What is your gender ?

Ethnici ty

What is your age?

Employ ment

Childre n

Pets

How many resident s are at your house?

How many cars are at your house ?

Yearly income

Where do you do your shoppi ng

Which food brand do you mainly buy?

What TV channe ls do you watch the most?

How many hour s of TV a day?

Ambit - ious

Rich and success ful

Do you give to charity

Social networking

What do you use the inter net for?

religious

What do you in your spare time?

Quest . No. 1

male

White british White british White british

18 & under 26-40

student

no

Yes 2 dogs no

3+

Under 10,000 15 20,000 20 30,000

Asda

Male

Employ -ed Selfemploy -ed Employ -ed

no

Mixed

Asda smart price Mixed

BBC1

BBC1

Female

40+

Yes - 2

Dog & Guine a pig Dog & Guine a pig 1 dog

Mixed

Mixed

Mixed

1-3 hour s 1-3 hour s 1-3 hour s 1-3 hour s 1-3 hour s More than 3 hrs 1-3 hour s More than 3 hrs N/A 1-3 hour s More than 3 hrs 1-3 hour s

yes

yes

hope for children MD/ heroes/ RBL British heart/ cancer yes

Facebo ok many

revisio n Socialising & music Socialising & work Socialising & work Many

no

Eat

yes

yes

no

Mixe d Mixe d

yes

yes

Male

White british

40+

Yes - 2

40,000 and over

Mixed

Mixed

BBC1 Sky Sports Sky Sports ITV

yes

no

Male

White british White british White british White british White british White british White british White british

26-40

Employ -ed Student

no

N/A

Mixed

Mixed

yes

No

yes

Facebo ok & linkedi n Facebo ok & linkedi n Facebo ok Facebo ok Facebo ok, twitter Facebo ok Facebo ok Facebo ok, twitter Facebo ok Twitter

Christia n

no

Social ising

no

Social ising Mixe d Mixe d Many

Male

18 & under 18 & under 18 & under 18 & under 18 & under 18 & under 18 & under

No

dog

N/A

Asda

Mixed

yes

yes

No

Socialis ing mixed

no

Male

Student

No

no

30 40,000 15 20,000 Under 10,000 30 40,000 Under 10,000 Under 10,000

Mixed

Asda

Male

Unemployed Employ -ed Student

No

cat

Sainsb urys Mixed Sainsb urys Mixed

Mixed

9 10

Female Male

No No

lots dog

3 4

2 1

Sainsbu rys Mixed

BBC News & BBC4 BBC1, ITV, Sky N/A Mixed

No

No

No

no

yes

No

no

yes yes

yes yes

Cancer research No

Socialis ing, music Music Music

no

no no

Music Golf

11

Male

Student

No

Dog & 2 cats cat

3+

Mixed

Many

yes

yes

12

Female

Employ -ed

No

Tesco

Mixed

ITV

yes

yes

National trust, RSPB Teenage cancer trust

Many

no

mixed

mixed

no

mixed

13

Male

White british White british White british White british White british White british White british White british White british White british White british White british White british

18 & under 26-40

Student

No

2 dogs 9 fish lots

5+

Under 10,000 N/A

Mixed

Mixed

mixed

14

Male

Employ -ed Student

4+

5+

Mixed

Mixed

15

Female

18 & under 40+

No

3 dogs 2 cats 3 dogs 1 cat no

N/A

Asda

Mixed

16

Female

Student

N/A

Asda

Mixed

BBC1, Chann el 4 ITV, BBC News mixed

17

Male

18 & under 18 & under 18 & under 18 & under 19-25

Student

No

3+

Under 10,000 Under 10,000 Under 10,000 N/A

Asda

Best quality Best quality Best quality Mixed

mixed

18

Male

Student

No

dog

Sainsb urys Asda

E4

19

Male

Student

No

Dog & cats many

20

Female

Student

No

Mixed

Sky Sports, BBC3 ITV

21

Male

Student

No

cat

3+

Under 10,000 Under 10,000 15 20,000 Under 10,000 Under 10,000

Mixed

Tesco basics Basics Mixed

BBC1, ITV mixed BBC1, mixed mixed

22 23

Male Male

18 & under 40+

Student Selfemploy -ed Employ -ed Employ -ed

No 2

no cat

2 3

1 3+

Sainsb urys Mixed

24

Female

40+

cat

3+

Mixed

Mixed

25

Female

40+

no

Sainsb urys

Mixed

mixed

1-3 hour s Less than 1 hr 1-3 hour s 1-3 hour s 1-3 hour s More than 3 hrs 1-3 hour s More than 3 hrs Less than 1 hr 1-3 hrs More than 3 hrs More than 3 hrs More than 3 hrs

yes

yes

Yes

Facebo ok Facebo ok, twitter Facebo ok No

Socialis ing Socialis ing, music Socialis ing, music mixed

no

Mixe d art

yes

yes

yes

no

yes

yes

No

no

yes

yes

Yes

no

Social ising, music Mixe d Footb all Meet friend rugby fishin g Many

yes

yes

No

yes

yes

No

Facebo ok, twitter Many

mixed

no

no

yes

No

Facebo ok Facebo ok, twitter Facebo ok, twitter Facebo ok No

yes

yes

No

Socialis ing, music Socialis ing, music many

no

no

no

yes

yes

No

yes No

yes No

No Cancer, hospice, deaf etc No

Socialis ing, music mixed ebay

no

Gami ng Mixe d Ride bike Garde ning, IPad many

Christia n Christia n Catholic

No

No

Facebo ok no

yes

yes

No

Socialis ing, gaming many

Christia n