ASSIGNMENT

DRIVE SPRING 2020

PROGRAM MBA
SUBJECT CODE & MKT404- International Marketing
NAME
BK ID B 1811
NO. OF ASSIGNMENT, CREDITS 2, 4 CREDITS AND 30 MARKS EACH
AND MARKS

Note: The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average
score of both assignments scored by you will be considered as your IA score. Kindly note that
answers for 10 marks questions should be approximately of 400 words.

SET – I

Q.No Questions Marks Total Marks

1 Differentiate between GATT and WTO.
GATT 5 10
WTO 5
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
A. International franchising 5 10
B. International contract manufacturing 5
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
 SET - II

Q Questions Marks Total

No Marks
1 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts 5 10

Types 5
2 Briefly discuss the role of sales promotion and personal selling in international
marketing.
Sales promotion 5 10
Personal Selling 5
3 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
a. Bill of Exchange 2 10
b. Packing list 2
c. Air way bill 2
d. Certificate of origin 2
e. Consular invoice 2