Fifth Third Arena:

Student Experience

Matthew Phillips
Kevin Hurd
Marissa Tebeau

Project Flow

Research Rationale
Ticketing
Technology
Tailgate
In-arena
Design

Research Rationale

ANDRE SEOLDO,
University of
Cincinnati

OU STUDENTS

Ticketing
Ticket Upgrade
Unused tickets used to upgrade students
Sell additional student tickets

Season Tickets
Back to Season ticket model
Rotation across from opposing bench

Facilities Challenges
Testing access points

Technology
TapSnap

2- 42 inch monitors
Social Media Wall
Fan data
Sponsorship dollars
Bearcat commercial
contest

Technology
Wi-Fi Connectivity
Important to students
Special access
Score and ribbon boards
Fan engagement
Industry leaders

Bearcats Den

Armory Fieldhouse
would serve as the
student tailgate zone.

In-Arena Experience
Led team out on the court
Bearcat Cash
Social media

Led team out on the court

Bearcat Cash
Social media

Design
The added student section area
(first 10 rows across from the
opposing teams bench)

Existing student section would

expand horizontally.

Summary

Re-prioritize
Pregame
Access
Design
Ticketing