A Report on Corporate Social Responsibility

By
Joju Johny
Roll No 17
MMS (First Year)
BES’s Institute of Management Studies and Research
 Hindalco Industries Ltd

An industry leader in aluminium and copper

An industry leader in aluminium and copper, Hindalco Industries Limited, the metals flagship company of
the Aditya Birla Group is one of the world's largest aluminium rolling companies and one of the biggest
producers of primary aluminium in Asia.
Established in 1958, we commissioned our aluminium facility at Renukoot in eastern Uttar Pradesh,
India in 1962. Later acquisitions and mergers, with Indal, Birla Copper and the Nifty and Mt. Gordon
copper mines in Australia, strengthened our position in value-added alumina, aluminium and copper
products.
The acquisition of Novelis Inc. in 2007 positioned us among the top five aluminium majors worldwide and
the largest vertically integrated aluminium company in India. Today we are a metals powerhouse with
high-end rolling capabilities and a global footprint in 12 countries. Our consolidated turnover of USD 15
billion (Rs. 600,128 million) places us in the Fortune 500 league.

Hindalco's businesses — Creating superior value

Hindalco is one of the leading producers of aluminium and copper. Our aluminium units across the
globe encompass the entire gamut of operations, from bauxite mining, alumina refining and
aluminium smelting to downstream rolling, extrusions, foils, along with captive power plants and
coal mines.
Our copper unit, Birla Copper, produces copper cathodes, continuous cast copper rods and other
by-products, such as gold, silver and DAP fertilizers. Our copper smelter holds the unique
distinction of being among the world's largest single-location custom smelters.
Our units are ISO 9001:2000, ISO 14001:2004 and OHSAS 18001 certified. We have been
accorded the Star Trading House status in India. Hindalco's aluminium metal is accepted for
delivery under the High Grade Aluminium Contract on the London Metal Exchange (LME). Our
copper quality standards are also internationally recognized and registered on the LME with
Grade A accreditation.

• Cornerstones of growth
Our well-crafted growth and integration hinges on the three cornerstones of cost
competitiveness, quality and global reach. We are also committed to the triple bottom line
accountability of economic, environment and social factors. Care for the community around our
operating units is best exemplified by our deep-rooted social commitment.
 Vision Mission And Values

Our vision

To be a premium metals major, global in size and reach, excelling in everything we

do, and creating value for its stakeholders

Our mission

To relentlessly pursue the creation of superior shareholder value, by exceeding

customer expectation profitably, unleashing employee potential, while being a
responsible corporate citizen, adhering to our values.

Our values — Path to excellence

• Integrity - Honesty in every action.

• Commitment - On the foundation of integrity, doing whatever it takes to deliver,

as promised.

• Passion - Missionary zeal arising out of an emotional engagement with work.

• Seamlessness - Thinking and working together across functional silos,

hierarchy levels, businesses and geographies.

• Speed - Responding to stakeholders with a sense of urgency.

 Corporate Social Responsibility

• Winning smiles…touching hearts

Long before corporate social responsibility found a place in the corporate lexicon, it
was already textured into the Group's value system. As early as the 1940s, the late Mr.
G.D. Birla espoused the trusteeship concept of management — investing a portion of
the company's profits for the larger good of society. The late Mr. Aditya Birla went
beyond chequebook philanthropy when he brought in the concept of 'sustainable
livelihood'.

For over 50 years, Hindalco has worked in the hinterlands of India to better the quality of
life of the underprivileged sections of society.

Today, we reach out to millions of people in the villages, of whom more than 60 per cent
live below the poverty line. Their needs include: access to water, agriculture and
sustainable livelihood, healthcare, and education. These four areas form the focus of our
efforts.

The company also works to bring about social reform through widow re-marriage and
dowerless marriages.

We work in partnership with government agencies and the beneficiaries to provide these
necessities and encourage social reform.

Focus Areas

• Health care
Medical camps: Taking mobile medical units and providing
ambulance service to remote areas.
Health facilities: Setting up well-equipped and professionally
manned health centers at several locations.
Regular health camps: Providing family planning, mother and child
care and specialized camps for eye care and for cataract;
coordinating regular pulse polio immunization drives; and
promoting the awareness, prevention and treatment of malaria,
water-borne diseases, TB, HIV/AIDS, and others diseases.

• Education
Balwadis: Providing for the primary education of underprivileged children.
Adult literacy: Providing formal and informal classes and active support to the
government's mission to improve rural literacy levels.
Merit scholarships / Schemes: Support female students for educational endeavours.
Educational support: Contributing uniforms, textbooks and classroom equipment and
 undertaking school building construction and maintenance.

• Skills training / capacity building

The Aditya Birla Rural Technology Park (Muirpur, Uttar Pradesh, India): Runs over 70
training programmes in diesel / hand pump repair / maintenance, electrical
repair/maintenance, bee-keeping, tailoring, knitting and agriculture-related programmes
and encouraging self-employment through income-generating projects.
The Yashogami Skills Training Centre (Radhanagari, Tarale, Maharashtra, India): Trains
women in skills such as rexine handicraft, fashion design, tailoring, food processing,
pottery, lamination, electronics assembly, zardozi, jewellery design, papier mache,
rangolli, and fabric design.

• Women's empowerment
Self-Help Groups (SHG): These programmes involve over 11,000 women from rural
communities around Hindalco units.
SHG activities: Micro credit and micro finance schemes, entrepreneurship building, oil-
processing units, tailoring centers, horticulture and nutrition gardens, diesel and hand
pump repair, vermi compost production, mushroom cultivation, food processing, etc.
Awareness building: Health and sanitation, family planning, literacy drives and
microfinance; facilitating government loans for small-scale enterprise and rural
insurance schemes, etc.
Social causes: Promoting dowerless marriages and widow re-marriages.

• Agricultural support
Irrigation schemes: Land brought under irrigation with better yield and multi-cropping
methods.
Watershed development: Hydel towers, drainage canals, wells, check-dams, pedal pumps
and harvest tanks.
Training: Field schools train local farmers in modern agricultural techniques for higher
crop yield; introducing lac cultivation, post-harvest technology with safe grain storage
through an integrated pest-management system, floriculture, horticulture and kitchen
gardens; shifting from mono to multi cropping patterns and distribution of high-yield
seeds.