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  • Customer Journey Mapping As An Advocacy Tool For Disabled People: A Case Study, Adam Crosier and Alison Handford Social Marketing Quarterly 2012 5

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    This document provides a list of 10 references related to social marketing for public health. The references include books on social marketing and its role in public health, as well as journal articles and reports on specific social marketing campaigns and their evaluations.

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    Bibliotec nationala

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    UNITATEA CENTRALA

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    This document provides a list of 10 references related to social marketing for public health. The references include books on social marketing and its role in public health, as well as journal articles and reports on specific social marketing campaigns and their evaluations.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    83 views1 page

    Customer Journey Mapping As An Advocacy Tool For Disabled People: A Case Study, Adam Crosier and Alison Handford Social Marketing Quarterly 2012 5

    Uploaded by

    cristinuca91
    This document provides a list of 10 references related to social marketing for public health. The references include books on social marketing and its role in public health, as well as journal articles and reports on specific social marketing campaigns and their evaluations.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    8NI*-*9- 19N*R-L- : :46K;:.S1 8NI*-*9- 19N*R-L- : III<%%4:%/$ 9=.0 1.Kotler, Philip, Nancy R. Lee.

    Social Marketing: Influencing Behavior for !oo". Sage, #$$%

    2. &onovan, Ro'ert (. )*he role for +arketing in pu'lic health change progra+ ., -u tralian
    Revie. of Pu'lic -ffair 1$, nr. 1 /(uly #$110

    3. 1heng, 2ong, Philip Kotler, Nancy R. Lee. Social +arketing for pu'lic health: glo'al tren" an"
    ucce torie . Su"'ury, Ma achu ett : (one an" Bartlett Pu'li her , LL1, #$11

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    - 1a e Stu"y, -"a+ 1ro ier an" -li on 2an"for" Social Marketing 3uarterly #$1# 4. !rier, S. 5 Bryant, 1.-. /#$$40. Social +arketing in pu'lic health. -nnual Revie. of Pu'lic 2ealth
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    L.!., Kent, 1.K., 5 Klau ner, (.&. /#$1$0. Stop the ore : *he +aking an" evaluation of a ucce ful ocial +arketing ca+paign. 2ealth Pro+otion Practice
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