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  • New Positioning: Kolson's Slanty Lays Kurleez Pringles

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    zsn272
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    The document discusses the potato chip market in Pakistan. It lists several potato chip brands including Kolson's, Slanty, TOP POPS, Lays, Kurleez, Pringles, and Dino. It notes the target market is youth, teens, kids, and universities. A new barbecue flavor will be introduced at PKR 10/- and PKR 20/-. It also presents a SWOT analysis, identifying a strong fan base as a strength, high costs as a weakness, market growth as an opportunity, and competition from K.S.Sulemanji Esmailji & Sons Pvt. Ltd as a threat.

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    new positioning

    Original Title

    New Positioning

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    The document discusses the potato chip market in Pakistan. It lists several potato chip brands including Kolson's, Slanty, TOP POPS, Lays, Kurleez, Pringles, and Dino. It notes the target market is youth, teens, kids, and universities. A new barbecue flavor will be introduced at PKR 10/- and PKR 20/-. It also presents a SWOT analysis, identifying a strong fan base as a strength, high costs as a weakness, market growth as an opportunity, and competition from K.S.Sulemanji Esmailji & Sons Pvt. Ltd as a threat.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views4 pages

    New Positioning: Kolson's Slanty Lays Kurleez Pringles

    Uploaded by

    zsn272
    The document discusses the potato chip market in Pakistan. It lists several potato chip brands including Kolson's, Slanty, TOP POPS, Lays, Kurleez, Pringles, and Dino. It notes the target market is youth, teens, kids, and universities. A new barbecue flavor will be introduced at PKR 10/- and PKR 20/-. It also presents a SWOT analysis, identifying a strong fan base as a strength, high costs as a weakness, market growth as an opportunity, and competition from K.S.Sulemanji Esmailji & Sons Pvt. Ltd as a threat.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    New Positioning

    Kolsons
    Slanty
    TOP POPS
    Lays
    Kurleez
    Pringles
    Dino
    Munchies
    High Price Low Price
    Low Quality
    High Quality
    Target Market

    Youth, Teen, Kids
    Universities, Colleges, Schools


    NEW FLAVOR
    Barbecue
    Best potato chip flavor
    PKR 10/- & PKR 20/-
    Four Focus Strategy
    Service
    Focused
    Unfocused
    *
    Fully
    Focused
    Market
    focused
    Narrow
    Service offering
    Wide
    Service Offering
    Few Markets Served
    Many Markets Served
    SWOT
    Strong fan base (S)
    High Cost (W)
    The potato chips market in Pakistan increased
    at a compound annual growth rate of 11.6%
    between 2004 and 2009 (O)
    - The leading player in potato chips market in
    Pakistan is K.S.Sulemanji Esmailji & Sons Pvt.
    Ltd (T)

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