STRATEGIC MANAGEMENT

Code : 309 Unit I : Credits: 4 Introduction to Strategic Management Goals & Objectives of Business Vision & Mission Elements of Strategy Levels of strategy Strategic Intent 7 S Model Balanced Score Card Objectives. The General Environment and Strategy External Environment and Industry Analysis Resources, Capabilities & Competences and Internal Analysis Core competence theory - SWOT Matrix and Porters Five Forces Model Strategy and Product Life Cycle. Entry and Exit Barriers Value Chain Generic Strategies - BCG and GE Model Concepts of Synergy - Growth strategies - Integration (Backward and forward) - Mergers and Acquisitions Related and unrelated diversification Strategic alliances and Joint Ventures - Global market entry strategies Strategies for entering emerging markets - Outsourcing. Corporate Life cycle Sustaining competitive advantage in different industry environments - Strategic Leadership Corporate Governance Strategic Entrepreneurship Corporate restructuring and Turnaround management Organization Culture, Benchmarking.

Unit II

Unit III

Unit IV

Suggested Readings 1. Upendra Kachru (2005), Strategic Management, Excel Books 2. Richard Pettinger, Palgrave (2004), Contemporary Strategic Management, Macmillan 3. Nitish Sengupta, J S Chandan (2003), Strategic Management Contemporary Conc epts and Cases, Vision Books 4. Charles W L Hill, Gareth Jones, Houghton Mifflin (6th Edn, 2003), Strategic Management An Integrated Approach, All India Publishers 5. Gregory G Dess (1993), Strategic Management, McGraw Hill 6. M E Porter (1980), Competitive Strategy, Free Press 7. H.Igor Ansoff (1965/1987), Corporate Strategy, McGraw Hill/Penguin