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Ahmad Al-Rubaie
Agenda Apple as a leading innovator Apple financial performance Apple history & innovation background Apples innovation strategy Apples innovation takeaways Steve Jobs innovation secrets
For the fourth straight year, respondent ranked Apple and Google the two most innovative companies, with Apple once again the hands-down winner. Apple has held the op spot in our survey since 2005. To gauge opinions, we asked respondents to name the company they consider most likely to topple Apple within the next five years. The two names mentioned most often, perhaps not surprisingly, were Google and Microsoft. But it is worth noting that the third most frequent response was "no one" suggesting that many believe Apple will not fade anytime soon.
Source: Innovation 2010, BCG
Apple Inc
Increase revenue more than 450% in 8 years Increase net profit more than 1700% in 10 years
Were armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt, Steve Jobs, CEO of Apple, October, 2008 Earnings
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Apple leverages a combination of TopDown and Bottom-Up innovation strategy to create new innovations Management & organisation driven, highly structured and process oriented. Customer driven, spontaneous and with deep understanding of customer need
Provide multiple products / touch points to buyers so they can buy and subscribe to more products all glued through iTunes Creativity begins with asking questions Innovation happens when you find answers No questions, no answer More questions, better answer
Do what you love Put a dent in the universe Kick-start your brain Sell dreams, not products. Say no to 1,000 things. Create insanely different experiences. Master the message
Steve Jobs