Name Matthew Connolly NetID Mcon814 Group Number: 021 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Claris Chung Monday 12pm Time Spent on Assignment: 15 Word Count: 1649
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2 Matthew Connolly 8382373 THEFT PREVENTION TECHNOLOGY (TPT) Introduction Car theft is a huge problem especially here in New Zealand. My objective is to deter the thieves from contemplating stealing cars in the first place. This is due to the fact that with TPT (Theft Prevention Technology), the thief will know that he will get caught. A sensor in the car detects if the car starts the move with the system being disabled. This sensor is linked to your smart phone and sends a message alerting you to this change. The app then gives you the option of immediately notifying the Police who can track the car using your device. 3.1 Vision To stop car theft from being the severe problem it poses to the New Zealand society and making car owners feel safe and secure leavi ng their car unattended without the need for somebody to watch it at all times. 3.2 Industry Anal ysis: Car Theft Prevention Technology Industry: Car Theft prevention Force: High/Low: Justification: Buyer power: Low Automotive Security systems, Cisco Systems, Vconnect, These companies all offer a similar system to the system that TPT offers although none of them offer a system that directly links to the mobile device in the way that TPT does. Supplier power: High Although as I previously stated many companies offer a product that is used to try and avoid car theft, TPT is the only product on the market that links the alarm to the users device in order to alert the car owner as quickly as possible. Threat of new entrants: High With many companies offering an alarm system, the threat of new entrants is high especially as
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3 Matthew Connolly 8382373 they see the benefits of linking it to mobile technoology as according to Horizon Poll, 50% of New Zealanders now have a smart phones so new entrants could easily adapt their existing product to incorporate the smartphone technology. The only major costs to transfer the existing technology is making the app. Threat of substitutes: Low Cars need alarm systems, otherwise car theft is inevitable. Consumers have no option but to use of the companies who provide alarms. It is also expensive to change alarm systems as this generally means having to buy a whole new system like the one TPT offers, which involves having to buy the app as well as the hardware that is encompassed in the car. Rivalry among existing competitors: High Few major providers of car alarm systems who are all rather large and well established which leads to a high rivalry amongst the competitors as they all want to establish a monopoly power in the industry. Overall attractiveness of the industry: The car alarm industry is attractive due to the limited number of suppliers at the moment. This coupled with the the staggering statistics regarding car theft such as 20,000 cars stolen in Auckland in 2013, suggest that the existing companies arent doing enough to prevent this problem. By finding a niche in the alarm market, it could be very easy to become the industry leader making this an attractive industry 3.3 Customers and Their Needs The customers of TPT will be those who own cars. The main objective the customrs want TPT to achieve is to prevent their car from being stolen. million each year in having to The customers need to be assured that TPT will prevent any theft of their vehicle in order to reduce any disruption to the vehicles owner, as theft can result in a lot of stress.. To know that the car will still be where you left it the night before is a huge relief for most car owners
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4 Matthew Connolly 8382373 as we now rely more heavily on motor vehicles. According to the NZTA, there are approximately 3 million cars in New Zealand which means that 2 in 3 people have cars, (NZTA, 2013) 3.4 The Product and Service TPT is designed to reduce the number of thefts as well as catching the criminals in the act of stealing. Out of the 20,000 or so cars stolen in New Zealand last year, only two thirds of the cars were actually recovered and only around 20% of offenders were caught(NZ Herald) . This means that a large amount of people will never see their car again and have to deal with the disruption of not having a vehicle. According to a study in the Uk, 78.8% of car theives are repeat offenders. ( Cartheft.co.uk) The use of TPT allows criminals to be caught in the act of stealing and by reducing the amount of theives on the streets, the amount of thefts can also be reduced. 3.5 Suppliers and Partners For suppliers, I need the app to be made that makes TPT configure with Iphone and Android phones so that the system in the car links with the system on the phone. Without this link to an app, TPT just becomes another car alarm system and is not able to catch criminals in the act. Also, I need a supplier on the tiny microchip that will be used to track the vehicle. This chip has to be small enough so that it is not noticeable to any thief that tries to steal the car. For Partners, I need support from the police as the app will have a button that directly links to the Police. In order to provide the fastest and most efficient service the police will need ot be available regularly. Also, Apple/Android will need to be partners to ensure the smooth running of the app so that it doesnt have any problems which will affect the effectiveness of TPT. 3.6 Strategy: Differentiation TPT is a product that is focused to a broad market as it can be sold to anybody who owns a car. However, in order to provide the best possible service, all of the necessary components of TPT will be quite expensive. In order to be different from other car alarm systems, TPT has to appeal to the more safety concious market who are willing to spend slightly more in order to protect their assets. TPT is a product which requires a certain type of car owner who wishes to go that extra step for the extra cost but this is the differentiation aspect which TPT is designed to achieve.
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5 Matthew Connolly 8382373 The overall strategy is therefore Differentiation 3.7 Value Chain Acti vity: The most important value chain activity for this business is Service After sale For TPT to work, the product needs to be monitored even after sale. This is what differentiates TPT from other car alarm systems as the system is not just sold and forgotten about, instead a relationship between business and consumer is formed in order to protect the car from being stolen. 3.8 Business Processes 3.8.1. CUSTOMER FACING PROCESSES Making sure the transition from initial threat of theft, to capture of criminal is smooth by communicating with police, tracking system and customer in order to catch the criminal with the least possible damage done to the car and the public.
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3.8.2. BUSINESS FACING PROCESSES TPT needs to have an APP made in order for customers to track their car once they leave their car unattended and turn the app on to avoid theft. The app needs to be relaible and quick in order to receive the fastest response and higher chance of capturing the thief. Car Stolen Reported to the owner via app on phone TPT, Police and tracking company notified. Car tracked down and thief arrested. Car Returned to the owner. TPT Installed into car to notify any theft. TPT transmits a signal which tracks the cars location.
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App is created. App is linked to police and tracking system App is made available to customers Customer purchases app and other hardware required App prevents car from being stolen and lost.
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8 Matthew Connolly 8382373 3.9 Functional iti es 3.9.1. CUSTOMER FACING PROCESS Link together the police tracking system and TPT App Alert sent to customer when car is stolen 3.9.2. BUSINESS FACING PROCESS Create an app which is quick and efficient Make the app easy to use to encourage sales 3.10 Systems
3.10.1. DOCUMENT MANAGEMENT SYSTEM- Allows TPT to keep information on location, make, model, owner and status of the car in order. This enables TPT to provide the personal service in order to differentiate from the other car alarm systems. 3.10.2. ENTERPRISE RESOURCE PLANNING TPT can use ERP to link in information throughout the business in order to ensure the company runs smoothly. Day to day costs will be fairly large for TPT as monitoring of the system will have to take place 24/7 in order to provide the best service for customers and ERP will enable all aspects of the business to be monitored such as finances related to each customer. 3.10.3. CUSTOMER RELATIONSHI P MANAGEMENT Enables TPT to provide 1 TO 1 service to their customer by keeping records of how often they use the service and offering extra security measures on discount when they become available as a loyalty scheme for using the app which can be monitored everytime the app is enabled.
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9 Matthew Connolly 8382373 3.11. Summary Table: Value Chai n to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s) Service after sale 1. Customer facing processes 1. Link together the police, tracking system and TPT App
2. Alert sent to customer when car is stolen
Document Management System
Customer Relationship Management 2. Business facing processes 1. Create an app which is quick and efficient. 2. Make the app easy to use to encourage sales
Enterprise Resource Planning
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10 Matthew Connolly 8382373 CONCLUSION In order for TPT to be effective, IS/IT is crucial as everything is based round computers, phones and tracking devices all of which require IS/IT to be effective. TPT will bring about a reduction in car theft but only if the Information systems required in order to function are able to work effieciently and purposely by conjoining the various aspects of the business. REFERENCES
3.2 Stat regarding mobile phone usage in New Zealand: Published 2013 http://www.horizonpoll.co.nz/page/297/new-zealande 3.2 Amount of suppliers of Car alarms systems: http://carinsurance.arrivealive.co.za/tag/car-security
3.4 Car Theft stats 2013: http://www.police.govt.nz/sites/default/files/publications/crime-stats-auckland-city- 20131231.pdf 3.4 http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10651400 3.3 Amount of cars owned by Kiwis published 2013 http://www.nzta.govt.nz/resources/motor-vehicle-registration-statistics/docs/2013.pdf
3.4 The car thieves getting caught, 2013 http://www.car-theft.co.uk/the-wider-impact-of-car- theft/