L OVJ OT MASHI ANA

APOORVA ANUPI NDI

NAGEEN ARSHAD
T I M VU
FADI AL BAHRA
F EL I PE PAL OMO
A non-profit
entrepreneurial
community aiming to
develop a more
sustainable world.
Uses student,
academic, and
business leaders to
promote a better
lifestyle and improve
the quality of life of
those in need
RESEARCH AND RESULTS
To determine degree of campus and
community awareness and involvement we
conducted:
Short surveys through Qualtrics
One-on-One Interviews
Results:
54% of students have never heard of
Enactus
71% of students rarely become involved in
community organizations
CHALLENGES
Through research we concluded:
Not many students know what Enactus is
Students who have heard of Enactus are
not entirely sure what it does
Because students are unaware, they have
no desire to get involved
CONSUMER BEHAVIOR THEORY
Value-Expression Function of Attitudes
Definition: This function enables a consumer to
express his or her core values, self-concept,
and beliefs to others.
Current Enactus members can encourage
students to become a part of a community by
expressing who Enactus is and what Enactus
does.
Raise awareness and encourage a call to
action by expressing their care for the issue
through: T-shirts, posters, flyers, bumper
stickers, etc.

RECOMMENDATION
Strongly need to increase awareness among
students through expressing their values by:
Passing out flyers to students
Placing Enactus posters, as well as, Lets
Can Hunger posters in heavy traffic areas
on campus
Creating in-class discussions about
Enactus and their projects: Lets Can
Hunger
Offering incentives for participation