Scribd Logo
Upload

Welcome to Scribd!

  • 4a. Maslow's Hierarchy of Needs

    Uploaded by

    lyj1017
    53 views15 pages
    MASLOW'S HIERARCHY OF NEEDS "we each have a hierarchy of needs that ranges from "lower" to "higher" as lower needs are fulfilled there is a tendency for other, higher needs to emerge" Maslow's Theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied.

    Original Description:

    Original Title

    4a. Maslow’s Hierarchy Of Needs

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    MASLOW'S HIERARCHY OF NEEDS "we each have a hierarchy of needs that ranges from "lower" to "higher" as lower needs are fulfilled there is a tendency for other, higher needs to emerge" Maslow's Theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    53 views15 pages

    4a. Maslow's Hierarchy of Needs

    Uploaded by

    lyj1017
    MASLOW'S HIERARCHY OF NEEDS "we each have a hierarchy of needs that ranges from "lower" to "higher" as lower needs are fulfilled there is a tendency for other, higher needs to emerge" Maslow's Theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    MASLOWS HIERARCHY OF NEEDS

    Maslows Theory
    We each have a hierarchy of needs that
    ranges from "lower" to "higher." As lower

    needs are fulfilled there is a tendency for


    other, higher needs to emerge.
    Daniels, 2004

    Maslows Theory
    Maslows theory maintains that a person does
    not feel a higher need until the needs of the

    current level have been satisfied. Maslow's


    basic needs are as follows:

    Personal Motivation
    Consumers will not need or want consumer goods or services that fufil higher levels on the hierarchy without satisfying lower ones.
    Example: If living in a war torn country, one has no

    desire for a social networking site

    Self-Actualization

    Esteem

    Belonging

    Safety

    Physiological

    Basic Human Needs


    Food Air Water Clothing

    Sex

    Physiological Needs

    Safety and Security


    Protection

    Stability
    Pain Avoidance Routine/Order

    Safety Needs

    Love and Belonging


    Affection Acceptance Inclusion

    Social Needs

    Esteem
    Esteem Needs

    Self-Respect

    Self-Esteem
    Respected by Others

    Self-Actualization

    Achieve full potential Fulfillment

    Marketing and Advertising

    As a business we must learn how to communicate how our product or service communicates to one of these levels of human needs

    Which Need is Being Advertised?

    You might also like