Name : Ivona Kaornikova

NIM : 20220420197
Class : F

Good morning, ladies and gentlemen. First of all, let me thank you all for coming here today.
For those of you who don't know me, my name is Ivona Kaornikova. I'm here in my function as chief
marketing or CMO – Chief Marketing Officer. As you can see on the screen, our topic today is digital
marketing strategy and content marketing. This topic is especially important to you because it's
usually based on data and deliverables, as well as focusing on how marketing efforts support the
company's overall goals.
In my presentation, I will focus on three main issues. First, I will start from identifying the
existing digital marketing challenges to achieve success in digital marketing strategies. Secondly, the
key to the success of your digital marketing strategy is an efficient organization and one that focuses
on a strong team. Third, content marketing is an important component of a marketing strategy,
modern talk about the type of content produced, distribution channels, and how that content
supports brand goals.
My presentation will take about 15 minutes to cover this issue. Don't worry about taking
notes. I have included all the important statistics in a handout for you. If you have any questions, feel
free to interrupt me at any time.

Here are some of the key challenges we need to understand:

1. Social media algorithm changes
2. Understanding consumer behavior
3. Growing competition
4. Budget management and return on investment

with a lead who leads the team and is responsible for the vision, strategy, and goal achievement. SEO
specialists increase online visibility and understand algorithm changes. Marketing data analysts in
collecting and analyzing marketing performance data and in making decisions with the latest
information. Project leader in overseeing digital marketing projects and ensuring they go according
to plan.