Campos, Catherine D.

BSAIII-I

Dells Mission Statement
"Dell's mission is to be the most successful computer company in the world at
delivering the best customer experience in markets we serve. In doing so, Dell will meet
customer expectations of highest quality; leading technology; competitive pricing;
individual and company accountability; best-in-class service and support; flexible
customization capability; superior corporate citizenship; financial stability"

Mission Statement Components
1. Customer

Who are the enterprise's customers?
markets we serve
2.Products and Services

What are the firm's major products or
services?
computer company
3.Market

Where does the firm compete?
in the world
4. Technology

What is the firm's basic technology?
leading technology
5. Concern for survival,
growth, and profitability

What is the firm's commitment towards
economic objectives?
financial stability
6. Philosophy

What are the basic beliefs, core values,
aspirations and philosophical priorities of the
firm?
In doing so, Dell will meet customer expectations of
highest quality
7. Self Concept

What are the firm's major strengths and
competitive advantages?
best-in-class service and support
flexible customization capability
8. Concern for public Image

What is the firm's public image?
superior corporate citizenship
9. Concern for employees

How does a company treat its employees?
*No component of concern for employees