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  • Distinguished Racing Car New, Less Expensive Line of Jaguars Lose Its Reputation

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    Jaguar has a history as a distinguished racing brand. In the past, Ford launched a more affordable Jaguar line to expand its customer base without damaging its reputation. This allowed Jaguar to modernize its production facilities and improve quality. As a result, Jaguar captured a significant share of the entry-level luxury market while maintaining its prestige. However, some viewed mass production as inconsistent with Jaguar's heritage, and the 2.5-liter X-Type was discontinued. In 2008, Jaguar sales remained strong despite the economic downturn, possibly because it focused on upper-class vehicles rather than less expensive cars.

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    Jaguar has a history as a distinguished racing brand. In the past, Ford launched a more affordable Jaguar line to expand its customer base without damaging its reputation. This allowed Jaguar to modernize its production facilities and improve quality. As a result, Jaguar captured a significant share of the entry-level luxury market while maintaining its prestige. However, some viewed mass production as inconsistent with Jaguar's heritage, and the 2.5-liter X-Type was discontinued. In 2008, Jaguar sales remained strong despite the economic downturn, possibly because it focused on upper-class vehicles rather than less expensive cars.

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    © All Rights Reserved
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    10 views1 page

    Distinguished Racing Car New, Less Expensive Line of Jaguars Lose Its Reputation

    Uploaded by

    jamesskywalker
    Jaguar has a history as a distinguished racing brand. In the past, Ford launched a more affordable Jaguar line to expand its customer base without damaging its reputation. This allowed Jaguar to modernize its production facilities and improve quality. As a result, Jaguar captured a significant share of the entry-level luxury market while maintaining its prestige. However, some viewed mass production as inconsistent with Jaguar's heritage, and the 2.5-liter X-Type was discontinued. In 2008, Jaguar sales remained strong despite the economic downturn, possibly because it focused on upper-class vehicles rather than less expensive cars.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    History

    1. Jaguar used to be a distinguished racing car brand


    2. Ford managed to launch a new, less expensive line of Jaguars. Didnt lose its reputation.
    A Update and upgrade plant facilities and improve productivity.
    B Collect problem to enhance quality
    3. Result
    A Totally contemporary still jaguar
    B Capture a significant share of entry level luxury market
    4. Backlash mass production route is not Jaguars merit 2.5 liter x type discontinued

    2008
    Jaguar sold well despite the economic downturn
    1. If no low cost cars, sales might be maintained. Upper class car
    2. Settle down, built new plant
    No info about Land Rover, only mentioned a dramatic reduction on sales.

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