Industrial/ Business Marketing

VI SEM BBM Marks : 30

SECTION A

Answer any 5 questions 5 x 1 = 10
1) Define the term industrial Marketing ?
2) Explain the meaning of Industrial goods ?
3) Is there any relationship between consumer goods and Industrial
goods ?
4) Using a product with which you your familiar illustrate the
concept Joint Demand
5) Define the term Derived Demand ?
6) Classify the Industrial Products in to various categories ?

SECTION B
Answer any 2 questions 2 x 5 = 10
7) Compare and differentiate consumer marketing and industrial
marketing in detail ?
8) Write briefly a note on OEM, Parts, Spares Machinery for
Industrial Marketing ?
9) List out briefly the participants in Industrial Marketing ?

SECTION C
Answer any 1 question in full depth 1 x 10 = 10
10) Write a note on Marketing structure and Demand for Industrial
goods/ Products ?

11) Explain the concept:
a) Joint Demand
b) Value analysis
c) Product specification
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