ASSIGNMENT

DRIVE SPRING 2018

PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 4
SUBJECT CODE & NAME BBA 408 - International marketing
BK ID B1714
NO. OF ASSIGNMENT, 2, 4 CREDITS AND 30 MARKS
CREDITS AND MARKS

Note: The Assignment is divided into 2 sets. You have to answer all questions in both
sets. Average score of both assignments scored by you will be considered as your IA
score. Kindly note that answers for 10 marks questions should be approximately of 400
words.

SET – I

Q.No Questions Marks Total Marks

1 Define international Marketing and explain its benefits.
Define International Marketing 2 10
Benefits of International marketing 8
2 Explain the structure of market in detail.
Market structure 10 10
3 What are the various element of culture explain each in detail?
Element of culture 10 10

SET – II

Q.No Questions Marks Total Marks

1 Why there is need for market research? What are the advantages of market
research?
Need for market research 5 10
Advantages of market research 5
2 Explain the pricing decision in international marketing.
Pricing Decision 10 10
3 What is Advertising? What are the key concepts of Advertising?
Advertising 3 10
Key concepts of advertising 7