100,000

Over 100,000 individuals in the San Diego area own a car produced by a company that is no longer in business

300%
An individual who has watched a SDSU basketball game on cable is 3x as likely as the rest of the population to own 4 or more cars

25.0%

Women 18-54

Female SDSU B-ball Fans

20.0%

235%
A female who has watched, attended, or listened to a SDSU basketball game is over twice as likely to spend over $45,000 on a car

15.0%

10.0%

5.0%

0.0% Honda:Any vehicle Honda:Any new Honda:Any owned

250 Million
SDSU Female Football Fans (ages 18-54) plan to spend over 250 million dollars on car purchases over the next 12 months