Part three

3. research design
3.1 Background of the respondents
There are different age groups of business owners distributed; i.e
Randomly selected participants of micro and small scale business
3.1.1 age sex distribution of the respondents
Using with in four(4) kebeles of the study areas. To see the age-sex distribution of the sample
respondents. This sample covers: 65% male and 35% females with sex and 25% under 20, 39.5%
b/n 20-35 ages and 37.5% above 35 ages of the sample of groups.
3.1.2 Educational background
This education also taken as a research design for the research to run the business so frequency
distribution of education as background of sample respondents in the study area covers:- 20%
who cover 12 grade, 40% below 12 grade,15% who cover /complete vocational school, 25%
who graduates in college will be used as sample
3.2 marketing research
On the study of market research, 55% will be betaken as a sample of who conduct market
research and 45% of the respondents also from the who dont conduct the market research
also will be included.
3.3 sampling procedures
The sampling procedure technique employed is availability sampling /non-probability
techniques of sampling/ because respondents /subjects/ are small in number.
3.4 Tools used for data gathering
The practitioners will make use of observation, questionnaire, (with check list, rating scale, and
some interview i.e more importantly unstructured one. Entrepreneurs depending on their
availability to the time research on set.




3.4 data gathering procedure
The principal procedures undertaken in this study are pointed below;-
1. Selection of data instrument
2. Construction of questioner
3. Preparation to the interview
4. Observation of the workshop practically
5. Make survey to the concerned bodies
3.5 methods of data analysis
More or less methods of data analysis for the study in we have consider the:-
Qualitative and simple statistical methods such as:- over age and percentages
Analysis and data analysis /interpretation after make interview, questionnaire and
survey and asking to un clear ideas & terms of the study. This means that not ignore the
subjective but at necessary point we can apply them pararerly.