Colour Schemes and Target Audience

Jodie Willett, Michaela McCole and Jade Karakaya

Colour schemes
These are our colour schemes, we have yellow which is the main colour. This is because it fits with our name Citrine which is a yellow gem, therefore we chose the colour yellow to fit with it. Also, fitting out target audience which is girls, yellow is more of a girl colour. We was originally going to use pink, but we decided that everyone associates pink with girls, so we decided to be unique and choose a colour which not many people choose frequently. Furthermore, I haven't seen a deodorant in a while which is yellow therefore we will stand out from the rest.

Target Audience
Our target audience we have chosen is teenage girls, we have decided to choose this target audience because teenagers are the ones who need deodorant the most. As they are doing sports and activities, they need deodorant so we have decided to make a deodorant for teenage girls. This also links with the colour scheme.