Google Adwords Exam 300 Sample Test Questions With Correct Answers

Q: Your Destination URL Cannot______________.
Link To A Website That Is Under Construction

Q: Your Site Ma !a"e A #o$%U$ &n The Landin' #a'e As Lon' As The Content In The #o$%U$ Is !i'h(
Re(e"ant To The Content &n Your Landin' #a'e.
)a(se
Q: A Uni*or+ Resource Locator ,URL- Is Co++on( .no/n As A,0-______.
Web Address
Q: Which &* The )o((o/in' Wou(d 1e An 23a+$(e &* A 4a(id Dis$(a URL5
W//.6+ai(.Co+

Q: Accordin' To #unctuation #o(ic7 !o/ Man Tota( 23c(a+ation #oints Are A((o/ed In Your Ad Te3t5
&ne
Q: Which &* The )o((o/in' Is An 23a+$(e &* A Ca((%To%Action #hrase5
1u !ere
Q: 6oo'(e______ Certain Co++on Miss$e((in's &r 4ariations &* Words In Ad Te3t.
Does 0ot A((o/
Q: #rices Stated In Your Ad Te3t Must A(/as 1e Su$$orted Within 8%9 C(icks &* Your Landin' #a'e.
True
Q: )ree &**ers In Ad Te3t Must 1e Su$$orted_____________.
Within 8%9 C(icks &* Your Landin' #a'e
Q: When Mi'ht 6oo'(e A((o/ The Use &* A Su$er(ati"e In Ad Te3t5
The C(ai+ Is 1acked 1 Le'iti+ate Third%#art Su$$ort Su$er(ati"es Are A(/as A((o/ed In Ad Te3t
Q: Which &* The )o((o/in' Is Considered A Su$er(ati"e That Wou(d 0ot 1e A((o/ed In Ad Te3t Without
4eri*ication5
1est

Q: Te3t In I+a'e Ads Must Adhere To 2ditoria( #o(ic 6uide(ines.
True
)a(se
Q: You Must Inc(ude A Dis$(a URL In The I+a'e You U$(oad.
True
Q: I+a'e Ad Si:e And &rientation Standards State That I+a'e Ads Are______ To 1e Rotated &r In"erted.
0ot A((o/ed
Q: 6oo'(e I+a'e Ads Can 1e Rated With Which Le"e( &* C(assi*ication5
)a+i( Sa*e &n(
Q: Which &* The )o((o/in' Is A Trade+ark &/ned 1 6oo'(e5
&rkut
Q: Ad"ertisers Are Res$onsib(e )or Their Use &* &ther Co+$anies; Trade+arks As .e/ords And Ad
Te3t.
True
Q: When Wi(( 6oo'(e 1e'in A Trade+ark In"esti'ation5
A*ter A(( Mandator In*or+ation Inc(uded In A C(ai+ Are Recei"ed
Q: 6oo'(e;s #o(ic &n Co$ri'ht C(ai+s A$$(ies To________.
Ads7 Search Resu(ts7 And 6oo'(e 6rou$s #ostin's
Q: Which T/o &* The )o((o/in' Was Can You Send A 6oo'(e Co$ri'ht C(ai+ )or+5 ,Se(ect 9-
1 6round Mai(
)a3
Q: I* The Dai( 1ud'et )or Your Ca+$ai'n Is Less Than The Reco++ended A+ount7 What Ma &ccur5
Your Ads Ma Sho/ Inter+ittent( Throu'hout The Da
Q: Which &* The )o((o/in' Is True About Your Cost%#er%C(ick ,C#C- 1id5
You Can Set A C#C 1id )or 2ach Ad 6rou$ &r .e/ord In Your Ca+$ai'n

Q: 6oo'(e Deter+ines Your .e/ord;s Qua(it Score 1 Considerin' A(( &* The )o((o/in' )actors7
23ce$t______.
Cost%#er%C(ick ,C#C- 1id

Q: &n Search Resu(t #a'es7 &ur Sste+ Deter+ines Your Ad;s Rank 1ased &n ______.
Your .e/ord;s Qua(it Score &n 6oo'(e And Its Cost%#er%C(ick ,C#C- 1id

Q: Which &* The )o((o/in' State+ents Is True Re'ardin' Ad /ords Ad Rankin'5
Your Ad Can;t 1e Locked &ut &* The To$ #osition 1ased So(e( &n #rice
Q: Ad /ords Standard 2dition Is Idea( )or Ad"ertisers Who Want More Contro(
&"er Their Account.
True
Q: Ad /ords Starter 2dition Is 0ot Idea( )or Ad"ertisers Who Want To______.
Tar'et Users In &n( &ne S$eci*ic Re'ion
Q: It Is #ossib(e To Set U$ Site%Tar'eted Ca+$ai'ns In 1oth The Standard And
Starter 2ditions &* Ad/ords.
)a(se
Q: You Can 2dit Your______ A*ter You !a"e Co+$(eted The Ad /ords Account Creation #rocess.
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.e/ords

Q: &nce You 6raduate To Standard 2dition7 You Can Return At An Ti+e To Starter 2dition.
)a(se

Q: Which &ne &* The )o((o/in' Does 0ot A$$( To The 2ntire Ad/ords Account5
Dai( 1ud'et
Q: An Ad /ords Standard 2dition Account Can !ouse U$ To______ Ca+$ai'ns And______ Ad 6rou$s
#er Ca+$ai'n.
9<7 8==
Q: Let;s Sa That You !a"e A 0e/ #roduct That 0eeds To 1e Ad"ertised In A S$eci*ic Location. What
Action Shou(d You Take5
Create A 0e/ Ca+$ai'n
Q: What Is The Structure &* An Ad /ords Account )ro+ The To$ Do/n5
Account7 Ca+$ai'n7 Ad 6rou$7 Ad Te3t And .e/ords
Q: 2ach Ad /ords Ca+$ai'n !as Its &/n Dai( 1ud'et.
True

Q: A Ca+$ai'n;s Lan'ua'e And Location Tar'ets Can 1e 2dited A*ter The Ca+$ai'n !as 1een Created.
True
Q: The Search M Ca+$ai'ns 1o3 &n The Ca+$ai'n Su++ar #a'e A((o/s You To______.
Search )or Words &r #hrases Across A(( Ca+$ai'ns7 Ad 6rou$s7 AndAds In Your Account

Q: It Is #ossib(e To Custo+i:e The Co(u+ns &n The Ca+$ai'n Su++ar #a'e.
True
Q: 1 Choosin'______ &n The 2dit Ca+$ai'n Settin's #a'e7 6oo'(e Wi(( Sho/ Your Ads As Quick( As
#ossib(e Unti( Your Dai( 1ud'et Is Met.
Acce(erated De(i"er
Q: Ad 6rou$s Within A Ca+$ai'n Can 1e #aused )ro+ The Ca+$ai'n Detai(s #a'e.
True

Q: Which &* The )o((o/in' Actions Cannot 1e #er*or+ed )ro+ The ;.e/ords; Tab5
2dit Your Ad /ords Ad Te3t
Q: &n The ;.e/ords; Tab7 You Can Use The Ma'ni*in' 6(ass Icon______.
To See Whether A .e/ord Is Sho/in' Ads.
Q: It Is 0ot #ossib(e To #ause An Indi"idua( Te3t Ad.
)a(se

Q: &n The______7 You Can 2dit Your #a+ent Detai(s And Chan'e Your 1i((in' Address.
1i((in' #re*erences #a'e
Q: You Can Chan'e Your Lo'in 2+ai( Address )ro+ The Account #re*erences #a'e Under The ;M
Account; Tab.
True
Q: You Can Use______ To In"ite &ther Users To Share An Account With You.
The Access #a'e

Q: Which &* The )o((o/in' Is 0ot A 6ood Wa To 23$and Your .e/ord List5
List As Man .e/ords As #ossib(e To Dra/ A(( #ossib(e Tra**ic.
Q: It Is 1est To .ee$ .e/ord Lists In 2ach Ad 6rou$ S+a(( And Mana'eab(e.
True
Q:______ .e/ords &n( Sho/ Your Ad When The #recise #hrase Is Used In The Search Quer >
Without An &ther Words 1e*ore7 1et/een7 &r A*ter.
23act Match
Q: Sin'(e%Word &r 6enera( .e/ords Are______.
Too 1road And Can Lead To C(icks )ro+ #eo$(e Who Don?t .no/ What You?re &**erin'

Q: Which &* The )o((o/in' Is 0ot An 2**ecti"e Method )or Writin' Ad/ords Ad Te3t5
Use &n( &ne Ad 4ariation #er Ad 6rou$ )or The Sake &* A Consistent Messa'e

Q: The Most 2**ecti"e Ad /ords Ad !ead(ines______.
Direct( Re(ate To The .e/ords 1ein' Searched
Q: Your Ad /ords Dis$(a URL !as To 1e The 23act Sa+e As Your Destination URL.
)a(se

Q: Which &* The )o((o/in' Is 0ot An A"ai(ab(e )or+at )or Ad/ords I+a'e Ads5
S+a(( S$here
Q: I+a'e Ads Can 1e Created In 1oth .e/ord%Tar'eted And Site%Tar'eted Ca+$ai'ns.
True

Q: 4ideo Ads Are @C(ick%To%#(a7? So The )irst Thin' Users Wi(( See When Your Ad Is Sho/n Is A______.
Static I+a'e
Q: It;s 1est To De(i"er .e Messa'es Late In Your 4ideo Ad.
)a(se

Q: Loca( 1usiness Ads !a"e The Abi(it To Sho/ &n The 6oo'(e Content 0et/ork.
)a(se
Q: 1e*ore You Can Create A Loca( 1usiness Ad7 You Must )irst______
Create A Loca( 1usiness Listin' In The Loca( 1usiness Center
Q: The )or+at &* Loca( 1usiness Ads Is The Sa+e &n 6oo'(e Ma$s And The 6oo'(e Search 0et/ork.
)a(se

Q: Mobi(e Ads Contain____ Lines &* Ad Te3t With A Ma3i+u+ &*____ Characters &n 2ach Line.
89 To 8A
Q: It Is #ossib(e To !a"e Your Mobi(e Ad Connect Users To Your 1usiness #hone.
True
Q: The #ricin' Mode( )or Mobi(e Ads Is 2ither #a%#er%C(ick &r______.
#a%#er%Ca((

Q: Search Resu(ts Sites Like 6oo'(e Make U$ The MaBorit &* #a'es 4ie/ed &n The Internet.
)a(se
Q: Site%Tar'eted Ads Are Conte3tua(( Tar'eted.
)a(se
Q: Which &* The )o((o/in' Is True Re'ardin' Ad #(ace+ent &n 6oo'(e 0et/ork Sites5
6oo'(e Auto+atica(( )or+ats Your Ad To Match The Look And )ee( &* Di**erent 0et/ork Sites.
Q: Which &* The )o((o/in' Is 0ot A Wa In Which You Can )ine Tune Your Ads )or Search Tar'etin'5
4ie/ The .e/ords That Your Co+$etitors Use.
Q: A Lo/ C(ick throu'h Rate ,CTR- )or Your Ads &n The Content 0et/ork ______.
Wi(( 0ot A**ect The Rankin' &* Your Ads &n Search Resu(ts #a'es
Q: A Lo/ C(ick throu'h Rate &n Content #a'es A(/as Indicates That Your Ads Are 0ot #ro*itab(e.
)a(se

Q: Site%Tar'eted Ads Share The Ad S$ace &n A Content #a'e With !o/ Man &ther 6oo'(e Ads5
=
Q: Site%Tar'eted Ca+$ai'ns Do 0ot &**er The Abi(it To______.
Inc(ude More Characters In Te3t Ads
Q: Site%Tar'eted Ca+$ai'ns Are 0ot Use*u( )or Ad"ertisers Who Want To 1ui(d 1rand A/areness.
)a(se

Q: )or Site%Tar'eted Ca+$ai'ns7 The Site Too( 6i"es You )our Di**erent Was To Choose Websites &n
Which To Sho/ Your Ad.
True
Q: The .e/ord Too( Is Use*u( In The Creation #rocess )or A Site%Tar'eted Ca+$ai'n.
)a(se

Q: Your Cost%#er%Thousand I+$ressions ,C#M- 1id Is________.
The A+ount You Are Wi((in' To #a )or 8=== I+$ressions
Q: Site%Tar'eted Ads Do 0ot Co+$ete With .e/ord%Tar'eted Ads.
)a(se
Q: With Cost%#er%Thousand I+$ressions ,C#M- #ricin'7 You A(/as #a Your C#M 1id )or The
I+$ressions Recei"ed.
)a(se
Q: In &rder )or A Site%Tar'eted Ad To A$$ear &n A #a'e7 Its Cost%#er%Thousand I+$ressions ,C#M- 1id
Must_________. ,se(ect 9-
&utrank The 2**ecti"e Cost%#er%Thousand I+$ressions ,2c$+- 1ids
&* The To$ )our .e/ord%Tar'eted Te3t Ads Co+bined

Q: 6oo'(e Does Not Consider A User;s______ When Deter+inin' Whether To Sho/ Your Ad.
#re"ious #urchasin' !istor
Q: Which &* The )o((o/in' Is True Re'ardin' 6oo'(e Ad Trans(ation5
6oo'(e Does 0ot Trans(ate Ad Te3t
Q: I* The User Doesn?t S$eci* A Lan'ua'e #re*erence7 6oo'(e Deter+ines The De*au(t Lan'ua'e
#re*erence______.
1 Considerin' The 6oo'(e Do+ain ,Like 6oo'(e.)r-
Q: ______ Is A UniCue 0u+ber Assi'ned To 2ach Co+$uter Connected To The Internet.
An I# Address
Q: Considerin' A User;s I# Address Is The &n( Method 6oo'(e Uses To Sho/ Re'iona(( Tar'eted Ads.
)a(se

Q: Tar'etin' Your Ads To A(( Countries And Territories Is Idea( )or A 1usiness That______.
Makes !and+ade Tos And Shi$s The+ 6(oba((

Q: ______ 6i"es You A 6ood Wa To Reach Your Users 2"en I* The?re #hsica(( Located In 0on%0ati"e
Areas.
Lan'ua'e Tar'etin'

Q: Re'ion And Cit Tar'etin' Can !e($ You .ee$ Your Qua(it Score______ Whi(e .ee$in' Your
Cost______.
!i'h7 Lo/
Q: Re'iona(( Tar'eted And Countr% And Territor%Tar'eted Ads A$$ear In The Sa+e )or+at &n 6oo'(e.
)a(se
Q: Which &* The )o((o/in' 1usinesses Cou(d 1est Uti(i:e Re'ion And Cit Tar'etin'5
A )(o/er Co+$an That &n( De(i"ers To San )rancisco

Q: You Shou(d Choose Custo+i:ed Tar'etin' )or Your Ad /ords Ca+$ai'n ______.
I* You Want To Reach An Audience In A 4er S$eci*ic Area.
Q: It Is #ossib(e To Tar'et A <=%Mi(e Radius Around Your 1usiness Location.
True
Q: With Mu(ti%#oint Tar'etin'7______.
You Can Create Tar'et Areas &* 4irtua(( An Si:e And Sha$e
Q: The De*au(t Settin' )or An 0e/ .e/ord Is #hrase Match.
)a(se
Q: Which #unctuation Shou(d You A$$( When Usin' The 1road%Matched .e/ord Matchin' &$tion5
0one
Q: An Ad With The .e/ord DChea$ Choco(ateD ,In Quotations- Wou(d Run &n Which &* The )o((o/in'
Search Queries5
;6ood Chea$ Choco(ate;
Q: To Indicate A .e/ord As An 23act Match7 Which &* The )o((o/in' Shou(d 1e Used5
1rackets E F

Q: An Ad"ertiser Is Se((in' 1a((et S(i$$ers. I* !e Does 0ot Want !is Ad To A$$ear When ;Weddin' 1a((et
S(i$$ers; Is Queried7 !e Shou(d A$$( The 0e'ati"e%Match .e/ord ;Weddin'.;
True
Q: Which .e/ord Matchin' &$tion #ro"ides The 1est #ossibi(it )or !i'h 0u+bers &* Ad I+$ressions5
1road Match
Q: 23act Match Tends To 6i"e You )e/er C(icks 1ut !i'her Con"ersions.
True
Q: You Can Use Mu(ti$(e .e/ord Matchin' &$tions )or Di**erent .e/ords In The Sa+e Ad 6rou$.
True

Q: You Wi(( A(/as 1e Char'ed The Ma3i+u+ Cost%#er%C(ick ,C#C- 1id You Set )or A .e/ord &r Ad
6rou$.
)a(se
Q: Usin'______7 Ad /ords Reduces The #rice You #a )or A C(ick &n The Content 0et/ork I* &ur Data
Sho/s That C(ick To 1e Less Like( To Turn Into An Actionab(e 1usiness Resu(t.
S+art #ricin'

Q: Usin' Ad /ords #ost $a &$tion7 When Does 6oo'(e Raise Your Account Credit Li+it5
2ach Ti+e An Account Reaches Its Credit Li+it Within A G=%Da #eriod
Q: Which &* The )o((o/in' Re$resents The Wa 6oo'(e Raises Account Credit Li+its5
USH<=7 USH9==7 USHG<=7 USH<==
Q: 6oo'(e Wi(( 0e"er Char'e You More Than Your Credit Li+it.
)a(se
Q: #re$a And #ost $a &$tions_______.
De$end &n Your 1i((in' Address And Chosen Currenc
Q: I* You Are 1i((ed &n A #ost $a 1asis7______. ,se(ect 9-
You Are Char'ed 2"er G= Das Un(ess Your Ad"ertisin' Costs Reach
Your Credit Li+it Within Your G=%Da 1i((in' Cc(e
Q: Your 1i((in' Su++ar #a'e Wi(( A$$ear The Sa+e Re'ard(ess &* Whether You;re 1i((ed &n A #ost$a
&r #re$a 1asis.
)a(se
Q: Ad /ords Wi(( 0e"er 6enerate Tra**ic In 23cess &* Your Dai( 1ud'et
)a(se
Q: #endin' Char'es Are Ad"ertisin' Costs Accrued Since The Last Ti+e You Were 1i((ed. You Can 4ie/
Your #endin' Char'es 1______.
Checkin' The &utstandin' 1a(ance &n The 1i((in' Su++ar #a'e
Q: )or 2ach In"oiced #a+ent7 It Is #ossib(e To 4ie/ Your Ad"ertisin' Char'es 1roken Do/n 1
Ca+$ai'n.
True
Q: You Can 4ie/ 1i((in' AdBust+ents Like In"a(id C(ick Credits And #ro+otiona( Credits &n The______.
In"oice Detai(s #a'e
Q: To Reacti"ate Your Account A*ter A Credit Card Dec(ine7 You Must______.
Success*u(( Re%Sub+it Your Credit Card 0u+ber7 &r 2nter A 0e/ Credit Card 0u+ber

Q: !o/ Wi(( You .no/ When 6oo'(e Recei"es Your 1ank Trans*er )unds5
You Wi(( Recei"e A Con*ir+ation 2+ai( And Your Ads Wi(( 1e'in Runnin'
Q: Ad"ertisers Can S/itch 1et/een #re$a And #ost $a At An Ti+e.
)a(se
Q: Which &* The )o((o/in' Is 0ot A #ost $a &$tion That 6oo'(e &**ers5
1ank Trans*er
Q: Usin' The______ #a+ent &$tion7 You Authori:e 6oo'(e To Withdra/ Accrued Ad"ertisin' Char'es
Direct( )ro+ Your 1ank Account.
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Direct Debit
Q: Direct Debit Is A"ai(ab(e To A(( Ad"ertisers Around The Wor(d
)a(se

Q: What Does 2U 4AT Stand )or5
2uro$ean Union 4a(ue Added Ta3
Q: Ad /ords Custo+ers With A 1i((in' Address Located In______ Must Se(*% Assess Their 4AT Char'es.
Ire(and
The 2uro$ean Union7 0ot Inc(udin' Ire(and7
Q: Who Is A**ected 1 The 4AT Ta35
A(( 2uro$ean Union Ad"ertisers
Q: !o/ Does 6oo'(e 6et Access To Custo+ers; 4AT 0u+bers5
6oo'(e Accesses The 4AT Director To Search )or An Ad"ertiser;s 0a+e
Q: 2uro$ean Union 4AT #o(icies State That An Ad"ertiser Who Does 0ot Sub+it A 4a(id 4AT 0u+ber Wi((
1e Char'ed 4AT At Which Rate5
The Irish 4AT Rate

Q: Ad"ertisers &n In"oicin' Ter+s______.
Must #a 2ach In"oice 1 Check &r Wire Trans*er
Q: What Is Another Co++on( Used Ter+ )or DIn"oicin'5D
Credit Ter+s
Q: What Is The Mini+u+ S$endin' Le"e( An Ad"ertiser Must Maintain To Qua(i* )or In"oicin'5
USH87<== #er Month )or At Least G Months
Q: A(( Custo+ers Who Meet The Mini+u+ Month( S$end ReCuire+ent Can Auto+atica(( S/itch To
In"oicin'.
)a(se

Q: Which &* The )o((o/in' )actors Is 0ot Considered When Deter+inin' Your Qua(it Score5
Cost%#er%C(ick ,C#C- 1id
Q: Your .e/ord Wi(( 1e Inacti"e )or Search I*______.
Your Cost%#er%C(ick ,C#C- 1id Is 1e(o/ The Mini+u+ 1id ReCuired
Q: Which State+ent 1est Describes The Re(ationshi$ 1et/een Qua(it Score And Mini+u+ 1id5
.e/ords With A !i'h Qua(it Score Are Assi'ned A Lo/ Mini+u+ 1id.

Q: &nce &ur Sste+ !as Deter+ined Your .e/ord Qua(it Score7 It Cannot Chan'e Within Your
Ad/ords Account.
)a(se
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Q: Which &* The )o((o/in' State+ents Re'ardin' Your Account #er*or+ance Is )a(se5
Your .e/ord Wi(( 1e Listed As Disa$$ro"ed I* Your Cost%#er%C(ick ,C#C- 1id Is Lo/er Than The
Mini+u+ 1id
Q: I* Your #a+ent Continues To 1e Dec(ined In Your Ad /ords Account A*ter You !a"e Co+$(eted The
Troub(eshootin' Check(ist #ro"ided 1 6oo'(e7 What Shou(d You Do 0e3t5
Contact The )inancia( Institution That !and(es Your )unds.
Q: I* Your Ads !a"e Sto$$ed Sho/in' As The Resu(t &* A Dec(ined #a+ent7 !o/ Do You 6et The+
Runnin' A'ain5
Re%Sub+it Your #ri+ar #a+ent In*or+ation In Your Ad /ords Account.

Q: Your Ads Can A$$ear &n 6oo'(e &n( A*ter You;"e 2ntered 4a(id 1i((in' In*or+ation.
True

Q: Which &* The )o((o/in' Is True Re'ardin' Your Ad /ords Ca+$ai'n Status5
It Is #ossib(e To Reacti"ate Ca+$ai'ns That !a"e 2nded.
Q: Let;s Sa Your Ads Sto$ Sho/in' 2"er Da Around 9 #.M. Due To The 23haustion &* Your Dai(
1ud'et. !o/ Do You Deter+ine Your Dai( 1ud'et So That Your Ads 6et )u(( 23$osure5
4ie/ The Reco++ended 1ud'et In Your Ad /ords Account.
Q: You Wi(( 0ot 1e Ab(e To Locate Your Ad &n 6oo'(e I* Your Ad;s Location Tar'et Does 0ot Inc(ude Your
&/n Location.
True

Q: Your Ads Wi(( Sho/ I* The Cost%#er%C(ick ,C#C- 1id )or An Ad 6rou$ Is !i'her Than The Ca+$ai'n
Dai( 1ud'et.
)a(se
Q: Your Ad Was Disa$$ro"ed )or A 4io(ation &* &ne &* &ur 2ditoria( #o(icies. Which Is True5
Your Ad Wi(( 0ot 1e 2(i'ib(e To Sho/ Unti( You;"e Made The A$$ro$riate Chan'es And Re%Sub+itted It
)or Re"ie/.

Q: Ads )or Sites Containin' Se3ua(( 23$(icit Materia( Are 2(i'ib(e To Sho/ A(on'side A(( Search Resu(ts
&n 6oo'(e.
)a(se

Q: Which .e/ord T$e Can 1e Re%2nab(ed Usin' &$ti+i:ation TechniCues To Increase The .e/ord;s
Qua(it Score5
Inacti"e )or Search
Q: .e/ords Marked Inacti"e )or Search______.
Can Sti(( Tri''er Ads &n Content Network Sites
Q: A #oor #er*or+in' .e/ord Can A**ect The Qua(it Score &* An 2ntire Ad 6rou$ &r Ca+$ai'n.
True
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Q: To Access The Re$ort Center7 C(ick &n The Re$orts Tab.
True
Q: The Re$ort Center A((o/s Ad"ertisers To_________. ,Se(ect G-
2+ai( Re$orts To S$eci*ied Users
Do/n(oad Re$orts In S$readsheet )or+
4ie/ 1oth Data And 6ra$hs )or Se(ected Re$orts
Q: In Which Three Was Can You 4ie/ Your Re$ort5 ,Se(ect G-
4ie/ Data &n(
4ie/ 6ra$hs &n(
4ie/ Data And 6ra$hs
Q: Whi(e A Re$ort Is Loadin'______.
You Can Turn &** Your Co+$uter
Q: You Can Sa"e Your Re$ort Within Your Ad /ords Account To 4ie/ Later.
True
Q: The Re$ort Center Wi(( &n( Sa"e Your____ Most Recent Re$orts.
<
Q: I* You Create More Than < Re$orts7 The Sste+ Wi(( Auto+atica((_______ The &(dest Re$orts.
De(ete

Q: An Ad"ertiser S$ends USH9= )or C(icks &n A .e/ord7 Resu(tin' In H8== In Sa(es. What Is The R&I
)or This .e/ord5
revenue from sales$ su%tract your advertising costs$ then divide %y your total advertising costs.
,R&II,Ere"enue%costF- J in"est+ent 38==-
(Revenue - Cost) / Cost = (100-20)/20=80/20=40 x "00 &'(
K==L
Q: R&AS Is An Acron+ )or______.
Return &n Ad S$end
Q: An Ad"ertiser Se((s Choco(ates With 6oo'(e Ad /ords. 6i"en The Con"ersion Data 1e(o/7 What Is The
Mini+u+ A+ount That She Must Char'e To 2arn A #ro*it )ro+ Sa(es &n These .e/ords5
.e/ord Status C(icks I+$r. CTR A"'.C#C Cost A"'. #os Con".Rate CostJCon".
Worda Acti"e 8MG 87<G8 8=.ML USH8.<N USH9<A.KO 8.8 N.A9L USH8M.8<
Wordb Acti"e 999 87N99 88.<L USH8.=< USH9G=.N< 8.8 M.G8L USH8M.<=
USH8M.O<
Q: Cost%#er%AcCuisition ,C#A- Can 1e A Measure &* Ad"ertisin' 2**ecti"eness.
True

Q: To Use Con"ersion Trackin'7 You Must !a"e Which T/o &* The )o((o/in'5 ,Se(ect 9-
An Acti"e Ad /ords Ad
The Abi(it To 2dit The !TML &* Your Web$a'e
2011 - www.gargasz.info/index.php/complete-google-advertising-fundamentals-exam-study-guide-over-300-sample-questions/ ""

Q: !o/ Much Does 6oo'(e;s Trackin' Con"ersion Too( Cost5
It;s )ree.
Q: To #ause Con"ersion Trackin'7 You Must______.
C(ick The ;#ause Con"ersion Trackin'; 1utton
Q: Which Three &* The )o((o/in' Are T$es &* Con"ersions5 ,Se(ect G-
Lead
Si'n U$
#a'e 4ie/
Q: The ;&ther; Transaction Labe( A((o/s You To Track !o/ Man #a'es A User !as 4ie/ed.
)a(se

Q: Addin' A Dna+ic 4ariab(e To The ;Tota( 4a(ue; )ie(d Within Your Con"ersion Trackin' Code Wi(( A((o/
You To #er*or+ What )unction5
Ca(cu(ate The Accu+u(ated 4a(ue &* Con"ersions Consistin' &* Se"era( #urchases7 2ach With A UniCue
4a(ue
Q: I* You Want To Track The 0u+ber &* Users Who #urchase A 1ook Se((in' )or USH89 &n Your Site7
What Wou(d You 2nter Into The ;4ariab(e; )ie(d5
89

Q: A Cross%Channe( Ca+$ai'n_______.
Is A Ca+$ai'n Created In Your Ad /ords Account To Track 0on%Ad /ords Channe(s
Q: Which T/o &* The )o((o/in' Are ReCuire+ents When Usin' Cross%Channe( Con"ersion Trackin'5
,Se(ect 9-
2nab(e Con"ersion Trackin' )ro+ The Con"ersion Trackin' #a'e In Your Ad /ords Account
Set U$ &ne &r More Ca+$ai'ns )or 2ach Channe( That You Want To Track

Q: When A User C(icks An Ad Usin' A 6oo'(e Cross%Channe( Con"ersion Trackin' URL7 A Cookie Is
#(aced &n The User;s Co+$uter7 Which Is Used To Send Con"ersion Trackin' In*or+ation To Your
Account.
True

Q: What Wou(d You T$e Into The 1(ank In The )o((o/in' Trackin' URL To !a"e It Run &n The .e/ords
;Choco(ate 1ar.; !tt$:JJCand%23a+$(e.!t+(56k/IChoco(ate_____P6adIAN=OAOG
Q1ar
Q: When Settin' U$ Cross%Channe( Con"ersion Trackin' )or A ##C Account7 &ne URL Ma 1e______ To
Maintain7 1ut Co+bines A(( The Data )ro+ A(( .e/ords7 Whi(e &ne Trackin' URL )or 2ach .e/ord Ma
#ro"ide More _______ Con"ersion Data.
2asier...Detai(ed

Q: Which &* The )o((o/in' Is 0ot A TechniCue )or &$ti+i:in' Your Account5
Increasin' Your Dai( 1ud'et
Q: Ad"ertisers Who !a"e 1een With Ad /ords )or Man Years Don;t 0eed To &$ti+i:e Their Accounts.
)a(se
Q: It Is I+$ortant To 1ro/se Co+$etitors; Ad"ertise+ents And Sites______.
To !e($ You 6et An Idea &* What Sets You A$art )ro+ The+

Q: An Ad"ertiser Shou(d Test Di**erent Landin' #a'es.
True
Q: I* A .e/ord !as A 6ood CTR 1ut Is 0ot Con"ertin' We((7 What Shou(d You Tr Chan'in'5
The Landin' #a'e
Q: Which Three &* The )o((o/in' Are Characteristics &* 2**ecti"e Landin' #a'es5 ,Se(ect G-
2as To 0a"i'ate
Dis$(a #roduct Detai(s Inc(uded In .e/ord
Re(e"ant To The Ad Te3t

Q: Which &* The )o((o/in' Wou(d 1e A 6ood Landin' #a'e )or The .e/ord ;4a(entine;s Dark
Choco(ate5;
A #a'e Within The Site Se((in' S$ecia((%The+ed 4a(entine;s DaDark Choco(ates &n(

Q: Creatin' !i'h( S$eci*ic Ad 6rou$s A((o/s You To______.
Create Ads That Most Accurate( #ro+ote What You;re Se((in'
Q: I* You Inc(ude Identica( .e/ords Within The Sa+e Account7______.
The Wi(( Co+$ete With 2ach &ther7 And The 1etter%#er*or+in' .e/ord Wi(( Tri''er Your Ad
Q: Which &* The )o((o/in' Is 0ot An 2**ecti"e .e/ord Strate'5
Se(ect The 1roadest .e/ords Re(ated To Your #roduct To Ca$ture The Most Tra**ic

Q: Which &* The )o((o/in' UniCue .e/ord Ur(s Wou(d 1e The Most Re(e"ant )or The .e/ord Quer7
;La/n+o/ers5;
W//.Sa+$(e%Ad"ertiser.Co+JLa/n%And%6ardenJLa/n+o/ers
Q: )or Site%Tar'eted Ca+$ai'ns7 It Is #ossib(e To Tar'et &n( S$eci*ic Sections &* A Website.
True
Q: Ad"ertisers Shou(d Use &n( &ne Te3t Ad #er Ad 6rou$ In &rder To Maintain Consistenc.
)a(se

Q: Which &* The )o((o/in' Ad"ertisers Wou(d 1e A 6ood Candidate )or Ad Schedu(in'5
A #i::a De(i"er Co+$an That Is &n( &$en )ro+ < #.M. To 8 A.M. Dai(.
Q: Which Ad /ords Ad Ser"in' &$tion Wi(( Sho/ Your !i'her #er*or+in' Ad More &*ten5
&$ti+i:e
Q: The Ad"anced Mode &* Ad Schedu(in' A((o/s You To______.
Auto+atica(( Raise &r Lo/er Your 1ids Durin' Certain Ti+e #eriods
Q: The Ad /ords De*inition &* Increasin' Tra**ic Means Increasin' The 0u+ber &* Ti+es An Ad Is Seen.
)a(se
Q: The More_______ A .e/ord7 The More #otentia( Tra**ic It !as.
6enera(
Q: Which Three &* The )o((o/in' Can 1e Done To Increase Tra**ic5 ,Se(ect G-
Add 0e/ &r Unused .e/ords
Create .e/ords )or Unad"ertised #roducts
Raisin' Your Ma3i+u+ C#C

Q: The #(ura( And Sin'u(ar )or+ &* The Sa+e .e/ord______.
Can #er*or+ 4er Di**erent(7 And In So+e Cases7 Shou(d !a"e Di**erent C$cs
Q: Which Three &* The )o((o/in' Chan'es To Your Ca+$ai'n Settin's Can Increase Tra**ic5 ,Se(ect G-
&$tin' To Sho/ Your Ads &n &ur Content 0et/ork
&$tin' To Sho/ Your Ads &n &ur Search 0et/ork
Increasin' Your Dai( 1ud'et

Q: In 6enera(7 Inc(udin' The #rice &* A #roduct In The Ad Te3t I+$ro"es Con"ersion Rate.
True
Q: )or A Website Se((in' 1ooks7 Which Is 0ot An 2**ecti"e 0e'ati"e .e/ord5
1u
Q: Which T/o &* The )o((o/in' Shou(d You Consider When Decidin' Whether To Inc(ude #ricin' In Your
Ad Te3t5 ,Se(ect 9-
Your #rice Co+$ared To Your Co+$etitors;
Whether Co+$etitors Use #ricin' In Their Ad Te3t

Q: An Ad"ertiser Shou(d I++ediate( De(ete A .e/ord With A Lo/er C#C Than 4a(ue #er C(ick.
)a(se
Q: An Ad"ertiser Shou(d A(/as Increase The C#C &* A .e/ord With A #ositi"e #ro*it Mar'in.
)a(se
Q: )or .e/ords That #ro"ide A Stron' R&I7 You Shou(d______.
Increase The C#C
Q: I* You !a"e N C(icks &n A .e/ord And The 4a(ue #er C(ick Is USH=7 You Shou(d______.
Wait Unti( More C(icks Accrue 1e*ore Decidin' What To Do With That #articu(ar .e/ord

Q: A*ter AdBustin' The Ma3i+u+ C#C )or A .e/ord7______ To See Whether The Action !as 1een
Success*u(.
Wait At Least 9K !ours

Q: I* The .e/ord Too( &**ers Irre(e"ant 4ariations7 You Shou(d_________.
Add Those 4ariations As 0e'ati"e .e/ords
Q: When Se(ectin' .e/ords )ro+ The .e/ord Too(7 Look )or Ter+s _________.
That Are !i'h( Re(e"ant To Your #roductJSer"ice
Q: What Are Three Uses )or The .e/ord Too(5 ,Se(ect G-

To )ind 0e/ .e/ords
To 2sti+ate Tra**ic )or 23istin' .e/ords
To See 23$anded Matches That Ma Tri''er Your Ads
Q: .e/ords 6enerated 1 The .e/ord Too( !a"e A(read 1een Re"ie/ed7 And There*ore Wi(( 0ot 1e
Disa$$ro"ed 1 Ad/ords S$ecia(ists.
)a(se
Q: What Is The #ur$ose &* The ;Site%Re(ated .e/ords; Tab5
To 6enerate Additiona( .e/ords 1ased &n The Content &* A Web$a'e
Q: What Three Actions Can You Take A*ter Addin' .e/ords To Your Master List5 ,Se(ect G-
2sti+ate Their #otentia( Tra**ic
Add The+ To Your Ad 6rou$
Do/n(oad The+ As A .Cs" ,S$readsheet- )i(e
Q: The Site 23c(usion Too( A((o/s You To 23c(ude Sites )ro+ 6oo'(e;s Search 0et/ork.
)a(se
Q: Site 23c(usion Is A$$(ied At What Le"e(5
Ca+$ai'n
Q: Which Link Wi(( Take You To The Site 23c(usion Too(5
Too(s
Q: The Tra**ic 2sti+ator Too( Can 1e Used To #er*or+ Which &* The Three )o((o/in' )unctions5 ,Se(ect G-
4ie/ The 23$ected C(icks And I+$ressions )or The .e/ord That You !a"e Se(ected
4ie/ The 23$ected Cost #er Da That You Wi(( Accrue )ro+ C(icks &n Your Ads
4ie/ The 23$ected A"era'e Cost%#er%C(ick &* The .e/ords That You !a"e Se(ected
Q: The Su''ested Ma3i+u+ Cost%#er%C(ick #ro"ided 1 6oo'(e Shou(d A((o/ Your Ad To Sho/ In The
To$ #osition At Least______ &* The Ti+e.
A<L
Q: !o/ Shou(d .e/ords And .e/ord #hrases 1e 2ntered In The Tra**ic 2sti+ator;s ;.e/ord; )ie(d5
&ne #er Line
Q: Which &* The )actors Listed 1e(o/ Wi(( 0&T A**ect The 4a(ues That The Tra**ic 2sti+ator #ro"ides5
The 0u+ber &* Ad Co$ies You Are Runnin' In The Ad 6rou$

Q: The M Chan'e !istor Too( Wi(( Dis$(a Chan'es Such As:
Dai( 1ud'et AdBust+ents.
Q: I* Mu(ti$(e Users With Di**erent Lo'ins Mana'e Your Account7 You Can Use The M Chan'e !istor
Too( To See Who Made Certain Chan'es.
True
Q: The M Chan'e !istor Too( Dis$(as Chan'es You;"e Made To Your Account In The
Last___________.
Three Months

Q: The Ads Dia'nostic Too( A((o/s You To______.
Deter+ine Wh A #articu(ar .e/ord Ma 0ot 1e Tri''erin' Ads To A$$ear &n 6oo'(e
Q: The Ads Dia'nostic Too( Can 1e Accessed In______ #(aces In Your Account.
9
Q: The Ads Dia'nostic Too( Quick Su++ar #resents The Most Co+$rehensi"e Ana(sis A"ai(ab(e In Your
Account.
)a(se
Q: I* You Are Unab(e To )ind Your Ad &n 6oo'(e7 The )irst Ste$ You Shou(d Take Is To______.
Use The Ads Dia'nostic Too( Within Your Account To Troub(eshoot The Issue

Q: The Ads Dia'nostic Too( Re$orts Data )or Your Ad;s #(ace+ent &n The 6oo'(e Content 0et/ork.
)a(se
Q: &n The Ad 6rou$ Detai(s #a'e7 You Can Access The Ads Dia'nostic Too( Quick Su++ar 1______.
#ointin' Your Mouse At The Ma'ni*in' 6(ass Icon 0e3t To An .e/ord In Your Ad 6rou$

Q: The Ad /ords 2ditor &**ers Which &* The )o((o/in' As A 1ene*it5
Abi(it To 2dit Mu(ti$(e Accounts At An Ti+e.
Q: Ad /ords 2ditor Is_________.
A Do/n(oadab(e Deskto$ A$$(ication Desi'ned To Make Lar'e Chan'es To Your Account.
Q: There Are T/o #ane(s In The Inter*ace. The Are:
Data 4ie/7 2dit #ane(
Q: You Can Create A Ca+$ai'n Without #ostin' It To Your Account.
True
Q: When Choosin' The &$tion That A((o/s You To In$ut A Co(u+n With Ca+$ai'n 0a+es:
You Can Co$ And #aste Direct( )ro+ An 23ce( S$readsheet

Q: The #ush$in S+bo( A$$ears When:
A Co++ent !as 1een Added
Q: The .e/ord 6rou$er Re'rou$s .e/ords )ro+ &ne Ad 6rou$ Into More 6ranu(ar Ad 6rou$s.
True

Q: You Do 0ot 0eed Ad /ords 2ditor To 4ie/ A )i(e That !as 1een 23$orted To CS4.
True
Q: When A )i(e Is Shared:
Un$osted Loca( Chan'es Wi(( 1e Marked In 6reen
Q: 6oo'(e A((o/s T/o &r More &* Your C(ients To Ad"ertise Usin' The Sa+e .e/ord7 #ro"ided The
!a"e Se$arate Accounts.
True
Q: Which Three Tasks Can You Do Whi(e Lo''ed In To Your M C(ient Center Account5 ,Se(ect G-
Run A .e/ord Re$ort )or A Linked Account
4ie/ Recent Char'es )or A Linked Account
Modi* The Dai( 1ud'et )or A Ca+$ai'n In A Linked Account
Q: What Is The Quickest Wa To 2dit A C(ient;s 1i((in'7 Lo'in7 And #ass/ord In*or+ation5
Lo''in' In To The C(ient;s Account
Q: Which Three &* The )o((o/in' Are Dis$(aed In The Dashboard Re$ort5 ,Se(ect G-
Start And 2nd Date
1ud'et
A"era'e Ad #osition

Q: 6oo'(e Ad /ords Is !i'h( 2**ecti"e 1ecause___________.
Your Ads Reach Users At The Mo+ent That The Are Interested In Your #roduct &r Ser"ice

Q: !o/stu**/orks And The 0e/ York Ti+es Are 23a+$(es &*______.
Content #ub(ishers
Q: Ad /ords Is A #articu(ar( 2**ecti"e Marketin' Too( )or Which &* The Three )o((o/in' &bBecti"es5
,Se(ect G-
6eneratin' Leads &r Si'n%U$s &n Your Website
6eneratin' Sa(es &r Con"ersions &* #articu(ar #roducts
1rand Marketin' &r 1rand A/areness
Q: When Does An Ad"ertiser #a )or Ad"ertisin' &n 6oo'(e5
When A User C(icks &n The Ad"ertiser;s Ad
Q: What Is The Missin' Ste$ In The #rocess &* Creatin' An 2**ecti"e Ad"ertisin' Ca+$ai'n5
8. Create Re(e"ant .e/ords And Ads 6rou$ed 1 6oa(s
9.__________________________________
G. Use Re$ortin' Too(s To Measure Resu(ts
K. Re*ine Ca+$ai'nsR .ee$ What;s Workin'
Test Multiple Ad Copies And Keyword Variations
Q: I* You !a"e A C#C &* USH97 You Wi((______ )or A C(ick.
#a U$ To USH9
Q: &nce An Ad Ca+$ai'n Is Created7______.
It Shou(d 1e Monitored And Continuous( Modi*ied )or 1est Resu(ts

Q: Which &* The Ans/er Choices #ro"ided Is The 1est 0e3t Ste$ In The C(ient Start%U$ #rocess5
8. De*ine Marketin' &bBecti"es7 Metrics7 And 1ud'et
9. De(i"er #ro$osa(7 Inc(udin' Messa'in' P 1ud'et &$tions
G.___________
K. Launch7 Monitor7 P Modi* Ca+$ai'ns To Meet &bBecti"es
<. Share Re$orts And Re*ine

Client Approval And Sign-Off

Q: A$$ro3i+ate( What #ercenta'e &* Internet Users Use 6oo'(e As Their #ri+ar Search 2n'ine5
About <=L
Q: What Are Three I+$ortant 1ene*its &* 6oo'(e Ad /ords5 ,Se(ect G-
Re(e"ant7 Rea(%Ti+e7 And 23tensi"e Ad Distribution
Measurab(e Resu(ts
Tota( Contro( &* S$endin' And Ad Tar'etin'
Q: A#I Stands )or__________.
A$$(ication #ro'ra++in' Inter*ace
Q: Which T$e &* Ad"ertiser Wou(d 1ene*it The Most )ro+ The Ad /ords A#I5
An &n(ine Marketin' A'enc With Mu(ti$(e C(ients
Q: The Ad /ords A#I Is A 6ood Substitute )or________.
Screen scra$in'
Q: To Access The Ad /ords A#I7 Ad"ertisers Must________.
!a"e A M C(ient Center Account

Q: What Is The De"e(o$er Token5

A Co+bination &* Letters AndJ&r 0u+bers That Identi* Your Ad /ords A#I Acti"it

Q: The A#I &$erations Quota Is Deter+ined 1 Which )actors5 ,se(ect 9-
The Tota( Account S$end
The 0u+ber &* C(ients Mana'ed
Q: What !a$$ens To An Ad /ords Account When An Ad"ertiser Si'ns U$ )or The 6oo'(e Ad /ords A#I5
The Account Re+ains The Sa+e As 1e*ore
Q: True &r )a(se: U$datin' The Indi"idua( 1ids &n 87=== .e/ords Wou(d 2Cuate To 87=== &$erations.
True

Q: Which A#I Web Ser"ice A((o/s Ad"ertisers To Chan'e Their Dai( 1ud'et5
2011 - www.gargasz.info/index.php/complete-google-advertising-fundamentals-exam-study-guide-over-300-sample-questions/ "
Ca+$ai'nser"ice
Q: Which A#I Ser"ice Shou(d Ad"ertisers Use To Create 0e/ Ads5
Creati"eser"ice
Q: The Ca+$ai'nser"ice7 Ad'rou$ser"ice7 .e/ordser"ice7 And Creati"eser"ice Are Co((ecti"e( .no/n
As_______.
Data Ser"ices
Q: What is one *unction o* the Chan'e .e/ord Matchin' &$tions too(5
Su''est ke/ord +atch t$es *or ke/ords.
Q: I* the dai( bud'et *or our ca+$ai'n is (ess than the reco++ended a+ount7 /hat +a occur
Your ads +a sho/ inter+ittent( throu'hout the da
.
Q: I* our /ebsite char'es users to do/n(oad so*t/are7 /hat /ou(d be an e**ecti"e ne'ati"e ke/ord
)ree
Q: The initia( credit (i+it /ith $ost$a is USH<= ,or (oca( currenc eCui"a(ent-. Wh /ou(d an ad"ertiser be
bi((ed *or a USHG= credit (i+it5 ,Choose t/o-.
!e?s recei"ed an o"er%de(i"er credit in his account.
Q: I* a ke/ord is _____7 our ke/ord +a3i+u+ cost%$er%c(ick ,C#C- shou(d be _____. ,Choose t/o.
$ro*itab(e J increased
not $ro*itab(e J re+ain the sa+e
Q: What is one /a to increase our Qua(it Score
Increase the re(e"ance o* our ke/ords and ads throu'h o$ti+i:ation.
Q: Your c(ient se((s Se(( 1e(( brand Be((beans and accessories on(ine. !e does not +anu*acture these
$roducts. Which /ou(d be an e**ecti"e ne'ati"e e3act%+atch ke/ord *or hi+
*actor
Q: I* a ke/ord has a hi'h c(ickthrou'h rate ,CTR-7 but c(icks are not con"ertin' to sa(es7 /hat shou(d ou
tr chan'in':
The (andin' $a'e o* our /ebsite.
Q: When ad"ertisin' internationa((7 it he($s to sta or'ani:ed b _____.
creatin' a se$arate ad 'rou$ *or ads and ke/ords in each o* the di**erent (an'ua'es7 such as 2n'(ish7
Arabic7 and )rench
Q: I* a ke/ord has a hi'h c(ickthrou'h rate ,CTR-7 but c(icks are not con"ertin' to sa(es7 /hat shou(d ou
tr chan'in'5
There is not enou'h in*or+ation to ans/er the Cuestion.
Q: Usin' AdWords7 ad"ertisers can tar'et their ads b _____.
(atitude and (on'itude
2011 - www.gargasz.info/index.php/complete-google-advertising-fundamentals-exam-study-guide-over-300-sample-questions/ "!
Q: When ou ha"e +u(ti$(e ads in the sa+e Ad 6rou$7 ou can "ie/ a(( o* these ads _____.
be(o/ our ke/ord (ist on the Ad 6rou$ detai( $a'e
Q: Which state+ent about ads created /ith doub(e bte characters is true5
The +ust use sin'(e bte characters *or $unctuations and currenc.
Q: 6rou$in' ke/ords in a sin'(e Ad 6rou$ that shares a centra( the+e he($s i+$ro"e $er*or+ance the
+ost /hen ads are sho/n on _____.
search $a'es
Q: Your c(ient /ants to tar'et $otentia( custo+ers in )rance7 and 2n'(ish s$eakers around the /or(d usin'
on( one ca+$ai'n. Which o$tion /ou(d reach this audience5
Tar'et a(( countries and a(( (an'ua'es.
Q: I* ou +ana'e se"era( AdWords accounts and ha"e created a standard $ass/ord *or a(( o* our c(ient?s
accounts7 /hich additiona( in*or+ation is needed to access the c(ient account5
The uniCue (o'in e+ai( address *or the account
Q: What is a bene*it o* usin' broad +atches /ith ne'ati"e ke/ords7 instead o* e3act +atch ke/ords b
the+se("es5
Your ad /i(( attract +ore tra**ic. ,correct5-
Q: 8.In"oicin' ou ha"e 8< das to $a to a"oid sus$ension o* our account
9. 6oo'(e reser"es the ri'ht to sus$end or c(ose do/n /ithin G= business das o* the +onth( in"oice
Q: I* O<7=== $eo$(e enter ke/ords into 6oo'(e that in"oke our 6oo'(e Ad7 but O<= o* those $eo$(e then
c(ick on our ad to "ie/ our site7 /hat is our CTR5 ,#(ease se(ect 8 o$tion-

8L because O<===JO<=I8== J L I8L

Q: &n initia( set%u$7 and a*ter ou ha"e entered our credit card or direct debit detai(s our ad/ord
ca+$ai'ns /i(( start runnin' ___. ,#(ease se(ect 8 o$tion-
a(+ost i++ediate(
Q: When a user si'ns u$ *or an Ad/ords account7 /hich o* the *o((o/in' in*or+ation is taken at si'n%u$ but
cannot be chan'ed (ater5 ,#(ease se(ect 8 o$tion-
billing currency and time zone
Q: What is a bene*it o* 6oo'(e AdWords that addresses the cha((en'e o* direct res$onse ad"ertisers
seekin' to understand their R&I. ,#(ease se(ect 8 o$tion-
The can "ie/ the ke/ords that he($ dri"e custo+ers to $urchase.
Q: What is best $ractice /hen creatin' e**ecti"e ad te3t5,#(ease se(ect 8 o$tion-
Inc(ude in*or+ation on $rices and $ro+otions.

Q: !o/ does 6oo'(e AdWords he($ a c(ient reach consu+ers that are read to +ake a $urchase5
,#(ease se(ect 8 o$tion-
AdWords tar'ets consu+ers /ho are acti"e( searchin' *or /hat ou;re o**erin'.
Q: I* an ad"ertiser resets a 6oo'(e AdWords account $ass/ord /hat shou(d the a(so be a/are o* 5
,#(ease se(ect 8 o$tion-
The ad"ertiser /i(( no/ use the ne/ $ass/ord across a(( 6oo'(e si'n%on $roducts.
Q: The *irst e(e+ent o* a "ideo ad that a user /i(( see is: ,#(ease se(ect 8 o$tion-
An &$enin' i+a'e.

Q: What /ou(d be the a$$ro$riate account access (e"e( to assi'n a co%/orker /ho a(so needs to (o' onto
the AdWords account to +ake chan'es and +ana'e access (e"e(s5,#(ease se(ect 8 o$tion-
Ad+inistrati"e Access.

Q: What is the AdWords Discounter *unction5,#(ease se(ect 8 o$tion-
It auto+atica(( reduces an ad"ertiser;s actua( cost%$er%c(ick ,C#C- so that ou $a the (o/est $rice
$ossib(e *or the ad;s $osition on the $a'e.
Q: Mana'ed #(ace+ents ha"e the ad"anta'e o*...
Ad"ertisers can se(ect /hich sites on the content net/ork their ads /i(( a$$ear on
Q: To a((o/ our ads to sho/ on +obi(e ,WA#- de"ices7 ou need to ...
Create Mobi(e ads
Q: An ad"ertiser uses the *o((o/in' ke/ord ECo(our LCD T4F. A search *or Dco(our (cd t"D /i((:
Sho/ the ad.

Q: An ad"ertiser is usin' ke/ord insertion in an ad T.eWord:U. !ote(sU7 and is usin' the broad +atch
ke/ord ;Manchester !ote(s;. I* that ke/ord is e3$anded to ;Li"er$oo( !ote(s;7 the ad /i(( read as *o((o/s...
Manchester !ote(s

/hen usin' ke/ord insertion ,a(so kno/n as dna+ic ke/ord insertion-7 ke/ords *ro+ our ad 'rou$s
can be dna+ica(( inserted into the ad. It is the +ost a$$ro$riate ke/ord in our ad 'rou$s that is
inserted into the ad not the actua( search ter+. I* ou are not usin' a ke/ord in our ad 'rou$7 then it can;t
a$$ear in our ad.
Q: The ke/ord too( he($s in identi*in' re(e"ant ke/ords to add to our ad 'rou$s7 /here is it accessed
*ro+5
The .e/ords tab a*ter c(ickin' on the Add .e/ords button

Q: When tar'etin' di**erent (an'ua'es7 /hat /i(( 6oo'(e not do5
Trans(ate our ad

Q: I# addresses do not a(/as $ro"ide accurate in*or+ation about a user;s $hsica( (ocation. What do
6oo'(e do he($ $re"ent irre(e"ant c(icks on our ads5
Dis$(a the na+e o* our tar'eted re'ion be(o/ our ad te3t
Q: &ne ca+$ai'n sho/s a "er hi'h nu+ber o* c(icks7 but a "er (o/ con"ersion rate *or a s$eci*ic
$(ace+ent. Without chan'in' the net/ork settin's or ad 'rou$ contents7 then ad"ertiser cou(d...
23c(ude the site usin' the site e3c(usion too(
2011 - www.gargasz.info/index.php/complete-google-advertising-fundamentals-exam-study-guide-over-300-sample-questions/ 2"

Q: In addition the tar'etin' our standard te3t and i+a'e ads to s$eci*ic sites on the Content net/ork7 ou
can use the $(ace+ent too( to tar'et...,#(ease se(ect 8 o$tion-
4ideo $(ace+ents7 6a+e $(ace+ents7 )eed $(ace+ents7 Mobi(e $(ace+ents
Q: An ad"ertiser has shoe sho$s /ith +u(ti$(e (ocations ,one in London and one in 1ir+in'ha+-. The (ink
their AdWords ca+$ai'n to their (oca( business center. Which address /i(( sho/ under their ad"ert5
The one c(osest to the user

Q: When usin' ke/ord tar'etin' on the dis$(a net/ork7 an ad;s $osition is dictated b the +a3i+u+ C#C
o* the ad 'rou$ and:
#ast $er*or+ance o* the ad on the site and si+i(ar sites

Q: What is a bene*it an ad"ertiser 'ets on( i* the ha"e se$arate ca+$ai'ns *or the search and the dis$(a
net/ork5
!a"e +ore contro( o"er bud'ets and s$end across ca+$ai'ns

Q: Which o* the *o((o/in' biddin' o$tions is best suited to an ad"ertiser *ocusin' on brandin'5
C#M

Q: &ne bene*it o* $(ace+ent tar'etin' on the 6oo'(e Dis$(a 0et/ork is:
Increased *(e3ibi(it o* biddin' o$tions

Q: An ad"ertiser is not interested in brandin'7 but $ri+ari( in 'ettin' cost e**ecti"e con"ersions *ro+ a
dis$(a ca+$ai'n. The ad"ertiser shou(d use:
Con"ersion &$ti+i:er
Q: &ne techniCue ou can use to ensure that our dis$(a ads do not a$$ear on (ess re(e"ant sites is to:
Use "er s$eci*ic ke/ords

Q: Con"ersion o$ti+i:er /orks best *or ad"ertisers /hose 'oa(s are +ost(:
Direct res$onse oriented
Q: It can be ti+e consu+in' to +anua(( adBust bids e**ecti"e( on an on'oin' basis on a dis$(a net/ork
ca+$ai'n at the $(ace+ent (e"e(. What is one e**ecti"e so(ution to this cha((en'e5
Con"ersion o$ti+i:er
Q: &n the 6oo'(e AdWords /eb inter*ace7 an ad"ertiser /ou(d (ike to see /here their ads ha"e been
sho/in' on the 6oo'(e Dis$(a 0et/ork. Where /ou(d the *ind this in*or+ation5
The net/orks tab

Q: In the 0et/orks tab % ou can "ie/ /here ou ads a$$eared on the search net/ork7 dis$(a net/ork7
and $(ace+ents. Which o* the *o((o/in' is on( a"ai(ab(e *or ads created usin' Dis$(a Ad 1ui(der5
Mouseo"er rate
Q: What is a $ossib(e reason /h a +a3i+u+ C#A set b the ad"ertiser be e3ceeded5
The con"ersion rate /as (o/er than $redicted
Q: A "isitor c(icks on an AdWords ad and $urchases a b(ue /id'et. The ne3t da the return b t$in' the
/ebsite address into their bro/ser address bar7 and then +ake another $urchase ,this ti+e a 'reen
/id'et-. !o/ are the con"ersions +easured in AdWords5
8 con"ersion ,one%$er%c(ick- and 9 con"ersions ,+an%$er%c(ick
Q: When an ad"ertiser enab(es Conversion Optimizer, and sets a maximum CPA7 /hat metrics are
used5

Current CPC and Historical Conversion Rates

Q: It uses historica( data to /ork out con"ersion rates ,hence /h ou need at (east 8< con"ersions in a G=
da $eriod be*ore ou can enab(e it- and it 'i"es ou a reco++ended C#A based on our current C#C.
Con"ersions ,one%$er%c(ick- are use*u( *or trackin' _____.
uniCue c(ient (eads
Q: When ou edit or create a ne/ con"ersion trackin' action7 ou ha"e an o$tion to de*ine a "a(ue *or each
action. It is a 'ood idea to set and use this "a(ue /hen _____.
the "a(ue o* each con"ersion does not chan'e
Q: U$ to _____ di**erent con"ersion trackin' t$es can be set u$7 /ith di**erent +onetar "a(ues assi'ned
to each one5
8==
Q: 1e*ore usin' Con"ersion &$ti+i:er7 and ad"ertiser +ust _____.
enab(e AdWords con"ersion trackin'
Q: !o/ can ou con*ir+ that the con"ersion trackin' code is i+$(e+ented correct(5
4eri* that the con"ersion code is in the source o* the con"ersion /eb$a'e bet/een the bod ta's
Q: In 6oo'(e Ana(tics7 a 'oa( is a /ebsite $a'e that ser"e as con"ersions *or our site. So+e e3a+$(es o*
'ood con"ersion 'oa(s are:
A ;thank ou; $a'e a*ter a user has sub+itted in*or+ation throu'h a *or+7 A $urchase con*ir+ation
$a'e7 An ;About us; $a'e7 A $articu(ar ne/s artic(e
Q: In on%(ine ad"ertisin'7 a con"ersion occurs /hen a c(ick on our ad (eads direct( to user beha"iour ou
dee+ "a(uab(e7 such as _____.
a $urchase7 si'nu$7 $a'e"ie/7 or (ead
Q: Which o* the *o((o/in' are ke /as in /hich 6oo'(e Ana(tics can he($ ou i+$ro"e our /ebsite5
,se(ect a(( that a$$(-
In +akin' in*or+ed site desi'n and content decisions Correct
Trackin' the $er*or+ance o* +arketin' ca+$ai'ns such as ke/ords and banner ads
Trackin' +etrics such as re"enue7 a"era'e order "a(ue and eco++erce con"ersion rates
Q: At /hat sta'e are 6oo'(e Ana(tics *irst $art cookies readJ/ritten5
&nce the 6oo'(e Ana(tics trackin' code has ca((ed the track#a'e4ie/,- +ethod

Q: Is 6oo'(e Ana(tics ca$eab(e o* trackin' +obi(e de"ices5
Yes7 as (on' as the de"ice is ca$eab(e o* e3ecutin' Sa"aScri$t and storin' cookies.
Q: I* ou e(ect to share our 6oo'(e Ana(tics data DAnon+ous( /ith 6oo'(e and othersD7 /hich o* the
*o((o/in' /i(( be the outco+e5
You can use bench+arkin'
Q: !o/ *reCuent( can schedu(ed e+ai( re$orts be de(i"ered5 ,se(ect t/o-
Quarter(
Dai(
You can schedu(e re$orts to be de(i"ered dai(7 /eek(7 +onth( or Cuarter(. You a(so ha"e the o$tion to
se(ect /hat *or+at to send the+ in7 such as #D) or CS4.
Q: Which o* the *o((o/in' are "ie/s /hich are a"ai(ab(e in +ost re$orts5 ,Se(ect a(( that a$$(-
A co+$arison bar 'ra$h "ie/ /hich a((o/s ou to co+$are +etrics /ith the
A $ie chart "ie/ based on an o* the +etrics in the re$ort
A tab(e "ie/ o* a(( the data in the re$ort
Q: What is the +ain bene*it o* usin' the ne/ 'a.Bs trackin' code as o$$osed to the (e'ac urchin.Bs code5
The 'a.Bs code is code /i(( enab(e ou to take ad"anta'e o* ne/ *eatures as the are re(eased

Q: Which o* the *o((o/in' situations /ou(d reCuire s+a(( chan'es to our trackin' code5 ,Se(ect a(( that
a$$(-
Trackin' +u(ti$(e do+ains in one $ro*i(e
Trackin' +ore than one sub%do+ain in one $ro*i(e
Q: !o/ (on' a*ter ou ha"e insta((ed the 'oo'(e ana(tics trackin' code does it take *or data to a$$ear in
our re$orts5
9K hours
Q: Which o* the *o((o/in' is the $art o* the 6oo'(e Ana(tics Trackin' Code /hich is res$onsib(e *or
detectin' secure "s non secure $a'es5
,Dhtt$s:D II docu+ent.(ocation.$rotoco(- 5 Dhtt$s:JJss(.D : Dhtt$:JJ///.D-R
Q: AdWords a((o/s ____D. o* D<= chan'es to an account $er +onthD.

Q: Ad )or+ats

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