PHN 1 - EMAIL MARKETING

I. Cc Bc Lp 1 Chin Lc Email Marketing.

Bc 1: Thu thp danh sch email khch hng v phn loi khch hng

y l bc quan trng nht quyt nh ti tnh hiu qu ca mi chin dch email marketing. Cch
thu thp danh sch email chng ti c gii thiu trong bi vit 10 cch xy dng danh sch email
khch hng bn c th p dng nhng phng php xy dng database.

Sau khi thu thp danh sch email, bn cn phn loi chng theo nhiu tiu ch khc nhau: tui, ngnh
ngh, khu vc,

Bc 2: Xc nh i tng khch hng v xy dng chin dch tng ng.

Kt thc bc 1, bn c mt lng database kh ln v c th trin khai chin dch email
marketing cho tng i tng khch hng c th. Vi tng i tng khch hng, bn phi c chnh
sch ring, sn phm ring dnh cho h.

VD: Khng th bn t cho i tng khch hng l sinh vin c.

Bc 3: To mu email templates bt mt. C nhn ha email nu c th.

To mu email bt mt:

Mt mu email marketing bt mt s khin ngi nhn c n lu hn, tm hiu k hn cc thng tin
m bn cung cp. V vy, hy u t thit k 1 mu email chuyn nghip, bt mt, li cun khch
hng.

C nhn ha Email:

Trong qu trnh thu thp email, danh sch ca bn c th c 2 trng H tn v Email.

Nu c H tn th nn s dng c nhn ha email ==> Gip tng tnh hiu qu, to s thn thin gn
gi i vi ngi nhn.

VD: Gi ch Nhung chng trnh u i k ton thng 2.

Bc 4: Ln lch gi email.

Sau khi c mu email, bn cn ln lch gi chin dch. Da vo i tng khch hng bn s ln k
hoch gi cho mnh.

Thng k: Thi gian khch hng m email nhiu nht trong ngy: 8h-9h

Bc 5: Xem v tng hp thng k chin dch

- Thng k ngi m mail, ngi click link (H tr khi s dng phn mm) a ra ci nhn tng
quan v chnh xc nht v chin dch.





Bc 6: nh gi t kt qu t c.

- Ti sao n khng hiu qu?

- T l Click sao li thp trong khi s lng Open ln?

==> Kinh nghim t c.

II. Mo Tng S Lng Email Vo Inbox.

1. Thay i thng xuyn a ch IP trong qu trnh gi mail.

2. Gii hn s lng ngi nhn.

3. Yu t ni dung:

Hn ch dng font ch qu ln v ch bi m nhng t kha quan trng.

ng vit nhng dng ton ch in hoa Thay v "TRNG O TO DIGITAL MARKETING
VINAMAX", hy vit "Trng o to Digital marketing Vinamax"

Khng nn chn qu nhiu lin kt vo trong ni dung email nhng cn ch 1 vi lin kt quan
trng (ti trang gii thiu dch v bn ang qung co chng hn).

Nn vit ni dung ngn gn v sc tch - Ni dung cng di cng d vo Spam.

Trong trng hp ni dung bn mun truyn ti qu di, hy th mt s gii php sau:

+ Chn ni dung vo 1 hnh nh.

+ t cc lin kt ti bi vit website ca bn, kiu nh " bit thm chi tit, bn xem ti y".
(cng l cch tng lng ngi truy cp vo website ca bn)

Khng s dng nh c kch thc qu ln bn trong email.

Khng s dng qu nhiu font ch, c ch, kiu ch, mu ch trong ni dung.

Khng s dng t min ph, khuyn mi nhiu ln

Khng vit hoa ton b cu.

Ch s dng mt vi du chm than cho c email!

Trnh xa cc t nh viagra, sex, lin quan n c bc...

S dng du ngoc kp (" ") hoc ngoc vung [ ] trong tiu email.

VD: Chng trnh "u i hc ph " k ton c bit trong thng 2.

- Dng ti khon Gmail ca bn gi ti cc khch hng c email dng @gmail... v s dng ti
khon Yahoo gi ti cc khch hng c email dng @yahoo...



(*) Lu : m bo vic gi email vo inbox cao, trc khi gi hng lot bn nn gi th ti cc
a ch email khc nhau ca bn trc (...@gmail, ...@yahoo,...), ri check v sa li ni dung theo
nh hng dn.

III. Mo Vit Tiu Email.

Tiu email l cha kho quyt nh vic m xem th in t, tc ng n 70% quyt nh m
Email ca ng dng. Ngi dng Internet thng nhn c rt nhiu email qung co trong mt
ngy, v hu ht da tiu email quyt nh c m hay khng. Dng tiu ca email nn th
hin ni dung sn phm/dch v m bn cung cp cng nh c im lm khch hng phi quan tm.

1. Tiu mang tnh khn cp:
Tiu khn cp mang n s cp bch i, a s chng ta thng phn x nhanh v nhiu hn
i vi vn cn s khn trng.

V d: Gim gi sc n 90% cc mt hng ch trong hm nay.

2. Tiu email mang tnh li ch:
Cc nh qung co rt bit nhn mnh li ch sn phm/ dch v thng qua cc tnh nng. Thng
thng tiu ny mang hm l mt kt qu rt ng mong i.

V d:
- Gim cn tc th ngay c khi bn ang ng.
- Tng 300% doanh thu vi dch v SEO.

3. Tiu kiu Lm Th No?
Tiu kiu ny thng rt c ch v gi ngi xem m email ra bit cch lm.

V d:
- Lm th no website ca bn ln top 10 google trong 15 ngy?
- Lm th no gim chi ph gi Email Marketing?

4. Tiu kiu M Hoc.

V d: Ngun gc tc dng k diu ca Viagra

5. Tiu email kiu Danh Sch:

Chng ta rt thch c tiu dng tng hp danh sch v tnh lit k, d tip thu v hnh dung c
ngay.

V d: 5 vn ch khi la chn ngi yu.

6. Tiu kiu Vn :
Ngi c rt quan tm ti tiu kiu ny v cm thy c quan tm. Dng nh ai cng lun c
vn , v khi bn cp ti n th s c phn ng ngay lp tc.

V d: Bn c hay b mt ng khng?




7. Tiu Tin Tc:
Nu email ca bn cung cp thng tin mi hu ch. Mt s ngi s khng th b qua n.

V d:
- Cc li ch khi k khai thu qua mng.
- 10 cng ty Seo ln nht ti Vit Nam.

8. Tiu Hng Mc Tiu:
Tiu t hiu qu c bit khi bn xc nh c ng nhm i tng nhn Email.

V d:
- Dnh cho nhng ngi mun lm marketing chuyn nghip.
- Khuyn mi ln dnh cho cc sinh vin hc k ton.

9. Tiu K Ngh, Ngy L:
Son tho ni dung email v t tiu cho cc k ngh, ngy l rt c khch hng quan tm.

V d:
- Cc phng php gi cn n chi tho thch cho ngy tt..
- Thi trang cng s cho ma Xun m p

10. Tiu Mnh Lnh:
Tiu mnh lnh thng a ra hnh ng trc tip m ngi c phi lm. Kiu tiu ny c tc
dng nhanh hn c kiu tiu khn cp.

V d:
- Xc nhn ng k ca bn nhn qu.
- Ngng ngay vic ht thuc l trc khi qu mun.

11. Tiu email kiu L Do Ti Sao?
Cng vi kiu Lm th no, y l kiu tiu thu ht c s quan tm ln.

V d:
- Ti sao Google phi ri khi Trung Quc ?
- Ti sao bn b mt ng lin tc ?

IV. Hng Dn S Dng Phn Mm Lc Email.

S dng phn mm Automic Email Hunter lc v dng Execl phn loi.

Link ti phn mm: http://sinhvienit.net/forum/attachment/27683/1363252031/SinhVienIT.Net---
Atomic%20Email%20Hunter%203.50.rar.html












PHN 2: K NNG S DNG GOOGLE DRIVE

I. Cch To Form ng K, Kho St Trong Google Drive.

Bc 1. Truy cp https://drive.google.com v ng nhp bng a ch Gmail.

Bc 2: Click to v chn Mu.



Bc 3: in tiu v chn mu sau bm Ok tip tc.





Bc 4: Nhp tiu cu hi, la chn loi cu hi, tnh cht ca cu hi (bt buc hay khng bt
buc) sau bm OK.



C 3 loi cu hi ph bin:

- Cu hi dng vn bn: Cho php ngi dng in cu tr li di dng vn bn.

- Cu hi dng "nhiu la chn" hoc "chn t danh sch": Cho php ngi dng la chn cc cu
tr li do ngi to t t ra.

- Dng ngy v thi gian: Cho php ngi dng la chn cc mc thi gian khi ng k.

Bc 5: Click gi biu mu sau khi hon thnh tt c cc cu hi.










Bc 6: Copy ng link ng k a ln website. Bn cng c th chia s biu mu vi cc thnh
vin vin khc nu mun. Click " xong" hon thin biu mu.



II. To Form K Hoch Lm Vic, Gim St Nhn Vin.

Bc 1. Truy cp https://drive.google.com v ng nhp bng a ch Gmail.

Bc 2: Click to v chn "Bng Tnh"





Bc 3. Mt bng tnh hin ra (ging nh trong Execl). Bn c th thao tc v to ra form k hoch
lm vic theo mun.



Bc 4. Click nt chia s (g trn cng bn phi mn hnh). Nhp a ch email thnh vin m bn
mun chia s. Click "Chia s v lu" hon thnh.





PHN 3 - K NNG LP K HOCH CNG VIC

Khng Th Lm Vic Hiu Qu Nu Khng C 1 Bn K Hoch Lm Vic Chi Tit"

I. K HOCH L G?

K hoch l mt tp hp nhng hot ng c sp xp theo lch trnh, c thi hn, ngun lc, n
nh nhng mc tiu c th v xc nh bin php tt nht thc hin mt mc tiu cui cng
c ra.


II. K HOCH LM G?

Khi bn lp c k hoch th t duy qun l ca bn s c h thng hn c th tin liu c
cc tnh hung sp xy ra.

Bn s phi hp c mi ngun lc ca c nhn, t chc to nn mt sc mnh tng hp, c
th gi vng mi tin cng vo mc tiu cui cng mnh mun hng n.

D dng kim tra, gim st hiu qu thc hin d n ca mnh.






III. CCH VIT MT BN K HOCH

S dng phng php 5W1H2C5M bao gm cc yu t sau:
Xc nh mc tiu, yu cu cng vic 1W (why).
Xc nh ni dung cng vic 1W (what).
Xc nh 3W (where, when, who).
Xc nh cch thc thc hin 1H (how).
Xc nh phng php kim sot v kim tra 2C (control, check).
Xc nh ngun lc thc hin 5M (man, money, material, machine v method).

3.1. Xc nh mc tiu, yu cu (Why)

Khi phi lm mt cng vic, iu u tin m bn cn phi t hi mnh l:
Ti sao ti phi lm cng vic ny? Mc tiu ra khi thc hin cng vic?
N c ngha nh th no vi t chc, b phn ca ti?
Hu qu g nu ti khng thc hin chng?

==> Khi xc nh c yu cu, mc tiu th bn s lun hng trng tm cc cng vic vo mc
tiu v nh gi hiu qu cui cng.



(*) Lu : Cn xc nh r kh nng thc hin ca bn thn v cc ngun lc trc khi a ra mc
tiu. Nn t mc tiu cao hn kh nng thc hin. Trnh t c mc tiu qu thp nh hng n
kh nng v hiu sut lm vic.\

3.2. Xc nh ni dung cng vic (What)
- Ni dung cng vic l g?
- Hy ch ra cc bc thc hin cng vic .

3.3. Xc nh 3W
Where: ( u?) c th bao gm cc cu hi sau:
- a im thc hin cng vic ti u ?
- Giao hng ti a im no ?


- Kim tra ti b phn no ?
- Th nghim nhng cng on no ? v.v

When: (khi no?) Cng vic thc hin khi no, khi no th giao, khi no kt thc
- xc nh c thi hn phi lm cng vic, bn cn xc nh c mc khn cp v mc
quan trng ca tng cng vic.
- C 4 loi cng vic khc nhau:
Cng vic quan trng v khn cp.
Cng vic khng quan trng nhng khn cp.
Cng vic quan trng nhng khng khn cp.
Cng vic khng quan trng v khng khn cp.

==> Bn phi thc hin cng vic quan trng v khn cp trc.

- Who: (ai?) bao gm cc kha cnh sau:
Ai thc hin cng vic .
Ai kim tra, nh gi.
Ai h tr.
Ai chu trch nhim,

3.4. Xc nh cch thc thc hin (How)
Bao gm cc ni dung:
- Cch thc thc hin tng cng vic?
- Phng php d phng.

(*) Lu : y l khu kh nht trong qu trnh lp k hoch, nh hng trc tip n kt qu thc
hin cn vic sau ny. V vy cn trnh by chi tit cc phng php thc hin, cc tnh hung d
phng...



3.5. Xc nh phng php kim sot (Control).
Cch thc kim sot (CONTROL) s lin quan n:
Cng vic c c tnh g?
Lm th no o lng c tnh ?
o lng bng dng c, my mc nh th no?
C bao nhiu im kim sot v im kim sot trng yu.


3.6. Xc nh phng php kim tra (Check)
Nhm mc ch m bo tin , kt qu hon thnh cng vic v s chun mc khi thc hin. Bao
gm cc ni dung sau:
C nhng bc cng vic no cn phi kim tra. Thng thng th c bao nhiu cng vic th
cng cn s lng tng t cc bc phi kim tra.
Tn sut kim tra nh th no? Vic kim tra thc hin 1 ln hay thng xuyn (nu vy th
bao lu mt ln?).
Ai tin hnh kim tra?
Nhng im kim tra no l trng yu?

3.7. Xc nh ngun lc (5M)
Nhiu k hoch thng ch ch trng n cng vic m li khng ch trng n cc ngun lc, m
ch c ngun lc mi m bo cho k hoch c kh thi. Bao gm cc yu t:
Man = ngun nhn lc
Money = Tin bc
Material = nguyn vt liu/h thng cung ng
Machine = my mc/cng ngh
Method = phng php lm vic

IV. HNG DN LP K HOCH BNG MINDMAP



Ti phn mm mindmap ti:
http://www.mediafire.com/download/j3b2p5p42ikjt7k/MINDMAP+5.03.rar