Name Sun yang NetID ysun848 Group Number: Group 156 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Helen chen 24/05/2014 9.35pm Time Spent on Assignment: 24 hours Word Count: 1619
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2 INSERT AN APPROPRIATE TITLE HERE INTRODUCTION Nowadays, losing weight has been popularity trend, espacially for young girls. As media and the whole society emphasis that thinnes as the ideal for beauty. Young girls start to take notice of their body image. But some of them are so dissatisfied with their weight that they have negative attitudes and no confidence to the life. It has been impact on their life. Besides, they always choose intensely method to lose weight, such as emetic method, drinks and so forth. Now there is a technology that will help young people to improve the situation. 3. BUSINESS SECTION 3.1 Vision Young people has healthier and more funny way to lose and keep their weight. 3.2 Industry Analysis: The industry of electroni ca robot Industry: Automobiles industry and electronic robot industry. Robot helps people to set heathy body image to lose weight. Force: High/Low: Justification: Buyer power: High Many diets and workout plans/routines are promoted to consumers through various mediums as methods of loosing weight. Rather, it be Jazzercise, Tae Bo, or P90X Insanity, Weight Watchers, The Dick Gregory Diet, or the South Beach diet, all of these products are trying to make a profit and stay current in this rapid industry of dropping pounds fast.(R Robin, 2013)
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3 Supplier power: Low The industrial robots application becomes more demanding and complicated because of growing modernization and automation of the manufacturing process in all branches of industry, flexibility, and demands for a change in manufacturing lines of industrial robot functions (Karabegovic, Karabegovic, Husak, 2013). Threat of new entrants: low Characteristics likely to attract newcomers include high profit or sales growth. Given the spotty record of the industry on growth and profits and the high barriers to entry, potential entrants are a weak force. (Harold Hopkins,2008) Threat of substitutes: low The potential for product differentiation is high. Products differ in terms of size, power, features, quality, service, and many other factors. The potential for differentiation, all others things being equal, reduces the competitive rivalry. A slow rate of growth increases competitive rivalry since firms have a greater tendency to compete against their rivals and try to steal market share. (Harold Hopkins,2008). Rivalry among existing competitors: moderate The auto firms are big, few in number, buy in great volume, can backward integrate, can use manual labor as a substitute, and represent a large percentage of total sales (Hopkins,2008).
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4 Overall attractiveness of the industry: Automobiles industry and electronic robot industry is high for buyer power, for supplier power and threat of new entrants are low, threat of substitutes is low and rivalry among existing competitors is moderate. 3.3 Customers and Thei r Needs Losing weight is main stream in the society. More and more people join the team of losing team, especially young girl. Compared with older people, young people is more care about others eye, it will make them lose heart and have negative attitude to life. More and more young girls have psychologiacal problems. Besides, they always take extreamly measures for losing weight. Furthermore,the reason why the problem can be more serious is that young people lack of related professional health knowledge, they eat food disorder and have unrealistic self critical thoughts about body image and abnormal weight lose and so forth. It can impact on people healthy and cause disease, even death. 3.4 The Product and Service I will develop an kind of app which is different from the others. Adolescent girls can target their robot by themselve, like creating personal conversations and answering questions positively to them, based on a host physical attributes. It can be their image of their dream body figure and healthy phsysical attributes. After customers design their robot online, we will make real physical robot to them. we will provide therapists, personal trainer, dietitian and social media to analyse the data and a positve environment for teenage girls. Scale we will provide a number scale to adjust if you have positive mentality to lose weight and healthy diet everyday. Recipes we will use healthy ingrediant to replace junk food but it still can satisfy customers who want to eat junk food, like using yogurt ice cream replace normal ice cream. Personal trainer the robot give you advice and recommendation, company with you. Forum is using facebook, Youtube to share successful experiences to encourage each other. 3.5 Suppliers and Partners
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5 Since our main industry are automobile industry and robot industry, our suppliers are apps developer who help us to design the software, artwork designer and techniques who implemented robot functions. we use robot to collaborate data from customer and send data to professors to analyse it. So we organised therapists, personal trainer, and dietitian are our partners. App store is also our partner who help us to promote our app and share the profits with app developer. 3.6 Strategy: Difference As a matter of fact, the group of obesity teenage people is becoming bigger and bigger in the world. Even some developed countries have more serious situation, like United States. Therefore, our products industry face to international market. It focus on high price. Losing weight has been an essential part of their life. More and more people have the specific needs for it. Our products has competitive advantage. We use robot instead of electronic apps and we own unique immortal professinal team to nalyse personal situation. The overall strategy is therefore broad market, high cost. Difference. 3.7 Value Chain Activity: Make the product or service The most important value chain activity for this business is Make the product or service Our products mainly rely on making the product or service to add value. When we mention the idea for it, the first thing we should do is designing of products, services, and processes it. We should think about what shape of robot looks like. What kind of functionality the robot should have and how can we make it. In addition, what service we should provide when we sell the robot and so forth. 3.8 Business Processes 3.8.1. BUSINESS-FACING PROCESS When we start producing our products, we should make strategic and tactical planning for sale, and the budeget forecasting training . For example, the cost on making robot and design the apps. What cost on employees salaries.
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7 REPLACE WITH BUSINESS PROCESS 1 MODEL
3.8.2 CUSTOMER-FACING PROCESS Once our products went into the market, we need to prepare how customer order the goods, what service we should provide to customers and sales process. After customers buy our products, we need to order shipping and prepare customer billing as well.
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8 REPLACE WITH BUSINESS PROCESS 2 MODEL
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9 3.9 Functionalities 3.9.1. BUSINESS-FACING PROCESS Making strategic planning for sale. Making budget forecasting for companys inventory. 3.9.2. CUSTOMER-FACING PROCESS Order processing for customers booking the products An order shipping for customers after they buy the products 3.10 Systems
3.10. 1. DECI SI ON SUPPORT SYSTEM we identifies our customers problem. Based on the problem, they design robot by themselves. We need to collect data everyday from robot. Aiming at data we make solutions, then we have solution test and select the best solves problem. Finally, we need to test if it is working for the problem. 3.10. 2. ENTERPRI SE RESOURCE PLANNING SYSTEM we need to collect data from customers and send the data to our professional team. Therefore, we put the data into a single IT system so that employees can make enterprise wide decisions by viewing enterprise wide information on all business operations. 3.10. 3. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM We need to build relationship to our clients. After all we are the new products in the marketing, we need to increase customer loyalty to our products and retention customer for organisation profitability.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Make the product or service 1. BUSINESS- FACING process 1. Making strategic planning for sale.
2. Making budget forecasting for companys inventory.
Transaction processing system
Executive information system Collaboration
Enterprise Resource Planning system 2. CUSTOMER- FACING process 1. Order processing for customers booking the products
2. An order shipping for customers after they buy the products
Transaction processing system
Decision support system Transaction processing system
Customer relationship management system
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11 CONCLUSION In conclusion, our product is benefit for teenagers who may have psychological problem of their weight or body shape. It has high buyer power, high supplier power, low threat of new entrants and moderate of Threat of substitutes and Rivalry among existing competitors. We use making the product or service for our value chain. Differentiation is for our porters generic strategics. When we make our products, it involves business-facing process, customer-facing process and also using enterprise resource planning system, customer relationship management and so forth for dealing with some common problems.
REFERENCES
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3. Harold Hopkins, (2008) "Applying Michael Porter's extended rivalry model to the robotics industry", Industrial Robot: An International Journal, Vol. 35 Iss: 5, pp.397 399. Retrieved from URL of http://www.emeraldinsight.com/journals.htm?articleid=1740644
4. Genve, Switzerland. (2013). Report proposes smart government strategies to make value chains work for development [World Investment Report 2013 ]. Place of publication: United Nations Publications Sales
5. Simon Forge and Colin Blackman. (2010). A Helping Hand for Europe: The Competitive Outlook for the EU Robotics Industry [Report No. EUR 24600 EN]. Place of publication: Publications Office of the European Union.