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2a le of .

ontents
Page No. Letter of Submission Students Declaration Supervisors Certificate Acknowledgement !"ecutive Summar# C$AP%!&'( IN%&)D*C%I)N 1.1. Introduction 1.2. Origin of the study 1.3. Objectives of the study 1.4. Scope of the study 1.5. Methodology of the study 1.6. i!it"tions of the study 1.# "pple incorpor"tion org"ni$"tion ch"rt 1.% Mission &vision "nd go"ls C$AP%!&'+ )verview of t,e Apple incorporation
2.1. 'istoric"l b"c(ground 2.2. Success with Macintosh 2.3. Decline and restructuring 2.4.200006: Return to profita ilit! 2.5. Success with "o ile de#ices 2.6.201112: Ste#e $o s% death 2.'. 201&present: (c)uisitions and e*pansions 2.,. -roducts 2.9. .orporate identit! 2.10. /rand lo!alt! 2.11. .orporate affairs 2.12.0ead)uarters 2.1&. .orporate culture 2.14. 1itigation 16 20 21 22 2& 2& 2& 09 10 11 12 1& 1+ )%

I II III I

1 2 3 4 4 5 6 #

2.1+. 3inance 2.16. 2a* practices 24

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C$AP%!&'- Apple incorporation balance sheet and income statement and others
3.1. *et s"les 3.2. +ross !"rgin 3.3. i-uidity "nd c"pit"l resources 3.4. ."pit"l "sset 3.5. Off b"l"nce sheet 3.6. e"se co!!it!ents 3.#. Inde!nific"tion 3.%. Interest ris( "nd foreign currency ris( !"n"ge!ent 3., Interest r"te ris( 3.1). /oreign currency ris( 3.11. 0"l"nce sheet 3.12. Sh"reholder1s e-uity 3.13. ."sh flo2 st"te!ent 3.14. Inco!e t"3es 26 2, 3) 3) 31 31 32 32 32 32 33 34 34 41

C$AP%!&'. &atio anal#sis of t,e apple incorporation. 4.1..urrent r"tio 4.2 4uic( r"tio 4.3 5rofitiblity r"tio 4.4 5rofit !"rgin 4.5 6eturn on "sset 4.6 +ross profit r"tio 4.# Oper"ting profit r"tio 4.%.6eturn on e-uity 4., 0"sic e"rning po2er 4.1).7ebt !"n"ge!ent r"tio 4.11. 7ebt r"tio 43 43 44 44 44 46 46 46 4# 4% 4%

4.12 M"r(et v"lue r"tio 4.13. 8"rning po2er r"tio 4.14. 8"rning price r"tio 4.15. ."sh flo2 debt r"tio 4.16.*et profit r"tio

4% 4% 4, 4, 5)

C$AP%!&'/ 0inancial anal#sis of apple incorporation wit, ot,er compan#.


5.1 6"tio "n"lysis 2ith gr"phic"lly 51963

C$AP%!&'1 0INDIN2S3 C)NCL*SI)N AND &!C)44!NDA%I)NS #.1. /indings #.2. .onclusion #.3. 6eco!!end"tions : 6eference 64 65 65

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