Sr.

No Name Group 1 Dharmendra 1 Srivastava 2 Abhijit Mondal Group 2 Viral ganger Yogesh erande nitish marathe vicky kharva sudipta Group 3 Reema D'souza Yogesh Gharat Madhusudan Kancharla Jessica Lobo Pragati Mahadik Jelindher Mallikarjun Group 4 Zeeshan Hussain Satya Christina Shailesh Averil

Roll No.

Topic

Presentation date

Status

1. Introduction to marketing concepts, its relevance in India,marketing mix.

TBD

1 2 3 4 5

2. Environmental scanning, marketing opportunity and scanning

8th March

Done

1 2 3 4 5 6

21 29 38 54 55 57 3. Buyer behaviour with reference to household and institutional or organisational market segment and segmental analysis

12th March

Done

1 2 3 4 5 6

4. Market estimations, market potential, demand forecasting and sales forecasting, marketing information system

13th March

Done

Group 5 Pradeep Bala Sohial Khan Sohel Ankush Koul Maghesh 5 Krishnaveni 6 Nitesh Lakkad 1 2 3 4 Group 6 Vinayak Andhale Dhananjay Dhatrak Yogesh Band Abhishek Choudhary

6 46 26th March 51 52 53 5. Marketing research and market planning rescheduled

1 2 3 4

6. Product mix decision, product identification, product life cycle, branding and packaging

19th March

5 Rakesh Bingi Kaustubh 6 Dandekar Group 7 Sai Gandre Punita Kathote Kartik Bhatt Rinal Kharat Abhishek Bandiwadekar Group 8 Priyanka Basu Anuradha Mali Rani Gibindpreet Rohan Kale Shyam Hargude Group 9 Ali Ameya Anushri Radhika Roysten Group 10 Dimpal Ambre:--Spoc 1 Sameer Ansari: 3 Amit Babar 5 Nisha Darekar 18 Abbas Kanchwala 39

1 2 3 4 5

4 44 11 7. New product development and management 48

26th March

rescheduled

1 2 3 4 5 6

8. Pricing policies, structure and methods. Concepts of regulated pricing in selected industries

20th March

rescheduled

1 2 3 4 5

9. Promotional decision, communication process, promotion mix, promotion strategies with respect to consumer and industrial product. Advertising and personal selling decision

20th March

rescheduled

1 2 3 4 5

10. Distribution management, importance of distribution in developing country. Role of middlemen. Identification, selection and managing dealers. Distribution channel management. Performance and control (marketing audit).

27th March