Professional Documents
Culture Documents
Presented by the Workshops Team Kate F., Molly R., and Keli T.
Visual Rhetoric
Definition: 1. The use of images as argument 2. Lets pictures speak for themselves through the use of iconography and symbology recognizable by the viewers thanks to a priori knowledge.
WHAT NOT TO DO
Visual Rhetoric
Your Goal: Present a clear and well-supported argument by creating conversation among elements (font, color, images, etc.) on your poster.
First Impressions
PRINCIPLES OF DESIGN
Balance Unity Proportion Direction and Movement Contrast Emphasis Scale Repetition, Rhythm, and Pattern
Balance
Contrast
Direction/Movement
Emphasis
Repetition/Rhythm/Pattern
Unity
Color Theory
Using color rhetorically
Contrast draws attention Colors have cultural associations Context
Incorporating Text
Minimize text as much as possiblelet your visuals help make your argument. Your text should be legible from 3 feet away. Generally, use at least 24 point in text and 36 for headings.
Font Personalities
Times New Roman DePaul University
Build-an-Image!
With a partner, choose a mood, color, and phrase Create an image and incorporate the text to communicate the mood on the corresponding color paper
At the UCWbL
UCWbL Portfolios
Enhance the concepts of your Tutoring Philosophy, Professional Development Activities, and other components by using images Take advantage of the features provided by using an electronic platform
UCWbL Initiatives
Create posters and other promotional media for the UCWbL Get involved and participate in various, creative professional development activities
Everyday Projects
Resumes Digication portfolios Multimodal projects
Tutoring Checklist!
Located at the Reception Desk in both Writing Centers
Helpful Links
Images:
http://search.creativecommons.org/
E-Portfolio Reflection
What are your strengths in terms of tutoring multimodal projects at the UCWbL? Have any of the concepts discussed today helped or complicated you understanding of how to tutor visual rhetoric? Where do you see the concepts discussed today in your e-portfolio or other multimodal projects youve created (CRAP, 8 Principles of Design, Color/Text Pairing)