;
-romotion has three specific purposes It communicates marketing information to consumers( users and reseller It is not enough to communicate ideas -romotion persuades and convinces the buyer and influences hisNher behavior to take the desired action -romotional efforts act as powerful tools of competition providing the cutting edge of its entire marketing programme 1roadly speaking promotion means to push forward or to advance an idea in such a way as gain as its acceptance and approve -romotion is any communicative( activity whose main objective is to move forward a product( service or idea in any channel of distribution It is an effort by a marketer to inform and persuade buyers to accept( recommended or use the article( service or communication with an additional element of persuasion The promotional activity always attempts to affect ideas( products services etc is the heart of promotion *odern marketing causes for more than developing a good product priding attractively and making it a accusable to target customers company must also communicate with their present and potential customers -romotion includes the following!

+dvertising

>A? (ntrodu1tion: The +merican *arketing +ssociation has defined advertisement thus E+ny paid form of non"personal presentation and promotion of ideas( goods or services by an identified sponsor +dvertising is paid communication presentation and promotion because the advertiser has to pay for the space of time in which his advertisements appears +dvertisements appears in the recogniIed media( such as news -apers( magaIines( radio( television( cinema film( outdoor( hoarding and posters( directs man and transit It is paid for by a sponsor 4seller5 who wants to communicate about his product or service to his customer The sponsor wants to persuade and induce the readers( viewers or listeners to take some action viI To buy the advertised product so that the advertising should have max sales )rom the above discussion we can say that each and every company whether public or private has to advertise for its survival Bajaj Auto Ltd. has also undertaken the advertising activate

>B? $=je1tive o0 Advertising: The first step in developing advertising program is to see the advertising objectives +ccording to Bajaj Auto Ltd. those The Bajaj Auto Ltd. has objectives must flow from decisions on the target markets( market positioning and marketing mix following main objectives undertaken the activity of advertising with a view to attain the

9.

#o give in0or&ation a=out a ne5 Produ1t:

>ne of the most important objectives of advertising is to inform potential 3ustomers about a new product or service if people know nothing about product how can then buyO

).

#o !reate De&ands:
The primary object of advertising is to create demand for a

particular product To inform people about a people is not enough They must also be motivated to bug it by informing them the features attributes and uses of the product '.A. technical wags

+.

#o su;;ort sales &ans e00orts:

'alesman deals directly with customers and advertising

renders great help to them =hen the customers come to know 3haracteristics Guality and various brand of a product through advertising

-.

#o 'aintain De&and:
The objective of advertising is not only to create demand for a

product( but also to maintain it at current level

:.

#o Redu1e !osts:
The main object of advertising is to reduce percentage cost of

production and distribution +dvertisement leads to increase in sales( hence production expands and cost of production( falls

@.

$ther $=je1ts:
+mong the subsidiary objects of advertising( notable none6s

are consumers satisfaction( removal of misunderstanding about the product( expansion of market( evlativate favourable public opions

;E=' -+-E.
Bajaj Auto Ltd. has selected newspaper as its media of advertising because it is the most effective media It has general and wide appeal They are flexible -eriodical change in siIe and content is also easy +t local level they are using %U8ARA# "'A! AR and "A.DE" and at the national

level they use different newspaper in different cities Bike in *umbai( +hmedabad and Bucknow give advertisement in #i&es o0 (ndia. In 2elhi( *adras( -une( 1aroda( 3alcutta( 1anglore( /ydrabad has given advertisement in EA;ress. industan #i&es and (ndian

*+G+PI;E'
*agaIines are considered to be the most effective media Tough its colored attractiveness( *agaIines have longer life greater retentive value as well as reference value further they are using manages of advertisement because selective appeal is possible through it( the magaIines have most circulation form Bajaj Auto Ltd. is also interests in giving advertisement in magaIines They use different magaIine for bikes and mopeds like 'port 'tar( 3ricket( 'amarat 'ports =orld( 3hitralekha( and +bhiyan etc

TEBE0I'I>;
Bajaj Auto Ltd. is using television as important media They advertise their product on all most all channels in very popular program so that they can attract more customers Television advertisement can appeal through ear as well as eye can be demonstrated with explanation It reaches the guidance almost like personnel salesmanship Thus it is really wonderful mean of mass communication for creative market Bajaj Auto Ltd. has adopted -oster( 1oards and Electric 2isplay as a media of outdoor advertising They are giving importance to this media because it has long life general wide appeal It can also attract number of peoples

-U1BI3ITY
-ublicity is a non personnel stimulation of demand for a project service or a business unit by placing commercial significant news about it in a publication or obtaining favorable presentation of it on radio( T 0 on maganiIine that is not paid by the media sponsor )or Bajaj Auto Ltd. publicity as one of the part of the promotion mix which can6t be ignored in any case Till today many articles regarding the company is published in B# E E!$.$'(! #('E" etc Through publicity of its company Bajaj Auto Ltd. has created own goodwill in market

'+BE' -.>*>TI>;
>A? (.#R$DU!#($.: This is one of the constituent of promotion news =hich is concerned with extra efforts for increasing sales Today( sales promotion is necessary and not merely a luxury or fashion It is not expenditureQ it is an investment( which can pay rich dividend This is one of the constituents or promotion"mix( which is concerned with extra efforts for increasing sales 'ales promotion is referred to activities other than personal salesmanship( advertising and publicity =hich stimulate dealer effectiveness and consumer purchasing In a broader sense( the terms refer to almost all activities of marketing oganisation -roper selection of sales man -ayment of reasonable salaries to them( provision of their attempts to improve relations with distributors and consumers( advertising etc are the activities all of which essential aim at increasing sales 'ales promotion is defined by the +merican *arketing +ssociation to mean Ethose marketing activities other than selling advertising and publicity that stimulate consumer purchasing and dealer effectiveness( such as display shoes and expositions( demonstration and various non"recurrent selling efforts not in the ordinary routineF

'+BE' -.>*>TI>; I;3BU2E' T>>B' )>.

>i? #RADE PR$'$#($.": RE g buying allowance( )ree Goods machinery( +llowance( 3ooperative advertising( -ush money dealers 'ales contentsS

>ii?

"ALE" C$R!E PR$'$#($.: RE g 1onus( 'ales retailersS In short sales promotion is a bridge or connection between

advertising and personnel selling Bajaj Auto Ltd. spends too much on business promotion These tools are used for such purpose as gathering business leads( increasing and recording customers The Bajaj Auto Ltd. takes part in exhibition held up or organiIed by some club or other association Thus the cost of the tool is very less but their value is very too much high Barge number of people attend this fair and come in contact with the product of the 3ompany and its uses

I;T.>2U3TI>;

*ore production of commodity is not enough but is must reach to the right man at the right time and at the right price In marketing point of view place mist strategy is the second important element of the marketing mix -lace mix has two sub divisions

9.

! A..EL $C D("#R(BU#($.: 3hannel of 2istribution is the best of marketing institution

participating in the marketing activities involved in the movement or the flow of goods or services from the primary producers to the ultimate consumers In the field of marketing the channel of distribution indicates roots on -arth way through which goods and services flow or move from producer to consumers

).

P Y"(!AL D("#R(BU#($.: -hysical 2istribution consists of those marketing activities

related to the physical handing of goods such as protective packaging( order processing( inventory management( transportation and warehousing If you build a better mousetrap the world will beat at your door 6 1ut too often the marketing practitioner finds that the customers cuts the delivery of that better mouse trap at the right place at the right time and at the right Guantity The physical distribution function like other half of marketing is responsible for completing the marketing transaction

'EBE3TI>; >) 3/+;;EB

The problem of selecting the best distribution channel is the most complex one There are many factors affecting the channel choice as like natures of the product marketing environment etc These all are the very important factors or determinants of the distribution channel Every marketer has to consider all these factors at the time of selection the distribution channel while selecting the channel member Bajaj Auto Ltd. takes the following factors into consideration

9.

C(.A.!(AL !$.D(#($.:
1efore appointing a dealer or agent or retailers Bajaj Auto

Ltd. finds out the financial condition If the financial condition is sound then Bajaj Auto Ltd. looks other aspects also

).

L$!A#($.:
Bocation is the most important for wide market coverage

Bajaj Auto Ltd. showroom are mostly located nearer to the competitor6s showroom and in the centre of the city

+.

REPU#A#($. (. # E 'ARDE#:
This is considered as the EG>>2=IBBF of any dealer agent

or retailer of Bajaj Auto Ltd. and also Bajaj Auto Ltd. takes care to select the candidate who has some reputation in market

-.

PR$V("($. C$R AC#ER "ALE" "ERV(!E:

If dealer( retailer or wholesaler is ready to give after sales

service to the customer( the Bajaj Auto Ltd. takes particular decision for selection ;ot only that Bajaj Auto Ltd. has offered the after sales service on its vehicle

;U*1E. >) 3/+;;EB BE0EB

2istribute means to distribute( spread out or disseminate In the field of marketing channel of distribution indicate routes or pathways through which goods and services flow or from producers to consumers Thus the channel of distribution flow of!

9. ). +. -. :. @.

(n0or&ation. 'ar3eting !o&&uni1ation >Pro&otion?. 'aterial. 'an Po5er. !a;ital EEui;&ent. .egotiation and transa1tion.
Bajaj Auto Ltd. has good channel of distribution to meet the

customers demand easily of Bajaj Auto Ltd. has also started to appoint the dealer in the rural area to cover the whole nation

In the .ajkot Rajarshi Auto Deals Pvt. Ltd. and +utomotive are two prime or authoriIed dealer of the Bajaj Auto Ltd.

*+.8ET 3>0E.+GE
>nce the general channel decide it has to be used to increase in the share of market *arket coverage is an important activity while the company is passing from the period of stability The Bajaj Auto Ltd. has also created its good position in the corporate market It is number one in moped and scooter and now a days in 1ikes Bajaj Auto Ltd. gets good part in the total market share

T.+;'->.T+TI>;
*arkets need to be concerned with their companies6 transportation decision Transportation choice will affect the pricing of the product on time delivery performance and the condition of the Bajaj Auto Ltd. which they arrive all of which affect customer satisfaction Transportation is cause of problems of physical distribution It is sometimes caused the guardian knock of physical distribution management

=+.E />U'I;G
Every company has to store its goods while they can6t be sold immediately storage )unction is necessary( because production and consumption cycle is rarely matched The company must decide on a desirable numbers of stocking locations *ore stocking location means that goods can be delivered to customers more Guickly The number of stocking location must strike a balance between customers6 service level and distribution costs 'o far as Bajaj Auto Ltd. is concerned it is not the practice of the company to provide warehousing facility to the dealers /ence( to make arrangement of go downs for the storage of two wheelers In .ajkot Rajarshi Auto Deals Pvt. Ltd. has a very big warehouse

3onclusion
>n the basis of comprehensive research of the Bajaj Auto Ltd. under gone at Rajarshi Auto Deals Pvt. Ltd. it can be concluded that the position of the Bajaj Auto Ltd. in the corporate field is very strong The well experienced efficient and industrious sales force is the strength of it The value of the Bajaj Auto Ltd. is more than the other vehicles manufactures 'ophisticated mass production technology including the latest machinery and eGuipment for material handing( precision high volume machinery( robotic welding( automated painted and conveyoriIed vehicle assembly amongst others( are partly reasonable for this fact thus we can say that prudent and correct management plays an integral part in the whole affairs The production of vehicle is done in less time and pass through the 9#$ Guality control checks Thus such a facility does not only consumers tooling( which meet precise standards but also reduce the lead"time for introducing new model Cuality control is practicing every good engineering company and with Bajaj Auto Ltd. it appear to be way of life +ll the Bajaj Auto Ltd. 'cooters and 1ikes have very strong and nice engine and it will obey the pollution control department of India +ll the exciting product are being of started The policy will be watch the market keep track of the shift and get develop technology for creating to the demand +t present Bajaj Auto Ltd. enjoys monopoly in the field of 'cooter It is trying level best to secure the position in the bikes even though from the regional level6s network of Bajaj Auto Ltd.