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Module I: Understanding Marketing Management

Session 1: An Overview
of Marketing


Session 2: Marketing Strategy
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Introduction
What is Marketing and marketing
management?
Marketing Process Model
Marketing core Concepts
Marketing management philosophies

Learning Objectives
More than Selling or Advertising
All Those
Bicycles!

Marketingwhats It All About?
More than Selling and Advertising
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Things a Firm
Should do in
Producing a Bike
Predict Wants
Estimate Demand
Predict When
Determine Where
Estimate Price
Decide Promotion
Estimate Competition
Provide Service
Analyze Needs
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Macro View
Social process
Matches supply
with demand
Micro View
Set of activities
Performed by
individual
organizations
Marketing?
Marketing & Marketing Management
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Marketing management philosophies
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Marketing management philosophies
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Marketing management philosophies
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N.Karami
Graduate School of Management & Economic
Sharif University of Technology
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THANK YOU
For LISTENING

Principles of Marketing
Module I
SESSION ONE
Presented by N.Karami