Your Wish is My App

Social Media Campaign

Key Objectives

To build association with the extensive line up of apps on Nokia Lumia (Windows Phone)

To provide a platform for greater innovation and inviting suggestions from the consumers

Developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace

Target Audience
Tech enthusiasts (16-24 yrs), looking forward to get their app idea developed and reach a wider spectrum of audience

The Journey
Create an idea hub on Facebook +Twitter contests Collect App ideas +Vote
Showcase the ideas on Shortlisted ideas worlds first reality show reality show on NDTV

Invite App ideas

Organize Tweet ups across various cities (Twestivals)

Top 3 winning ideas to be developed into successful apps for the Windows Phone Marketplace. In addition to the grand prize of Rs 10 lakhs (1 million),the runner up to get Rs 5 lakhs and Rs 2 lakhs each. Rest 7 winners to win 7 Nokia Lumia 920 handsets.

Judged by a panel of experts

Facebook

Your Wish Is My App initiative started on social by developing an idea hub on Facebook, inviting the consumers to submit their App ideas

Facebook hub to collect the App ideas

To further increase the participation, consumers were invited to submit their App ideas through daily Facebook updates

Post the submissions, the App ideas were open for public voting out of which one winner was chosen to be a part of the Your Wish Is My AppNDTV show

Twitter

Leveraged Twitter as the primary platform to invite consumers and submit their App ideas

A series of contests were run on the Nokia India official Twitter property, creating maximum visibility for the initiative and collecting commendable number of App ideas from the consumers

The response from consumers was overwhelming !

Engaged with influential Twelebs to run contests on their online network to collect app ideas and further amplify the buzz

#YourWishIsMyApp trended for 9 consecutive days on the India trend map !

To accrue votes, a series of twitter contests were run on our official property asking our followers to vote good/bad against one relevant app idea

#YourWishIsMyApp again trended thrice on the India trend map !

Twestivals

3 Mega Twestivals were conducted in Bangalore, Mumbai and Delhi

Consumers, bloggers and influencers were invited to come and present their App ideas to the panel of judges

3 shortlisted ideas from each city were made to be a part of the Your Wish Is My App NDTV show

YourWishisMyApp Twestival Bangalore Chapter

Attended by over 100 people, Your Wish is My App Twestival in Bangalore was conducted as an interactive community meet up & an audition for Worlds 1st App Reality Show
Hosted by @teentakle1212 and @dhempe, 2 highly influential Bloggers from Bangalore & Adding to the flavor of interactivity, we also had @funny_leone, a standup comedian talking about apps and life engaging the audience

1000 app ideas collected from the Twestival itself

Twitter Went Buzzing with #YourWishIsMyApp in Bangalore

YourWishisMyApp Twestival Mumbai Chapter

Attended by over 90 people, Your Wish is My App Twestival in Mumbai was conducted as an interactive community meet up & an audition for Worlds 1st App Reality Show
Hosted by @VantasKiGoli and @Rutaagayire, 2 highly influential twelebs from Mumbai & Adding to the flavor of fun interaction, we had @amoghranadive, a standup comedian to engage live with the audience

Over 800 app ideas collected from the Twestival itself

Twitter Went Buzzing with #YourWishIsMyApp in Mumbai

YourWishisMyApp Twestival Delhi Chapter

Attended by over 70 people, Your Wish is My App Twestival in Mumbai was conducted as an interactive community meet up & an audition for Worlds 1st App Reality Show
Hosted by @ClintonJeff and @LadyOldMonk, 2 highly popular influencers from the Tech world and Twitter respectively, from Delhi & Adding to the flavor of fun interaction, we had @NeetiPalta, a standup comedian to engage live with the audience

Over 160 app ideas collected from the Twestival itself

Twitter Activity with #YourWishIsMyApp in Delhi

Blogger engagement

Roped in bloggers with a consolidated reach to publish blog updates, inviting consumers to submit their App ideas

http://mobihalo.wordpress.com/2012/11/20 /nokia-indias-your-wish-is-my-app-contest-isamazing-2/

http://gadgetdiary.com/nokia-lumia-your-wish-ismy-app-contest.html

NDTV Show

After the collection of App ideas, the nine-episode reality TV show Your Wish Is My App was launched on news network NDTV

These shows gave the top 36 submissions the chance to fight it out for the cash prize in front of panel of judges The winning apps were awarded for their originality, relevance, revenue potential and practicality

http://www.ndtv.com/video/player/nokia-your-wish-is-myapp/your-wish-is-my-app-the-final-countdown/271383

Rajiv Makhni , NDTV managing editor & tech guru

Judges Your Wish Is My App, NDTV

Vishal Gondal, managing director, Disney UTV Digital

Raj Chinai, venture capitalist & co-founder

Vikas Khanna, celebrity chef

Results

Your Wish Is My App initiative was a huge success, both online and offline ! 0.15 M conversations were generated online 0.04 M App ideas were collected from this initiative 0.02 M mentions were with #YourWishIsMyApp #YourWishIsMyApp trended 9 times on the India trends map

Challenges

Inviting App ideas from the consumers leveraging the various social media platforms Collecting votes from the consumers through twitter Organising the 3 mega Twestivals keeping in mind the outcome that was required
Making sure #YourWishIsMyApp trends on the India trends everyday till the collection of App ideas and voting is on

Thank-You

C A S ES T UD I E S