Professional Documents
Culture Documents
Submitted
To
RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR
Dhanwate National College, Nagpur
By
Kunal A. Pande
of
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CONTENT
1. Introduction
4. Research Methodology
a. Objective Of Study
b. Research Hypothesis
d. Limitation
5. Plan Of Work
6. Chapterization Scheme
7. References
INTRODUCTION
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PARLE Products has been India's largest manufacturer of biscuits and
confectionery, for almost 80 years. Makers of the world's largest selling biscuit,
PARLE-G, and a host of other very popular brands, the PARLE name
symbolizes quality, nutrition and great taste. With a reach spanning even the
remotest villages of India, the company has definitely come a very long way
since its inception. Many of the PARLE products biscuits or confectioneries, are
market leaders in their category and have won acclaim at the Mondi Selection,
since 1971. With a 40% share of the total biscuit market and a15% share of the
total confectionary market in India.
PARLE has grown to become a multi-million dollar company. While to
consumers it's a beacon of faith and trust, competitors look upon PARLE as
an example of marketing brilliance.
This Biscuits are one of the most popular confectionary biscuits in India.
PARLE- G is one of the oldest brand names in India and is the largest selling
brand of biscuits in India. For decades, the product was instantly recognized
by its iconic white and yellow wax paper wrapper with the depiction of a
young girl covering the front. Many counterfeit companies have attempted to
recreate and sell lower quality products of similar names and virtually
identical package design. There was a time when PARLEG’s dominance was
threatened by rival brands, especially the Tiger brand from Britannia. The
company's slogan is popular among the Indian consumer population, reading
G means Genius. The name, "PARLE-G", is derived from the name of the
Indian rail station, Vile PARLE, where the PARLE production factory is
based. The biggest concern is that the brand shouldn’t become outdated as it
is a historic brand.
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ABOUT PARLE
• Established in 1929
st
• 1 brands- PARLE Glucose and PARLE Monaco
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RATIONAL BEHIND THE STUDY
The survey also sought to know as to what the consumers expect in the future
from Parle-G. Parle Glucose biscuits are one of the most popular confectionary
biscuits in India. For decades, the product was instantly recognized by its iconic
white and yellow wax paper wrapper with the depiction of a young girl covering
the front. The Objective of the Research is to find out the preference of people in
Glucose biscuit also to know "Why the Parle-G is no. 1 in glucose biscuits
segments". Our Research goal is to study about the attributes which make Parle-
the three major attributes which influence the position of the biscuit in the
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IMPORTANCE OF PROPOSED TOPIC
This study will analyse the effects of marketing strategies of consumer perception.
Advertising with brand ambassador and attracting people with more promotional
activities.
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REASEARCH METHODOLOGY
Objective Of Study
To study customer review of Parle-G in Nagpur.
Research Hypothesis
H1: Customers of Parle-G are not satisfied with marketing strategies of it.
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Customer response can be biased.
PLAN OF WORK
Statistical Analysis
Total 8 –Weeks
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CHAPTERISATION SCHEME
1. Introduction
a. Objectives Of Research
b. Research Hypothesis
c. Research Design
d. Sampling Plan
f. Limitations Of Study
6. Finding Of Study
7. Conclusion Of Research
8 Suggestions
9. References
10. Annexure
11. Questionnaire
12. Bibliography
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REFERENCES
Books:-
Websites :-
Guide
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