NEW PRODUCT PROJECT CHARTER

Project Name Category Type of Innovation* GLADIATOR Surface Care All Purpose (BOH) (x ) GAMECHANGER - Breakthrough ( ) ADJACENCY ( ) EHANCEMENT ( ) COST SAVINGS Customer Desirability: 5.0 Technical Feasibility: 2.5 Business Viability: 3.0 10.5 Project Leader Team: ELISE LENZ ED FU (R&D), MUKHLES (Packaging), JEFF HARRIS (Finance), JONATHAN WALSH (QA), CHARLES FAVIA (Non-wovens), MONISH BHATIA (Procurement) VIVEK MARELLA (Operations) 2015

Degree of Innovation 1-5

Target Launch Date

Why are we doing this (Opportunity/Problem/Current Unmet expectations):

Key Assumptions to be tested: Revenue growth : Ex: 15% increase in revenue growth: 10% from new customers; 20% additional SKU; 15% additional locations; 55% Distributors; Cannibalization: 5% from TTSW Pricing: Ex: $ 45.00/case Variable margin: Ex: 35% Capital expenditure ROI: Ex: repaid in 3 years Kill claims: 99.999% vs. Listeria Cleaning performance: Ex: Dries in 60 seconds; cuts heavy grease better than Clorox Degreaser

What is the big idea?

7 3
Key Product Elements: (if known, if not directions) Liquid/formula Applicator type/size/count: Packaging Equipment, Accessory:

Expected Financial Impact (Attach Yr 1 forecast) Product Benchmark: TTSW Year 1: Revenue: Net Profit: Year 2: Revenue: Net Profit: Year 3: Revenue: Net Profit

Customers Foodservice Top 200 chains, BOH, FOH Food Processing Meat processing plants Healthcare Foodservice - BOH Intended Source of Business (e.g., new, replace, add):

*Definitions:
Gamechanger: Breakthrough Innovation Adjacency: Outside the traditional boundaries of our portfolio Enhancement: Improvements on current product specs

Key Milestones/Timeline TARGET (Attach Gantt Chart) Exploratory: - Define formula 3/30/2014 - Define non-woven 4/1/2014 - Define equipment 4/01/2014 Feasibility - Trials 6/30/2014 - Testing (Stability, Preservative, GLP, etc) - EPA registration Development Commercialization Launch

ACTUAL